Swatch Group Ltd. is a Swiss-based international watchmaking and jewelry company headquartered in Biel/Bienne, Switzerland. The group develops, manufactures and markets watches, jewelry, watch movements and components, as well as related electronic systems and products.
Its portfolio includes brands across the luxury, prestige and entry-level segments, including Breguet, Blancpain, Omega, Longines, Rado, Tissot, Hamilton, Certina, Mido, Swatch, Glashütte Original and Harry Winston. Through its manufacturing companies, Swatch Group also supplies mechanical and quartz movements, watch components and other production technologies to its own brands and, in some cases, external customers.
The company was formed in 1983 through the merger of Swiss watchmaking groups ASUAG and SSIH. Swatch Group serves customers worldwide through a network of subsidiaries, retail locations, boutiques, authorized retailers and e-commerce channels. Nick Hayek Jr. serves as chief executive officer, while Nayla Hayek is chairwoman of the board.
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