LY Corporation is a Japan-based internet services company formed in October 2023 through the integration of Z Holdings, Yahoo Japan and LINE. The company operates a broad digital ecosystem that connects consumers, businesses and content providers through online communication, search, commerce, financial technology and entertainment services.
Its principal consumer services include LINE, a messaging and digital communications platform, and Yahoo! JAPAN, which provides search, news, information and online shopping services. LY Corporation also offers digital advertising solutions, online marketplaces, payment and other financial services, mobile and digital content, and business-oriented technology services.
The company primarily serves users and businesses in Japan, while LINE-related services also have a presence in selected international markets. LY Corporation’s businesses trace their origins to Yahoo Japan, launched in 1996, and LINE, launched in 2011. The company is headquartered in Tokyo and is part of the broader SoftBank and Naver-linked corporate history associated with the combination of Yahoo Japan and LINE.
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