Loop Insights Inc. is a publicly traded technology company that provides data analytics and digital engagement solutions through a combination of hardware and software. Listed on the OTC Markets under the ticker RACMF, the company leverages Internet of Things (IoT) sensors, Bluetooth beacons and mobile applications to capture real-time visitor and customer behavior in physical spaces. By integrating these data streams with cloud-based analytics and machine learning, Loop Insights enables venue owners and retailers to gain actionable insights into foot traffic patterns, dwell times and user engagement.
The company’s product suite includes VenueConnect, a platform for live event and venue management; PathTracker, which maps visitor journeys throughout a facility; and Stream, a cloud service for aggregating and visualizing sensor data. Loop Insights also offers custom mobile app development and digital signage solutions that can push targeted promotions, notifications or health-and-safety messaging to users. These tools are designed to support industries such as retail, hospitality, sports arenas and trade shows, helping organizations improve operations, enhance customer experiences and generate new revenue streams.
Headquartered in Toronto, Canada, Loop Insights serves clients across North America and has conducted pilot projects in Europe. The company has focused on strategic partnerships to expand its distribution network and integrate its analytics platform with point-of-sale and CRM systems. Led by President and CEO Mark Bryant, Loop Insights continues to develop proprietary sensor technologies and refine its artificial intelligence algorithms to meet evolving market demands for smarter, data-driven physical environments.
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