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BlackBerry (BB) Competitors

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C$10.61 +0.16 (+1.53%)
As of 09/11/2026 04:00 PM Eastern

BB vs. NOW, HUT, DAY, DSG, and TOI

Should you buy BlackBerry stock or one of its competitors? BlackBerry's main competitors and comparable companies include ServiceNow (NOW), Hut 8 (HUT), Dayforce (DAY), The Descartes Systems Group (DSG), and Topicus.com (TOI). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "software" industry.

How does BlackBerry compare to ServiceNow?

BlackBerry (TSE:BB) and ServiceNow (TSE:NOW) are both technology companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, media sentiment, earnings, profitability, valuation, dividends and risk.

BlackBerry presently has a consensus target price of C$12.00, indicating a potential upside of 13.10%. ServiceNow has a consensus target price of C$0.34, indicating a potential upside of 0.00%. Given BlackBerry's stronger consensus rating and higher possible upside, equities analysts clearly believe BlackBerry is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BlackBerry
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50
ServiceNow
1 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33

BlackBerry has a net margin of 10.32% compared to ServiceNow's net margin of 0.00%. BlackBerry's return on equity of 8.10% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
BlackBerry10.32% 8.10% -2.15%
ServiceNow N/A N/A N/A

ServiceNow has lower revenue, but higher earnings than BlackBerry.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
BlackBerryC$580.30M10.72-C$89.92MC$0.10106.10
ServiceNowN/AN/AN/AN/AN/A

32.1% of BlackBerry shares are owned by institutional investors. 1.7% of BlackBerry shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, ServiceNow had 3 more articles in the media than BlackBerry. MarketBeat recorded 3 mentions for ServiceNow and 0 mentions for BlackBerry. BlackBerry's average media sentiment score of 0.00 equaled ServiceNow'saverage media sentiment score.

Company Overall Sentiment
BlackBerry Neutral
ServiceNow Neutral

Summary

BlackBerry beats ServiceNow on 7 of the 10 factors compared between the two stocks.

How does BlackBerry compare to Hut 8?

Hut 8 (TSE:HUT) and BlackBerry (TSE:BB) are both technology companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, profitability, institutional ownership, analyst recommendations, valuation, dividends, media sentiment and risk.

BlackBerry has a consensus target price of C$12.00, indicating a potential upside of 13.10%. Given BlackBerry's higher probable upside, analysts clearly believe BlackBerry is more favorable than Hut 8.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hut 8
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
5 Strong Buy rating(s)
3.83
BlackBerry
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50

39.3% of Hut 8 shares are owned by institutional investors. Comparatively, 32.1% of BlackBerry shares are owned by institutional investors. 60.2% of Hut 8 shares are owned by insiders. Comparatively, 1.7% of BlackBerry shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, Hut 8 had 1 more articles in the media than BlackBerry. MarketBeat recorded 1 mentions for Hut 8 and 0 mentions for BlackBerry. BlackBerry's average media sentiment score of 0.00 beat Hut 8's score of -1.22 indicating that BlackBerry is being referred to more favorably in the news media.

Company Overall Sentiment
Hut 8 Negative
BlackBerry Neutral

BlackBerry has a net margin of 10.32% compared to Hut 8's net margin of -188.53%. BlackBerry's return on equity of 8.10% beat Hut 8's return on equity.

Company Net Margins Return on Equity Return on Assets
Hut 8-188.53% -39.50% -4.25%
BlackBerry 10.32%8.10%-2.15%

Hut 8 has a beta of 4.581835, indicating that its stock price is 358% more volatile than the broader market. Comparatively, BlackBerry has a beta of 1.31064, indicating that its stock price is 31% more volatile than the broader market.

Hut 8 has higher earnings, but lower revenue than BlackBerry. Hut 8 is trading at a lower price-to-earnings ratio than BlackBerry, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hut 8C$317.95M48.39C$193.22M-C$5.40N/A
BlackBerryC$580.30M10.72-C$89.92MC$0.10106.10

Summary

Hut 8 and BlackBerry tied by winning 8 of the 16 factors compared between the two stocks.

How does BlackBerry compare to Dayforce?

BlackBerry (TSE:BB) and Dayforce (TSE:DAY) are both technology companies, but which is the better investment? We will contrast the two companies based on the strength of their risk, earnings, media sentiment, analyst recommendations, institutional ownership, valuation, dividends and profitability.

BlackBerry presently has a consensus target price of C$12.00, suggesting a potential upside of 13.10%. Given BlackBerry's stronger consensus rating and higher possible upside, analysts clearly believe BlackBerry is more favorable than Dayforce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BlackBerry
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50
Dayforce
0 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

BlackBerry has higher earnings, but lower revenue than Dayforce. Dayforce is trading at a lower price-to-earnings ratio than BlackBerry, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
BlackBerryC$580.30M10.72-C$89.92MC$0.10106.10
DayforceC$1.89B8.06-C$152.03M-C$0.95N/A

32.1% of BlackBerry shares are held by institutional investors. Comparatively, 60.3% of Dayforce shares are held by institutional investors. 1.7% of BlackBerry shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

BlackBerry has a net margin of 10.32% compared to Dayforce's net margin of 0.00%. BlackBerry's return on equity of 8.10% beat Dayforce's return on equity.

Company Net Margins Return on Equity Return on Assets
BlackBerry10.32% 8.10% -2.15%
Dayforce N/A N/A N/A

BlackBerry has a beta of 1.31064, meaning that its stock price is 31% more volatile than the broader market. Comparatively, Dayforce has a beta of 0.993443, meaning that its stock price is 1% less volatile than the broader market.

In the previous week, BlackBerry's average media sentiment score of 0.00 equaled Dayforce'saverage media sentiment score.

Company Overall Sentiment
BlackBerry Neutral
Dayforce Neutral

Summary

BlackBerry beats Dayforce on 11 of the 14 factors compared between the two stocks.

How does BlackBerry compare to The Descartes Systems Group?

BlackBerry (TSE:BB) and The Descartes Systems Group (TSE:DSG) are both mid-cap technology companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, media sentiment, valuation, dividends, institutional ownership, earnings, risk and analyst recommendations.

The Descartes Systems Group has a net margin of 24.25% compared to BlackBerry's net margin of 10.32%. The Descartes Systems Group's return on equity of 11.71% beat BlackBerry's return on equity.

Company Net Margins Return on Equity Return on Assets
BlackBerry10.32% 8.10% -2.15%
The Descartes Systems Group 24.25%11.71%7.51%

BlackBerry presently has a consensus target price of C$12.00, suggesting a potential upside of 13.10%. Given BlackBerry's higher probable upside, analysts plainly believe BlackBerry is more favorable than The Descartes Systems Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BlackBerry
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50
The Descartes Systems Group
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
4 Strong Buy rating(s)
3.80

The Descartes Systems Group has higher revenue and earnings than BlackBerry. The Descartes Systems Group is trading at a lower price-to-earnings ratio than BlackBerry, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
BlackBerryC$580.30M10.72-C$89.92MC$0.10106.10
The Descartes Systems GroupC$753.87M11.97C$97.67MC$2.0152.40

In the previous week, The Descartes Systems Group had 2 more articles in the media than BlackBerry. MarketBeat recorded 2 mentions for The Descartes Systems Group and 0 mentions for BlackBerry. The Descartes Systems Group's average media sentiment score of 1.02 beat BlackBerry's score of 0.00 indicating that The Descartes Systems Group is being referred to more favorably in the news media.

Company Overall Sentiment
BlackBerry Neutral
The Descartes Systems Group Positive

32.1% of BlackBerry shares are held by institutional investors. Comparatively, 66.8% of The Descartes Systems Group shares are held by institutional investors. 1.7% of BlackBerry shares are held by company insiders. Comparatively, 0.0% of The Descartes Systems Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

BlackBerry has a beta of 1.31064, indicating that its share price is 31% more volatile than the broader market. Comparatively, The Descartes Systems Group has a beta of 0.142043, indicating that its share price is 86% less volatile than the broader market.

Summary

The Descartes Systems Group beats BlackBerry on 12 of the 16 factors compared between the two stocks.

How does BlackBerry compare to Topicus.com?

BlackBerry (TSE:BB) and Topicus.com (CVE:TOI) are both mid-cap technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, risk, earnings, valuation, media sentiment and analyst recommendations.

Topicus.com has higher revenue and earnings than BlackBerry. BlackBerry is trading at a lower price-to-earnings ratio than Topicus.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
BlackBerryC$580.30M10.72-C$89.92MC$0.10106.10
Topicus.comC$1.70B4.63C$35.08MC$0.42223.83

In the previous week, BlackBerry's average media sentiment score of 0.00 equaled Topicus.com'saverage media sentiment score.

Company Overall Sentiment
BlackBerry Neutral
Topicus.com Neutral

32.1% of BlackBerry shares are held by institutional investors. Comparatively, 21.0% of Topicus.com shares are held by institutional investors. 1.7% of BlackBerry shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

BlackBerry currently has a consensus price target of C$12.00, suggesting a potential upside of 13.10%. Topicus.com has a consensus price target of C$143.75, suggesting a potential upside of 52.91%. Given Topicus.com's stronger consensus rating and higher probable upside, analysts plainly believe Topicus.com is more favorable than BlackBerry.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BlackBerry
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50
Topicus.com
0 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
3.00

BlackBerry has a beta of 1.31064, indicating that its stock price is 31% more volatile than the broader market. Comparatively, Topicus.com has a beta of 0.060541, indicating that its stock price is 94% less volatile than the broader market.

BlackBerry has a net margin of 10.32% compared to Topicus.com's net margin of 0.00%. BlackBerry's return on equity of 8.10% beat Topicus.com's return on equity.

Company Net Margins Return on Equity Return on Assets
BlackBerry10.32% 8.10% -2.15%
Topicus.com N/A N/A N/A

Summary

Topicus.com beats BlackBerry on 8 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BB vs. The Competition

MetricBlackBerrySoftware IndustryTechnology SectorTSE Exchange
Market CapC$6.12BC$15.47BC$30.13BC$12.66B
Dividend Yield3.44%3.44%2.74%6.28%
P/E Ratio106.10138.7176.7840.10
Price / Sales10.721,289.44592.509.50
Price / Cash5.3944.8447.9182.29
Price / Book8.328.347.704.67
Net Income-C$89.92MC$434.47MC$704.99MC$299.09M
7 Day Performance-0.28%-2.04%-1.08%-1.33%
1 Month Performance-15.26%-2.34%-4.27%-1.21%
1 Year Performance96.48%-0.28%180.50%23.50%

BlackBerry Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BB
BlackBerry
1.3807 of 5 stars
C$10.61
+1.5%
C$12.00
+13.1%
+96.5%C$6.12BC$580.30M106.103,320
NOW
ServiceNow
N/AN/AC$0.34
+∞
N/AC$0.00N/AN/A20,400
HUT
Hut 8
0.7347 of 5 stars
C$136.75
+5.7%
N/A+204.2%C$15.96BC$317.95MN/A219
DAY
Dayforce
0.0745 of 5 stars
C$95.35
-1.1%
N/A-0.2%C$15.26BC$1.89BN/AN/A
DSG
The Descartes Systems Group
1.737 of 5 stars
C$104.07
-4.6%
N/A-27.1%C$9.35BC$753.87M51.7850,800

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This page (TSE:BB) was last updated on 9/13/2026 by MarketBeat.com Staff.
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