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Criteo (CRTO) Competitors

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$15.73 +0.44 (+2.88%)
Closing price 10/9/2026 04:00 PM Eastern
Extended Trading
$15.59 -0.14 (-0.89%)
As of 10/9/2026 07:30 PM Eastern
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CRTO vs. LFTO, WLYB, WLY, STGW, and NMAX

Should you buy Criteo stock or one of its competitors? Criteo's main competitors and comparable companies include Liftoff Mobile (LFTO), John Wiley & Sons (WLYB), John Wiley & Sons (WLY), Stagwell (STGW), and Newsmax (NMAX). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "media" industry.

How does Criteo compare to Liftoff Mobile?

Criteo (NASDAQ:CRTO) and Liftoff Mobile (NASDAQ:LFTO) are both communication services companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, risk, profitability, valuation, dividends, institutional ownership, earnings and media sentiment.

Criteo presently has a consensus price target of $22.65, indicating a potential upside of 43.99%. Liftoff Mobile has a consensus price target of $33.60, indicating a potential upside of 118.04%. Given Liftoff Mobile's stronger consensus rating and higher possible upside, analysts plainly believe Liftoff Mobile is more favorable than Criteo.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Criteo
3 Sell rating(s)
3 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.25
Liftoff Mobile
1 Sell rating(s)
6 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.65

In the previous week, Criteo and Criteo both had 7 articles in the media. Criteo's average media sentiment score of 0.00 beat Liftoff Mobile's score of -0.03 indicating that Criteo is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Criteo
1 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Liftoff Mobile
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral

Criteo has a net margin of 5.60% compared to Liftoff Mobile's net margin of 0.00%. Criteo's return on equity of 14.33% beat Liftoff Mobile's return on equity.

Company Net Margins Return on Equity Return on Assets
Criteo5.60% 14.33% 8.05%
Liftoff Mobile N/A N/A N/A

94.3% of Criteo shares are owned by institutional investors. 1.5% of Criteo shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Criteo has higher revenue and earnings than Liftoff Mobile. Liftoff Mobile is trading at a lower price-to-earnings ratio than Criteo, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Criteo$1.94B0.40$144.60M$1.977.98
Liftoff MobileN/AN/AN/A-$0.03N/A

Summary

Criteo beats Liftoff Mobile on 9 of the 13 factors compared between the two stocks.

How does Criteo compare to John Wiley & Sons?

Criteo (NASDAQ:CRTO) and John Wiley & Sons (NYSE:WLYB) are both communication services companies, but which is the superior stock? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, profitability, dividends, earnings, analyst recommendations, valuation and risk.

Criteo has a beta of 0.29, suggesting that its share price is 71% less volatile than the broader market. Comparatively, John Wiley & Sons has a beta of 0.54, suggesting that its share price is 46% less volatile than the broader market.

In the previous week, Criteo had 6 more articles in the media than John Wiley & Sons. MarketBeat recorded 7 mentions for Criteo and 1 mentions for John Wiley & Sons. Criteo's average media sentiment score of 0.00 beat John Wiley & Sons' score of 0.00 indicating that Criteo is being referred to more favorably in the media.

Company Overall Sentiment
Criteo Neutral
John Wiley & Sons Neutral

Criteo presently has a consensus price target of $22.65, indicating a potential upside of 43.99%. Given Criteo's stronger consensus rating and higher possible upside, equities research analysts clearly believe Criteo is more favorable than John Wiley & Sons.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Criteo
3 Sell rating(s)
3 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.25
John Wiley & Sons
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

94.3% of Criteo shares are owned by institutional investors. Comparatively, 0.5% of John Wiley & Sons shares are owned by institutional investors. 1.5% of Criteo shares are owned by company insiders. Comparatively, 29.7% of John Wiley & Sons shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

John Wiley & Sons has a net margin of 11.90% compared to Criteo's net margin of 5.60%. John Wiley & Sons' return on equity of 27.99% beat Criteo's return on equity.

Company Net Margins Return on Equity Return on Assets
Criteo5.60% 14.33% 8.05%
John Wiley & Sons 11.90%27.99%8.16%

John Wiley & Sons has lower revenue, but higher earnings than Criteo. Criteo is trading at a lower price-to-earnings ratio than John Wiley & Sons, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Criteo$1.94B0.40$144.60M$1.977.98
John Wiley & Sons$1.67B1.46$221.62M$3.7812.67

Summary

John Wiley & Sons beats Criteo on 9 of the 16 factors compared between the two stocks.

How does Criteo compare to John Wiley & Sons?

Criteo (NASDAQ:CRTO) and John Wiley & Sons (NYSE:WLY) are both communication services companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, risk, media sentiment, institutional ownership, profitability, analyst recommendations, valuation and dividends.

94.3% of Criteo shares are owned by institutional investors. Comparatively, 73.9% of John Wiley & Sons shares are owned by institutional investors. 1.5% of Criteo shares are owned by company insiders. Comparatively, 17.6% of John Wiley & Sons shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Criteo currently has a consensus price target of $22.65, indicating a potential upside of 43.99%. Given Criteo's stronger consensus rating and higher probable upside, equities research analysts clearly believe Criteo is more favorable than John Wiley & Sons.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Criteo
3 Sell rating(s)
3 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.25
John Wiley & Sons
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Criteo has a beta of 0.29, indicating that its stock price is 71% less volatile than the broader market. Comparatively, John Wiley & Sons has a beta of 0.76, indicating that its stock price is 24% less volatile than the broader market.

John Wiley & Sons has a net margin of 11.90% compared to Criteo's net margin of 5.60%. John Wiley & Sons' return on equity of 27.99% beat Criteo's return on equity.

Company Net Margins Return on Equity Return on Assets
Criteo5.60% 14.33% 8.05%
John Wiley & Sons 11.90%27.99%8.16%

John Wiley & Sons has lower revenue, but higher earnings than Criteo. Criteo is trading at a lower price-to-earnings ratio than John Wiley & Sons, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Criteo$1.94B0.40$144.60M$1.977.98
John Wiley & Sons$1.68B1.50$221.62M$3.7813.14

In the previous week, Criteo had 5 more articles in the media than John Wiley & Sons. MarketBeat recorded 7 mentions for Criteo and 2 mentions for John Wiley & Sons. John Wiley & Sons' average media sentiment score of 0.57 beat Criteo's score of 0.00 indicating that John Wiley & Sons is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Criteo
1 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
John Wiley & Sons
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

John Wiley & Sons beats Criteo on 10 of the 16 factors compared between the two stocks.

How does Criteo compare to Stagwell?

Criteo (NASDAQ:CRTO) and Stagwell (NASDAQ:STGW) are both communication services companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, institutional ownership, valuation, risk, analyst recommendations, profitability, dividends and earnings.

Criteo has higher earnings, but lower revenue than Stagwell. Criteo is trading at a lower price-to-earnings ratio than Stagwell, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Criteo$1.94B0.40$144.60M$1.977.98
Stagwell$2.91B0.73$29.10M$0.06144.17

Criteo has a net margin of 5.60% compared to Stagwell's net margin of 0.53%. Stagwell's return on equity of 27.30% beat Criteo's return on equity.

Company Net Margins Return on Equity Return on Assets
Criteo5.60% 14.33% 8.05%
Stagwell 0.53%27.30%4.77%

In the previous week, Stagwell had 3 more articles in the media than Criteo. MarketBeat recorded 10 mentions for Stagwell and 7 mentions for Criteo. Stagwell's average media sentiment score of 0.06 beat Criteo's score of 0.00 indicating that Stagwell is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Criteo
1 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Stagwell
1 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral

Criteo presently has a consensus target price of $22.65, indicating a potential upside of 43.99%. Stagwell has a consensus target price of $10.17, indicating a potential upside of 17.53%. Given Criteo's higher probable upside, equities analysts clearly believe Criteo is more favorable than Stagwell.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Criteo
3 Sell rating(s)
3 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.25
Stagwell
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.88

Criteo has a beta of 0.29, indicating that its share price is 71% less volatile than the broader market. Comparatively, Stagwell has a beta of 1.3, indicating that its share price is 30% more volatile than the broader market.

94.3% of Criteo shares are owned by institutional investors. Comparatively, 35.6% of Stagwell shares are owned by institutional investors. 1.5% of Criteo shares are owned by insiders. Comparatively, 11.2% of Stagwell shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

Stagwell beats Criteo on 10 of the 17 factors compared between the two stocks.

How does Criteo compare to Newsmax?

Criteo (NASDAQ:CRTO) and Newsmax (NYSE:NMAX) are both small-cap communication services companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, analyst recommendations, earnings, profitability, dividends and valuation.

Criteo has a beta of 0.29, indicating that its share price is 71% less volatile than the broader market. Comparatively, Newsmax has a beta of 2.56, indicating that its share price is 156% more volatile than the broader market.

94.3% of Criteo shares are owned by institutional investors. 1.5% of Criteo shares are owned by company insiders. Comparatively, 61.0% of Newsmax shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, Criteo had 5 more articles in the media than Newsmax. MarketBeat recorded 7 mentions for Criteo and 2 mentions for Newsmax. Newsmax's average media sentiment score of 0.42 beat Criteo's score of 0.00 indicating that Newsmax is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Criteo
1 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Newsmax
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Criteo has a net margin of 5.60% compared to Newsmax's net margin of -3.15%. Criteo's return on equity of 14.33% beat Newsmax's return on equity.

Company Net Margins Return on Equity Return on Assets
Criteo5.60% 14.33% 8.05%
Newsmax -3.15%-8.28%-3.85%

Criteo has higher revenue and earnings than Newsmax. Newsmax is trading at a lower price-to-earnings ratio than Criteo, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Criteo$1.94B0.40$144.60M$1.977.98
Newsmax$189.26M7.05-$99.50M-$0.05N/A

Criteo currently has a consensus target price of $22.65, suggesting a potential upside of 43.99%. Given Criteo's stronger consensus rating and higher possible upside, equities analysts clearly believe Criteo is more favorable than Newsmax.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Criteo
3 Sell rating(s)
3 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.25
Newsmax
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Summary

Criteo beats Newsmax on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRTO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CRTO vs. The Competition

MetricCriteoMedia IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$749.17M$2.90B$34.33B$13.21B
Dividend YieldN/A5.66%5.51%16.37%
P/E Ratio7.9820.3120.6226.16
Price / Sales0.4047.99111.78113.06
Price / Cash2.3717.3820.4453.09
Price / Book0.6813.1012.416.34
Net Income$144.60M$35.31M$1.12B$381.90M
7 Day Performance6.79%-0.89%-0.52%-1.41%
1 Month Performance-9.44%-4.21%-3.50%-3.48%
1 Year Performance-21.07%-6.74%-7.41%1.16%

Criteo Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CRTO
Criteo
4.7165 of 5 stars
$15.73
+2.9%
$22.65
+44.0%
-24.0%$749.17M$1.94B7.983,649
LFTO
Liftoff Mobile
4.0516 of 5 stars
$15.30
-2.3%
$34.64
+126.4%
N/A$2.59BN/AN/A649
WLYB
John Wiley & Sons
1.8482 of 5 stars
$49.53
+1.2%
N/A+31.9%$2.51B$1.68B13.104,500
WLY
John Wiley & Sons
3.2412 of 5 stars
$47.83
-2.2%
N/A+37.1%$2.43B$1.68B12.674,500
STGW
Stagwell
3.5554 of 5 stars
$8.31
-1.8%
$9.60
+15.6%
+66.3%$2.03B$2.91B138.4212,629

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This page (NASDAQ:CRTO) was last updated on 10/10/2026 by MarketBeat.com Staff.
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