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Zhihu (ZH) Competitors

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$3.48 -0.01 (-0.14%)
As of 12:03 PM Eastern
This is a fair market value price provided by Massive. Learn more.

ZH vs. GTM, TRIP, YELP, NXDR, and QNST

Should you buy Zhihu stock or one of its competitors? Zhihu's main competitors and comparable companies include ZoomInfo Technologies (GTM), TripAdvisor (TRIP), Yelp (YELP), Nextdoor (NXDR), and QuinStreet (QNST). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "interactive media & services" industry.

How does Zhihu compare to ZoomInfo Technologies?

Zhihu (NYSE:ZH) and ZoomInfo Technologies (NASDAQ:GTM) are both small-cap communication services companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, media sentiment, dividends, profitability, institutional ownership, analyst recommendations, risk and valuation.

In the previous week, ZoomInfo Technologies had 11 more articles in the media than Zhihu. MarketBeat recorded 12 mentions for ZoomInfo Technologies and 1 mentions for Zhihu. ZoomInfo Technologies' average media sentiment score of 0.43 beat Zhihu's score of 0.00 indicating that ZoomInfo Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zhihu
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
ZoomInfo Technologies
1 Very Positive mention(s)
0 Positive mention(s)
9 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Zhihu has a net margin of -11.33% compared to ZoomInfo Technologies' net margin of -43.01%. ZoomInfo Technologies' return on equity of 20.16% beat Zhihu's return on equity.

Company Net Margins Return on Equity Return on Assets
Zhihu-11.33% -7.71% -5.75%
ZoomInfo Technologies -43.01%20.16%4.33%

ZoomInfo Technologies has a consensus target price of $5.93, suggesting a potential upside of 50.45%. Given ZoomInfo Technologies' stronger consensus rating and higher possible upside, analysts clearly believe ZoomInfo Technologies is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
ZoomInfo Technologies
7 Sell rating(s)
10 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.67

28.9% of Zhihu shares are held by institutional investors. Comparatively, 95.5% of ZoomInfo Technologies shares are held by institutional investors. 13.6% of Zhihu shares are held by company insiders. Comparatively, 9.9% of ZoomInfo Technologies shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

ZoomInfo Technologies has higher revenue and earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than ZoomInfo Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zhihu$393.10M0.77-$27.58M-$0.55N/A
ZoomInfo Technologies$1.25B0.92$124.20M-$1.86N/A

Zhihu has a beta of 0.22, meaning that its stock price is 78% less volatile than the broader market. Comparatively, ZoomInfo Technologies has a beta of 0.87, meaning that its stock price is 13% less volatile than the broader market.

Summary

ZoomInfo Technologies beats Zhihu on 13 of the 16 factors compared between the two stocks.

How does Zhihu compare to TripAdvisor?

Zhihu (NYSE:ZH) and TripAdvisor (NASDAQ:TRIP) are both small-cap communication services companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, media sentiment, risk, institutional ownership, earnings, analyst recommendations, profitability and valuation.

TripAdvisor has a consensus price target of $14.12, indicating a potential upside of 61.50%. Given TripAdvisor's stronger consensus rating and higher possible upside, analysts clearly believe TripAdvisor is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
TripAdvisor
5 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
1.93

Zhihu has a beta of 0.22, indicating that its stock price is 78% less volatile than the broader market. Comparatively, TripAdvisor has a beta of 0.86, indicating that its stock price is 14% less volatile than the broader market.

In the previous week, TripAdvisor had 3 more articles in the media than Zhihu. MarketBeat recorded 4 mentions for TripAdvisor and 1 mentions for Zhihu. TripAdvisor's average media sentiment score of 1.21 beat Zhihu's score of 0.00 indicating that TripAdvisor is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zhihu
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
TripAdvisor
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

TripAdvisor has higher revenue and earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than TripAdvisor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zhihu$393.10M0.77-$27.58M-$0.55N/A
TripAdvisor$1.89B0.54$40M$0.01874.00

28.9% of Zhihu shares are owned by institutional investors. Comparatively, 99.0% of TripAdvisor shares are owned by institutional investors. 13.6% of Zhihu shares are owned by insiders. Comparatively, 2.0% of TripAdvisor shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

TripAdvisor has a net margin of 0.28% compared to Zhihu's net margin of -11.33%. TripAdvisor's return on equity of 4.23% beat Zhihu's return on equity.

Company Net Margins Return on Equity Return on Assets
Zhihu-11.33% -7.71% -5.75%
TripAdvisor 0.28%4.23%1.04%

Summary

TripAdvisor beats Zhihu on 14 of the 16 factors compared between the two stocks.

How does Zhihu compare to Yelp?

Zhihu (NYSE:ZH) and Yelp (NYSE:YELP) are both small-cap communication services companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, media sentiment, valuation, dividends, institutional ownership, analyst recommendations, earnings and profitability.

Zhihu has a beta of 0.22, indicating that its share price is 78% less volatile than the broader market. Comparatively, Yelp has a beta of 0.45, indicating that its share price is 55% less volatile than the broader market.

28.9% of Zhihu shares are owned by institutional investors. Comparatively, 90.1% of Yelp shares are owned by institutional investors. 13.6% of Zhihu shares are owned by insiders. Comparatively, 8.3% of Yelp shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, Yelp had 4 more articles in the media than Zhihu. MarketBeat recorded 5 mentions for Yelp and 1 mentions for Zhihu. Yelp's average media sentiment score of 1.22 beat Zhihu's score of 0.00 indicating that Yelp is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zhihu
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Yelp
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Yelp has a consensus price target of $25.57, suggesting a potential upside of 34.88%. Given Yelp's stronger consensus rating and higher possible upside, analysts clearly believe Yelp is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Yelp
3 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.71

Yelp has a net margin of 8.59% compared to Zhihu's net margin of -11.33%. Yelp's return on equity of 19.52% beat Zhihu's return on equity.

Company Net Margins Return on Equity Return on Assets
Zhihu-11.33% -7.71% -5.75%
Yelp 8.59%19.52%13.44%

Yelp has higher revenue and earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than Yelp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zhihu$393.10M0.77-$27.58M-$0.55N/A
Yelp$1.46B0.70$145.60M$2.099.07

Summary

Yelp beats Zhihu on 14 of the 16 factors compared between the two stocks.

How does Zhihu compare to Nextdoor?

Zhihu (NYSE:ZH) and Nextdoor (NYSE:NXDR) are both small-cap communication services companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, media sentiment, risk, analyst recommendations, institutional ownership, profitability, valuation and earnings.

Zhihu has a beta of 0.22, indicating that its share price is 78% less volatile than the broader market. Comparatively, Nextdoor has a beta of 1.41, indicating that its share price is 41% more volatile than the broader market.

28.9% of Zhihu shares are held by institutional investors. Comparatively, 35.7% of Nextdoor shares are held by institutional investors. 13.6% of Zhihu shares are held by insiders. Comparatively, 33.5% of Nextdoor shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Zhihu has higher revenue and earnings than Nextdoor. Nextdoor is trading at a lower price-to-earnings ratio than Zhihu, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zhihu$393.10M0.77-$27.58M-$0.55N/A
Nextdoor$274.60M3.70-$54.20M-$0.08N/A

In the previous week, Nextdoor had 4 more articles in the media than Zhihu. MarketBeat recorded 5 mentions for Nextdoor and 1 mentions for Zhihu. Nextdoor's average media sentiment score of 0.51 beat Zhihu's score of 0.00 indicating that Nextdoor is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zhihu
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Nextdoor
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Nextdoor has a net margin of -11.08% compared to Zhihu's net margin of -11.33%. Nextdoor's return on equity of -6.16% beat Zhihu's return on equity.

Company Net Margins Return on Equity Return on Assets
Zhihu-11.33% -7.71% -5.75%
Nextdoor -11.08%-6.16%-5.45%

Nextdoor has a consensus price target of $2.80, indicating a potential upside of 5.07%. Given Nextdoor's stronger consensus rating and higher probable upside, analysts plainly believe Nextdoor is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Nextdoor
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Nextdoor beats Zhihu on 13 of the 16 factors compared between the two stocks.

How does Zhihu compare to QuinStreet?

Zhihu (NYSE:ZH) and QuinStreet (NASDAQ:QNST) are both small-cap communication services companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, risk, profitability, earnings, analyst recommendations, media sentiment, institutional ownership and valuation.

QuinStreet has a net margin of 6.28% compared to Zhihu's net margin of -11.33%. QuinStreet's return on equity of 12.73% beat Zhihu's return on equity.

Company Net Margins Return on Equity Return on Assets
Zhihu-11.33% -7.71% -5.75%
QuinStreet 6.28%12.73%6.33%

QuinStreet has a consensus target price of $23.50, indicating a potential upside of 49.11%. Given QuinStreet's stronger consensus rating and higher possible upside, analysts plainly believe QuinStreet is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
QuinStreet
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.67

Zhihu has a beta of 0.22, suggesting that its share price is 78% less volatile than the broader market. Comparatively, QuinStreet has a beta of 0.74, suggesting that its share price is 26% less volatile than the broader market.

QuinStreet has higher revenue and earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than QuinStreet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zhihu$393.10M0.77-$27.58M-$0.55N/A
QuinStreet$1.29B0.70$81.24M$1.4111.18

In the previous week, QuinStreet had 4 more articles in the media than Zhihu. MarketBeat recorded 5 mentions for QuinStreet and 1 mentions for Zhihu. QuinStreet's average media sentiment score of 0.05 beat Zhihu's score of 0.00 indicating that QuinStreet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zhihu
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
QuinStreet
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

28.9% of Zhihu shares are owned by institutional investors. Comparatively, 97.8% of QuinStreet shares are owned by institutional investors. 13.6% of Zhihu shares are owned by company insiders. Comparatively, 3.5% of QuinStreet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

QuinStreet beats Zhihu on 14 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ZH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ZH vs. The Competition

MetricZhihuInteractive Media & Services IndustryCommunication Services SectorNYSE Exchange
Market Cap$300.76M$99.96B$34.04B$22.91B
Dividend YieldN/A4.10%5.56%3.72%
P/E Ratio-6.3226.8620.4128.10
Price / Sales0.77105.0866.2820.85
Price / CashN/A17.3220.4337.05
Price / Book0.5527.1812.274.66
Net Income-$27.58M$3.55B$1.11B$1.07B
7 Day Performance0.17%0.93%-0.92%-0.84%
1 Month Performance19.62%-1.54%-4.74%-4.48%
1 Year Performance-21.31%-15.38%-8.29%5.31%

Zhihu Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ZH
Zhihu
0.4808 of 5 stars
$3.48
-0.1%
N/A-22.6%$300.76M$393.10MN/A1,154
GTM
ZoomInfo Technologies
3.6144 of 5 stars
$3.75
+1.1%
$5.93
+58.1%
-61.7%$1.09B$1.26BN/A3,180
TRIP
TripAdvisor
3.5074 of 5 stars
$8.79
+3.3%
$14.12
+60.6%
-43.2%$997.37M$1.89B879.882,590
YELP
Yelp
3.6643 of 5 stars
$18.57
+1.7%
$26.57
+43.1%
-44.1%$990.85M$1.46B8.885,168
NXDR
Nextdoor
1.9197 of 5 stars
$2.47
+1.0%
$2.80
+13.6%
N/A$930.59M$257.65MN/A463

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This page (NYSE:ZH) was last updated on 10/14/2026 by MarketBeat.com Staff.
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