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Shopify (SHOP) Stock Forecast & Price Target

Shopify logo
C$179.34 -0.67 (-0.37%)
As of 09/18/2026 04:20 PM Eastern

Shopify - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
1
Buy
3

Based on 4 Wall Street analysts who have issued ratings for Shopify in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 4 analysts, 1 has given a hold rating, and 3 have given a buy rating for SHOP.

Consensus Price Target

C$198.00
10.40% Upside
According to the 4 analysts' twelve-month price targets for Shopify, the average price target is C$198.00. The highest price target for SHOP is C$260.00, while the lowest price target for SHOP is C$159.00. The average price target represents a forecasted upside of 10.40% from the current price of C$179.34.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SHOP Analyst Ratings Over Time

TypeCurrent Forecast
9/20/25 to 9/20/26
1 Month Ago
8/21/25 to 8/21/26
3 Months Ago
6/22/25 to 6/22/26
1 Year Ago
9/20/24 to 9/20/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
3 Buy rating(s)
3 Buy rating(s)
2 Buy rating(s)
1 Buy rating(s)
Hold
1 Hold rating(s)
1 Hold rating(s)
2 Hold rating(s)
2 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price TargetC$198.00C$198.00C$206.33C$157.50
Forecasted Upside10.40% Upside-3.71% Downside34.88% Upside-25.57% Downside
Consensus RatingModerate BuyModerate BuyModerate BuyHold

SHOP Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SHOP Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Shopify Stock vs. The Competition

TypeShopifyTechnology Companies
Consensus Rating Score
2.75
2.23
Consensus RatingModerate BuyHold
News Sentiment Rating
Neutral News

See Recent SHOP News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
8/6/2026 Boost TargetOutperformC$240.00 ➝ C$260.00+26.53%
8/6/2026
TD logo
TD
Not Rated
 Boost TargetBuyC$159.00 ➝ C$175.00-14.83%
4/6/2026 Lower TargetOverweight$191.00 ➝ $166.00
11/5/2025 Boost TargetHoldC$156.00 ➝ C$159.00-32.21%
8/7/2025 DowngradeOutperformSector PerformC$160.00 ➝ C$220.00+7.69%
2/12/2025 Boost TargetHoldC$105.00 ➝ C$110.00-36.95%
11/13/2024 Boost TargetC$100.00 ➝ C$140.00-10.72%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 09:02 AM ET.


Should I Buy Shopify Stock? SHOP Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, September 17, 2026. Please send any questions or comments about these Shopify pros and cons to contact@marketbeat.com.

Shopify
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Shopify Inc.:

  • Shopify Inc. is currently trading at $180.01, a level that sits well below its 52-week high of $253.10, potentially offering an entry point for investors who believe the recent volatility has overcorrected the stock's value relative to its long-term growth trajectory.
  • Recent strategic partnerships, such as the expansion of the alliance with Affirm into Australia and the integration of OpenAI's ChatGPT ad network with Shopify, demonstrate the company's ability to embed itself into emerging AI and financial ecosystems, which could drive new revenue streams and user engagement.
  • Analyst sentiment has shifted positively in recent weeks, with Bernstein initiating coverage at an "outperform" rating and arguing that the stock's recent decline is overblown, suggesting that institutional investors may be re-evaluating the company's fundamentals after a period of market pressure.
  • The company continues to expand its global footprint and developer ecosystem, evidenced by recent initiatives like the launch of an invite-only D2C discussion series in India and the development of new POS extensions, which reinforces its position as the leading global commerce infrastructure provider in over 175 countries.
  • Shopify Inc. is actively modernizing its technology stack, including moving its Shop App to Kotlin and Swift and giving engineers free rein on AI development, which may improve product performance and innovation speed, helping to maintain its competitive edge in the fast-paced e-commerce sector.

Shopify
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Shopify Inc. for these reasons:

  • The stock exhibits high volatility, indicated by a beta of 2.44, meaning it is significantly more volatile than the overall market, which can lead to sharp price swings and increased risk for investors who are sensitive to short-term market fluctuations.
  • Valuation remains a concern for some analysts, as the company carries a high price-to-earnings ratio of 121.63, and recent reports have raised questions about whether the company's dominant market position may eventually run out of steam, leading to potential downgrades in analyst ratings.
  • Shopify Inc. has experienced significant price declines in recent months, including a drop to a 52-week low of $129.01 earlier in the year, and the stock has crossed below its 200-day moving average multiple times, signaling a potential bearish trend that may persist if growth expectations are not met.
  • The company does not pay a dividend, with a yield of 0.00%, which may be a drawback for income-focused investors who prefer regular cash flow from their equity holdings, especially in a market where other tech companies are beginning to return capital to shareholders.
  • Recent earnings data shows mixed results, with the most recent quarter reporting a negative EPS of -0.63, indicating that profitability may be inconsistent or under pressure, which could impact investor confidence in the company's ability to sustain high growth rates without sacrificing margins.

SHOP Forecast - Frequently Asked Questions

According to the research reports of 4 Wall Street equities research analysts, the average twelve-month stock price forecast for Shopify is C$198.00, with a high forecast of C$260.00 and a low forecast of C$159.00.

4 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Shopify in the last twelve months. There is currently 1 hold rating and 3 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" SHOP shares.

According to analysts, Shopify's stock has a predicted upside of 10.40% based on their 12-month stock forecasts.

Shopify has been rated by research analysts at ATB Cormark Capital Markets, and TD in the past 90 days.

Analysts like Shopify more than other "technology" companies. The consensus rating for Shopify is Moderate Buy while the average consensus rating for "technology" companies is Hold. Learn more on how SHOP compares to other companies.


MarketBeat monitors more than a dozen sources for Shopify analyst ratings, with the most recent rating issued on 8/6/2026.
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