Free Trial
→ I was right about SpaceX (From Brownstone Research) (Ad)tc pixel Free SWGAY Stock Alerts

Swatch Group (SWGAY) Stock Forecast & Price Target

Swatch Group logo
$13.65 +0.81 (+6.34%)
As of 05/8/2026 03:58 PM Eastern
Compare

Swatch Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold
Based on 1 Analyst Ratings
Sell
0
Hold
1
Buy
0

Based on 1 Wall Street analysts who have issued ratings for Swatch Group in the last 12 months, the stock has a consensus rating of "Hold." Out of the 1 analysts, 1 has given a hold rating for SWGAY.

Consensus Price Target

N/A

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
Get the Latest News and Ratings for SWGAY and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Swatch Group and its competitors.

Sign Up
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

SWGAY Analyst Ratings Over Time

TypeCurrent Forecast
5/9/25 to 5/9/26		1 Month Ago
4/9/25 to 4/9/26		3 Months Ago
2/8/25 to 2/8/26		1 Year Ago
5/9/24 to 5/9/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
0 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
Hold
1 Hold rating(s)
1 Hold rating(s)
1 Hold rating(s)
0 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
4 Sell rating(s)
Consensus Price TargetN/AN/AN/AN/A
Forecasted UpsideN/AN/AN/AN/A
Consensus RatingHoldHoldHoldStrong Sell

SWGAY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

SWGAY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Swatch Group Stock vs. The Competition

TypeSwatch GroupConsumer Staples CompaniesS&P 500
Consensus Rating Score
2.00
2.13
2.52
Consensus RatingHoldHoldModerate Buy
Predicted UpsideN/A1,053.19% Upside15.51% Upside
News Sentiment Rating
Neutral News

See Recent SWGAY News
Positive News
Positive News
Export
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside		Details
2/6/2026
Citigroup Inc. logo
Citigroup
4 of 5 stars
 Reiterated RatingNeutral
1/9/2025
Royal Bank Of Canada logo
Royal Bank Of Canada
3 of 5 stars
Piral Dadhania
Piral Dadhania
Not Rated
DowngradeHold ➝ Strong Sell
10/30/2024
Berenberg Bank logo
Berenberg Bank
1 of 5 stars
Nick Anderson
Not Rated
UpgradeStrong Sell
9/23/2024
UBS Group AG logo
UBS Group
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
Zuzanna Pusz
Zuzanna Pusz
Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating
UpgradeStrong Sell
9/20/2024
Jefferies Financial Group Inc. logo
Jefferies Financial Group
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 DowngradeHold ➝ Underperform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 06:07 PM ET.


Should I Buy Swatch Group Stock? SWGAY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, May 8, 2026. Please send any questions or comments about these Swatch Group pros and cons to contact@marketbeat.com.

Swatch Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in The Swatch Group AG:

  • The current stock price is around $13.20, reflecting a recent increase and indicating positive market sentiment towards the company.
  • The Swatch Group AG has a diverse portfolio of brands, catering to various market segments from entry-level fashion watches to high-end mechanical timepieces, which can attract a broad customer base.
  • Recent trading activity shows that the stock reached a new 52-week high, suggesting strong investor interest and potential for further growth.
  • Analysts have maintained a "neutral" rating, indicating that while there may not be aggressive growth expectations, the stock is considered stable and worth monitoring.
  • The company has a solid manufacturing and technical competence, which is crucial for maintaining quality and innovation in the competitive watchmaking industry.

Swatch Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in The Swatch Group AG for these reasons:

  • The stock has shown volatility, with recent trading sessions experiencing gaps down, which may indicate uncertainty among investors.
  • Despite a recent high, the stock has also seen declines, such as a drop to around $11.46, which could signal potential risks for investors looking for stability.
  • Analysts have only given a "Hold" rating, suggesting that there may not be significant upside potential in the near term, which could limit investment returns.
  • The company operates in a highly competitive market, facing challenges from both luxury and fashion watch brands, which could impact its market share and profitability.
  • Market conditions can be unpredictable, and external economic factors may adversely affect consumer spending on luxury items like watches, posing a risk to the company's sales performance.

SWGAY Forecast - Frequently Asked Questions

1 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Swatch Group in the last year. There is currently 1 hold rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" SWGAY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SWGAY, but not buy additional shares or sell existing shares.

According to analysts, Swatch Group's stock has a predicted downside of -100.00% based on their 12-month stock forecasts.

Analysts like Swatch Group less than other "consumer staples" companies. The consensus rating score for Swatch Group is 2.00 while the average consensus rating score for "consumer staples" companies is 2.13. Learn more on how SWGAY compares to other companies.

Related Companies

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Swatch Group Recommendations


This page (OTCMKTS:SWGAY) was last updated on 5/9/2026 by MarketBeat.com Staff.
From Our Partners
SpaceX eyes a 1.75 trillion valuation - here's what to know
Elon Musk's team has quietly filed confidential paperwork with the SEC for what Bloomberg estimates could be a...
Brownstone Research | Sponsoredtc pixel
$30 stock to buy before Starlink goes public (WATCH NOW!)
A little-known stock pick with money-doubling potential over the next year is revealed for free in the first t...
Paradigm Press | Sponsoredtc pixel
Your book attached
Your Download Link (Expiring) If you still haven't downloaded the free Simple Options Trading For Beginners...
Profits Run | Sponsoredtc pixel
My feud with Zohran Mamdani
Emmy-winning analyst releases his next big story Whitney Tilson shocked the nation on 60 Minutes when he ac...
Stansberry Research | Sponsoredtc pixel
Trade this between 9:30 and 10:45 am EST
The first 75 minutes of the trading day may be the most overlooked window for consistent opportunities.If you ...
Base Camp Trading | Sponsoredtc pixel
Iran War Shock: What I Was Told In That Private Meeting
You’re Being LIED To About The Iran War Forget EVERYTHING you’ve heard about the Iran war. Especially th...
Banyan Hill Publishing | Sponsoredtc pixel
Satellite Images Spot Potential $10 Trillion Discovery
'Dark Energy': Elon Musk's Next Potential $10 Trillion Move A highly secure site in West Texas now houses a...
Altimetry | Sponsoredtc pixel
Invest in SpaceX Before IPO
SpaceX is already one of the most valuable private companies on Earth, and some analysts believe its valuation...
NXT Wave Research | Sponsoredtc pixel