Localiza Rent a Car (LZRFY) Stock Price, News & Analysis

Company Overview

Localiza Rent a Car (OTCMKTS:LZRFY) is a leading mobility solutions provider headquartered in Belo Horizonte, Brazil. Founded in 1973, the company has built a strong reputation in the car rental industry, offering a broad range of services to both leisure and corporate customers. Over the decades, Localiza has expanded its footprint to become one of Latin America’s largest car rental and fleet management operators.

The company’s core activities include short- and long-term vehicle rentals, fleet management services and the sale of used vehicles. Localiza maintains a modern and diversified fleet, serving individual travelers, business clients and government agencies. Through its used-car sales division, Localiza Seminovos, the company regularly refurbishes and sells off-lease vehicles, supporting a vertically integrated business model that maximizes fleet utilization and residual value.

Localiza operates an extensive network of branches across Brazil and in several other Latin American markets, including Argentina, Chile, Colombia, Ecuador, Paraguay and Uruguay. This geographic reach allows the firm to cater to regional tourism and business travel demands while leveraging centralized operations and technology platforms. Under the leadership of CEO Bruno Lasansky, Localiza continues to invest in digital solutions, customer-facing applications and data analytics to enhance the rental experience and drive operational efficiency.

Key Stats

• Today's Range: $7.20 to $7.43
• 50-Day Range: $7.01 to $8.97
• 52-Week Range: $5.98 to $11.76
• Volume: 13,868 shs
• Average Volume: 39,336 shs
• Market Capitalization: N/A
• P/E Ratio: 18.48
• Dividend Yield: 4.72%
• Price Target: N/A
• Consensus Rating: Sell

Localiza Rent a Car Stock Analysis - MarketRank™

Localiza Rent a Car scored higher than 16% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.7 / 5
• Analyst Rating: Sell

Consensus Rating

Localiza Rent a Car has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.

Amount of Analyst Coverage

Localiza Rent a Car has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Localiza Rent a Car is 18.48, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.98.

Price to Earnings Ratio vs. Sector

The P/E ratio of Localiza Rent a Car is 18.48, which means that it is trading at a less expensive P/E ratio than the Industrials sector average P/E ratio of about 27.08.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

Localiza Rent a Car has a short interest ratio ("days to cover") of 0.19, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Localiza Rent a Car has recently decreased by 12.18%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Leadership

Localiza Rent a Car is a leading dividend payer. It pays a dividend yield of 4.61%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Localiza Rent a Car does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Localiza Rent a Car is 87.18%. Payout ratios above 75% are not desirable because they may not be sustainable.

News and Social Media

• Score: 0.0 / 5
• News Sentiment: N/A

News Sentiment

Localiza Rent a Car has a news sentiment score of -2.00. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.71 average news sentiment score of Industrials companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Localiza Rent a Car this week, compared to 0 articles on an average week.

Company Ownership

• Score: 0.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Localiza Rent a Car insiders have not sold or bought any company stock.

Percentage Held by Institutions

0.10% of the stock of Localiza Rent a Car is held by institutions.

Company Calendar

• Last Earnings: 5/21/2026
• Today: 7/24/2026
• Next Earnings (Estimated): 8/10/2026

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Industrials
• Industry: Rental & Leasing Services
• Sub-Industry: Personal Services
• Current Symbol: OTCMKTS:LZRFY
• CIK: N/A
• Web: www.localizahertz.com
• Phone: 553132477024
• Fax: N/A
• Employees: 20,725
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: 18.48
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: N/A
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: N/A
• Price / Sales: N/A
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: N/A
• Price / Book: N/A

Miscellaneous

• Outstanding Shares: N/A
• Free Float: N/A
• Market Cap: N/A
• Optionable: Not Optionable
• Beta: N/A