Swatch Group AG is a Swiss watchmaking and luxury-goods company headquartered in Biel/Bienne, Switzerland. The group develops, manufactures and sells watches, watch movements, components, jewelry and related products through a portfolio spanning accessible, mid-market and luxury segments.
Its watch brands include Swatch, Omega, Longines, Tissot, Hamilton, Rado, Certina, Mido, Breguet, Blancpain and Glashütte Original, as well as Harry Winston jewelry and timepieces. Swatch Group also produces mechanical and electronic movements and other components, supplying its own brands and participating in the broader Swiss watchmaking industry.
The company was created in 1983 through the merger of Swiss watchmaking groups ASUAG and SSIH. It serves customers internationally through wholesalers, retail stores, brand boutiques and e-commerce channels across Europe, Asia, the Americas and other global markets. Nick Hayek serves as chief executive officer, while Nayla Hayek is chairwoman of the board.
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