Tofutti Brands Inc. is a specialty food company focused on the development, manufacturing and marketing of non-dairy frozen desserts and cheese alternatives. Founded in the early 1980s by David Mintz, the company pioneered plant-based frozen novelties and spreadable products designed to appeal to consumers seeking lactose-free, vegan and kosher options. Its product portfolio includes frozen desserts such as “Cuties” ice cream bars, “Cutiecups” novelty cups, and a range of dairy-free cream cheeses, sour creams and mozzarella-style shreds under the Tofutti Better Than™ brand.
Manufacturing operations are based in East Hanover, New Jersey, and the company distributes its products through major supermarket chains, natural food stores and foodservice channels across North America. In addition to its U.S. footprint, Tofutti exports select frozen and refrigerated lines to international markets, including Asia and Europe, where consumer demand for allergy-friendly and plant-based alternatives continues to grow.
Under the leadership of founder and long-time CEO David Mintz, Tofutti has maintained a commitment to quality ingredients and simple formulations, avoiding hydrogenated oils and artificial flavors. The company’s management team emphasizes innovation in product development, regularly introducing seasonal novelties and line extensions to meet evolving dietary trends. Corporate headquarters remain in New Jersey, where research and development efforts focus on expanding both the frozen dessert and refrigerated cheese substitute categories.
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