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Zhihu (ZH) Competitors

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$3.50 -0.02 (-0.48%)
Closing price 09/23/2026 03:59 PM Eastern
Extended Trading
$3.50 -0.01 (-0.23%)
As of 06:55 AM Eastern
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ZH vs. NXDR, EVER, YALA, MAX, and CARS

Should you buy Zhihu stock or one of its competitors? Zhihu's main competitors and comparable companies include Nextdoor (NXDR), EverQuote (EVER), Yalla Group (YALA), MediaAlpha (MAX), and Cars.com (CARS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "interactive media & services" industry.

How does Zhihu compare to Nextdoor?

Zhihu (NYSE:ZH) and Nextdoor (NYSE:NXDR) are both small-cap communication services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, profitability, media sentiment, analyst recommendations, valuation, dividends, risk and institutional ownership.

Nextdoor has a net margin of -11.08% compared to Zhihu's net margin of -11.33%. Nextdoor's return on equity of -6.16% beat Zhihu's return on equity.

Company Net Margins Return on Equity Return on Assets
Zhihu-11.33% -7.71% -5.75%
Nextdoor -11.08%-6.16%-5.45%

Nextdoor has a consensus target price of $2.80, suggesting a potential upside of 18.39%. Given Nextdoor's stronger consensus rating and higher possible upside, analysts plainly believe Nextdoor is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Nextdoor
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Nextdoor had 5 more articles in the media than Zhihu. MarketBeat recorded 8 mentions for Nextdoor and 3 mentions for Zhihu. Nextdoor's average media sentiment score of 0.43 beat Zhihu's score of 0.34 indicating that Nextdoor is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zhihu
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Nextdoor
5 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Zhihu has a beta of 0.26, meaning that its share price is 74% less volatile than the broader market. Comparatively, Nextdoor has a beta of 1.37, meaning that its share price is 37% more volatile than the broader market.

28.9% of Zhihu shares are owned by institutional investors. Comparatively, 35.7% of Nextdoor shares are owned by institutional investors. 13.6% of Zhihu shares are owned by insiders. Comparatively, 33.5% of Nextdoor shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Zhihu has higher revenue and earnings than Nextdoor. Nextdoor is trading at a lower price-to-earnings ratio than Zhihu, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zhihu$2.64B0.11-$27.58M-$0.55N/A
Nextdoor$257.65M3.50-$54.20M-$0.08N/A

Summary

Nextdoor beats Zhihu on 13 of the 16 factors compared between the two stocks.

How does Zhihu compare to EverQuote?

Zhihu (NYSE:ZH) and EverQuote (NASDAQ:EVER) are both small-cap communication services companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, risk, earnings, analyst recommendations, valuation, media sentiment, institutional ownership and profitability.

28.9% of Zhihu shares are held by institutional investors. Comparatively, 91.5% of EverQuote shares are held by institutional investors. 13.6% of Zhihu shares are held by insiders. Comparatively, 23.7% of EverQuote shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, EverQuote had 8 more articles in the media than Zhihu. MarketBeat recorded 11 mentions for EverQuote and 3 mentions for Zhihu. Zhihu's average media sentiment score of 0.34 beat EverQuote's score of 0.15 indicating that Zhihu is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zhihu
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
EverQuote
3 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

EverQuote has a consensus price target of $28.17, suggesting a potential upside of 59.77%. Given EverQuote's stronger consensus rating and higher probable upside, analysts clearly believe EverQuote is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
EverQuote
1 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.63

EverQuote has a net margin of 15.16% compared to Zhihu's net margin of -11.33%. EverQuote's return on equity of 50.29% beat Zhihu's return on equity.

Company Net Margins Return on Equity Return on Assets
Zhihu-11.33% -7.71% -5.75%
EverQuote 15.16%50.29%36.69%

EverQuote has lower revenue, but higher earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than EverQuote, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zhihu$2.64B0.11-$27.58M-$0.55N/A
EverQuote$755.20M0.84$99.31M$3.085.72

Zhihu has a beta of 0.26, indicating that its share price is 74% less volatile than the broader market. Comparatively, EverQuote has a beta of 0.67, indicating that its share price is 33% less volatile than the broader market.

Summary

EverQuote beats Zhihu on 14 of the 16 factors compared between the two stocks.

How does Zhihu compare to Yalla Group?

Yalla Group (NYSE:YALA) and Zhihu (NYSE:ZH) are both small-cap communication services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, media sentiment, risk, institutional ownership, earnings, profitability, valuation and analyst recommendations.

Yalla Group has higher earnings, but lower revenue than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than Yalla Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Yalla Group$335.11M2.49$149.84M$0.777.10
Zhihu$2.64B0.11-$27.58M-$0.55N/A

Yalla Group has a net margin of 40.78% compared to Zhihu's net margin of -11.33%. Yalla Group's return on equity of 16.82% beat Zhihu's return on equity.

Company Net Margins Return on Equity Return on Assets
Yalla Group40.78% 16.82% 15.14%
Zhihu -11.33%-7.71%-5.75%

4.7% of Yalla Group shares are held by institutional investors. Comparatively, 28.9% of Zhihu shares are held by institutional investors. 52.2% of Yalla Group shares are held by insiders. Comparatively, 13.6% of Zhihu shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Yalla Group
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Yalla Group has a beta of 0.51, suggesting that its stock price is 49% less volatile than the broader market. Comparatively, Zhihu has a beta of 0.26, suggesting that its stock price is 74% less volatile than the broader market.

In the previous week, Zhihu had 3 more articles in the media than Yalla Group. MarketBeat recorded 3 mentions for Zhihu and 0 mentions for Yalla Group. Zhihu's average media sentiment score of 0.34 beat Yalla Group's score of 0.00 indicating that Zhihu is being referred to more favorably in the news media.

Company Overall Sentiment
Yalla Group Neutral
Zhihu Neutral

Summary

Yalla Group beats Zhihu on 10 of the 14 factors compared between the two stocks.

How does Zhihu compare to MediaAlpha?

MediaAlpha (NYSE:MAX) and Zhihu (NYSE:ZH) are both small-cap communication services companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, valuation, analyst recommendations, institutional ownership, dividends, profitability, earnings and risk.

MediaAlpha has higher earnings, but lower revenue than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MediaAlpha$1.22B0.47$25.62M$1.625.78
Zhihu$2.64B0.11-$27.58M-$0.55N/A

MediaAlpha has a beta of 1.16, suggesting that its stock price is 16% more volatile than the broader market. Comparatively, Zhihu has a beta of 0.26, suggesting that its stock price is 74% less volatile than the broader market.

64.4% of MediaAlpha shares are held by institutional investors. Comparatively, 28.9% of Zhihu shares are held by institutional investors. 14.7% of MediaAlpha shares are held by company insiders. Comparatively, 13.6% of Zhihu shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, MediaAlpha had 5 more articles in the media than Zhihu. MarketBeat recorded 8 mentions for MediaAlpha and 3 mentions for Zhihu. MediaAlpha's average media sentiment score of 0.59 beat Zhihu's score of 0.34 indicating that MediaAlpha is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MediaAlpha
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zhihu
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

MediaAlpha has a net margin of 7.94% compared to Zhihu's net margin of -11.33%. Zhihu's return on equity of -7.71% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
MediaAlpha7.94% -301.42% 28.23%
Zhihu -11.33%-7.71%-5.75%

MediaAlpha presently has a consensus target price of $14.29, indicating a potential upside of 52.45%. Given MediaAlpha's stronger consensus rating and higher possible upside, equities research analysts clearly believe MediaAlpha is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MediaAlpha
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
2.78
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Summary

MediaAlpha beats Zhihu on 15 of the 17 factors compared between the two stocks.

How does Zhihu compare to Cars.com?

Zhihu (NYSE:ZH) and Cars.com (NYSE:CARS) are both small-cap communication services companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, profitability, institutional ownership, dividends, risk, earnings, analyst recommendations and valuation.

Cars.com has a net margin of 4.73% compared to Zhihu's net margin of -11.33%. Cars.com's return on equity of 18.82% beat Zhihu's return on equity.

Company Net Margins Return on Equity Return on Assets
Zhihu-11.33% -7.71% -5.75%
Cars.com 4.73%18.82%8.31%

Cars.com has lower revenue, but higher earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than Cars.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zhihu$2.64B0.11-$27.58M-$0.55N/A
Cars.com$725.63M0.76$20.05M$0.5718.17

28.9% of Zhihu shares are held by institutional investors. Comparatively, 89.2% of Cars.com shares are held by institutional investors. 13.6% of Zhihu shares are held by company insiders. Comparatively, 3.4% of Cars.com shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Cars.com has a consensus price target of $14.83, suggesting a potential upside of 43.23%. Given Cars.com's stronger consensus rating and higher possible upside, analysts plainly believe Cars.com is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Cars.com
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38

In the previous week, Zhihu had 2 more articles in the media than Cars.com. MarketBeat recorded 3 mentions for Zhihu and 1 mentions for Cars.com. Cars.com's average media sentiment score of 0.75 beat Zhihu's score of 0.34 indicating that Cars.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zhihu
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Cars.com
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Zhihu has a beta of 0.26, suggesting that its stock price is 74% less volatile than the broader market. Comparatively, Cars.com has a beta of 1.59, suggesting that its stock price is 59% more volatile than the broader market.

Summary

Cars.com beats Zhihu on 13 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ZH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ZH vs. The Competition

MetricZhihuInteractive Media & Services IndustryCommunication Services SectorNYSE Exchange
Market Cap$304.66M$100.77B$34.51B$23.07B
Dividend YieldN/A3.87%5.42%3.61%
P/E Ratio-6.3727.2622.7228.10
Price / Sales0.11106.4761.4790.59
Price / CashN/A17.6021.1038.68
Price / Book0.5627.1012.204.66
Net Income-$27.58M$3.59B$1.11B$1.07B
7 Day Performance12.10%-2.01%-0.93%-1.27%
1 Month Performance11.07%-4.64%-2.28%-4.71%
1 Year Performance-33.15%-19.65%-8.33%7.48%

Zhihu Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ZH
Zhihu
0.6826 of 5 stars
$3.50
-0.5%
N/A-28.6%$304.66M$2.64BN/A1,154
NXDR
Nextdoor
2.5098 of 5 stars
$2.39
+5.1%
$2.80
+17.4%
N/A$865.75M$257.65MN/A463
EVER
EverQuote
4.5337 of 5 stars
$24.03
+0.2%
$28.17
+17.2%
-25.2%$864.00M$755.20M7.80356
YALA
Yalla Group
0.9951 of 5 stars
$5.49
-0.3%
N/A-26.9%$841.29M$335.11M7.12849
MAX
MediaAlpha
3.6119 of 5 stars
$11.58
-0.6%
$14.29
+23.4%
-23.8%$713.73M$1.22B7.15147

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This page (NYSE:ZH) was last updated on 9/24/2026 by MarketBeat.com Staff.
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