Swatch Group (SWGAY) Stock Price, News & Analysis

Company Overview

The Swatch Group is a Switzerland-based watchmaking conglomerate that designs, manufactures and distributes a broad portfolio of wristwatch and jewelry brands spanning entry-level fashion watches to high-end mechanical timepieces. Its stable of brands includes global names across multiple price segments, and the company is active in retail, wholesale and after-sales services. In addition to finished watches, Swatch Group produces key watch components and complete movements, supplying both its own brands and other firms in the industry.

Manufacturing and technical competence are central to the company’s operations. Swatch Group’s businesses cover movement and component production, case and dial manufacturing, and precision microtechnology, supporting a vertically integrated supply chain. The group also operates service centers and distribution networks that handle sales, repair and customer service worldwide. This integration allows the company to manage product quality and innovation across brands and price tiers.

The Swatch Group emerged from a major restructuring of the Swiss watch industry in the early 1980s and rose to prominence through the creation of the Swatch brand and consolidation of historic watchmakers. Founder Nicolas G. Hayek was a defining figure in the company’s development and the Hayek family has continued to play a prominent role in its leadership. Executive management and the board maintain an emphasis on preserving brand heritage while investing in new technologies and design.

Swatch Group serves a global market with production and headquarters in Switzerland and distribution across Europe, the Americas, Asia and other regions. Its diversified brand portfolio and manufacturing capabilities position the company to address varied consumer segments, from mass-market fashion watches to luxury mechanical pieces, while supporting broader industry demand for Swiss-made movements and components.

Key Stats

• Today's Range: $12.95 to $13.21
• 50-Day Range: $10.36 to $13.65
• 52-Week Range: $7.89 to $13.72
• Volume: 81,283 shs
• Average Volume: 73,789 shs
• Market Capitalization: $30.68 billion
• P/E Ratio: N/A
• Dividend Yield: 0.92%
• Price Target: N/A
• Consensus Rating: Hold

Swatch Group Stock Analysis - MarketRank™

Swatch Group scored higher than 53% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.4 / 5
• Analyst Rating: Hold

Consensus Rating

Swatch Group has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, no buy ratings, 3 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Swatch Group has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 94.29%

Earnings Growth

Earnings for Swatch Group are expected to grow by 94.29% in the coming year, from $0.35 to $0.68 per share.

Price to Book Value per Share Ratio

Swatch Group has a P/B Ratio of 2.21. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.00% of the float of Swatch Group has been sold short.

Short Interest Ratio / Days to Cover

Swatch Group has a short interest ratio ("days to cover") of 0.45, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Swatch Group has recently decreased by 34.36%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.8 / 5
• Dividend Strength: Weak

Dividend Yield

Swatch Group has a dividend yield of 0.94%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

Swatch Group does not have a long track record of dividend growth.

Dividend Sustainability

Based on earnings estimates, Swatch Group will have a dividend payout ratio of 17.65% next year. This indicates that Swatch Group will be able to sustain or increase its dividend.

News and Social Media

• Score: 2.8 / 5
• News Sentiment: 0.55

News Sentiment

Swatch Group has a news sentiment score of 0.55. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.71 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 3 news articles for Swatch Group this week, compared to 0 articles on an average week.

MarketBeat Follows

2 people have added Swatch Group to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: N/A
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Swatch Group insiders have not sold or bought any company stock.

Percentage Held by Institutions

Swatch Group has minimal institutional ownership at this time.

Company Calendar

• Today: 5/14/2026
• Next Earnings (Estimated): 7/09/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Consumer Staples
• Industry: CONS PD - MISC STPL
• Sub-Industry: N/A
• Current Symbol: OTCMKTS:SWGAY
• CIK: 1438845
• Web: www.swatchgroup.com
• Phone: (132) 343-6811
• Fax: 41-32-343-6911
• Employees: 32,477
• Year Founded: 1983

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: N/A
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: $7.58 billion
• Price / Sales: 4.05
• Cash Flow: $0.29 per share
• Price / Cash Flow: 44.34
• Book Value: $5.89 per share
• Price / Book: 2.21

Miscellaneous

• Outstanding Shares: 2,354,400,000
• Free Float: N/A
• Market Cap: $30.68 billion
• Optionable: Not Optionable
• Beta: 0.75