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Criteo (CRTO) Competitors

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$17.46 +0.22 (+1.28%)
As of 08/28/2026 04:00 PM Eastern

CRTO vs. MGNI, LFTO, WLYB, WLY, and PPLI

Should you buy Criteo stock or one of its competitors? Criteo's main competitors and comparable companies include Magnite (MGNI), Liftoff Mobile (LFTO), John Wiley & Sons (WLYB), John Wiley & Sons (WLY), and People Incorporated Common Stock (PPLI). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "media" industry.

How does Criteo compare to Magnite?

Criteo (NASDAQ:CRTO) and Magnite (NASDAQ:MGNI) are both communication services companies, but which is the better stock? We will compare the two companies based on the strength of their risk, analyst recommendations, institutional ownership, media sentiment, valuation, dividends, earnings and profitability.

Magnite has a net margin of 22.49% compared to Criteo's net margin of 5.60%. Criteo's return on equity of 14.33% beat Magnite's return on equity.

Company Net Margins Return on Equity Return on Assets
Criteo5.60% 14.33% 8.05%
Magnite 22.49%9.33%2.77%

Magnite has lower revenue, but higher earnings than Criteo. Criteo is trading at a lower price-to-earnings ratio than Magnite, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Criteo$1.94B0.44$144.60M$1.978.86
Magnite$713.95M4.76$144.61M$1.0921.74

Criteo has a beta of 0.29, meaning that its stock price is 71% less volatile than the broader market. Comparatively, Magnite has a beta of 2.26, meaning that its stock price is 126% more volatile than the broader market.

Criteo presently has a consensus price target of $22.65, suggesting a potential upside of 29.73%. Magnite has a consensus price target of $28.30, suggesting a potential upside of 19.41%. Given Criteo's higher possible upside, analysts clearly believe Criteo is more favorable than Magnite.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Criteo
3 Sell rating(s)
3 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.25
Magnite
0 Sell rating(s)
2 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.82

94.3% of Criteo shares are held by institutional investors. Comparatively, 73.4% of Magnite shares are held by institutional investors. 1.5% of Criteo shares are held by insiders. Comparatively, 3.2% of Magnite shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

In the previous week, Magnite had 7 more articles in the media than Criteo. MarketBeat recorded 17 mentions for Magnite and 10 mentions for Criteo. Magnite's average media sentiment score of 1.02 beat Criteo's score of -0.06 indicating that Magnite is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Criteo
1 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Magnite
11 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Magnite beats Criteo on 10 of the 16 factors compared between the two stocks.

How does Criteo compare to Liftoff Mobile?

Liftoff Mobile (NASDAQ:LFTO) and Criteo (NASDAQ:CRTO) are both communication services companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, dividends, risk, institutional ownership, valuation, profitability, media sentiment and analyst recommendations.

In the previous week, Criteo had 7 more articles in the media than Liftoff Mobile. MarketBeat recorded 10 mentions for Criteo and 3 mentions for Liftoff Mobile. Liftoff Mobile's average media sentiment score of 0.22 beat Criteo's score of -0.06 indicating that Liftoff Mobile is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Liftoff Mobile
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Criteo
1 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Criteo has higher revenue and earnings than Liftoff Mobile.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Liftoff MobileN/AN/AN/AN/AN/A
Criteo$1.94B0.44$144.60M$1.978.86

Criteo has a net margin of 5.60% compared to Liftoff Mobile's net margin of 0.00%. Criteo's return on equity of 14.33% beat Liftoff Mobile's return on equity.

Company Net Margins Return on Equity Return on Assets
Liftoff MobileN/A N/A N/A
Criteo 5.60%14.33%8.05%

Liftoff Mobile currently has a consensus target price of $35.69, suggesting a potential upside of 88.75%. Criteo has a consensus target price of $22.65, suggesting a potential upside of 29.73%. Given Liftoff Mobile's stronger consensus rating and higher probable upside, research analysts clearly believe Liftoff Mobile is more favorable than Criteo.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Liftoff Mobile
1 Sell rating(s)
3 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.76
Criteo
3 Sell rating(s)
3 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.25

94.3% of Criteo shares are owned by institutional investors. 1.5% of Criteo shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Criteo beats Liftoff Mobile on 7 of the 12 factors compared between the two stocks.

How does Criteo compare to John Wiley & Sons?

John Wiley & Sons (NYSE:WLYB) and Criteo (NASDAQ:CRTO) are both communication services companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, media sentiment, risk, institutional ownership, profitability, analyst recommendations, valuation and dividends.

John Wiley & Sons has higher earnings, but lower revenue than Criteo. Criteo is trading at a lower price-to-earnings ratio than John Wiley & Sons, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
John Wiley & Sons$1.68B1.64$221.62M$4.2312.81
Criteo$1.94B0.44$144.60M$1.978.86

John Wiley & Sons has a beta of 0.54, suggesting that its stock price is 46% less volatile than the broader market. Comparatively, Criteo has a beta of 0.29, suggesting that its stock price is 71% less volatile than the broader market.

John Wiley & Sons has a net margin of 13.22% compared to Criteo's net margin of 5.60%. John Wiley & Sons' return on equity of 29.01% beat Criteo's return on equity.

Company Net Margins Return on Equity Return on Assets
John Wiley & Sons13.22% 29.01% 8.78%
Criteo 5.60%14.33%8.05%

0.5% of John Wiley & Sons shares are owned by institutional investors. Comparatively, 94.3% of Criteo shares are owned by institutional investors. 29.7% of John Wiley & Sons shares are owned by insiders. Comparatively, 1.5% of Criteo shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Criteo had 8 more articles in the media than John Wiley & Sons. MarketBeat recorded 10 mentions for Criteo and 2 mentions for John Wiley & Sons. John Wiley & Sons' average media sentiment score of 0.00 beat Criteo's score of -0.06 indicating that John Wiley & Sons is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
John Wiley & Sons
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Criteo
1 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Criteo has a consensus price target of $22.65, suggesting a potential upside of 29.73%. Given Criteo's stronger consensus rating and higher probable upside, analysts plainly believe Criteo is more favorable than John Wiley & Sons.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
John Wiley & Sons
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Criteo
3 Sell rating(s)
3 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.25

Summary

John Wiley & Sons beats Criteo on 10 of the 16 factors compared between the two stocks.

How does Criteo compare to John Wiley & Sons?

John Wiley & Sons (NYSE:WLY) and Criteo (NASDAQ:CRTO) are both communication services companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, media sentiment, earnings, institutional ownership, analyst recommendations, risk, valuation and profitability.

John Wiley & Sons has a beta of 0.78, meaning that its share price is 22% less volatile than the broader market. Comparatively, Criteo has a beta of 0.29, meaning that its share price is 71% less volatile than the broader market.

John Wiley & Sons has higher earnings, but lower revenue than Criteo. Criteo is trading at a lower price-to-earnings ratio than John Wiley & Sons, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
John Wiley & Sons$1.68B1.63$221.62M$4.2312.70
Criteo$1.94B0.44$144.60M$1.978.86

John Wiley & Sons has a net margin of 13.22% compared to Criteo's net margin of 5.60%. John Wiley & Sons' return on equity of 29.01% beat Criteo's return on equity.

Company Net Margins Return on Equity Return on Assets
John Wiley & Sons13.22% 29.01% 8.78%
Criteo 5.60%14.33%8.05%

73.9% of John Wiley & Sons shares are held by institutional investors. Comparatively, 94.3% of Criteo shares are held by institutional investors. 17.6% of John Wiley & Sons shares are held by company insiders. Comparatively, 1.5% of Criteo shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Criteo has a consensus price target of $22.65, indicating a potential upside of 29.73%. Given Criteo's higher possible upside, analysts plainly believe Criteo is more favorable than John Wiley & Sons.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
John Wiley & Sons
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50
Criteo
3 Sell rating(s)
3 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.25

In the previous week, Criteo had 5 more articles in the media than John Wiley & Sons. MarketBeat recorded 10 mentions for Criteo and 5 mentions for John Wiley & Sons. John Wiley & Sons' average media sentiment score of 0.74 beat Criteo's score of -0.06 indicating that John Wiley & Sons is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
John Wiley & Sons
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Criteo
1 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

John Wiley & Sons beats Criteo on 11 of the 16 factors compared between the two stocks.

How does Criteo compare to People Incorporated Common Stock?

People Incorporated Common Stock (NASDAQ:PPLI) and Criteo (NASDAQ:CRTO) are both communication services companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, earnings, profitability, analyst recommendations, risk, media sentiment, institutional ownership and valuation.

In the previous week, Criteo had 7 more articles in the media than People Incorporated Common Stock. MarketBeat recorded 10 mentions for Criteo and 3 mentions for People Incorporated Common Stock. People Incorporated Common Stock's average media sentiment score of 1.67 beat Criteo's score of -0.06 indicating that People Incorporated Common Stock is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
People Incorporated Common Stock
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Criteo
1 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

People Incorporated Common Stock presently has a consensus target price of $55.92, indicating a potential upside of 42.88%. Criteo has a consensus target price of $22.65, indicating a potential upside of 29.73%. Given People Incorporated Common Stock's stronger consensus rating and higher possible upside, research analysts plainly believe People Incorporated Common Stock is more favorable than Criteo.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
People Incorporated Common Stock
0 Sell rating(s)
5 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.73
Criteo
3 Sell rating(s)
3 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.25

88.9% of People Incorporated Common Stock shares are held by institutional investors. Comparatively, 94.3% of Criteo shares are held by institutional investors. 16.1% of People Incorporated Common Stock shares are held by insiders. Comparatively, 1.5% of Criteo shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

People Incorporated Common Stock has a beta of 1.04, indicating that its share price is 4% more volatile than the broader market. Comparatively, Criteo has a beta of 0.29, indicating that its share price is 71% less volatile than the broader market.

People Incorporated Common Stock has a net margin of 16.05% compared to Criteo's net margin of 5.60%. Criteo's return on equity of 14.33% beat People Incorporated Common Stock's return on equity.

Company Net Margins Return on Equity Return on Assets
People Incorporated Common Stock16.05% 8.48% 5.71%
Criteo 5.60%14.33%8.05%

Criteo has lower revenue, but higher earnings than People Incorporated Common Stock. People Incorporated Common Stock is trading at a lower price-to-earnings ratio than Criteo, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
People Incorporated Common Stock$2.39B1.12-$104.03M$4.488.74
Criteo$1.94B0.44$144.60M$1.978.86

Summary

People Incorporated Common Stock beats Criteo on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRTO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CRTO vs. The Competition

MetricCriteoMedia IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$855.50M$3.19B$33.47B$12.90B
Dividend YieldN/A5.44%5.33%11.28%
P/E Ratio8.8632.33233.6125.42
Price / Sales0.4435.3971.9695.09
Price / Cash2.7115.7420.5336.03
Price / Book0.758.9511.126.36
Net Income$144.60M-$45.84M$1.10B$349.79M
7 Day Performance0.11%-0.08%0.38%-0.80%
1 Month Performance-20.42%5.24%1.88%4.13%
1 Year Performance-29.68%3.49%-2.78%15.17%

Criteo Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CRTO
Criteo
4.3143 of 5 stars
$17.46
+1.3%
$22.65
+29.7%
-29.7%$855.50M$1.94B8.863,649
MGNI
Magnite
4.7758 of 5 stars
$23.86
+2.1%
$28.30
+18.6%
-8.7%$3.42B$713.95M21.89950
LFTO
Liftoff Mobile
4.3878 of 5 stars
$19.11
+2.6%
$35.69
+86.8%
N/A$3.24BN/AN/AN/A
WLYB
John Wiley & Sons
1.3723 of 5 stars
$54.18
flat
N/A+32.8%$2.75B$1.68B12.819,500
WLY
John Wiley & Sons
2.2457 of 5 stars
$53.69
-0.6%
N/A+32.5%$2.73B$1.68B12.694,500

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This page (NASDAQ:CRTO) was last updated on 8/30/2026 by MarketBeat.com Staff.
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