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BlackBerry (BB) Competitors

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C$11.09 -0.19 (-1.68%)
As of 08/21/2026 04:00 PM Eastern

BB vs. NOW, DAY, HUT, DSG, and TOI

Should you buy BlackBerry stock or one of its competitors? BlackBerry's main competitors and comparable companies include ServiceNow (NOW), Dayforce (DAY), Hut 8 (HUT), The Descartes Systems Group (DSG), and Topicus.com (TOI). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "software" industry.

How does BlackBerry compare to ServiceNow?

ServiceNow (TSE:NOW) and BlackBerry (TSE:BB) are both technology companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, media sentiment, earnings, profitability, valuation, analyst recommendations, institutional ownership and risk.

ServiceNow has higher earnings, but lower revenue than BlackBerry.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ServiceNowN/AN/AN/AN/AN/A
BlackBerryC$580.30M11.20-C$89.92MC$0.10110.90

33.5% of BlackBerry shares are owned by institutional investors. 1.7% of BlackBerry shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

In the previous week, ServiceNow had 6 more articles in the media than BlackBerry. MarketBeat recorded 7 mentions for ServiceNow and 1 mentions for BlackBerry. BlackBerry's average media sentiment score of 0.75 beat ServiceNow's score of -0.45 indicating that BlackBerry is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ServiceNow
0 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
BlackBerry
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

BlackBerry has a net margin of 10.32% compared to ServiceNow's net margin of 0.00%. BlackBerry's return on equity of 8.10% beat ServiceNow's return on equity.

Company Net Margins Return on Equity Return on Assets
ServiceNowN/A N/A N/A
BlackBerry 10.32%8.10%-2.15%

ServiceNow presently has a consensus target price of C$0.34, indicating a potential upside of 0.00%. BlackBerry has a consensus target price of C$12.00, indicating a potential upside of 8.21%. Given BlackBerry's stronger consensus rating and higher probable upside, analysts plainly believe BlackBerry is more favorable than ServiceNow.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceNow
1 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33
BlackBerry
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50

Summary

BlackBerry beats ServiceNow on 8 of the 11 factors compared between the two stocks.

How does BlackBerry compare to Dayforce?

BlackBerry (TSE:BB) and Dayforce (TSE:DAY) are both technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, risk, dividends, institutional ownership, analyst recommendations, profitability, earnings and media sentiment.

BlackBerry currently has a consensus target price of C$12.00, suggesting a potential upside of 8.21%. Given BlackBerry's stronger consensus rating and higher probable upside, equities research analysts clearly believe BlackBerry is more favorable than Dayforce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BlackBerry
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50
Dayforce
0 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

BlackBerry has higher earnings, but lower revenue than Dayforce. Dayforce is trading at a lower price-to-earnings ratio than BlackBerry, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
BlackBerryC$580.30M11.20-C$89.92MC$0.10110.90
DayforceC$1.89B8.06-C$152.03M-C$0.95N/A

In the previous week, BlackBerry had 1 more articles in the media than Dayforce. MarketBeat recorded 1 mentions for BlackBerry and 0 mentions for Dayforce. BlackBerry's average media sentiment score of 0.75 beat Dayforce's score of 0.00 indicating that BlackBerry is being referred to more favorably in the media.

Company Overall Sentiment
BlackBerry Positive
Dayforce Neutral

33.5% of BlackBerry shares are owned by institutional investors. Comparatively, 60.3% of Dayforce shares are owned by institutional investors. 1.7% of BlackBerry shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

BlackBerry has a beta of 1.173658, indicating that its stock price is 17% more volatile than the broader market. Comparatively, Dayforce has a beta of 0.993443, indicating that its stock price is 1% less volatile than the broader market.

BlackBerry has a net margin of 10.32% compared to Dayforce's net margin of 0.00%. BlackBerry's return on equity of 8.10% beat Dayforce's return on equity.

Company Net Margins Return on Equity Return on Assets
BlackBerry10.32% 8.10% -2.15%
Dayforce N/A N/A N/A

Summary

BlackBerry beats Dayforce on 13 of the 16 factors compared between the two stocks.

How does BlackBerry compare to Hut 8?

Hut 8 (TSE:HUT) and BlackBerry (TSE:BB) are both technology companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, institutional ownership, risk, dividends, media sentiment, valuation and earnings.

38.9% of Hut 8 shares are held by institutional investors. Comparatively, 33.5% of BlackBerry shares are held by institutional investors. 60.2% of Hut 8 shares are held by company insiders. Comparatively, 1.7% of BlackBerry shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

BlackBerry has a net margin of 10.32% compared to Hut 8's net margin of -188.53%. BlackBerry's return on equity of 8.10% beat Hut 8's return on equity.

Company Net Margins Return on Equity Return on Assets
Hut 8-188.53% -39.50% -4.25%
BlackBerry 10.32%8.10%-2.15%

BlackBerry has a consensus price target of C$12.00, suggesting a potential upside of 8.21%. Given BlackBerry's higher possible upside, analysts plainly believe BlackBerry is more favorable than Hut 8.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hut 8
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
4 Strong Buy rating(s)
3.80
BlackBerry
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50

Hut 8 has a beta of 4.581835, meaning that its stock price is 358% more volatile than the broader market. Comparatively, BlackBerry has a beta of 1.173658, meaning that its stock price is 17% more volatile than the broader market.

Hut 8 has higher earnings, but lower revenue than BlackBerry. Hut 8 is trading at a lower price-to-earnings ratio than BlackBerry, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hut 8C$317.95M39.41C$193.22M-C$5.40N/A
BlackBerryC$580.30M11.20-C$89.92MC$0.10110.90

In the previous week, Hut 8 had 3 more articles in the media than BlackBerry. MarketBeat recorded 4 mentions for Hut 8 and 1 mentions for BlackBerry. BlackBerry's average media sentiment score of 0.75 beat Hut 8's score of 0.54 indicating that BlackBerry is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hut 8
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
BlackBerry
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Hut 8 and BlackBerry tied by winning 8 of the 16 factors compared between the two stocks.

How does BlackBerry compare to The Descartes Systems Group?

The Descartes Systems Group (TSE:DSG) and BlackBerry (TSE:BB) are both mid-cap technology companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, risk, institutional ownership, earnings, profitability, dividends, valuation and analyst recommendations.

In the previous week, BlackBerry had 1 more articles in the media than The Descartes Systems Group. MarketBeat recorded 1 mentions for BlackBerry and 0 mentions for The Descartes Systems Group. BlackBerry's average media sentiment score of 0.75 beat The Descartes Systems Group's score of 0.00 indicating that BlackBerry is being referred to more favorably in the news media.

Company Overall Sentiment
The Descartes Systems Group Neutral
BlackBerry Positive

66.2% of The Descartes Systems Group shares are owned by institutional investors. Comparatively, 33.5% of BlackBerry shares are owned by institutional investors. 0.0% of The Descartes Systems Group shares are owned by insiders. Comparatively, 1.7% of BlackBerry shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

The Descartes Systems Group has higher revenue and earnings than BlackBerry. The Descartes Systems Group is trading at a lower price-to-earnings ratio than BlackBerry, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
The Descartes Systems GroupC$753.87M12.25C$97.67MC$2.0153.63
BlackBerryC$580.30M11.20-C$89.92MC$0.10110.90

The Descartes Systems Group has a net margin of 23.35% compared to BlackBerry's net margin of 10.32%. The Descartes Systems Group's return on equity of 11.26% beat BlackBerry's return on equity.

Company Net Margins Return on Equity Return on Assets
The Descartes Systems Group23.35% 11.26% 7.51%
BlackBerry 10.32%8.10%-2.15%

The Descartes Systems Group has a beta of 0.138981, indicating that its share price is 86% less volatile than the broader market. Comparatively, BlackBerry has a beta of 1.173658, indicating that its share price is 17% more volatile than the broader market.

BlackBerry has a consensus target price of C$12.00, suggesting a potential upside of 8.21%. Given BlackBerry's higher possible upside, analysts plainly believe BlackBerry is more favorable than The Descartes Systems Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
The Descartes Systems Group
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
4 Strong Buy rating(s)
3.80
BlackBerry
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50

Summary

The Descartes Systems Group beats BlackBerry on 10 of the 16 factors compared between the two stocks.

How does BlackBerry compare to Topicus.com?

BlackBerry (TSE:BB) and Topicus.com (CVE:TOI) are both mid-cap technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, analyst recommendations, institutional ownership, dividends, earnings, risk, valuation and profitability.

BlackBerry has a beta of 1.173658, suggesting that its stock price is 17% more volatile than the broader market. Comparatively, Topicus.com has a beta of 0.081974, suggesting that its stock price is 92% less volatile than the broader market.

BlackBerry has a net margin of 10.32% compared to Topicus.com's net margin of 0.00%. BlackBerry's return on equity of 8.10% beat Topicus.com's return on equity.

Company Net Margins Return on Equity Return on Assets
BlackBerry10.32% 8.10% -2.15%
Topicus.com N/A N/A N/A

Topicus.com has higher revenue and earnings than BlackBerry. BlackBerry is trading at a lower price-to-earnings ratio than Topicus.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
BlackBerryC$580.30M11.20-C$89.92MC$0.10110.90
Topicus.comC$1.70B5.02C$35.08MC$0.42243.07

BlackBerry presently has a consensus price target of C$12.00, suggesting a potential upside of 8.21%. Topicus.com has a consensus price target of C$143.75, suggesting a potential upside of 40.81%. Given Topicus.com's stronger consensus rating and higher probable upside, analysts plainly believe Topicus.com is more favorable than BlackBerry.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BlackBerry
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50
Topicus.com
0 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
3.00

33.5% of BlackBerry shares are owned by institutional investors. Comparatively, 21.7% of Topicus.com shares are owned by institutional investors. 1.7% of BlackBerry shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, BlackBerry had 1 more articles in the media than Topicus.com. MarketBeat recorded 1 mentions for BlackBerry and 0 mentions for Topicus.com. BlackBerry's average media sentiment score of 0.75 beat Topicus.com's score of 0.00 indicating that BlackBerry is being referred to more favorably in the media.

Company Overall Sentiment
BlackBerry Positive
Topicus.com Neutral

Summary

BlackBerry and Topicus.com tied by winning 8 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BB vs. The Competition

MetricBlackBerrySoftware IndustryTechnology SectorTSE Exchange
Market CapC$6.50BC$15.67BC$29.53BC$12.56B
Dividend Yield3.44%3.42%2.75%6.21%
P/E Ratio110.90127.2673.3039.07
Price / Sales11.201,303.58596.2610.02
Price / Cash5.3948.1350.3582.29
Price / Book8.707.509.444.79
Net Income-C$89.92MC$434.60MC$679.74MC$299.09M
7 Day Performance-10.13%1.62%-1.29%0.82%
1 Month Performance-8.72%7.50%4.03%5.39%
1 Year Performance113.68%5.00%189.70%35.05%

BlackBerry Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BB
BlackBerry
1.6798 of 5 stars
C$11.09
-1.7%
C$12.00
+8.2%
+113.7%C$6.50BC$580.30M110.903,320
NOW
ServiceNow
N/AN/AC$0.36
+∞
N/AC$0.00N/AN/A20,400
DAY
Dayforce
0.0795 of 5 stars
C$95.35
-1.1%
N/AN/AC$15.26BC$1.89BN/AN/A
HUT
Hut 8
1.3699 of 5 stars
C$112.38
-7.9%
N/A+244.7%C$12.65BC$317.95MN/A219
DSG
The Descartes Systems Group
1.1582 of 5 stars
C$104.55
+0.6%
N/A-23.1%C$8.96BC$753.87M52.0150,800

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This page (TSE:BB) was last updated on 8/23/2026 by MarketBeat.com Staff.
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