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Zhihu (ZH) Competitors

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$3.18 -0.01 (-0.16%)
Closing price 03:59 PM Eastern
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$3.18 0.00 (-0.16%)
As of 05:09 PM Eastern
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ZH vs. ZI, GTM, EVER, QNST, and KIND

Should you buy Zhihu stock or one of its competitors? Zhihu's main competitors and comparable companies include ZoomInfo Technologies (ZI), ZoomInfo Technologies (GTM), EverQuote (EVER), QuinStreet (QNST), and Nextdoor (KIND). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "interactive media & services" industry.

How does Zhihu compare to ZoomInfo Technologies?

Zhihu (NYSE:ZH) and ZoomInfo Technologies (NASDAQ:ZI) are both small-cap communication services companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, analyst recommendations, media sentiment, dividends, valuation, risk, profitability and institutional ownership.

ZoomInfo Technologies has a net margin of 0.74% compared to Zhihu's net margin of -7.25%. ZoomInfo Technologies' return on equity of 12.05% beat Zhihu's return on equity.

Company Net Margins Return on Equity Return on Assets
Zhihu-7.25% -4.83% -3.60%
ZoomInfo Technologies 0.74%12.05%3.46%

ZoomInfo Technologies has higher revenue and earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than ZoomInfo Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zhihu$393.10M0.72-$27.58M-$0.36N/A
ZoomInfo Technologies$1.21B1.21$107.30M$0.1235.92

Zhihu has a beta of 0.28, meaning that its stock price is 72% less volatile than the broader market. Comparatively, ZoomInfo Technologies has a beta of 1.02, meaning that its stock price is 2% more volatile than the broader market.

ZoomInfo Technologies has a consensus price target of $5.50, indicating a potential upside of 27.61%. Given ZoomInfo Technologies' stronger consensus rating and higher probable upside, analysts clearly believe ZoomInfo Technologies is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
ZoomInfo Technologies
2 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.80

In the previous week, ZoomInfo Technologies had 3 more articles in the media than Zhihu. MarketBeat recorded 3 mentions for ZoomInfo Technologies and 0 mentions for Zhihu. ZoomInfo Technologies' average media sentiment score of 1.23 beat Zhihu's score of 0.00 indicating that ZoomInfo Technologies is being referred to more favorably in the news media.

Company Overall Sentiment
Zhihu Neutral
ZoomInfo Technologies Positive

28.9% of Zhihu shares are held by institutional investors. Comparatively, 95.5% of ZoomInfo Technologies shares are held by institutional investors. 13.6% of Zhihu shares are held by insiders. Comparatively, 9.0% of ZoomInfo Technologies shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

ZoomInfo Technologies beats Zhihu on 15 of the 16 factors compared between the two stocks.

How does Zhihu compare to ZoomInfo Technologies?

ZoomInfo Technologies (NASDAQ:GTM) and Zhihu (NYSE:ZH) are both small-cap communication services companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, media sentiment, risk, dividends and earnings.

Zhihu has a net margin of -7.25% compared to ZoomInfo Technologies' net margin of -43.01%. ZoomInfo Technologies' return on equity of 20.16% beat Zhihu's return on equity.

Company Net Margins Return on Equity Return on Assets
ZoomInfo Technologies-43.01% 20.16% 4.33%
Zhihu -7.25%-4.83%-3.60%

95.5% of ZoomInfo Technologies shares are held by institutional investors. Comparatively, 28.9% of Zhihu shares are held by institutional investors. 9.9% of ZoomInfo Technologies shares are held by insiders. Comparatively, 13.6% of Zhihu shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

ZoomInfo Technologies presently has a consensus target price of $5.93, suggesting a potential upside of 46.36%. Given ZoomInfo Technologies' stronger consensus rating and higher probable upside, equities analysts clearly believe ZoomInfo Technologies is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ZoomInfo Technologies
7 Sell rating(s)
10 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.67
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

In the previous week, ZoomInfo Technologies had 39 more articles in the media than Zhihu. MarketBeat recorded 39 mentions for ZoomInfo Technologies and 0 mentions for Zhihu. ZoomInfo Technologies' average media sentiment score of 0.11 beat Zhihu's score of 0.00 indicating that ZoomInfo Technologies is being referred to more favorably in the media.

Company Overall Sentiment
ZoomInfo Technologies Neutral
Zhihu Neutral

ZoomInfo Technologies has higher revenue and earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than ZoomInfo Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ZoomInfo Technologies$1.25B0.94$124.20M-$1.86N/A
Zhihu$393.10M0.72-$27.58M-$0.36N/A

ZoomInfo Technologies has a beta of 0.85, meaning that its share price is 15% less volatile than the broader market. Comparatively, Zhihu has a beta of 0.28, meaning that its share price is 72% less volatile than the broader market.

Summary

ZoomInfo Technologies beats Zhihu on 13 of the 16 factors compared between the two stocks.

How does Zhihu compare to EverQuote?

EverQuote (NASDAQ:EVER) and Zhihu (NYSE:ZH) are both small-cap communication services companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, institutional ownership, media sentiment, risk, dividends, analyst recommendations, profitability and earnings.

EverQuote has higher revenue and earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than EverQuote, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
EverQuote$692.52M1.27$99.31M$3.087.93
Zhihu$393.10M0.72-$27.58M-$0.36N/A

In the previous week, EverQuote had 13 more articles in the media than Zhihu. MarketBeat recorded 13 mentions for EverQuote and 0 mentions for Zhihu. EverQuote's average media sentiment score of 0.85 beat Zhihu's score of 0.00 indicating that EverQuote is being referred to more favorably in the media.

Company Overall Sentiment
EverQuote Positive
Zhihu Neutral

91.5% of EverQuote shares are held by institutional investors. Comparatively, 28.9% of Zhihu shares are held by institutional investors. 23.7% of EverQuote shares are held by company insiders. Comparatively, 13.6% of Zhihu shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

EverQuote presently has a consensus target price of $27.33, suggesting a potential upside of 11.93%. Given EverQuote's stronger consensus rating and higher possible upside, research analysts plainly believe EverQuote is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
EverQuote
1 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.63
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

EverQuote has a beta of 0.62, meaning that its stock price is 38% less volatile than the broader market. Comparatively, Zhihu has a beta of 0.28, meaning that its stock price is 72% less volatile than the broader market.

EverQuote has a net margin of 15.16% compared to Zhihu's net margin of -7.25%. EverQuote's return on equity of 50.29% beat Zhihu's return on equity.

Company Net Margins Return on Equity Return on Assets
EverQuote15.16% 50.29% 36.69%
Zhihu -7.25%-4.83%-3.60%

Summary

EverQuote beats Zhihu on 16 of the 16 factors compared between the two stocks.

How does Zhihu compare to QuinStreet?

Zhihu (NYSE:ZH) and QuinStreet (NASDAQ:QNST) are both small-cap communication services companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, media sentiment, institutional ownership, earnings, profitability, valuation and risk.

28.9% of Zhihu shares are held by institutional investors. Comparatively, 97.8% of QuinStreet shares are held by institutional investors. 13.6% of Zhihu shares are held by insiders. Comparatively, 5.0% of QuinStreet shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

QuinStreet has a net margin of 6.28% compared to Zhihu's net margin of -7.25%. QuinStreet's return on equity of 12.73% beat Zhihu's return on equity.

Company Net Margins Return on Equity Return on Assets
Zhihu-7.25% -4.83% -3.60%
QuinStreet 6.28%12.73%6.33%

Zhihu has a beta of 0.28, meaning that its stock price is 72% less volatile than the broader market. Comparatively, QuinStreet has a beta of 0.66, meaning that its stock price is 34% less volatile than the broader market.

QuinStreet has a consensus price target of $22.00, suggesting a potential upside of 7.32%. Given QuinStreet's stronger consensus rating and higher possible upside, analysts clearly believe QuinStreet is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
QuinStreet
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.67

QuinStreet has higher revenue and earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than QuinStreet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zhihu$393.10M0.72-$27.58M-$0.36N/A
QuinStreet$1.29B0.91$81.24M$1.4114.54

In the previous week, QuinStreet had 19 more articles in the media than Zhihu. MarketBeat recorded 19 mentions for QuinStreet and 0 mentions for Zhihu. QuinStreet's average media sentiment score of 0.54 beat Zhihu's score of 0.00 indicating that QuinStreet is being referred to more favorably in the news media.

Company Overall Sentiment
Zhihu Neutral
QuinStreet Positive

Summary

QuinStreet beats Zhihu on 15 of the 16 factors compared between the two stocks.

How does Zhihu compare to Nextdoor?

Nextdoor (NYSE:KIND) and Zhihu (NYSE:ZH) are both small-cap communication services companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, valuation, profitability, analyst recommendations, institutional ownership, risk, media sentiment and dividends.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nextdoor
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Zhihu has a net margin of -7.25% compared to Nextdoor's net margin of -36.95%. Zhihu's return on equity of -4.83% beat Nextdoor's return on equity.

Company Net Margins Return on Equity Return on Assets
Nextdoor-36.95% -15.75% -13.84%
Zhihu -7.25%-4.83%-3.60%

35.7% of Nextdoor shares are held by institutional investors. Comparatively, 28.9% of Zhihu shares are held by institutional investors. 33.4% of Nextdoor shares are held by insiders. Comparatively, 13.6% of Zhihu shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Zhihu has higher revenue and earnings than Nextdoor. Nextdoor is trading at a lower price-to-earnings ratio than Zhihu, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nextdoor$248.31M3.98-$98.06M-$0.24N/A
Zhihu$393.10M0.72-$27.58M-$0.36N/A

In the previous week, Nextdoor had 1 more articles in the media than Zhihu. MarketBeat recorded 1 mentions for Nextdoor and 0 mentions for Zhihu. Nextdoor's average media sentiment score of 1.61 beat Zhihu's score of 0.00 indicating that Nextdoor is being referred to more favorably in the media.

Company Overall Sentiment
Nextdoor Very Positive
Zhihu Neutral

Nextdoor has a beta of 1.19, suggesting that its stock price is 19% more volatile than the broader market. Comparatively, Zhihu has a beta of 0.28, suggesting that its stock price is 72% less volatile than the broader market.

Summary

Nextdoor and Zhihu tied by winning 7 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ZH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ZH vs. The Competition

MetricZhihuInteractive Media & Services IndustryCommunication Services SectorNYSE Exchange
Market Cap$283M$94.82B$33.06B$24.33B
Dividend YieldN/A3.83%5.33%3.67%
P/E Ratio-8.85977.77230.5930.78
Price / Sales0.72117.3761.5321.27
Price / CashN/A18.1222.2732.80
Price / Book0.5126.7811.266.82
Net Income-$27.58M$3.51B$1.09B$1.06B
7 Day Performance-1.85%-0.99%0.56%0.55%
1 Month Performance-2.45%0.09%1.12%3.13%
1 Year Performance-24.38%-10.94%3.70%18.71%

Zhihu Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ZH
Zhihu
0.7274 of 5 stars
$3.19
-0.2%
N/A-25.3%$283M$393.10MN/A1,154
ZI
ZoomInfo Technologies
2.5169 of 5 stars
$3.30
-0.6%
$6.00
+81.8%
-59.8%$1.13B$1.21B110.043,540
GTM
ZoomInfo Technologies
3.5908 of 5 stars
$3.57
+8.2%
$5.93
+66.0%
-57.3%$972.57M$1.25B8.933,180
EVER
EverQuote
3.8717 of 5 stars
$24.10
-4.4%
$24.17
+0.3%
+1.7%$908.67M$692.52M8.20610
QNST
QuinStreet
3.4345 of 5 stars
$15.61
+0.7%
$20.50
+31.3%
+35.6%$890.40M$1.09B13.69790

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This page (NYSE:ZH) was last updated on 8/14/2026 by MarketBeat.com Staff.
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