Nintendo Co., Ltd. is a Japan-based entertainment company that develops and publishes interactive video games and related hardware, software and digital content. Its business centers on dedicated gaming platforms, first-party software and accessories, supported by a portfolio of globally recognized intellectual properties, including Mario, The Legend of Zelda, Pokémon, Animal Crossing and Splatoon.
The company’s current platform business includes the Nintendo Switch family of consoles, along with downloadable games, add-on content and subscription services distributed through Nintendo eShop and Nintendo Switch Online. Nintendo also develops games for smart devices and extends its brands through licensing, merchandise, film and other entertainment initiatives, including attractions created through partnerships.
Founded in Kyoto in 1889 by Fusajiro Yamauchi as a producer of hanafuda playing cards, Nintendo later expanded into toys and electronic entertainment before becoming a major video game company. It serves customers through subsidiaries and distribution networks in Japan, the Americas, Europe and other international markets. Shuntaro Furukawa has served as Nintendo’s president since 2018.
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