Gen Financial Management, Inc. Top Holdings and 13F Report (2025) About Gen Financial Management, Inc.Investment ActivityGen Financial Management, Inc. has $115.99 million in total holdings as of September 30, 2025.Gen Financial Management, Inc. owns shares of 44 different stocks, but just 12 companies or ETFs make up 80% of its holdings.Approximately 0.62% of the portfolio was purchased this quarter.About 10.39% of the portfolio was sold this quarter.This quarter, Gen Financial Management, Inc. has purchased 44 new stocks and bought additional shares in 8 stocks.Gen Financial Management, Inc. sold shares of 25 stocks and completely divested from 1 stock this quarter.Largest Holdings Vanguard Dividend Appreciation ETF $19,462,846Schwab US Large-Cap ETF $18,947,196Vanguard International Dividend Appreciation ETF $18,029,521Pacer US Cash Cows 100 ETF $11,446,978Vanguard Short-Term Treasury ETF $11,361,947 Largest New Holdings this Quarter 166764100 - Chevron $298,934 Holding Largest Purchases this Quarter Vanguard Ultra-Short Bond ETF 6,586 shares (about $329.27K)Chevron 1,925 shares (about $298.93K)Vanguard Real Estate ETF 354 shares (about $32.36K)Microsoft 52 shares (about $26.93K)Vanguard Total Bond Market ETF 197 shares (about $14.65K) Largest Sales this Quarter Schwab US Large-Cap ETF 89,536 shares (about $2.36M)Vanguard Dividend Appreciation ETF 10,470 shares (about $2.26M)Vanguard International Dividend Appreciation ETF 21,269 shares (about $1.91M)Vanguard Short-Term Treasury ETF 27,332 shares (about $1.61M)Pacer US Cash Cows 100 ETF 25,223 shares (about $1.45M) Sector Allocation Over TimeMap of 500 Largest Holdings ofGen Financial Management, Inc. Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorVIGVanguard Dividend Appreciation ETF$19,462,846$2,262,167 ▼-10.4%90,08016.8%ETFSCHXSchwab US Large-Cap ETF$18,947,196$2,358,377 ▼-11.1%719,33216.3%ETFVIGIVanguard International Dividend Appreciation ETF$18,029,521$1,905,062 ▼-9.6%201,29015.5%ETFCOWZPacer US Cash Cows 100 ETF$11,446,978$1,449,564 ▼-11.2%199,1829.9%ETFVGSHVanguard Short-Term Treasury ETF$11,361,947$1,608,490 ▼-12.4%193,0669.8%ETFSLYGSPDR S&P 600 Small Cap Growth ETF$2,796,009$224,552 ▼-7.4%29,6472.4%ETFBNDVanguard Total Bond Market ETF$2,308,966$14,651 ▲0.6%31,0472.0%ETFVOOGVanguard S&P 500 Growth ETF$2,008,7770.0%4,6131.7%ETFVTEBVanguard Tax-Exempt Bond ETF$1,933,704$729,069 ▼-27.4%38,6201.7%ETFDFLVDimensional US Large Cap Value ETF$1,900,206$95,673 ▼-4.8%57,7571.6%ETFVUSBVanguard Ultra-Short Bond ETF$1,882,512$329,267 ▲21.2%37,6541.6%ETFMDYGSPDR S&P 400 Mid Cap Growth ETF$1,839,441$87,257 ▼-4.5%20,0901.6%ETFDFISDimensional International Small Cap ETF$1,789,216$103,810 ▼-5.5%56,5671.5%ETFDFICDimensional International Core Equity 2 ETF$1,738,362$58,792 ▼-3.3%53,0151.5%ETFIVViShares Core S&P 500 ETF$1,316,5140.0%1,9671.1%ETFDUHPDimensional US High Profitability ETF$1,138,879$39,281 ▼-3.3%30,1531.0%ETFBRK.BBerkshire Hathaway$1,136,194$211,654 ▼-15.7%2,2601.0%FinanceDFCFDimensional Core Fixed Income ETF$1,024,145$32,284 ▼-3.1%23,9510.9%ETFVTVanguard Total World Stock ETF$1,022,570$184,369 ▼-15.3%7,4210.9%ETFDFSVDimensional US Small Cap Value ETF$1,005,794$35,056 ▼-3.4%31,5890.9%ETFVVVanguard Large-Cap ETF$993,3360.0%3,2210.9%ETFVBKVanguard Small-Cap Growth ETF$865,479$7,143 ▲0.8%2,9080.7%ETFSDYSPDR S&P Dividend ETF$842,681$1,120 ▲0.1%6,0170.7%ETFIVWiShares S&P 500 Growth ETF$793,010$24,627 ▼-3.0%6,5690.7%ETFMSFTMicrosoft$756,208$26,933 ▲3.7%1,4600.7%Computer and TechnologyAOAiShares Core 80/20 Aggressive Allocation ETF$705,914$9,078 ▲1.3%8,0090.6%ETFVWOVanguard FTSE Emerging Markets ETF$678,659$65,775 ▼-8.8%12,5260.6%ETFITOTiShares Core S&P Total U.S. Stock Market ETF$602,5550.0%4,1370.5%ETFAVUVAvantis U.S. Small Cap Value ETF$539,354$15,228 ▼-2.7%5,4190.5%ETFVBVanguard Small-Cap ETF$495,526$70,208 ▼-12.4%1,9480.4%ETFVOTVanguard Mid-Cap Growth ETF$481,8160.0%1,6400.4%ETFIVEiShares S&P 500 Value ETF$473,7340.0%2,2940.4%ETFVUGVanguard Growth ETF$416,302$28,297 ▼-6.4%8680.4%ETFVNQVanguard Real Estate ETF$395,209$32,363 ▲8.9%4,3230.3%ETFIGSBiShares 1-5 Year Investment Grade Corporate Bond ETF$358,006$10,500 ▼-2.8%6,7510.3%ManufacturingPNRPentair$356,6480.0%3,2200.3%Business ServicesHONHoneywell International$324,3810.0%1,5410.3%Multi-Sector ConglomeratesAAPLApple$317,016$1,019 ▲0.3%1,2450.3%Computer and TechnologyIGFiShares Global Infrastructure ETF$299,427$32,394 ▼-9.8%4,8990.3%ManufacturingCVXChevron$298,934$298,934 ▲New Holding1,9250.3%EnergyDISVDimensional International Small Cap Value ETF$295,442$44,470 ▼-13.1%8,2780.3%ETFACWIiShares MSCI ACWI ETF$247,1740.0%1,7880.2%ManufacturingAORiShares Core 60/40 Balanced Allocation ETF$226,747$137,580 ▼-37.8%3,5220.2%ETFVFLabrdn National Municipal Income Fund$136,7050.0%13,3240.1%FinanceUNHUnitedHealth Group$0$241,299 ▼-100.0%00.0%MedicalShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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