Zhihu (ZH) Competitors

Zhihu (NYSE:ZH) and Criteo (NASDAQ:CRTO) are both small-cap computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, dividends, valuation, analyst recommendations, media sentiment, earnings, profitability and institutional ownership.

Do insiders and institutionals have more ownership in ZH or CRTO?

28.9% of Zhihu shares are held by institutional investors. Comparatively, 94.3% of Criteo shares are held by institutional investors. 13.6% of Zhihu shares are held by insiders. Comparatively, 1.7% of Criteo shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Does the media favor ZH or CRTO?

In the previous week, Criteo had 4 more articles in the media than Zhihu. MarketBeat recorded 4 mentions for Criteo and 0 mentions for Zhihu. Criteo's average media sentiment score of 1.19 beat Zhihu's score of 0.50 indicating that Criteo is being referred to more favorably in the news media.

Company	Overall Sentiment
Zhihu	Positive
Criteo	Positive

Which has more risk and volatility, ZH or CRTO?

Zhihu has a beta of 0.2, meaning that its stock price is 80% less volatile than the S&P 500. Comparatively, Criteo has a beta of 0.48, meaning that its stock price is 52% less volatile than the S&P 500.

Do analysts rate ZH or CRTO?

Zhihu presently has a consensus target price of $4.70, suggesting a potential downside of 0.84%. Criteo has a consensus target price of $46.70, suggesting a potential upside of 96.80%. Given Criteo's higher possible upside, analysts clearly believe Criteo is more favorable than Zhihu.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zhihu	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Criteo	1 Sell rating(s)	4 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.45

Is ZH or CRTO more profitable?

Criteo has a net margin of 7.41% compared to Zhihu's net margin of -0.52%. Criteo's return on equity of 18.21% beat Zhihu's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Zhihu	-0.52%	-0.41%	-0.30%
Criteo	7.41%	18.21%	9.01%

Which has higher valuation and earnings, ZH or CRTO?

Criteo has higher revenue and earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than Criteo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zhihu	$493.05M	0.84	-$23.54M	-$0.02	-237.00
Criteo	$1.93B	0.71	$111.57M	$2.46	9.65

Summary

Criteo beats Zhihu on 13 of the 16 factors compared between the two stocks.