Magazine Luiza S.A., commonly known as Magalu, is a Brazilian retail and technology company that operates an omnichannel platform serving consumers across Brazil. The company sells a broad range of products, including electronics, appliances, furniture, smartphones, computers, household goods, personal-care products and other consumer merchandise.
Magalu serves customers through a nationwide network of physical stores and digital channels, including its e-commerce website and mobile application. Its marketplace allows third-party sellers to offer products through the Magalu platform, while the company also provides logistics, fulfillment and digital commerce services. Related businesses and brands have expanded its presence in categories such as sporting goods, books, food delivery, technology products and online retail.
Founded in 1957 in Franca, São Paulo, by Luiza Trajano Donato and Pelegrino José Donato, Magazine Luiza has grown from a regional store into one of Brazil’s prominent retailers. The company has pursued an expansion strategy that combines organic growth with acquisitions and partnerships. Frederico Trajano has served as chief executive officer, while Luiza Helena Trajano has held a prominent leadership role as chairwoman of the company’s board.
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