Prada (PRDSY) Stock Price, News & Analysis

Company Overview

Prada S.p.A. is an Italian luxury fashion house renowned for its high-end leather goods, ready-to-wear collections and accessories. Founded in 1913 by Mario Prada in Milan, the company has built a reputation for craftsmanship and understated elegance. Its product portfolio spans handbags, small leather goods, footwear, eyewear and fragrances, all designed to reflect a blend of traditional techniques and contemporary sensibilities.

The company distributes its products through a network of directly operated boutiques, franchise stores and e-commerce platforms. Prada’s retail presence extends across Europe, North America and the Asia Pacific region, with a particularly strong footprint in key fashion capitals such as Milan, Paris, New York and Tokyo. In addition to its namesake brand, the company owns and operates subsidiary labels including Miu Miu, which focuses on youthful, experimental designs.

Prada’s modern identity is largely shaped by Miuccia Prada, the founder’s granddaughter, who assumed creative control in the late 1970s. Under her direction, the house introduced signature items like the nylon backpack and cemented its status as an innovator in luxury design. The company went public on the Hong Kong Stock Exchange in 2011 and later voluntarily delisted in 2021; it now trades in the United States on the over-the-counter market under the ticker PRDSY.

Leadership and strategic oversight are provided by Miuccia Prada in her role as head of design and by Patrizio Bertelli, the company’s CEO and chairman. Together, they continue to emphasize quality materials, artisanal production methods and a forward-looking approach to global expansion. Prada remains a key player in the luxury sector, balancing heritage craftsmanship with evolving consumer tastes and market trends.

Key Stats

• Today's Range: $9.16 to $9.27
• 50-Day Range: $8.98 to $9.98
• 52-Week Range: $8.90 to $13.75
• Volume: 165,924 shs
• Average Volume: 23,426 shs
• Market Capitalization: N/A
• P/E Ratio: 21.01
• Dividend Yield: 1.71%
• Price Target: N/A
• Consensus Rating: Moderate Buy

Prada Stock Analysis - MarketRank™

Prada scored higher than 23% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Prada has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on no strong buy ratings, 1 buy rating, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

Prada has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Prada is 21.01, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.05.

Price to Earnings Ratio vs. Sector

The P/E ratio of Prada is 21.01, which means that it is trading at a less expensive P/E ratio than the Consumer Cyclical sector average P/E ratio of about 78.02.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

Prada has a short interest ratio ("days to cover") of 0.29, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Prada has recently increased by 40.91%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Prada pays a meaningful dividend of 1.80%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Prada does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Prada is 35.90%. This payout ratio is at a healthy, sustainable level, below 75%.

News and Social Media

• Score: 0.0 / 5
• News Sentiment: N/A

News Coverage This Week

MarketBeat has tracked 1 news article for Prada this week, compared to 1 article on an average week.

Company Ownership

• Score: N/A
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Prada insiders have not sold or bought any company stock.

Percentage Held by Institutions

Prada has minimal institutional ownership at this time.

Company Calendar

• Today: 5/28/2026
• Next Earnings (Estimated): 7/30/2026

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Consumer Cyclical
• Industry: Luxury Goods
• Sub-Industry: Personal Services
• Current Symbol: OTCMKTS:PRDSY
• CIK: 1527249
• Web: www.pradagroup.com
• Phone: (390) 255-0281
• Fax: N/A
• Employees: 13,100
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: 21.01
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: N/A
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: N/A
• Price / Sales: N/A
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: N/A
• Price / Book: N/A

Miscellaneous

• Outstanding Shares: N/A
• Free Float: N/A
• Market Cap: N/A
• Optionable: Not Optionable
• Beta: N/A