Which has preferable valuation & earnings, DLO or CRTO?

DLocal has higher earnings, but lower revenue than Criteo. Criteo is trading at a lower price-to-earnings ratio than DLocal, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio DLocal $1.09B 3.97 $196.80M $0.63 23.35 Criteo $1.92B 0.58 $144.60M $2.14 10.28

Is DLO or CRTO more profitable?

DLocal has a net margin of 15.85% compared to Criteo's net margin of 6.06%. DLocal's return on equity of 41.22% beat Criteo's return on equity. Company Net Margins Return on Equity Return on Assets DLocal 15.85% 41.22% 14.27% Criteo 6.06% 14.98% 8.25%

Does the media prefer DLO or CRTO?

In the previous week, DLocal and DLocal both had 3 articles in the media. DLocal's average media sentiment score of 0.82 beat Criteo's score of 0.79 indicating that DLocal is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment DLocal 1 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Criteo 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has preferable valuation and earnings, LIF or CRTO?

Life360 has higher earnings, but lower revenue than Criteo. Criteo is trading at a lower price-to-earnings ratio than Life360, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Life360 $489.48M 8.93 $150.83M $1.73 31.17 Criteo $1.92B 0.58 $144.60M $2.14 10.28

Is LIF or CRTO more profitable?

Life360 has a net margin of 28.21% compared to Criteo's net margin of 6.06%. Criteo's return on equity of 14.98% beat Life360's return on equity. Company Net Margins Return on Equity Return on Assets Life360 28.21% 6.80% 3.65% Criteo 6.06% 14.98% 8.25%

Does the media refer more to LIF or CRTO?

In the previous week, Life360 had 7 more articles in the media than Criteo. MarketBeat recorded 10 mentions for Life360 and 3 mentions for Criteo. Criteo's average media sentiment score of 0.79 beat Life360's score of 0.76 indicating that Criteo is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Life360 4 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Criteo 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Is FOUR or CRTO more profitable?

Criteo has a net margin of 6.06% compared to Shift4 Payments' net margin of 2.63%. Shift4 Payments' return on equity of 33.55% beat Criteo's return on equity. Company Net Margins Return on Equity Return on Assets Shift4 Payments 2.63% 33.55% 5.01% Criteo 6.06% 14.98% 8.25%

Does the media prefer FOUR or CRTO?

In the previous week, Shift4 Payments had 2 more articles in the media than Criteo. MarketBeat recorded 5 mentions for Shift4 Payments and 3 mentions for Criteo. Shift4 Payments' average media sentiment score of 0.89 beat Criteo's score of 0.79 indicating that Shift4 Payments is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Shift4 Payments 2 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Criteo 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts recommend CRTO or WPP?

Criteo currently has a consensus price target of $27.70, suggesting a potential upside of 25.91%. Given Criteo's stronger consensus rating and higher probable upside, analysts plainly believe Criteo is more favorable than WPP. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Criteo 1 Sell rating(s) 3 Hold rating(s) 6 Buy rating(s) 0 Strong Buy rating(s) 2.50 WPP 2 Sell rating(s) 4 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.00

Which has higher earnings & valuation, CRTO or WPP?

Criteo has higher earnings, but lower revenue than WPP. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Criteo $1.92B 0.58 $144.60M $2.14 10.28 WPP $17.87B 0.23 -$283.52M N/A N/A

Is CRTO or WPP more profitable?

Criteo has a net margin of 6.06% compared to WPP's net margin of 0.00%. Criteo's return on equity of 14.98% beat WPP's return on equity. Company Net Margins Return on Equity Return on Assets Criteo 6.06% 14.98% 8.25% WPP N/A N/A N/A

Does the media favor CRTO or WPP?

In the previous week, Criteo had 1 more articles in the media than WPP. MarketBeat recorded 3 mentions for Criteo and 2 mentions for WPP. Criteo's average media sentiment score of 0.79 beat WPP's score of 0.57 indicating that Criteo is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Criteo 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive WPP 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has better valuation and earnings, YY or CRTO?

JOYY has higher revenue and earnings than Criteo. JOYY is trading at a lower price-to-earnings ratio than Criteo, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio JOYY $2.24B 1.69 $301.82M -$3.10 N/A Criteo $1.92B 0.58 $144.60M $2.14 10.28

Is YY or CRTO more profitable?

JOYY has a net margin of 9.02% compared to Criteo's net margin of 6.06%. Criteo's return on equity of 14.98% beat JOYY's return on equity. Company Net Margins Return on Equity Return on Assets JOYY 9.02% 4.64% 2.96% Criteo 6.06% 14.98% 8.25%

Criteo (CRTO) Competitors

$22.00 -0.48 (-2.14%)

Closing price 07/20/2026 04:00 PM Eastern

Extended Trading

$22.05 +0.05 (+0.23%)

As of 07:42 AM Eastern

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CRTO vs. DLO, LIF, FOUR, WPP, and YY

Should you buy Criteo stock or one of its competitors? MarketBeat compares Criteo with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Criteo include DLocal (DLO), Life360 (LIF), Shift4 Payments (FOUR), WPP (WPP), and JOYY (YY). These companies are all part of the "business services" industry.

How does Criteo compare to DLocal?

DLocal (NASDAQ:DLO) and Criteo (NASDAQ:CRTO) are both business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, risk, media sentiment, dividends and earnings.

DLocal has a net margin of 15.85% compared to Criteo's net margin of 6.06%. DLocal's return on equity of 41.22% beat Criteo's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
DLocal	15.85%	41.22%	14.27%
Criteo	6.06%	14.98%	8.25%

DLocal has a beta of 0.97, meaning that its share price is 3% less volatile than the broader market. Comparatively, Criteo has a beta of 0.3, meaning that its share price is 70% less volatile than the broader market.

DLocal presently has a consensus target price of $17.25, indicating a potential upside of 17.27%. Criteo has a consensus target price of $27.70, indicating a potential upside of 25.91%. Given Criteo's higher possible upside, analysts clearly believe Criteo is more favorable than DLocal.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
DLocal	0 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	3.00
Criteo	1 Sell rating(s)	3 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.50

In the previous week, DLocal and DLocal both had 3 articles in the media. DLocal's average media sentiment score of 0.82 beat Criteo's score of 0.79 indicating that DLocal is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
DLocal	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Criteo	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

90.1% of DLocal shares are owned by institutional investors. Comparatively, 94.3% of Criteo shares are owned by institutional investors. 45.4% of DLocal shares are owned by company insiders. Comparatively, 1.5% of Criteo shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

DLocal has higher earnings, but lower revenue than Criteo. Criteo is trading at a lower price-to-earnings ratio than DLocal, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
DLocal	$1.09B	3.97	$196.80M	$0.63	23.35
Criteo	$1.92B	0.58	$144.60M	$2.14	10.28

Summary

DLocal beats Criteo on 11 of the 15 factors compared between the two stocks.

How does Criteo compare to Life360?

Life360 (NASDAQ:LIF) and Criteo (NASDAQ:CRTO) are both business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, valuation, risk, analyst recommendations, earnings, dividends and profitability.

20.0% of Life360 shares are held by institutional investors. Comparatively, 94.3% of Criteo shares are held by institutional investors. 6.8% of Life360 shares are held by insiders. Comparatively, 1.5% of Criteo shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Life360 has a net margin of 28.21% compared to Criteo's net margin of 6.06%. Criteo's return on equity of 14.98% beat Life360's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Life360	28.21%	6.80%	3.65%
Criteo	6.06%	14.98%	8.25%

Life360 currently has a consensus target price of $64.81, indicating a potential upside of 20.17%. Criteo has a consensus target price of $27.70, indicating a potential upside of 25.91%. Given Criteo's higher possible upside, analysts plainly believe Criteo is more favorable than Life360.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Life360	1 Sell rating(s)	4 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.58
Criteo	1 Sell rating(s)	3 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.50

Life360 has higher earnings, but lower revenue than Criteo. Criteo is trading at a lower price-to-earnings ratio than Life360, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Life360	$489.48M	8.93	$150.83M	$1.73	31.17
Criteo	$1.92B	0.58	$144.60M	$2.14	10.28

In the previous week, Life360 had 7 more articles in the media than Criteo. MarketBeat recorded 10 mentions for Life360 and 3 mentions for Criteo. Criteo's average media sentiment score of 0.79 beat Life360's score of 0.76 indicating that Criteo is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Life360	4 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Criteo	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Life360 has a beta of 2.34, meaning that its stock price is 134% more volatile than the broader market. Comparatively, Criteo has a beta of 0.3, meaning that its stock price is 70% less volatile than the broader market.

Summary

Life360 beats Criteo on 9 of the 16 factors compared between the two stocks.

How does Criteo compare to Shift4 Payments?

Shift4 Payments (NYSE:FOUR) and Criteo (NASDAQ:CRTO) are both business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, risk, dividends, media sentiment, profitability, valuation, earnings and institutional ownership.

Criteo has a net margin of 6.06% compared to Shift4 Payments' net margin of 2.63%. Shift4 Payments' return on equity of 33.55% beat Criteo's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Shift4 Payments	2.63%	33.55%	5.01%
Criteo	6.06%	14.98%	8.25%

Shift4 Payments presently has a consensus price target of $68.24, suggesting a potential upside of 34.09%. Criteo has a consensus price target of $27.70, suggesting a potential upside of 25.91%. Given Shift4 Payments' higher possible upside, analysts plainly believe Shift4 Payments is more favorable than Criteo.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Shift4 Payments	1 Sell rating(s)	12 Hold rating(s)	10 Buy rating(s)	0 Strong Buy rating(s)	2.39
Criteo	1 Sell rating(s)	3 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.50

Criteo has lower revenue, but higher earnings than Shift4 Payments. Criteo is trading at a lower price-to-earnings ratio than Shift4 Payments, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Shift4 Payments	$4.18B	0.97	$119M	$0.84	60.58
Criteo	$1.92B	0.58	$144.60M	$2.14	10.28

98.9% of Shift4 Payments shares are owned by institutional investors. Comparatively, 94.3% of Criteo shares are owned by institutional investors. 1.5% of Shift4 Payments shares are owned by insiders. Comparatively, 1.5% of Criteo shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Shift4 Payments has a beta of 1.41, meaning that its share price is 41% more volatile than the broader market. Comparatively, Criteo has a beta of 0.3, meaning that its share price is 70% less volatile than the broader market.

In the previous week, Shift4 Payments had 2 more articles in the media than Criteo. MarketBeat recorded 5 mentions for Shift4 Payments and 3 mentions for Criteo. Shift4 Payments' average media sentiment score of 0.89 beat Criteo's score of 0.79 indicating that Shift4 Payments is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Shift4 Payments	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Criteo	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Shift4 Payments beats Criteo on 11 of the 16 factors compared between the two stocks.

How does Criteo compare to WPP?

Criteo (NASDAQ:CRTO) and WPP (NYSE:WPP) are both business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, risk, earnings, valuation, media sentiment and analyst recommendations.

Criteo has higher earnings, but lower revenue than WPP.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Criteo	$1.92B	0.58	$144.60M	$2.14	10.28
WPP	$17.87B	0.23	-$283.52M	N/A	N/A

Criteo has a net margin of 6.06% compared to WPP's net margin of 0.00%. Criteo's return on equity of 14.98% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Criteo	6.06%	14.98%	8.25%
WPP	N/A	N/A	N/A

94.3% of Criteo shares are held by institutional investors. Comparatively, 4.3% of WPP shares are held by institutional investors. 1.5% of Criteo shares are held by insiders. Comparatively, 1.0% of WPP shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Criteo had 1 more articles in the media than WPP. MarketBeat recorded 3 mentions for Criteo and 2 mentions for WPP. Criteo's average media sentiment score of 0.79 beat WPP's score of 0.57 indicating that Criteo is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Criteo	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
WPP	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Criteo currently has a consensus price target of $27.70, suggesting a potential upside of 25.91%. Given Criteo's stronger consensus rating and higher probable upside, analysts plainly believe Criteo is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Criteo	1 Sell rating(s)	3 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.50
WPP	2 Sell rating(s)	4 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00

Criteo has a beta of 0.3, indicating that its stock price is 70% less volatile than the broader market. Comparatively, WPP has a beta of 0.92, indicating that its stock price is 8% less volatile than the broader market.

Summary

Criteo beats WPP on 12 of the 14 factors compared between the two stocks.

How does Criteo compare to JOYY?

JOYY (NASDAQ:YY) and Criteo (NASDAQ:CRTO) are both computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, valuation, media sentiment, dividends, analyst recommendations, institutional ownership and profitability.

JOYY has a net margin of 9.02% compared to Criteo's net margin of 6.06%. Criteo's return on equity of 14.98% beat JOYY's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
JOYY	9.02%	4.64%	2.96%
Criteo	6.06%	14.98%	8.25%

In the previous week, Criteo had 3 more articles in the media than JOYY. MarketBeat recorded 3 mentions for Criteo and 0 mentions for JOYY. Criteo's average media sentiment score of 0.79 beat JOYY's score of 0.00 indicating that Criteo is being referred to more favorably in the news media.

Company	Overall Sentiment
JOYY	Neutral
Criteo	Positive

JOYY has higher revenue and earnings than Criteo. JOYY is trading at a lower price-to-earnings ratio than Criteo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
JOYY	$2.24B	1.69	$301.82M	-$3.10	N/A
Criteo	$1.92B	0.58	$144.60M	$2.14	10.28

36.8% of JOYY shares are held by institutional investors. Comparatively, 94.3% of Criteo shares are held by institutional investors. 43.0% of JOYY shares are held by company insiders. Comparatively, 1.5% of Criteo shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

JOYY has a beta of 0.21, indicating that its stock price is 79% less volatile than the broader market. Comparatively, Criteo has a beta of 0.3, indicating that its stock price is 70% less volatile than the broader market.

JOYY currently has a consensus target price of $66.00, suggesting a potential downside of 5.81%. Criteo has a consensus target price of $27.70, suggesting a potential upside of 25.91%. Given Criteo's higher possible upside, analysts plainly believe Criteo is more favorable than JOYY.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
JOYY	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
Criteo	1 Sell rating(s)	3 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.50

Summary

Criteo beats JOYY on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRTO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

CRTO vs. The Competition

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Metric	Criteo	Internet Software/Services Industry	Computer Sector	NASDAQ Exchange
Market Cap	$1.13B	$11.80B	$37.81B	$12.28B
Dividend Yield	N/A	3.20%	3.15%	9.39%
P/E Ratio	10.28	29.74	77.15	23.95
Price / Sales	0.58	25.22	597.00	90.33
Price / Cash	3.49	17.45	43.51	47.25
Price / Book	0.95	3.15	9.27	6.14
Net Income	$144.60M	$492.46M	$1.07B	$331.74M
7 Day Performance	-1.74%	-1.40%	-2.23%	-1.82%
1 Month Performance	26.15%	2.30%	-1.83%	-1.45%
1 Year Performance	-5.78%	0.34%	134.98%	16.32%

Criteo Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
CRTO Criteo	4.783 of 5 stars	$22.00 -2.1%	$27.70 +25.9%	-4.5%	$1.13B	$1.92B	10.28	3,649
DLO DLocal	4.6617 of 5 stars	$14.92 -1.8%	$17.25 +15.6%	+35.2%	$4.48B	$1.09B	23.68	1,274
LIF Life360	2.3069 of 5 stars	$52.22 -4.3%	$63.98 +22.5%	-27.5%	$4.42B	$489.48M	30.18	600	Analyst Forecast Gap Down
FOUR Shift4 Payments	4.7855 of 5 stars	$49.19 -3.2%	$68.24 +38.7%	-52.3%	$4.03B	$4.18B	58.56	6,300
WPP WPP	1.9098 of 5 stars	$18.88 +2.1%	N/A	-30.9%	$3.99B	$17.87B	N/A	98,655

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This page (NASDAQ:CRTO) was last updated on 7/21/2026 by MarketBeat.com Staff.

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Criteo (CRTO) Competitors