PUMA SE is a global sporting-goods company headquartered in Herzogenaurach, Germany. The company designs, develops, markets and sells athletic and casual footwear, apparel and accessories under the PUMA brand, serving consumers through wholesale partners, company-operated stores and digital commerce channels.
Its product portfolio covers sports and lifestyle categories including running, football, basketball, training, motorsport and golf, as well as everyday sneakers and clothing. PUMA also collaborates with athletes, sports teams, leagues, designers and entertainment personalities to promote its products and expand its brand presence.
PUMA traces its origins to 1948, when Rudolf Dassler established the company after the separation of the Dassler brothers’ footwear business. Today, it serves customers across Europe, the Americas, Asia-Pacific and other international markets. The company is listed in Germany, while PMMAF represents its over-the-counter trading symbol in the United States.
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