abrdn plc, trading under the OTCMKTS symbol SLFPF, is a global investment company headquartered in Edinburgh, Scotland. The firm was established in 2017 through the merger of Standard Life and Aberdeen Asset Management, later adopting the abbreviated name “abrdn” in 2021 as part of a rebranding initiative. With a heritage spanning more than two centuries, the company combines traditional wealth management roots with a contemporary approach to asset stewardship.
The core business of abrdn centers on investment management, financial advice, and savings services. It offers a wide array of products including mutual funds, exchange-traded funds (ETFs), segregated accounts, and bespoke mandates for institutional and retail clients. In addition to public market strategies, the firm provides access to private markets, real estate, infrastructure and alternative investments, leveraging its global research capabilities to construct diversified portfolios across asset classes and sectors.
abrdn serves a broad international client base, operating offices in the UK, continental Europe, North America, Asia Pacific and Australia. Its diversified geographic footprint enables tailored solutions for pension funds, sovereign wealth funds, insurance companies, financial advisors and individual investors. The company emphasizes local market expertise combined with centralized investment oversight, delivering regionally relevant insights backed by a cohesive global platform.
Under the leadership of Chief Executive Officer Stephen Bird and Chairman Sir Douglas Flint, abrdn continues to refine its strategic focus on digital transformation, sustainability and client experience. The executive team places particular emphasis on environmental, social and governance (ESG) integration across its product range, seeking to align investment outcomes with long-term societal objectives. Through ongoing innovation in technology and service delivery, abrdn aims to maintain its position as a trusted partner for clients navigating complex financial markets.
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