Xiaomi Corporation is a China-based consumer electronics and technology company that develops and sells smartphones, tablets, wearable devices, smart home products and other connected hardware. Its product portfolio includes mobile phones, televisions, laptops, routers, audio equipment, fitness trackers and household appliances, many of which are marketed through the Xiaomi and Redmi brands.
The company also operates an Internet services business that supports its hardware ecosystem. These services include online content, advertising, mobile applications, cloud services and other software-based offerings. Xiaomi has expanded into electric vehicles and related technologies, broadening its activities beyond consumer electronics.
Founded in 2010, Xiaomi was established by entrepreneur Lei Jun, who serves as the company's founder, chairman and chief executive officer. The company sells products through online and retail channels in China and international markets, including regions across Europe, Asia and other parts of the world. Its strategy centers on integrating smartphones, smart devices and software services into a connected consumer ecosystem.
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