Zhihu Inc. (NYSE: ZH) operates one of China’s leading online knowledge-sharing platforms, offering a comprehensive question-and-answer service that enables users to seek and share in-depth insights across a wide array of topics. Since its founding in January 2011 by Zhou Yuan and Qian Ye, Zhihu has expanded from a pure Q&A model into a multifaceted content ecosystem that includes written articles, video production, live audio sessions, and professional column subscriptions. The platform’s user-driven content is moderated through a system of community voting and expert verification designed to maintain high-quality discourse.
At its core, Zhihu serves as a hub for intellectual exchange, connecting professionals, academics, and enthusiasts across sectors such as technology, finance, healthcare, and creative arts. In addition to its free-to-access Q&A forum, the company provides a suite of premium services including Zhihu Live for real-time interactive discussions, Zhihu Columns for serialized content by industry experts, and Zhihu University for structured online courses. Monetization channels encompass paid subscriptions, advertising partnerships, and e-commerce integrations that promote third-party products relevant to user interests.
While the platform’s primary user base resides in Mainland China, Zhihu has increasingly attracted Chinese-speaking audiences in global markets through its mobile app and web interface, supporting both simplified and traditional Chinese characters. The company has pursued strategic collaborations with content creators, educational institutions, and corporate clients to diversify its offerings and deepen engagement. Zhihu’s commitment to fostering credible, professionally curated information has positioned it as a go-to resource for decision-makers, lifelong learners, and industry thought leaders.
Under the leadership of founder and CEO Zhou Yuan, Zhihu continues to invest in artificial intelligence and machine-learning algorithms to refine content discovery and personalization. The executive team includes seasoned professionals in technology development, product strategy, and community management, all focused on scaling the platform while upholding content integrity. As the digital knowledge economy evolves, Zhihu aims to enhance user experiences through expanded multimedia offerings, cross-border partnerships, and innovative monetization models that support both creators and the broader user community.
AI Generated. May Contain Errors.
Free ZH Stock Alerts