comScore (SCOR) Stock Price, News & Analysis

Company Overview

comScore, Inc. is a global media measurement and analytics company that provides insights into consumer behavior across digital, television and cross-platform environments. Founded in 1999 and headquartered in Reston, Virginia, comScore helps clients understand audience engagement and advertising effectiveness by delivering standardized metrics and analytics solutions.

The company’s core services include audience measurement for websites and mobile apps through its Media Metrix platform, search analytics via qSearch, and streaming video measurement with Video Metrix. Additionally, comScore offers cross-platform measurement tools such as Total Video and validated Campaign Essentials (vCE) to support media planning, activation and evaluation. These solutions enable advertisers, publishers and agencies to optimize media investments and improve content strategies.

comScore operates a global footprint, serving clients in North America, Latin America, Europe and the Asia-Pacific region. Its customer base spans major advertisers, digital publishers, television networks and advertising agencies that rely on its intelligence to inform campaign targeting, audience segmentation and competitive benchmarking. The company also partners with technology providers, data platforms and industry associations to enhance measurement standards and broaden its analytic offerings.

Under the leadership of President and Chief Executive Officer Bill Livek, comScore continues to innovate in measurement methodologies and expand its service portfolio. Financial operations are overseen by Chief Financial Officer Steve Graham, while a board of directors with diverse media and technology experience guides strategic direction. Together, its management team and research experts drive ongoing development of data science capabilities and client-focused measurement solutions.

Key Stats

• Today's Range: $5.53 to $5.93
• 50-Day Range: $4.60 to $5.72
• 52-Week Range: $4.39 to $15.31
• Volume: 7,315 shs
• Average Volume: 21,334 shs
• Market Capitalization: $27.97 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $10.75
• Consensus Rating: Moderate Buy

comScore Stock Analysis - MarketRank™

comScore scored higher than 53% of companies evaluated by MarketBeat, and ranked 177th out of 317 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

comScore has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 1 buy rating, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

comScore has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for comScore are expected to grow in the coming year, from ($2.49) to ($1.11) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of comScore is -0.36, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of comScore is -0.36, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.84% of the float of comScore has been sold short.

Short Interest Ratio / Days to Cover

comScore has a short interest ratio ("days to cover") of 2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in comScore has recently increased by 27.23%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

comScore does not currently pay a dividend.

Dividend Growth

comScore does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

0.84% of the float of comScore has been sold short.

Short Interest Ratio / Days to Cover

comScore has a short interest ratio ("days to cover") of 2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in comScore has recently increased by 27.23%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.8 / 5
• News Sentiment: 0.04

News Sentiment

comScore has a news sentiment score of 0.04. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.94 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 9 news articles for comScore this week, compared to 6 articles on an average week.

Search Interest

2 people have searched for SCOR on MarketBeat in the last 30 days.

MarketBeat Follows

3 people have added comScore to their MarketBeat watchlist in the last 30 days. This is an increase of 50% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, comScore insiders have not sold or bought any company stock.

Percentage Held by Insiders

11.10% of the stock of comScore is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

42.15% of the stock of comScore is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

SCOR Stock Analysis - Frequently Asked Questions

How have SCOR shares performed this year?

comScore's stock was trading at $5.84 at the beginning of the year. Since then, SCOR stock has decreased by 3.3% and is now trading at $5.65.

How were comScore's earnings last quarter?

comScore, Inc. (NASDAQ:SCOR) posted its quarterly earnings results on Tuesday, March, 4th. The company reported ($0.27) EPS for the quarter, missing the consensus estimate of $0.36 by $0.63. The company earned $94.94 million during the quarter, compared to analyst estimates of $91.66 million. comScore had a negative net margin of 17.80% and a negative trailing twelve-month return on equity of 1,124.27%.
Read the conference call transcript.

When did comScore's stock split?

Shares of comScore reverse split on the morning of Wednesday, December 20th 2023.The 1-20 reverse split was announced on Wednesday, December 20th 2023. The number of shares owned by shareholders was adjusted after the closing bell on Wednesday, December 20th 2023. An investor that had 100 shares of stock prior to the reverse split would have 5 shares after the split.

How do I buy shares of comScore?

Shares of SCOR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of comScore own?

Based on aggregate information from My MarketBeat watchlists, some other companies that comScore investors own include Costco Wholesale (COST), Sandstorm Gold (SAND), CRISPR Therapeutics (CRSP), Radius Recycling (RDUS), Meta Platforms (META), Avino Silver & Gold Mines (ASM) and Phillips 66 (PSX).

Company Calendar

• Last Earnings: 3/04/2025
• Today: 7/11/2025
• Next Earnings (Estimated): 8/05/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: BUSINESS SVCS
• Sub-Industry: Business Services
• Current Symbol: NASDAQ:SCOR
• CIK: 1158172
• Web: www.comscore.com
• Phone: (703) 438-2000
• Fax: 703-438-2051
• Employees: 1,200
• Year Founded: N/A

Price Target and Rating

• Average Price Target for comScore: $10.75
• High Price Target: $13.50
• Low Price Target: $8.00
• Potential Upside/Downside: +90.3%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.50
• Research Coverage: 2 Analysts

Profitability

• EPS (Trailing Twelve Months): ($15.91)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$60.25 million
• Net Margins: -17.80%
• Pretax Margin: -17.94%
• Return on Equity: -1,124.27%
• Return on Assets: -13.83%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.74
• Quick Ratio: 0.74

Sales & Book Value

• Annual Sales: $356.05 million
• Price / Sales: 0.08
• Cash Flow: $6.35 per share
• Price / Cash Flow: 0.89
• Book Value: ($1.69) per share
• Price / Book: -3.34

Miscellaneous

• Outstanding Shares: 4,950,000
• Free Float: 4,398,000
• Market Cap: $27.97 million
• Optionable: No Data
• Beta: 1.08