L’Occitane International S.A. is a beauty and personal-care company with roots in Provence, France. Its flagship L’Occitane en Provence brand develops and sells skincare, body care, fragrances, haircare products, soaps and home fragrances inspired by ingredients and traditions associated with the Mediterranean region.
The group has expanded into a portfolio of international beauty brands, including Elemis, Sol de Janeiro, Erborian, Melvita, LimeLife and Grown Alchemist. Its products are distributed through company-operated boutiques, e-commerce platforms, department stores, specialty retailers, travel-retail locations and other wholesale channels.
L’Occitane serves customers across Europe, North America, Asia-Pacific and other international markets. The company was founded in 1976 by Olivier Baussan, and Reinold Geiger played a central role in its development and long-term leadership. Laurent Marteau was appointed group chief executive officer in 2022. L’Occitane was historically listed in Hong Kong, while LCCTF represents an over-the-counter trading symbol associated with the company.
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