General Cannabis Corp provides products and services to the regulated cannabis industry and non-cannabis customers in the United States. The company operates in four segments: Security and Cash Transportation Services (Security), Operations Consulting and Products (Operations), Consumer Goods and Marketing Consulting (Consumer Goods), and Capital Investments and Real Estate (Investments). The Security segment offers advanced security services, including on-site professional and cash transport to licensed cannabis cultivators and processing facilities, and retail shops; and security services to non-cannabis customers, such as hotels, apartment buildings, and retail. The Operations segment provides consulting services to the cannabis industry comprising obtaining licenses, compliance, cultivation, retail operations, logistical support, facility design and construction, and expansion of existing operations. The Consumer Goods segment provides design, branding, and marketing strategy consulting services to the cannabis industry, including sourcing and selling customer-specific apparel and accessories. It offers T-shirts, hats, hoodies, and accessories through an online shop, cannabis and non-cannabis retailers, and specialty T-shirt and gift shops. The Investments segment provides loans or revolving lines of credit; leases real estate properties; and invests in businesses. The company was formerly known as Advanced Cannabis Solutions, Inc. and changed its name to General Cannabis Corp in June 2015. General Cannabis Corp was incorporated in 2013 and is headquartered in Denver, Colorado.
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