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Zhihu (ZH) Competitors

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$2.58 0.00 (0.00%)
Closing price 09/3/2026 03:58 PM Eastern
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$2.56 -0.02 (-0.58%)
As of 04:01 AM Eastern
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ZH vs. KIND, NXDR, EVER, YALA, and MAX

Should you buy Zhihu stock or one of its competitors? Zhihu's main competitors and comparable companies include Nextdoor (KIND), Nextdoor (NXDR), EverQuote (EVER), Yalla Group (YALA), and MediaAlpha (MAX). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "interactive media & services" industry.

How does Zhihu compare to Nextdoor?

Zhihu (NYSE:ZH) and Nextdoor (NYSE:KIND) are both small-cap communication services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, profitability, risk, media sentiment, valuation and earnings.

Zhihu has a beta of 0.26, indicating that its share price is 74% less volatile than the broader market. Comparatively, Nextdoor has a beta of 1.19, indicating that its share price is 19% more volatile than the broader market.

28.9% of Zhihu shares are owned by institutional investors. Comparatively, 35.7% of Nextdoor shares are owned by institutional investors. 13.6% of Zhihu shares are owned by insiders. Comparatively, 33.4% of Nextdoor shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Zhihu has higher revenue and earnings than Nextdoor. Nextdoor is trading at a lower price-to-earnings ratio than Zhihu, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zhihu$393.10M0.57-$27.58M-$0.55N/A
Nextdoor$248.31M3.51-$98.06M-$0.24N/A

In the previous week, Zhihu's average media sentiment score of 0.48 beat Nextdoor's score of 0.00 indicating that Zhihu is being referred to more favorably in the media.

Company Overall Sentiment
Zhihu Neutral
Nextdoor Neutral

Zhihu has a net margin of -11.33% compared to Nextdoor's net margin of -36.95%. Zhihu's return on equity of -7.71% beat Nextdoor's return on equity.

Company Net Margins Return on Equity Return on Assets
Zhihu-11.33% -7.71% -5.75%
Nextdoor -36.95%-15.75%-13.84%

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Nextdoor
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

Zhihu beats Nextdoor on 8 of the 13 factors compared between the two stocks.

How does Zhihu compare to Nextdoor?

Zhihu (NYSE:ZH) and Nextdoor (NYSE:NXDR) are both small-cap communication services companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, risk, dividends, analyst recommendations, profitability, institutional ownership, media sentiment and earnings.

Nextdoor has a net margin of -11.08% compared to Zhihu's net margin of -11.33%. Nextdoor's return on equity of -6.16% beat Zhihu's return on equity.

Company Net Margins Return on Equity Return on Assets
Zhihu-11.33% -7.71% -5.75%
Nextdoor -11.08%-6.16%-5.45%

Zhihu has higher revenue and earnings than Nextdoor. Nextdoor is trading at a lower price-to-earnings ratio than Zhihu, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zhihu$393.10M0.57-$27.58M-$0.55N/A
Nextdoor$257.65M3.36-$54.20M-$0.08N/A

Nextdoor has a consensus target price of $2.80, indicating a potential upside of 23.35%. Given Nextdoor's stronger consensus rating and higher possible upside, analysts clearly believe Nextdoor is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Nextdoor
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

28.9% of Zhihu shares are held by institutional investors. Comparatively, 35.7% of Nextdoor shares are held by institutional investors. 13.6% of Zhihu shares are held by insiders. Comparatively, 33.5% of Nextdoor shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, Nextdoor had 2 more articles in the media than Zhihu. MarketBeat recorded 2 mentions for Nextdoor and 0 mentions for Zhihu. Zhihu's average media sentiment score of 0.48 beat Nextdoor's score of 0.25 indicating that Zhihu is being referred to more favorably in the media.

Company Overall Sentiment
Zhihu Neutral
Nextdoor Neutral

Zhihu has a beta of 0.26, suggesting that its stock price is 74% less volatile than the broader market. Comparatively, Nextdoor has a beta of 1.37, suggesting that its stock price is 37% more volatile than the broader market.

Summary

Nextdoor beats Zhihu on 12 of the 16 factors compared between the two stocks.

How does Zhihu compare to EverQuote?

Zhihu (NYSE:ZH) and EverQuote (NASDAQ:EVER) are both small-cap communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, dividends, earnings, profitability, media sentiment and risk.

EverQuote has a consensus target price of $28.17, suggesting a potential upside of 11.29%. Given EverQuote's stronger consensus rating and higher possible upside, analysts plainly believe EverQuote is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
EverQuote
1 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.63

28.9% of Zhihu shares are held by institutional investors. Comparatively, 91.5% of EverQuote shares are held by institutional investors. 13.6% of Zhihu shares are held by company insiders. Comparatively, 23.7% of EverQuote shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, EverQuote had 6 more articles in the media than Zhihu. MarketBeat recorded 6 mentions for EverQuote and 0 mentions for Zhihu. Zhihu's average media sentiment score of 0.48 beat EverQuote's score of 0.43 indicating that Zhihu is being referred to more favorably in the media.

Company Overall Sentiment
Zhihu Neutral
EverQuote Neutral

EverQuote has higher revenue and earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than EverQuote, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zhihu$393.10M0.57-$27.58M-$0.55N/A
EverQuote$692.52M1.32$99.31M$3.088.22

Zhihu has a beta of 0.26, meaning that its share price is 74% less volatile than the broader market. Comparatively, EverQuote has a beta of 0.67, meaning that its share price is 33% less volatile than the broader market.

EverQuote has a net margin of 15.16% compared to Zhihu's net margin of -11.33%. EverQuote's return on equity of 50.29% beat Zhihu's return on equity.

Company Net Margins Return on Equity Return on Assets
Zhihu-11.33% -7.71% -5.75%
EverQuote 15.16%50.29%36.69%

Summary

EverQuote beats Zhihu on 15 of the 16 factors compared between the two stocks.

How does Zhihu compare to Yalla Group?

Zhihu (NYSE:ZH) and Yalla Group (NYSE:YALA) are both small-cap communication services companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, dividends, analyst recommendations, profitability, valuation, risk and media sentiment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Yalla Group
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Yalla Group has a net margin of 40.78% compared to Zhihu's net margin of -11.33%. Yalla Group's return on equity of 16.82% beat Zhihu's return on equity.

Company Net Margins Return on Equity Return on Assets
Zhihu-11.33% -7.71% -5.75%
Yalla Group 40.78%16.82%15.14%

28.9% of Zhihu shares are owned by institutional investors. Comparatively, 4.7% of Yalla Group shares are owned by institutional investors. 13.6% of Zhihu shares are owned by company insiders. Comparatively, 52.2% of Yalla Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Yalla Group has lower revenue, but higher earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than Yalla Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zhihu$393.10M0.57-$27.58M-$0.55N/A
Yalla Group$341.94M2.45$149.84M$0.777.12

Zhihu has a beta of 0.26, meaning that its share price is 74% less volatile than the broader market. Comparatively, Yalla Group has a beta of 0.51, meaning that its share price is 49% less volatile than the broader market.

In the previous week, Zhihu's average media sentiment score of 0.48 beat Yalla Group's score of 0.00 indicating that Zhihu is being referred to more favorably in the media.

Company Overall Sentiment
Zhihu Neutral
Yalla Group Neutral

Summary

Yalla Group beats Zhihu on 10 of the 13 factors compared between the two stocks.

How does Zhihu compare to MediaAlpha?

MediaAlpha (NYSE:MAX) and Zhihu (NYSE:ZH) are both small-cap communication services companies, but which is the superior business? We will compare the two businesses based on the strength of their media sentiment, risk, institutional ownership, analyst recommendations, dividends, valuation, earnings and profitability.

MediaAlpha has a net margin of 7.94% compared to Zhihu's net margin of -11.33%. Zhihu's return on equity of -7.71% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
MediaAlpha7.94% -301.42% 28.23%
Zhihu -11.33%-7.71%-5.75%

MediaAlpha has a beta of 1.16, indicating that its stock price is 16% more volatile than the broader market. Comparatively, Zhihu has a beta of 0.26, indicating that its stock price is 74% less volatile than the broader market.

64.4% of MediaAlpha shares are held by institutional investors. Comparatively, 28.9% of Zhihu shares are held by institutional investors. 14.7% of MediaAlpha shares are held by company insiders. Comparatively, 13.6% of Zhihu shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

MediaAlpha has higher revenue and earnings than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MediaAlpha$1.11B0.67$25.62M$1.627.53
Zhihu$393.10M0.57-$27.58M-$0.55N/A

MediaAlpha currently has a consensus price target of $14.29, suggesting a potential upside of 17.10%. Given MediaAlpha's stronger consensus rating and higher possible upside, analysts plainly believe MediaAlpha is more favorable than Zhihu.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MediaAlpha
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.56
Zhihu
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

In the previous week, MediaAlpha had 13 more articles in the media than Zhihu. MarketBeat recorded 13 mentions for MediaAlpha and 0 mentions for Zhihu. Zhihu's average media sentiment score of 0.48 beat MediaAlpha's score of 0.17 indicating that Zhihu is being referred to more favorably in the news media.

Company Overall Sentiment
MediaAlpha Neutral
Zhihu Neutral

Summary

MediaAlpha beats Zhihu on 15 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ZH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ZH vs. The Competition

MetricZhihuInteractive Media & Services IndustryCommunication Services SectorNYSE Exchange
Market Cap$223.30M$93.53B$32.88B$23.50B
Dividend YieldN/A3.63%5.33%3.73%
P/E Ratio-4.6930.4124.2529.39
Price / Sales0.57108.9062.5720.98
Price / CashN/A17.9420.4132.15
Price / Book0.4126.9711.607.63
Net Income-$27.58M$3.55B$1.10B$1.07B
7 Day Performance-9.79%-0.27%-0.18%-0.16%
1 Month Performance-21.94%-2.29%0.56%-0.46%
1 Year Performance-45.41%-13.70%-3.00%13.09%

Zhihu Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ZH
Zhihu
0.393 of 5 stars
$2.58
flat
N/A-46.8%$223.30M$393.10MN/A1,154
KIND
Nextdoor
N/A$2.39
flat
N/A+13.4%$914.39M$248.31MN/A700
NXDR
Nextdoor
2.855 of 5 stars
$2.37
-1.0%
$2.80
+18.4%
N/A$911.52M$257.65MN/A700
EVER
EverQuote
3.4789 of 5 stars
$26.62
+5.5%
$28.17
+5.8%
+9.9%$909.39M$692.52M8.64610
YALA
Yalla Group
1.1326 of 5 stars
$5.54
-1.7%
N/A-28.0%$862.70M$341.94M7.20630

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This page (NYSE:ZH) was last updated on 9/4/2026 by MarketBeat.com Staff.
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