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Shopify (SHOP) Stock Forecast & Price Target

Shopify logo
C$210.04 +5.84 (+2.86%)
As of 09/29/2026 04:23 PM Eastern

Shopify - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
1
Buy
3

Based on 4 Wall Street analysts who have issued ratings for Shopify in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 4 analysts, 1 has given a hold rating, and 3 have given a buy rating for SHOP.

Consensus Price Target

C$198.00
-5.73% Downside
According to the 4 analysts' twelve-month price targets for Shopify, the average price target is C$198.00. The highest price target for SHOP is C$260.00, while the lowest price target for SHOP is C$159.00. The average price target represents a forecasted downside of -5.73% from the current price of C$210.04.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SHOP Analyst Ratings Over Time

TypeCurrent Forecast
9/30/25 to 9/30/26
1 Month Ago
8/31/25 to 8/31/26
3 Months Ago
7/2/25 to 7/2/26
1 Year Ago
9/30/24 to 9/30/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
3 Buy rating(s)
3 Buy rating(s)
2 Buy rating(s)
1 Buy rating(s)
Hold
1 Hold rating(s)
1 Hold rating(s)
2 Hold rating(s)
2 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price TargetC$198.00C$198.00C$206.33C$157.50
Forecasted Upside-5.73% Downside-3.07% Downside21.62% Upside-23.82% Downside
Consensus RatingModerate BuyModerate BuyModerate BuyHold

SHOP Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SHOP Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Shopify Stock vs. The Competition

TypeShopifyTechnology Companies
Consensus Rating Score
2.75
2.24
Consensus RatingModerate BuyHold
News Sentiment Rating
Neutral News

See Recent SHOP News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
8/6/2026 Boost TargetOutperformC$240.00 ➝ C$260.00+26.53%
8/6/2026
TD logo
TD
Not Rated
 Boost TargetBuyC$159.00 ➝ C$175.00-14.83%
4/6/2026 Lower TargetOverweight$191.00 ➝ $166.00
11/5/2025 Boost TargetHoldC$156.00 ➝ C$159.00-32.21%
8/7/2025 DowngradeOutperform ➝ Sector PerformC$160.00 ➝ C$220.00+7.69%
2/12/2025 Boost TargetHoldC$105.00 ➝ C$110.00-36.95%
11/13/2024 Boost TargetC$100.00 ➝ C$140.00-10.72%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 02:37 AM ET.


Should I Buy Shopify Stock? SHOP Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, September 26, 2026. Please send any questions or comments about these Shopify pros and cons to contact@marketbeat.com.

Shopify
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Shopify Inc.:

  • Shopify Inc. has recently solidified its position in the emerging AI commerce sector by signing a deal with Meta to enable purchases through the Muse AI agent, a development that positions the company as a key infrastructure provider for the next generation of shopping experiences.
  • The stock is currently trading at $201.20, which represents a significant recovery from its 52-week low of $129.01, suggesting that the market is beginning to price in the company's recent strategic partnerships and operational improvements.
  • Analyst sentiment has shifted positively, with Bernstein initiating coverage at an outperform rating and arguing that the recent pressure on the stock is overblown, while ATB Cormark Capital Markets upgraded the stock to outperform with a price target of C$250.00.
  • Shopify Inc. is expanding its ecosystem through new integrations, such as the launch of a FedEx app to combat surprise import charges and a partnership with OpenAI to expand the ChatGPT ad network, which enhances the utility of its platform for merchants and consumers alike.
  • The company is actively modernizing its technology stack, including moving its Shop App to Kotlin and Swift and rescuing the Tailwind CSS project, which demonstrates a commitment to maintaining a robust and developer-friendly infrastructure that supports long-term growth.

Shopify
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Shopify Inc. for these reasons:

  • Shopify Inc. reported a loss of $0.63 per share in its most recent earnings report on May 5, 2026, indicating that the company is currently operating at a net loss despite its revenue generation.
  • The stock has experienced significant volatility, including a 6% drop in a single session and a decline of 6.1% in another, reflecting high sensitivity to market sentiment and potential concerns about the sustainability of its recent gains.
  • Despite recent upgrades, the company faces a high price-to-earnings ratio of 135.95, which suggests that investors are paying a premium for future growth that may not be immediately realized in the company's current earnings profile.
  • Shopify Inc. has a high beta of 2.44, meaning its stock price is significantly more volatile than the overall market, which can lead to larger swings in value and increased risk for investors during periods of market uncertainty.
  • The company's recent earnings history shows inconsistent profitability, with a loss in the most recent quarter following a profit in the previous quarter, which may raise concerns about the stability of its business model and cash flow generation.

SHOP Forecast - Frequently Asked Questions

According to the research reports of 4 Wall Street equities research analysts, the average twelve-month stock price forecast for Shopify is C$198.00, with a high forecast of C$260.00 and a low forecast of C$159.00.

4 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Shopify in the last twelve months. There is currently 1 hold rating and 3 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" SHOP shares.

According to analysts, Shopify's stock has a predicted downside of -5.73% based on their 12-month stock forecasts.

Shopify has been rated by research analysts at ATB Cormark Capital Markets, and TD in the past 90 days.

Analysts like Shopify more than other "technology" companies. The consensus rating for Shopify is Moderate Buy while the average consensus rating for "technology" companies is Hold. Learn more on how SHOP compares to other companies.


MarketBeat monitors more than a dozen sources for Shopify analyst ratings, with the most recent rating issued on 8/6/2026.
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