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Zhihu (ZH) Competitors

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$3.22 +0.01 (+0.16%)
Closing price 06/12/2026 03:59 PM Eastern
Extended Trading
$3.24 +0.01 (+0.31%)
As of 06/12/2026 04:10 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

ZH vs. UPWK, UPBD, ABSI, ACVA, and LZ

Should you buy Zhihu stock or one of its competitors? MarketBeat compares Zhihu with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Zhihu include Upwork (UPWK), Upbound Group (UPBD), Absci (ABSI), ACV Auctions (ACVA), and LegalZoom.com (LZ). These companies are all part of the "business services" industry.

How does Zhihu compare to Upwork?

Upwork (NASDAQ:UPWK) and Zhihu (NYSE:ZH) are both small-cap computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, media sentiment, profitability, institutional ownership, earnings and risk.

Upwork has higher revenue and earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than Upwork, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Upwork$787.78M1.33$115.43M$0.8110.48
Zhihu$393.10M0.73-$27.58M-$0.36N/A

Upwork has a beta of 1.01, meaning that its share price is 1% more volatile than the broader market. Comparatively, Zhihu has a beta of 0.33, meaning that its share price is 67% less volatile than the broader market.

77.7% of Upwork shares are owned by institutional investors. Comparatively, 28.9% of Zhihu shares are owned by institutional investors. 4.9% of Upwork shares are owned by insiders. Comparatively, 13.6% of Zhihu shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Upwork has a net margin of 13.81% compared to Zhihu's net margin of -7.25%. Upwork's return on equity of 17.92% beat Zhihu's return on equity.

Company Net Margins Return on Equity Return on Assets
Upwork13.81% 17.92% 8.54%
Zhihu -7.25%-4.83%-3.60%

In the previous week, Upwork had 5 more articles in the media than Zhihu. MarketBeat recorded 9 mentions for Upwork and 4 mentions for Zhihu. Upwork's average media sentiment score of 0.61 beat Zhihu's score of 0.05 indicating that Upwork is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Upwork
1 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zhihu
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

Upwork presently has a consensus target price of $15.50, indicating a potential upside of 82.57%. Given Upwork's stronger consensus rating and higher probable upside, research analysts plainly believe Upwork is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Upwork
0 Sell rating(s)
10 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.23
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Summary

Upwork beats Zhihu on 15 of the 16 factors compared between the two stocks.

How does Zhihu compare to Upbound Group?

Upbound Group (NASDAQ:UPBD) and Zhihu (NYSE:ZH) are both small-cap business services companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, dividends, valuation, media sentiment, earnings, risk, analyst recommendations and profitability.

Upbound Group has a net margin of 1.78% compared to Zhihu's net margin of -7.25%. Upbound Group's return on equity of 35.56% beat Zhihu's return on equity.

Company Net Margins Return on Equity Return on Assets
Upbound Group1.78% 35.56% 7.79%
Zhihu -7.25%-4.83%-3.60%

90.3% of Upbound Group shares are owned by institutional investors. Comparatively, 28.9% of Zhihu shares are owned by institutional investors. 2.6% of Upbound Group shares are owned by company insiders. Comparatively, 13.6% of Zhihu shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Upbound Group has a beta of 1.81, meaning that its stock price is 81% more volatile than the broader market. Comparatively, Zhihu has a beta of 0.33, meaning that its stock price is 67% less volatile than the broader market.

In the previous week, Zhihu had 3 more articles in the media than Upbound Group. MarketBeat recorded 4 mentions for Zhihu and 1 mentions for Upbound Group. Upbound Group's average media sentiment score of 1.52 beat Zhihu's score of 0.05 indicating that Upbound Group is being referred to more favorably in the media.

Company Overall Sentiment
Upbound Group Very Positive
Zhihu Neutral

Upbound Group has higher revenue and earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than Upbound Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Upbound Group$4.70B0.24$73.24M$1.4313.24
Zhihu$393.10M0.73-$27.58M-$0.36N/A

Upbound Group currently has a consensus target price of $31.33, suggesting a potential upside of 65.43%. Given Upbound Group's stronger consensus rating and higher probable upside, analysts plainly believe Upbound Group is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Upbound Group
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
3.00
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Summary

Upbound Group beats Zhihu on 14 of the 17 factors compared between the two stocks.

How does Zhihu compare to Absci?

Zhihu (NYSE:ZH) and Absci (NASDAQ:ABSI) are both small-cap business services companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, earnings, profitability, media sentiment, dividends, analyst recommendations, risk and institutional ownership.

Zhihu has higher revenue and earnings than Absci. Zhihu is trading at a lower price-to-earnings ratio than Absci, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zhihu$393.10M0.73-$27.58M-$0.36N/A
Absci$2.80M378.61-$115.18M-$0.83N/A

Absci has a consensus price target of $8.52, suggesting a potential upside of 25.25%. Given Absci's stronger consensus rating and higher possible upside, analysts plainly believe Absci is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Absci
1 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.63

28.9% of Zhihu shares are owned by institutional investors. Comparatively, 52.1% of Absci shares are owned by institutional investors. 13.6% of Zhihu shares are owned by company insiders. Comparatively, 10.5% of Absci shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Zhihu has a beta of 0.33, suggesting that its stock price is 67% less volatile than the broader market. Comparatively, Absci has a beta of 2.44, suggesting that its stock price is 144% more volatile than the broader market.

Zhihu has a net margin of -7.25% compared to Absci's net margin of -6,450.76%. Zhihu's return on equity of -4.83% beat Absci's return on equity.

Company Net Margins Return on Equity Return on Assets
Zhihu-7.25% -4.83% -3.60%
Absci -6,450.76%-66.32%-57.01%

In the previous week, Absci had 1 more articles in the media than Zhihu. MarketBeat recorded 5 mentions for Absci and 4 mentions for Zhihu. Absci's average media sentiment score of 0.55 beat Zhihu's score of 0.05 indicating that Absci is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zhihu
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Absci
0 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Absci beats Zhihu on 9 of the 16 factors compared between the two stocks.

How does Zhihu compare to ACV Auctions?

Zhihu (NYSE:ZH) and ACV Auctions (NYSE:ACVA) are both small-cap business services companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, dividends, valuation, profitability, risk, analyst recommendations, media sentiment and institutional ownership.

In the previous week, Zhihu had 3 more articles in the media than ACV Auctions. MarketBeat recorded 4 mentions for Zhihu and 1 mentions for ACV Auctions. ACV Auctions' average media sentiment score of 0.20 beat Zhihu's score of 0.05 indicating that ACV Auctions is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zhihu
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
ACV Auctions
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

28.9% of Zhihu shares are held by institutional investors. Comparatively, 88.6% of ACV Auctions shares are held by institutional investors. 13.6% of Zhihu shares are held by insiders. Comparatively, 4.4% of ACV Auctions shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Zhihu has higher earnings, but lower revenue than ACV Auctions. ACV Auctions is trading at a lower price-to-earnings ratio than Zhihu, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zhihu$393.10M0.73-$27.58M-$0.36N/A
ACV Auctions$759.61M1.38-$66.14M-$0.35N/A

Zhihu has a beta of 0.33, suggesting that its share price is 67% less volatile than the broader market. Comparatively, ACV Auctions has a beta of 1.84, suggesting that its share price is 84% more volatile than the broader market.

ACV Auctions has a consensus target price of $10.14, suggesting a potential upside of 68.52%. Given ACV Auctions' stronger consensus rating and higher possible upside, analysts plainly believe ACV Auctions is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
ACV Auctions
2 Sell rating(s)
6 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.40

Zhihu has a net margin of -7.25% compared to ACV Auctions' net margin of -7.97%. Zhihu's return on equity of -4.83% beat ACV Auctions' return on equity.

Company Net Margins Return on Equity Return on Assets
Zhihu-7.25% -4.83% -3.60%
ACV Auctions -7.97%-5.52%-2.08%

Summary

ACV Auctions beats Zhihu on 11 of the 17 factors compared between the two stocks.

How does Zhihu compare to LegalZoom.com?

Zhihu (NYSE:ZH) and LegalZoom.com (NASDAQ:LZ) are both small-cap business services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, profitability, media sentiment, valuation, risk, dividends, analyst recommendations and institutional ownership.

LegalZoom.com has higher revenue and earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than LegalZoom.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zhihu$393.10M0.73-$27.58M-$0.36N/A
LegalZoom.com$779.71M1.30$15.43M$0.0698.50

LegalZoom.com has a net margin of 1.46% compared to Zhihu's net margin of -7.25%. LegalZoom.com's return on equity of 11.53% beat Zhihu's return on equity.

Company Net Margins Return on Equity Return on Assets
Zhihu-7.25% -4.83% -3.60%
LegalZoom.com 1.46%11.53%3.93%

28.9% of Zhihu shares are held by institutional investors. Comparatively, 82.0% of LegalZoom.com shares are held by institutional investors. 13.6% of Zhihu shares are held by company insiders. Comparatively, 5.9% of LegalZoom.com shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Zhihu has a beta of 0.33, suggesting that its share price is 67% less volatile than the broader market. Comparatively, LegalZoom.com has a beta of 1.31, suggesting that its share price is 31% more volatile than the broader market.

In the previous week, Zhihu had 3 more articles in the media than LegalZoom.com. MarketBeat recorded 4 mentions for Zhihu and 1 mentions for LegalZoom.com. LegalZoom.com's average media sentiment score of 0.97 beat Zhihu's score of 0.05 indicating that LegalZoom.com is being referred to more favorably in the news media.

Company Overall Sentiment
Zhihu Neutral
LegalZoom.com Positive

LegalZoom.com has a consensus price target of $8.75, suggesting a potential upside of 48.05%. Given LegalZoom.com's stronger consensus rating and higher probable upside, analysts clearly believe LegalZoom.com is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
LegalZoom.com
3 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

LegalZoom.com beats Zhihu on 14 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ZH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ZH vs. The Competition

MetricZhihuINTERNET CONTENT IndustryComputer SectorNYSE Exchange
Market Cap$286.09M$2.56B$38.78B$23.31B
Dividend YieldN/A8.83%3.16%4.05%
P/E Ratio-8.965.7580.7331.31
Price / Sales0.735.87633.06100.04
Price / CashN/A9.1249.0218.65
Price / Book0.513.209.814.69
Net Income-$27.58M$130.71M$1.07B$1.08B
7 Day Performance-1.07%5.84%0.04%2.07%
1 Month Performance3.20%7.91%5.87%3.44%
1 Year Performance-15.35%-13.80%160.30%24.11%

Zhihu Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ZH
Zhihu
0.7128 of 5 stars
$3.23
+0.2%
N/A-15.4%$286.09M$393.10MN/A1,154
UPWK
Upwork
3.7537 of 5 stars
$8.86
+1.1%
$15.50
+74.9%
-38.6%$1.08B$787.78M10.94850
UPBD
Upbound Group
4.8784 of 5 stars
$18.75
+2.6%
$31.33
+67.1%
-22.5%$1.07B$4.70B13.1112,050
ABSI
Absci
3.3044 of 5 stars
$6.55
+2.3%
$8.52
+30.0%
+144.6%$997.79M$2.80MN/A210
ACVA
ACV Auctions
2.6804 of 5 stars
$5.66
-0.1%
$10.14
+79.2%
N/A$988.15M$759.61MN/A3,200

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This page (NYSE:ZH) was last updated on 6/15/2026 by MarketBeat.com Staff.
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