Zhihu (ZH) Competitors $3.04 -0.01 (-0.16%) Closing price 05/22/2026 03:58 PM EasternExtended Trading$3.03 -0.02 (-0.62%) As of 05/22/2026 06:30 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock ZH vs. NEO, ACVA, LZ, UPWK, and UPBDShould you buy Zhihu stock or one of its competitors? MarketBeat compares Zhihu with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Zhihu include NeoGenomics (NEO), ACV Auctions (ACVA), LegalZoom.com (LZ), Upwork (UPWK), and Upbound Group (UPBD). These companies are all part of the "business services" industry. ZH vs. NEOZH vs. ACVAZH vs. LZZH vs. UPWKZH vs. UPBDHow does Zhihu compare to NeoGenomics?NeoGenomics (NASDAQ:NEO) and Zhihu (NYSE:ZH) are both small-cap business services companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, profitability, analyst recommendations, dividends, media sentiment, risk, valuation and institutional ownership. Does the media favor NEO or ZH? In the previous week, NeoGenomics had 2 more articles in the media than Zhihu. MarketBeat recorded 3 mentions for NeoGenomics and 1 mentions for Zhihu. NeoGenomics' average media sentiment score of 0.45 beat Zhihu's score of 0.00 indicating that NeoGenomics is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment NeoGenomics 1 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Zhihu 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Do analysts prefer NEO or ZH? NeoGenomics currently has a consensus price target of $13.86, suggesting a potential upside of 50.13%. Given NeoGenomics' stronger consensus rating and higher probable upside, research analysts plainly believe NeoGenomics is more favorable than Zhihu.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score NeoGenomics 1 Sell rating(s) 5 Hold rating(s) 6 Buy rating(s) 0 Strong Buy rating(s) 2.42Zhihu 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Which has higher valuation and earnings, NEO or ZH? Zhihu has lower revenue, but higher earnings than NeoGenomics. NeoGenomics is trading at a lower price-to-earnings ratio than Zhihu, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNeoGenomics$745.97M1.61-$108.03M-$0.77N/AZhihu$393.10M0.69-$27.58M-$0.36N/A Is NEO or ZH more profitable? Zhihu has a net margin of -7.18% compared to NeoGenomics' net margin of -13.30%. NeoGenomics' return on equity of -2.80% beat Zhihu's return on equity.Company Net Margins Return on Equity Return on Assets NeoGenomics-13.30% -2.80% -1.72% Zhihu -7.18%-4.82%-3.57% Which has more volatility & risk, NEO or ZH? NeoGenomics has a beta of 1.81, suggesting that its share price is 81% more volatile than the broader market. Comparatively, Zhihu has a beta of 0.35, suggesting that its share price is 65% less volatile than the broader market. Do institutionals & insiders hold more shares of NEO or ZH? 98.5% of NeoGenomics shares are held by institutional investors. Comparatively, 28.9% of Zhihu shares are held by institutional investors. 1.1% of NeoGenomics shares are held by insiders. Comparatively, 13.6% of Zhihu shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth. SummaryNeoGenomics beats Zhihu on 11 of the 16 factors compared between the two stocks.How does Zhihu compare to ACV Auctions?ACV Auctions (NYSE:ACVA) and Zhihu (NYSE:ZH) are both small-cap business services companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, analyst recommendations, risk, media sentiment, profitability, earnings, institutional ownership and dividends. Which has preferable valuation and earnings, ACVA or ZH? Zhihu has lower revenue, but higher earnings than ACV Auctions. ACV Auctions is trading at a lower price-to-earnings ratio than Zhihu, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioACV Auctions$759.61M1.37-$66.14M-$0.35N/AZhihu$393.10M0.69-$27.58M-$0.36N/A Is ACVA or ZH more profitable? Zhihu has a net margin of -7.18% compared to ACV Auctions' net margin of -7.97%. Zhihu's return on equity of -4.82% beat ACV Auctions' return on equity.Company Net Margins Return on Equity Return on Assets ACV Auctions-7.97% -5.52% -2.08% Zhihu -7.18%-4.82%-3.57% Do analysts recommend ACVA or ZH? ACV Auctions currently has a consensus price target of $10.45, suggesting a potential upside of 75.51%. Given ACV Auctions' stronger consensus rating and higher possible upside, research analysts clearly believe ACV Auctions is more favorable than Zhihu.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ACV Auctions 2 Sell rating(s) 5 Hold rating(s) 6 Buy rating(s) 2 Strong Buy rating(s) 2.53Zhihu 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Do institutionals & insiders hold more shares of ACVA or ZH? 88.6% of ACV Auctions shares are owned by institutional investors. Comparatively, 28.9% of Zhihu shares are owned by institutional investors. 4.4% of ACV Auctions shares are owned by insiders. Comparatively, 13.6% of Zhihu shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. Does the media favor ACVA or ZH? In the previous week, ACV Auctions had 3 more articles in the media than Zhihu. MarketBeat recorded 4 mentions for ACV Auctions and 1 mentions for Zhihu. ACV Auctions' average media sentiment score of 0.42 beat Zhihu's score of 0.00 indicating that ACV Auctions is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment ACV Auctions 1 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Zhihu 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Which has more risk and volatility, ACVA or ZH? ACV Auctions has a beta of 1.78, meaning that its share price is 78% more volatile than the broader market. Comparatively, Zhihu has a beta of 0.35, meaning that its share price is 65% less volatile than the broader market. SummaryACV Auctions beats Zhihu on 12 of the 17 factors compared between the two stocks.How does Zhihu compare to LegalZoom.com?Zhihu (NYSE:ZH) and LegalZoom.com (NASDAQ:LZ) are both small-cap business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, risk, media sentiment, valuation, dividends and analyst recommendations. Do analysts recommend ZH or LZ? LegalZoom.com has a consensus price target of $8.75, suggesting a potential upside of 37.58%. Given LegalZoom.com's stronger consensus rating and higher possible upside, analysts plainly believe LegalZoom.com is more favorable than Zhihu.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Zhihu 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00LegalZoom.com 3 Sell rating(s) 3 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.00 Is ZH or LZ more profitable? LegalZoom.com has a net margin of 1.46% compared to Zhihu's net margin of -7.18%. LegalZoom.com's return on equity of 11.53% beat Zhihu's return on equity.Company Net Margins Return on Equity Return on Assets Zhihu-7.18% -4.82% -3.57% LegalZoom.com 1.46%11.53%3.93% Do institutionals & insiders have more ownership in ZH or LZ? 28.9% of Zhihu shares are held by institutional investors. Comparatively, 82.0% of LegalZoom.com shares are held by institutional investors. 13.6% of Zhihu shares are held by insiders. Comparatively, 5.9% of LegalZoom.com shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. Which has higher earnings and valuation, ZH or LZ? LegalZoom.com has higher revenue and earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than LegalZoom.com, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioZhihu$393.10M0.69-$27.58M-$0.36N/ALegalZoom.com$779.71M1.40$15.43M$0.06106.00 Which has more risk and volatility, ZH or LZ? Zhihu has a beta of 0.35, suggesting that its stock price is 65% less volatile than the broader market. Comparatively, LegalZoom.com has a beta of 1.33, suggesting that its stock price is 33% more volatile than the broader market. Does the media refer more to ZH or LZ? In the previous week, LegalZoom.com had 7 more articles in the media than Zhihu. MarketBeat recorded 8 mentions for LegalZoom.com and 1 mentions for Zhihu. Zhihu's average media sentiment score of 0.00 beat LegalZoom.com's score of -0.07 indicating that Zhihu is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Zhihu 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral LegalZoom.com 3 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral SummaryLegalZoom.com beats Zhihu on 14 of the 16 factors compared between the two stocks.How does Zhihu compare to Upwork?Zhihu (NYSE:ZH) and Upwork (NASDAQ:UPWK) are both small-cap computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, earnings, profitability, institutional ownership, media sentiment and valuation. Is ZH or UPWK more profitable? Upwork has a net margin of 13.81% compared to Zhihu's net margin of -7.18%. Upwork's return on equity of 17.92% beat Zhihu's return on equity.Company Net Margins Return on Equity Return on Assets Zhihu-7.18% -4.82% -3.57% Upwork 13.81%17.92%8.54% Which has preferable earnings and valuation, ZH or UPWK? Upwork has higher revenue and earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than Upwork, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioZhihu$393.10M0.69-$27.58M-$0.36N/AUpwork$787.78M1.38$115.43M$0.8110.86 Do institutionals and insiders believe in ZH or UPWK? 28.9% of Zhihu shares are owned by institutional investors. Comparatively, 77.7% of Upwork shares are owned by institutional investors. 13.6% of Zhihu shares are owned by insiders. Comparatively, 7.5% of Upwork shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term. Do analysts prefer ZH or UPWK? Upwork has a consensus price target of $15.50, indicating a potential upside of 76.14%. Given Upwork's stronger consensus rating and higher possible upside, analysts plainly believe Upwork is more favorable than Zhihu.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Zhihu 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00Upwork 0 Sell rating(s) 10 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.23 Does the media prefer ZH or UPWK? In the previous week, Upwork had 10 more articles in the media than Zhihu. MarketBeat recorded 11 mentions for Upwork and 1 mentions for Zhihu. Zhihu's average media sentiment score of 0.00 beat Upwork's score of -0.25 indicating that Zhihu is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Zhihu 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Upwork 0 Very Positive mention(s) 1 Positive mention(s) 7 Neutral mention(s) 0 Negative mention(s) 2 Very Negative mention(s) Neutral Which has more risk & volatility, ZH or UPWK? Zhihu has a beta of 0.35, suggesting that its share price is 65% less volatile than the broader market. Comparatively, Upwork has a beta of 1.07, suggesting that its share price is 7% more volatile than the broader market. SummaryUpwork beats Zhihu on 14 of the 16 factors compared between the two stocks.How does Zhihu compare to Upbound Group?Zhihu (NYSE:ZH) and Upbound Group (NASDAQ:UPBD) are both small-cap business services companies, but which is the better stock? We will compare the two companies based on the strength of their earnings, risk, institutional ownership, media sentiment, profitability, dividends, analyst recommendations and valuation. Is ZH or UPBD more profitable? Upbound Group has a net margin of 1.78% compared to Zhihu's net margin of -7.18%. Upbound Group's return on equity of 35.56% beat Zhihu's return on equity.Company Net Margins Return on Equity Return on Assets Zhihu-7.18% -4.82% -3.57% Upbound Group 1.78%35.56%7.79% Which has preferable earnings and valuation, ZH or UPBD? Upbound Group has higher revenue and earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than Upbound Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioZhihu$393.10M0.69-$27.58M-$0.36N/AUpbound Group$4.74B0.22$73.24M$1.4312.48 Does the media refer more to ZH or UPBD? In the previous week, Upbound Group had 1 more articles in the media than Zhihu. MarketBeat recorded 2 mentions for Upbound Group and 1 mentions for Zhihu. Upbound Group's average media sentiment score of 0.87 beat Zhihu's score of 0.00 indicating that Upbound Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Zhihu 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Upbound Group 0 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders and institutionals have more ownership in ZH or UPBD? 28.9% of Zhihu shares are owned by institutional investors. Comparatively, 90.3% of Upbound Group shares are owned by institutional investors. 13.6% of Zhihu shares are owned by insiders. Comparatively, 2.6% of Upbound Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. Which has more volatility and risk, ZH or UPBD? Zhihu has a beta of 0.35, meaning that its stock price is 65% less volatile than the broader market. Comparatively, Upbound Group has a beta of 1.83, meaning that its stock price is 83% more volatile than the broader market. Do analysts rate ZH or UPBD? Upbound Group has a consensus target price of $31.33, suggesting a potential upside of 75.64%. Given Upbound Group's stronger consensus rating and higher probable upside, analysts clearly believe Upbound Group is more favorable than Zhihu.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Zhihu 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00Upbound Group 0 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 1 Strong Buy rating(s) 3.00 SummaryUpbound Group beats Zhihu on 15 of the 17 factors compared between the two stocks. Get Zhihu News Delivered to You Automatically Sign up to receive the latest news and ratings for ZH and its competitors with MarketBeat's FREE daily newsletter. 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New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding ZH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart ZH vs. The Competition ExportMetricZhihuINTERNET CONTENT IndustryComputer SectorNYSE ExchangeMarket Cap$270.12M$2.62B$39.10B$23.18BDividend YieldN/A7.71%3.21%4.10%P/E Ratio-8.465.3979.2530.65Price / Sales0.691.67630.9314.66Price / CashN/A8.7548.7225.12Price / Book0.483.2410.534.74Net Income-$27.58M$130.71M$1.07B$1.07B7 Day Performance-2.84%5.02%3.51%1.45%1 Month Performance-10.57%30.47%6.27%1.58%1 Year Performance-22.62%-11.36%169.77%28.44% Zhihu Competitors List ExportCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ZHZhihu0.1986 of 5 stars$3.05-0.2%N/A-22.6%$270.12M$393.10MN/A1,154News CoverageNEONeoGenomics3.0856 of 5 stars$8.37+1.6%$13.86+65.6%+24.6%$1.07B$727.33MN/A2,500ACVAACV Auctions3.0891 of 5 stars$6.03+1.8%$10.45+73.4%N/A$1.03B$759.61MN/A3,200LZLegalZoom.com3.7183 of 5 stars$6.58+9.7%$9.25+40.6%-31.5%$1.03B$779.71M109.681,196Analyst ForecastUPWKUpwork4.1523 of 5 stars$8.75+7.1%$16.20+85.1%-44.1%$1.01B$787.78M10.80850Gap Down Related Companies and Tools Related Companies NeoGenomics Competitors ACV Auctions Competitors LegalZoom.com Competitors Upwork Competitors Upbound Group Competitors Emerald Competitors Donnelley Financial Solutions Competitors Akso Health Group Competitors Nutex Health Competitors GoodRx Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:ZH) was last updated on 5/25/2026 by MarketBeat.com Staff. 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