Magazine Luiza S.A., commonly known as Magalu, is a Brazilian retail and technology company that operates through an omnichannel platform combining physical stores, e-commerce, mobile applications and digital marketplaces. The company serves consumers primarily in Brazil and sells a broad range of products, including consumer electronics, appliances, furniture, mobile phones, computers, home goods, beauty products and other general merchandise.
In addition to selling products directly, Magalu operates a marketplace that enables third-party retailers and brands to reach customers through its digital channels. The company also provides supporting services such as logistics, fulfillment, digital payments and advertising solutions. Its ecosystem includes online and specialty retail brands such as Netshoes, Zattini and Época Cosméticos.
Magazine Luiza was founded in 1957 in Franca, in the state of São Paulo, by Pelegrino José Donato and Luiza Trajano Donato. The company expanded from a regional store network into a nationwide retail and digital-commerce business. Frederico Trajano has served as the company's chief executive officer, while Luiza Helena Trajano has been associated with its board and strategic leadership.
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