Which has higher earnings and valuation, NOW or BB?

ServiceNow has higher earnings, but lower revenue than BlackBerry. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio ServiceNow N/A N/A N/A N/A N/A BlackBerry C$614M 12.37 -C$89.92M C$0.13 99.54

Do analysts recommend DAY or BB?

BlackBerry has a consensus price target of C$12.00, indicating a potential downside of 7.26%. Given BlackBerry's stronger consensus rating and higher probable upside, analysts plainly believe BlackBerry is more favorable than Dayforce. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Dayforce 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 BlackBerry 0 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.50

Which has better earnings and valuation, DAY or BB?

BlackBerry has lower revenue, but higher earnings than Dayforce. Dayforce is trading at a lower price-to-earnings ratio than BlackBerry, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Dayforce C$1.89B 8.06 -C$152.03M -C$0.95 N/A BlackBerry C$614M 12.37 -C$89.92M C$0.13 99.54

Do analysts prefer HUT or BB?

BlackBerry has a consensus target price of C$12.00, indicating a potential downside of 7.26%. Given BlackBerry's higher probable upside, analysts clearly believe BlackBerry is more favorable than Hut 8. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Hut 8 0 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 7 Strong Buy rating(s) 3.67 BlackBerry 0 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.50

Which has stronger valuation and earnings, HUT or BB?

Hut 8 has higher earnings, but lower revenue than BlackBerry. Hut 8 is trading at a lower price-to-earnings ratio than BlackBerry, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Hut 8 C$317.95M 44.98 C$193.22M -C$5.40 N/A BlackBerry C$614M 12.37 -C$89.92M C$0.13 99.54

Is HUT or BB more profitable?

BlackBerry has a net margin of 13.11% compared to Hut 8's net margin of -188.53%. BlackBerry's return on equity of 10.66% beat Hut 8's return on equity. Company Net Margins Return on Equity Return on Assets Hut 8 -188.53% -39.50% -4.25% BlackBerry 13.11% 10.66% -2.15%

Do analysts rate DSG or BB?

BlackBerry has a consensus target price of C$12.00, indicating a potential downside of 7.26%. Given BlackBerry's higher probable upside, analysts clearly believe BlackBerry is more favorable than The Descartes Systems Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score The Descartes Systems Group 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 4 Strong Buy rating(s) 3.80 BlackBerry 0 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.50

Which has preferable earnings & valuation, OTEX or BB?

Open Text has higher revenue and earnings than BlackBerry. Open Text is trading at a lower price-to-earnings ratio than BlackBerry, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Open Text C$5.25B 1.48 C$455.93M C$2.58 12.43 BlackBerry C$614M 12.37 -C$89.92M C$0.13 99.54

Is OTEX or BB more profitable?

BlackBerry has a net margin of 13.11% compared to Open Text's net margin of 12.25%. Open Text's return on equity of 15.99% beat BlackBerry's return on equity. Company Net Margins Return on Equity Return on Assets Open Text 12.25% 15.99% 4.03% BlackBerry 13.11% 10.66% -2.15%

BlackBerry (BB) Competitors

C$12.94 -0.29 (-2.19%)

As of 10/5/2026 04:00 PM Eastern

Compare

BB vs. NOW, DAY, HUT, DSG, and OTEX

Should you buy BlackBerry stock or one of its competitors? BlackBerry's main competitors and comparable companies include ServiceNow (NOW), Dayforce (DAY), Hut 8 (HUT), The Descartes Systems Group (DSG), and Open Text (OTEX). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "software" industry.

How does BlackBerry compare to ServiceNow?

ServiceNow (TSE:NOW) and BlackBerry (TSE:BB) are both technology companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, valuation, risk, analyst recommendations, institutional ownership, earnings, profitability and media sentiment.

In the previous week, ServiceNow had 2 more articles in the media than BlackBerry. MarketBeat recorded 2 mentions for ServiceNow and 0 mentions for BlackBerry. ServiceNow's average media sentiment score of 0.11 beat BlackBerry's score of 0.00 indicating that ServiceNow is being referred to more favorably in the media.

Company	Overall Sentiment
ServiceNow	Neutral
BlackBerry	Neutral

32.3% of BlackBerry shares are held by institutional investors. 1.7% of BlackBerry shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

ServiceNow has higher earnings, but lower revenue than BlackBerry.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ServiceNow	N/A	N/A	N/A	N/A	N/A
BlackBerry	C$614M	12.37	-C$89.92M	C$0.13	99.54

BlackBerry has a net margin of 13.11% compared to ServiceNow's net margin of 0.00%. BlackBerry's return on equity of 10.66% beat ServiceNow's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ServiceNow	N/A	N/A	N/A
BlackBerry	13.11%	10.66%	-2.15%

ServiceNow currently has a consensus price target of C$0.34, suggesting a potential upside of 0.00%. BlackBerry has a consensus price target of C$12.00, suggesting a potential downside of 7.26%. Given ServiceNow's higher possible upside, research analysts clearly believe ServiceNow is more favorable than BlackBerry.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ServiceNow	1 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.33
BlackBerry	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Summary

BlackBerry beats ServiceNow on 6 of the 11 factors compared between the two stocks.

How does BlackBerry compare to Dayforce?

Dayforce (TSE:DAY) and BlackBerry (TSE:BB) are both technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, valuation, analyst recommendations, media sentiment and dividends.

60.3% of Dayforce shares are owned by institutional investors. Comparatively, 32.3% of BlackBerry shares are owned by institutional investors. 1.7% of BlackBerry shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Dayforce has a beta of 0.993443, suggesting that its stock price is 1% less volatile than the broader market. Comparatively, BlackBerry has a beta of 1.31064, suggesting that its stock price is 31% more volatile than the broader market.

BlackBerry has a net margin of 13.11% compared to Dayforce's net margin of 0.00%. BlackBerry's return on equity of 10.66% beat Dayforce's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Dayforce	N/A	N/A	N/A
BlackBerry	13.11%	10.66%	-2.15%

In the previous week, Dayforce's average media sentiment score of 0.00 equaled BlackBerry'saverage media sentiment score.

Company	Overall Sentiment
Dayforce	Neutral
BlackBerry	Neutral

BlackBerry has a consensus price target of C$12.00, indicating a potential downside of 7.26%. Given BlackBerry's stronger consensus rating and higher probable upside, analysts plainly believe BlackBerry is more favorable than Dayforce.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Dayforce	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
BlackBerry	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

BlackBerry has lower revenue, but higher earnings than Dayforce. Dayforce is trading at a lower price-to-earnings ratio than BlackBerry, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Dayforce	C$1.89B	8.06	-C$152.03M	-C$0.95	N/A
BlackBerry	C$614M	12.37	-C$89.92M	C$0.13	99.54

Summary

BlackBerry beats Dayforce on 11 of the 14 factors compared between the two stocks.

How does BlackBerry compare to Hut 8?

Hut 8 (TSE:HUT) and BlackBerry (TSE:BB) are both technology companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, profitability, institutional ownership, analyst recommendations, valuation, dividends, media sentiment and risk.

BlackBerry has a net margin of 13.11% compared to Hut 8's net margin of -188.53%. BlackBerry's return on equity of 10.66% beat Hut 8's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hut 8	-188.53%	-39.50%	-4.25%
BlackBerry	13.11%	10.66%	-2.15%

Hut 8 has a beta of 4.581835, indicating that its stock price is 358% more volatile than the broader market. Comparatively, BlackBerry has a beta of 1.31064, indicating that its stock price is 31% more volatile than the broader market.

39.8% of Hut 8 shares are owned by institutional investors. Comparatively, 32.3% of BlackBerry shares are owned by institutional investors. 60.2% of Hut 8 shares are owned by insiders. Comparatively, 1.7% of BlackBerry shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Hut 8 has higher earnings, but lower revenue than BlackBerry. Hut 8 is trading at a lower price-to-earnings ratio than BlackBerry, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hut 8	C$317.95M	44.98	C$193.22M	-C$5.40	N/A
BlackBerry	C$614M	12.37	-C$89.92M	C$0.13	99.54

In the previous week, Hut 8 had 3 more articles in the media than BlackBerry. MarketBeat recorded 3 mentions for Hut 8 and 0 mentions for BlackBerry. Hut 8's average media sentiment score of 0.27 beat BlackBerry's score of 0.00 indicating that Hut 8 is being referred to more favorably in the media.

Company	Overall Sentiment
Hut 8	Neutral
BlackBerry	Neutral

BlackBerry has a consensus target price of C$12.00, indicating a potential downside of 7.26%. Given BlackBerry's higher probable upside, analysts clearly believe BlackBerry is more favorable than Hut 8.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hut 8	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	7 Strong Buy rating(s)	3.67
BlackBerry	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Summary

Hut 8 beats BlackBerry on 9 of the 16 factors compared between the two stocks.

How does BlackBerry compare to The Descartes Systems Group?

The Descartes Systems Group (TSE:DSG) and BlackBerry (TSE:BB) are both mid-cap technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, valuation, dividends, analyst recommendations, earnings, profitability and risk.

The Descartes Systems Group has a beta of 0.142043, indicating that its stock price is 86% less volatile than the broader market. Comparatively, BlackBerry has a beta of 1.31064, indicating that its stock price is 31% more volatile than the broader market.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
The Descartes Systems Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	4 Strong Buy rating(s)	3.80
BlackBerry	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

66.0% of The Descartes Systems Group shares are held by institutional investors. Comparatively, 32.3% of BlackBerry shares are held by institutional investors. 0.0% of The Descartes Systems Group shares are held by company insiders. Comparatively, 1.7% of BlackBerry shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

The Descartes Systems Group has higher revenue and earnings than BlackBerry. The Descartes Systems Group is trading at a lower price-to-earnings ratio than BlackBerry, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
The Descartes Systems Group	C$775.17M	12.69	C$97.67M	C$2.15	53.49
BlackBerry	C$614M	12.37	-C$89.92M	C$0.13	99.54

The Descartes Systems Group has a net margin of 24.25% compared to BlackBerry's net margin of 13.11%. The Descartes Systems Group's return on equity of 11.69% beat BlackBerry's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
The Descartes Systems Group	24.25%	11.69%	7.51%
BlackBerry	13.11%	10.66%	-2.15%

In the previous week, The Descartes Systems Group had 2 more articles in the media than BlackBerry. MarketBeat recorded 2 mentions for The Descartes Systems Group and 0 mentions for BlackBerry. The Descartes Systems Group's average media sentiment score of 0.19 beat BlackBerry's score of 0.00 indicating that The Descartes Systems Group is being referred to more favorably in the media.

Company	Overall Sentiment
The Descartes Systems Group	Neutral
BlackBerry	Neutral

Summary

The Descartes Systems Group beats BlackBerry on 12 of the 16 factors compared between the two stocks.

How does BlackBerry compare to Open Text?

Open Text (TSE:OTEX) and BlackBerry (TSE:BB) are both mid-cap technology companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, profitability, analyst recommendations, institutional ownership, earnings, risk, media sentiment and valuation.

Open Text has higher revenue and earnings than BlackBerry. Open Text is trading at a lower price-to-earnings ratio than BlackBerry, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Open Text	C$5.25B	1.48	C$455.93M	C$2.58	12.43
BlackBerry	C$614M	12.37	-C$89.92M	C$0.13	99.54

Open Text presently has a consensus target price of C$27.50, indicating a potential downside of 14.25%. BlackBerry has a consensus target price of C$12.00, indicating a potential downside of 7.26%. Given BlackBerry's stronger consensus rating and higher possible upside, analysts plainly believe BlackBerry is more favorable than Open Text.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Open Text	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
BlackBerry	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

BlackBerry has a net margin of 13.11% compared to Open Text's net margin of 12.25%. Open Text's return on equity of 15.99% beat BlackBerry's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Open Text	12.25%	15.99%	4.03%
BlackBerry	13.11%	10.66%	-2.15%

In the previous week, Open Text had 1 more articles in the media than BlackBerry. MarketBeat recorded 1 mentions for Open Text and 0 mentions for BlackBerry. Open Text's average media sentiment score of 0.47 beat BlackBerry's score of 0.00 indicating that Open Text is being referred to more favorably in the media.

Company	Overall Sentiment
Open Text	Neutral
BlackBerry	Neutral

53.0% of Open Text shares are owned by institutional investors. Comparatively, 32.3% of BlackBerry shares are owned by institutional investors. 2.1% of Open Text shares are owned by insiders. Comparatively, 1.7% of BlackBerry shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Open Text has a beta of 1.235534, meaning that its stock price is 24% more volatile than the broader market. Comparatively, BlackBerry has a beta of 1.31064, meaning that its stock price is 31% more volatile than the broader market.

Summary

Open Text beats BlackBerry on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

BB vs. The Competition

Export

Metric	BlackBerry	Software Industry	Technology Sector	TSE Exchange
Market Cap	C$7.77B	C$16.24B	C$31.94B	C$12.75B
Dividend Yield	3.44%	3.42%	2.75%	6.32%
P/E Ratio	99.54	145.16	82.02	39.51
Price / Sales	12.37	1,282.57	586.29	9.08
Price / Cash	5.39	43.04	48.60	82.29
Price / Book	9.61	8.88	8.22	4.48
Net Income	-C$89.92M	C$429.52M	C$766.00M	C$299.09M
7 Day Performance	4.86%	1.54%	1.55%	-0.29%
1 Month Performance	21.62%	-1.20%	0.34%	-2.86%
1 Year Performance	93.71%	0.63%	167.54%	15.06%

BlackBerry Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
BB BlackBerry	0.7623 of 5 stars	C$12.94 -2.2%	C$12.00 -7.3%	+106.1%	C$7.77B	C$614M	99.54	1,749
NOW ServiceNow	N/A	N/A	C$0.34 +∞	N/A	C$0.00	N/A	N/A	20,400	High Trading Volume
DAY Dayforce	N/A	C$95.35 -1.1%	N/A	-0.9%	C$15.26B	C$1.89B	N/A	N/A
HUT Hut 8	1.225 of 5 stars	C$131.73 +0.2%	N/A	+127.0%	C$14.83B	C$317.95M	N/A	248
DSG The Descartes Systems Group	1.3724 of 5 stars	C$112.59 +0.8%	N/A	-12.2%	C$9.63B	C$775.17M	52.37	50,800

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This page (TSE:BB) was last updated on 10/6/2026 by MarketBeat.com Staff.

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BlackBerry (BB) Competitors

BB vs. NOW, DAY, HUT, DSG, and OTEX

How does BlackBerry compare to ServiceNow?

Summary

How does BlackBerry compare to Dayforce?

Summary

How does BlackBerry compare to Hut 8?

Summary

How does BlackBerry compare to The Descartes Systems Group?

Summary

How does BlackBerry compare to Open Text?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

BB vs. The Competition

BlackBerry Competitors List

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Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

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BlackBerry (BB) Competitors

BB vs. NOW, DAY, HUT, DSG, and OTEX

How does BlackBerry compare to ServiceNow?

Does the media favor NOW or BB?

Do institutionals and insiders believe in NOW or BB?

Which has higher earnings and valuation, NOW or BB?

Is NOW or BB more profitable?

Do analysts prefer NOW or BB?

Summary

How does BlackBerry compare to Dayforce?

Do insiders and institutionals have more ownership in DAY or BB?

Which has more risk & volatility, DAY or BB?

Is DAY or BB more profitable?

Does the media prefer DAY or BB?

Do analysts recommend DAY or BB?

Which has better earnings and valuation, DAY or BB?

Summary

How does BlackBerry compare to Hut 8?

Is HUT or BB more profitable?

Which has more risk and volatility, HUT or BB?

Do insiders & institutionals believe in HUT or BB?

Which has stronger valuation and earnings, HUT or BB?

Does the media refer more to HUT or BB?

Do analysts prefer HUT or BB?

Summary

How does BlackBerry compare to The Descartes Systems Group?

Which has more risk and volatility, DSG or BB?

Do analysts rate DSG or BB?

Do institutionals & insiders have more ownership in DSG or BB?

Which has preferable valuation and earnings, DSG or BB?

Is DSG or BB more profitable?

Does the media prefer DSG or BB?

Summary

How does BlackBerry compare to Open Text?

Which has preferable earnings & valuation, OTEX or BB?

Do analysts recommend OTEX or BB?

Is OTEX or BB more profitable?

Does the media prefer OTEX or BB?

Do institutionals & insiders believe in OTEX or BB?

Which has more risk and volatility, OTEX or BB?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

BB vs. The Competition

BlackBerry Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools