Deere & Company (NYSE: DE) is an American industrial machinery manufacturer headquartered in Moline, Illinois. Founded in 1837 by blacksmith John Deere, the company began with the invention of the self-scouring steel plow and has since grown into a leading global provider of agricultural, construction and forestry equipment. Deere & Company operates under the well-known John Deere brand and is recognized for its distinctive green and yellow machinery.
The company’s core business activities include the design, manufacture and distribution of tractors, combine harvesters, sprayers, seeding and tillage equipment. Beyond farming machinery, Deere & Company produces heavy equipment for construction and forestry applications, such as excavators, wheel loaders and feller-bunchers. In recent years, the company has expanded its product portfolio to include precision agriculture technologies—ranging from GPS-enabled guidance systems to data analytics platforms—that help farmers optimize crop yields and resource usage.
Deere & Company serves a broad geographic footprint spanning North America, Latin America, Europe, Asia, Africa and Australia. Its global dealer network provides sales, service and parts support in more than 160 countries. The company also offers financing, leasing and insurance solutions through its captive financial services arm, which helps customers acquire, manage and support Deere equipment. Additionally, Deere & Company maintains a comprehensive aftermarket parts business to support the ongoing maintenance needs of its machinery.
Leadership at Deere & Company is overseen by President and Chief Executive Officer Ryan D. Campbell, who assumed the role in April 2024. Under his guidance, the company continues to invest in research and development, with a focus on sustainable technology, digital agriculture and equipment electrification. Deere’s long history of innovation and commitment to customer support remain central to its strategy as it navigates evolving market demands and global agricultural challenges.
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