NYSEARCA:SFLR Innovator Equity Managed Floor ETF (SFLR) Price, Holdings, & News $33.98 +0.08 (+0.23%) As of 11:57 AM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisChartDividendHoldingsOwnershipRatingsShort InterestBuy This Stock About Innovator Equity Managed Floor ETF (NYSEARCA:SFLR) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get SFLR alerts:Sign Up Key Stats Today's Range$33.92▼$34.0650-Day Range$31.46▼$33.9352-Week Range$29.14▼$34.20Volume28,854 shsAverage Volume167,693 shsMarket Capitalization$864.77 millionAssets Under Management$863.52 millionDividend Yield0.41%Net Expense Ratio0.89%Aggregate RatingModerate Buy ETF Overview The Innovator Equity Managed Floor ETF (SFLR) is an exchange-traded fund that mostly invests in large cap equity. The fund aims to provide capital appreciation by holding a portfolio of large-cap US stocks while hedging the downside risk using a laddered options strategy. The fund utilizes four, one-year FLEX options packages with staggered 3-month expiration dates to target a maximum loss of approximately 10% on a rolling 12-month basis. SFLR was launched on Nov 8, 2022 and is managed by Innovator. Read More Innovator Equity Managed Floor ETF ExpensesTypeSFLRLarge Cap ETFsEquity ETFsNYSEARCA ETFsAll ETFsManagement Fee0.89%0.58%0.56%0.51%0.53%Other Expenses0.00%0.27%0.56%0.59%0.56%Total Expense0.89%0.65%0.76%0.74%0.73%Fee Waiver0.00%-0.23%-0.66%-0.71%-0.63%Net Expense0.89%0.62%0.63%0.58%0.60% Receive SFLR Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Innovator Equity Managed Floor ETF and its competitors with MarketBeat's FREE daily newsletter. Email Address SFLR ETF News HeadlinesInnovator Equity Managed Floor ETF (SFLR) - Investing.comJuly 11, 2025 | investing.comDisappointed investors are the 'biggest risk' to 2025: StrategistNovember 29, 2024 | uk.finance.yahoo.com"I'm risking my reputation on this"Behind closed doors, away from the mainstream media's eyes, the smartest minds in crypto are all seeing the same signals. They're positioning themselves for something unprecedented. And after 17 million podcast downloads and over 600 insider interviews, I finally connected all the dots… What I discovered was so explosive, so potentially life-changing, that I had to put it all in a book.July 15 at 2:00 AM | Crypto 101 Media (Ad)Innovator Equity Defined Protection ETF - 2 Yr To April 2026 (AAPR)October 20, 2024 | finance.yahoo.comQFLR: A Decent Hedge For A Bullish Portfolio, But There's A Better Option In SFLRSeptember 29, 2024 | seekingalpha.comInnovator Launches U.S. Small Cap Managed Floor ETF® (RFLR) in Expansion of Equity Managed Floor ETF® SuiteSeptember 17, 2024 | globenewswire.comSee More Headlines SFLR ETF - Frequently Asked Questions How have SFLR shares performed this year? Innovator Equity Managed Floor ETF's stock was trading at $32.65 at the beginning of the year. Since then, SFLR shares have increased by 4.1% and is now trading at $33.9790. Who are Innovator Equity Managed Floor ETF's major shareholders? Innovator Equity Managed Floor ETF's top institutional investors include Southland Equity Partners LLC (1.37%), HFG Wealth Management LLC (0.60%), Wealth Enhancement Advisory Services LLC (0.54%) and Pallas Capital Advisors LLC (0.51%). How do I buy shares of Innovator Equity Managed Floor ETF? Shares of SFLR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Innovator Equity Managed Floor ETF own? Based on aggregate information from My MarketBeat watchlists, some other companies that Innovator Equity Managed Floor ETF investors own include Nuveen NASDAQ 100 Dynamic Overwrite Fund (QQQX), JPMorgan Nasdaq Equity Premium Income ETF (JEPQ), JPMorgan Equity Premium Income ETF (JEPI), Schwab US Dividend Equity ETF (SCHD), American Electric Power (AEP), Old Republic International (ORI) and Reaves Utility Income Fund (UTG). Fund Details IssuerInnovator Capital Management Fund NameInnovator Equity Managed Floor ETF Tax ClassificationRegulated Investment Company Stock ExchangeNYSEARCACurrent SymbolNYSEARCA:SFLR Inception Date11/9/2022 Fund ManagerThomas Seto, James Reber, Alex Zweber, Michael Zaslavsky, Larry Berman WebN/A PhoneN/AFund Focus Asset ClassEquity BenchmarkS&P 500 Price Return Index CategorySize and Style FocusLarge Cap Development LevelDeveloped Markets RegionNorth America Number of Holdings228 Fund Statistics Assets Under Management$863.52 million Average Daily Volume$0.00 Discount/Premium-0.03% Administrator, Advisor and Custodian AdministratorU.S. Bancorp Fund Services, LLC AdvisorInnovator Capital Management, LLC CustodianU.S. Bank, N.A. DistributorForeside Fund Services, LLC Transfer AgentU.S. Bancorp Fund Services, LLC TrusteeN/A Lead Market MakerSusquehanna Options OptionableN/A Short Interest73,500 shs Miscellaneous Outstanding Shares25,450,000Beta-0.70 Elon Musk's Next MoveExplore Elon Musk’s boldest ventures yet—from AI and autonomy to space colonization—and find out how investors can ride the next wave of innovation.Get This Free Report Top 10 SFLR HoldingsMicrosoft (NASDAQ:MSFT)Holding Weight: 7.35%NVIDIA (NASDAQ:NVDA)Holding Weight: 7.22%Apple (NASDAQ:AAPL)Holding Weight: 5.90%Amazon.com (NASDAQ:AMZN)Holding Weight: 4.03%Meta Platforms (NASDAQ:META)Holding Weight: 3.18%Broadcom (NASDAQ:AVGO)Holding Weight: 2.48%Alphabet (NASDAQ:GOOGL)Holding Weight: 1.88%JPMorgan Chase & Co. (NYSE:JPM)Holding Weight: 1.85%Alphabet (NASDAQ:GOOG)Holding Weight: 1.71%Eli Lilly and Company (NYSE:LLY)Holding Weight: 1.40%Full Holdings DetailsSFLR Sector ExposureSFLR Industry Exposure This page (NYSEARCA:SFLR) was last updated on 7/15/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredI was wrong about TrumpI made a mistake. A mistake I feel very foolish about. 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