Which has higher valuation & earnings, CRTO or LFTO?

Criteo has higher revenue and earnings than Liftoff Mobile. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Criteo $1.94B 0.42 $144.60M $1.97 8.48 Liftoff Mobile N/A N/A N/A N/A N/A

Does the media favor CRTO or LFTO?

In the previous week, Criteo had 2 more articles in the media than Liftoff Mobile. MarketBeat recorded 6 mentions for Criteo and 4 mentions for Liftoff Mobile. Liftoff Mobile's average media sentiment score of 0.79 beat Criteo's score of 0.19 indicating that Liftoff Mobile is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Criteo 0 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Liftoff Mobile 1 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive

Does the media favor PPLI or CRTO?

In the previous week, People Incorporated Common Stock had 1 more articles in the media than Criteo. MarketBeat recorded 7 mentions for People Incorporated Common Stock and 6 mentions for Criteo. Criteo's average media sentiment score of 0.19 beat People Incorporated Common Stock's score of 0.07 indicating that Criteo is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment People Incorporated Common Stock 0 Very Positive mention(s) 1 Positive mention(s) 6 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Criteo 0 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts prefer CRTO or WLYB?

Criteo presently has a consensus price target of $22.65, indicating a potential upside of 35.63%. Given Criteo's stronger consensus rating and higher probable upside, analysts clearly believe Criteo is more favorable than John Wiley & Sons. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Criteo 3 Sell rating(s) 3 Hold rating(s) 6 Buy rating(s) 0 Strong Buy rating(s) 2.25 John Wiley & Sons 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Is CRTO or WLYB more profitable?

John Wiley & Sons has a net margin of 11.90% compared to Criteo's net margin of 5.60%. John Wiley & Sons' return on equity of 27.99% beat Criteo's return on equity. Company Net Margins Return on Equity Return on Assets Criteo 5.60% 14.33% 8.05% John Wiley & Sons 11.90% 27.99% 8.16%

Do analysts recommend CRTO or WLY?

Criteo currently has a consensus target price of $22.65, suggesting a potential upside of 35.63%. Given Criteo's stronger consensus rating and higher possible upside, analysts clearly believe Criteo is more favorable than John Wiley & Sons. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Criteo 3 Sell rating(s) 3 Hold rating(s) 6 Buy rating(s) 0 Strong Buy rating(s) 2.25 John Wiley & Sons 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Is CRTO or WLY more profitable?

John Wiley & Sons has a net margin of 11.90% compared to Criteo's net margin of 5.60%. John Wiley & Sons' return on equity of 27.99% beat Criteo's return on equity. Company Net Margins Return on Equity Return on Assets Criteo 5.60% 14.33% 8.05% John Wiley & Sons 11.90% 27.99% 8.16%

Which has stronger earnings and valuation, STGW or CRTO?

Criteo has lower revenue, but higher earnings than Stagwell. Criteo is trading at a lower price-to-earnings ratio than Stagwell, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Stagwell $2.91B 0.68 $29.10M $0.06 135.33 Criteo $1.94B 0.42 $144.60M $1.97 8.48

Is STGW or CRTO more profitable?

Criteo has a net margin of 5.60% compared to Stagwell's net margin of 0.53%. Stagwell's return on equity of 27.30% beat Criteo's return on equity. Company Net Margins Return on Equity Return on Assets Stagwell 0.53% 27.30% 4.77% Criteo 5.60% 14.33% 8.05%

Criteo (CRTO) Competitors

$16.70 -0.20 (-1.18%)

Closing price 09/18/2026 04:00 PM Eastern

Extended Trading

$16.70 0.00 (-0.03%)

As of 09/18/2026 07:30 PM Eastern

Compare

CRTO vs. LFTO, PPLI, WLYB, WLY, and STGW

Should you buy Criteo stock or one of its competitors? Criteo's main competitors and comparable companies include Liftoff Mobile (LFTO), People Incorporated Common Stock (PPLI), John Wiley & Sons (WLYB), John Wiley & Sons (WLY), and Stagwell (STGW). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "media" industry.

How does Criteo compare to Liftoff Mobile?

Criteo (NASDAQ:CRTO) and Liftoff Mobile (NASDAQ:LFTO) are both communication services companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, risk, institutional ownership, profitability, earnings, media sentiment, dividends and valuation.

94.3% of Criteo shares are owned by institutional investors. 1.5% of Criteo shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Criteo has higher revenue and earnings than Liftoff Mobile.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Criteo	$1.94B	0.42	$144.60M	$1.97	8.48
Liftoff Mobile	N/A	N/A	N/A	N/A	N/A

Criteo presently has a consensus target price of $22.65, suggesting a potential upside of 35.63%. Liftoff Mobile has a consensus target price of $35.85, suggesting a potential upside of 118.71%. Given Liftoff Mobile's stronger consensus rating and higher probable upside, analysts plainly believe Liftoff Mobile is more favorable than Criteo.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Criteo	3 Sell rating(s)	3 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.25
Liftoff Mobile	1 Sell rating(s)	5 Hold rating(s)	12 Buy rating(s)	1 Strong Buy rating(s)	2.68

In the previous week, Criteo had 2 more articles in the media than Liftoff Mobile. MarketBeat recorded 6 mentions for Criteo and 4 mentions for Liftoff Mobile. Liftoff Mobile's average media sentiment score of 0.79 beat Criteo's score of 0.19 indicating that Liftoff Mobile is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Criteo	0 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Liftoff Mobile	1 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive

Criteo has a net margin of 5.60% compared to Liftoff Mobile's net margin of 0.00%. Criteo's return on equity of 14.33% beat Liftoff Mobile's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Criteo	5.60%	14.33%	8.05%
Liftoff Mobile	N/A	N/A	N/A

Summary

Criteo beats Liftoff Mobile on 7 of the 12 factors compared between the two stocks.

How does Criteo compare to People Incorporated Common Stock?

People Incorporated Common Stock (NASDAQ:PPLI) and Criteo (NASDAQ:CRTO) are both communication services companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, media sentiment, earnings, institutional ownership, profitability, valuation, dividends and risk.

In the previous week, People Incorporated Common Stock had 1 more articles in the media than Criteo. MarketBeat recorded 7 mentions for People Incorporated Common Stock and 6 mentions for Criteo. Criteo's average media sentiment score of 0.19 beat People Incorporated Common Stock's score of 0.07 indicating that Criteo is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
People Incorporated Common Stock	0 Very Positive mention(s)	1 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Criteo	0 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

88.9% of People Incorporated Common Stock shares are held by institutional investors. Comparatively, 94.3% of Criteo shares are held by institutional investors. 16.1% of People Incorporated Common Stock shares are held by company insiders. Comparatively, 1.5% of Criteo shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Criteo has lower revenue, but higher earnings than People Incorporated Common Stock. People Incorporated Common Stock is trading at a lower price-to-earnings ratio than Criteo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
People Incorporated Common Stock	$2.39B	1.04	-$104.03M	$4.48	8.08
Criteo	$1.94B	0.42	$144.60M	$1.97	8.48

People Incorporated Common Stock has a net margin of 16.05% compared to Criteo's net margin of 5.60%. Criteo's return on equity of 14.33% beat People Incorporated Common Stock's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
People Incorporated Common Stock	16.05%	8.48%	5.71%
Criteo	5.60%	14.33%	8.05%

People Incorporated Common Stock has a beta of 1.03, meaning that its share price is 3% more volatile than the broader market. Comparatively, Criteo has a beta of 0.27, meaning that its share price is 73% less volatile than the broader market.

People Incorporated Common Stock currently has a consensus target price of $56.08, indicating a potential upside of 54.95%. Criteo has a consensus target price of $22.65, indicating a potential upside of 35.63%. Given People Incorporated Common Stock's stronger consensus rating and higher probable upside, equities research analysts plainly believe People Incorporated Common Stock is more favorable than Criteo.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
People Incorporated Common Stock	0 Sell rating(s)	5 Hold rating(s)	9 Buy rating(s)	1 Strong Buy rating(s)	2.73
Criteo	3 Sell rating(s)	3 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.25

Summary

People Incorporated Common Stock beats Criteo on 11 of the 17 factors compared between the two stocks.

How does Criteo compare to John Wiley & Sons?

Criteo (NASDAQ:CRTO) and John Wiley & Sons (NYSE:WLYB) are both communication services companies, but which is the superior business? We will compare the two companies based on the strength of their risk, valuation, media sentiment, analyst recommendations, dividends, earnings, institutional ownership and profitability.

Criteo has a beta of 0.27, suggesting that its share price is 73% less volatile than the broader market. Comparatively, John Wiley & Sons has a beta of 0.55, suggesting that its share price is 45% less volatile than the broader market.

John Wiley & Sons has lower revenue, but higher earnings than Criteo. Criteo is trading at a lower price-to-earnings ratio than John Wiley & Sons, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Criteo	$1.94B	0.42	$144.60M	$1.97	8.48
John Wiley & Sons	$1.68B	1.41	$221.62M	$3.78	12.35

94.3% of Criteo shares are held by institutional investors. Comparatively, 0.5% of John Wiley & Sons shares are held by institutional investors. 1.5% of Criteo shares are held by company insiders. Comparatively, 29.7% of John Wiley & Sons shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

In the previous week, Criteo had 6 more articles in the media than John Wiley & Sons. MarketBeat recorded 6 mentions for Criteo and 0 mentions for John Wiley & Sons. Criteo's average media sentiment score of 0.19 beat John Wiley & Sons' score of 0.00 indicating that Criteo is being referred to more favorably in the media.

Company	Overall Sentiment
Criteo	Neutral
John Wiley & Sons	Neutral

Criteo presently has a consensus price target of $22.65, indicating a potential upside of 35.63%. Given Criteo's stronger consensus rating and higher probable upside, analysts clearly believe Criteo is more favorable than John Wiley & Sons.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Criteo	3 Sell rating(s)	3 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.25
John Wiley & Sons	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

John Wiley & Sons has a net margin of 11.90% compared to Criteo's net margin of 5.60%. John Wiley & Sons' return on equity of 27.99% beat Criteo's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Criteo	5.60%	14.33%	8.05%
John Wiley & Sons	11.90%	27.99%	8.16%

Summary

John Wiley & Sons beats Criteo on 9 of the 16 factors compared between the two stocks.

How does Criteo compare to John Wiley & Sons?

Criteo (NASDAQ:CRTO) and John Wiley & Sons (NYSE:WLY) are both communication services companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, analyst recommendations, valuation, risk, media sentiment and dividends.

In the previous week, Criteo had 6 more articles in the media than John Wiley & Sons. MarketBeat recorded 6 mentions for Criteo and 0 mentions for John Wiley & Sons. John Wiley & Sons' average media sentiment score of 0.26 beat Criteo's score of 0.19 indicating that John Wiley & Sons is being referred to more favorably in the news media.

Company	Overall Sentiment
Criteo	Neutral
John Wiley & Sons	Neutral

Criteo has a beta of 0.27, meaning that its stock price is 73% less volatile than the broader market. Comparatively, John Wiley & Sons has a beta of 0.78, meaning that its stock price is 22% less volatile than the broader market.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Criteo	$1.94B	0.42	$144.60M	$1.97	8.48
John Wiley & Sons	$1.68B	1.45	$221.62M	$3.78	12.67

John Wiley & Sons has a net margin of 11.90% compared to Criteo's net margin of 5.60%. John Wiley & Sons' return on equity of 27.99% beat Criteo's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Criteo	5.60%	14.33%	8.05%
John Wiley & Sons	11.90%	27.99%	8.16%

94.3% of Criteo shares are held by institutional investors. Comparatively, 73.9% of John Wiley & Sons shares are held by institutional investors. 1.5% of Criteo shares are held by insiders. Comparatively, 17.6% of John Wiley & Sons shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Criteo currently has a consensus target price of $22.65, suggesting a potential upside of 35.63%. Given Criteo's stronger consensus rating and higher possible upside, analysts clearly believe Criteo is more favorable than John Wiley & Sons.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Criteo	3 Sell rating(s)	3 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.25
John Wiley & Sons	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Summary

John Wiley & Sons beats Criteo on 10 of the 16 factors compared between the two stocks.

How does Criteo compare to Stagwell?

Stagwell (NASDAQ:STGW) and Criteo (NASDAQ:CRTO) are both small-cap communication services companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, valuation, earnings, profitability, dividends, analyst recommendations, institutional ownership and media sentiment.

Criteo has lower revenue, but higher earnings than Stagwell. Criteo is trading at a lower price-to-earnings ratio than Stagwell, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Stagwell	$2.91B	0.68	$29.10M	$0.06	135.33
Criteo	$1.94B	0.42	$144.60M	$1.97	8.48

Criteo has a net margin of 5.60% compared to Stagwell's net margin of 0.53%. Stagwell's return on equity of 27.30% beat Criteo's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Stagwell	0.53%	27.30%	4.77%
Criteo	5.60%	14.33%	8.05%

Stagwell currently has a consensus price target of $9.60, indicating a potential upside of 18.23%. Criteo has a consensus price target of $22.65, indicating a potential upside of 35.63%. Given Criteo's higher probable upside, analysts clearly believe Criteo is more favorable than Stagwell.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Stagwell	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71
Criteo	3 Sell rating(s)	3 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.25

35.6% of Stagwell shares are owned by institutional investors. Comparatively, 94.3% of Criteo shares are owned by institutional investors. 11.2% of Stagwell shares are owned by insiders. Comparatively, 1.5% of Criteo shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Stagwell has a beta of 1.22, suggesting that its share price is 22% more volatile than the broader market. Comparatively, Criteo has a beta of 0.27, suggesting that its share price is 73% less volatile than the broader market.

In the previous week, Criteo had 6 more articles in the media than Stagwell. MarketBeat recorded 6 mentions for Criteo and 0 mentions for Stagwell. Criteo's average media sentiment score of 0.19 beat Stagwell's score of 0.06 indicating that Criteo is being referred to more favorably in the news media.

Company	Overall Sentiment
Stagwell	Neutral
Criteo	Neutral

Summary

Criteo beats Stagwell on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRTO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

CRTO vs. The Competition

Export

Metric	Criteo	Media Industry	Communication Services Sector	NASDAQ Exchange
Market Cap	$818.27M	$2.97B	$33.92B	$13.19B
Dividend Yield	N/A	5.63%	5.41%	12.81%
P/E Ratio	8.48	29.37	232.66	25.38
Price / Sales	0.42	34.62	62.57	89.45
Price / Cash	2.59	18.41	20.93	51.42
Price / Book	0.72	11.53	11.93	6.33
Net Income	$144.60M	-$45.84M	$1.10B	$358.33M
7 Day Performance	-4.24%	-1.45%	-1.21%	1.12%
1 Month Performance	-4.52%	-2.29%	-1.58%	-2.39%
1 Year Performance	-23.81%	-9.63%	-8.58%	5.35%

Criteo Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
CRTO Criteo	4.8878 of 5 stars	$16.70 -1.2%	$22.65 +35.6%	-23.8%	$818.27M	$1.94B	8.48	3,649
LFTO Liftoff Mobile	4.3157 of 5 stars	$16.33 -6.3%	$35.85 +119.5%	N/A	$2.77B	$798.84M	N/A	649
PPLI People Incorporated Common Stock	3.1834 of 5 stars	$36.23 -1.9%	$56.08 +54.8%	-0.1%	$2.49B	$2.39B	8.09	5,156	News Coverage
WLYB John Wiley & Sons	1.3607 of 5 stars	$48.98 flat	N/A	+15.5%	$2.48B	$1.67B	12.96	4,500	Gap Down
WLY John Wiley & Sons	2.047 of 5 stars	$47.94 -2.9%	N/A	+18.8%	$2.43B	$1.67B	12.68	4,500

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This page (NASDAQ:CRTO) was last updated on 9/20/2026 by MarketBeat.com Staff.

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Criteo (CRTO) Competitors

CRTO vs. LFTO, PPLI, WLYB, WLY, and STGW

How does Criteo compare to Liftoff Mobile?

Summary

How does Criteo compare to People Incorporated Common Stock?

Summary

How does Criteo compare to John Wiley & Sons?

Summary

How does Criteo compare to John Wiley & Sons?

Summary

How does Criteo compare to Stagwell?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

CRTO vs. The Competition

Criteo Competitors List

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Stock Ideas and Recommendations

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Criteo (CRTO) Competitors

CRTO vs. LFTO, PPLI, WLYB, WLY, and STGW

How does Criteo compare to Liftoff Mobile?

Do institutionals and insiders have more ownership in CRTO or LFTO?

Which has higher valuation & earnings, CRTO or LFTO?

Do analysts prefer CRTO or LFTO?

Does the media favor CRTO or LFTO?

Is CRTO or LFTO more profitable?

Summary

How does Criteo compare to People Incorporated Common Stock?

Does the media favor PPLI or CRTO?

Do insiders and institutionals believe in PPLI or CRTO?

Which has higher valuation and earnings, PPLI or CRTO?

Is PPLI or CRTO more profitable?

Which has more volatility and risk, PPLI or CRTO?

Do analysts rate PPLI or CRTO?

Summary

How does Criteo compare to John Wiley & Sons?

Which has more volatility and risk, CRTO or WLYB?

Which has stronger valuation & earnings, CRTO or WLYB?

Do insiders & institutionals hold more shares of CRTO or WLYB?

Does the media refer more to CRTO or WLYB?

Do analysts prefer CRTO or WLYB?

Is CRTO or WLYB more profitable?

Summary

How does Criteo compare to John Wiley & Sons?

Does the media favor CRTO or WLY?

Which has more volatility and risk, CRTO or WLY?

Which has better earnings & valuation, CRTO or WLY?

Is CRTO or WLY more profitable?

Do insiders and institutionals hold more shares of CRTO or WLY?

Do analysts recommend CRTO or WLY?

Summary

How does Criteo compare to Stagwell?

Which has stronger earnings and valuation, STGW or CRTO?

Is STGW or CRTO more profitable?

Do analysts recommend STGW or CRTO?

Do institutionals & insiders believe in STGW or CRTO?

Which has more risk & volatility, STGW or CRTO?

Does the media prefer STGW or CRTO?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

CRTO vs. The Competition

Criteo Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools