ANTA Sports Products is a Chinese sportswear company engaged in the design, development, production and distribution of athletic footwear, apparel and accessories. The company’s product portfolio spans running, training, basketball and outdoor performance categories, as well as lifestyle and leisure lines. ANTA combines in-house design capabilities with partnerships for material innovation and performance testing, serving both mass-market and higher-end segments under its own brands.
Founded in 1991 by Ding Shizhong, ANTA has grown from a regional manufacturer into a global sportswear group. In 2019 the company expanded its international footprint by acquiring Finland-based Amer Sports, bringing brands such as Salomon, Arc’teryx, Wilson, Atomic and Suunto into its portfolio. This strategic move broadened ANTA’s reach beyond Greater China and diversified its product offerings across outdoor, team sports and premium performance categories.
While ANTA’s core market remains Mainland China—where it operates thousands of retail outlets and a strong e-commerce presence—the company has steadily increased its presence in Europe, North America and other markets in Asia Pacific. Distribution channels include directly operated stores, franchised outlets, multi-brand retailers and online platforms, allowing the group to adapt to evolving consumer preferences and regional market dynamics.
The company is led by founder and chairman Ding Shizhong, supported by an executive team with deep expertise in brand management, product innovation and international operations. Under their direction, ANTA continues to invest in research and development, professional sports sponsorships and digital initiatives aimed at strengthening consumer engagement and maintaining its position among leading global sportswear brands.
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