Gen Financial Management, Inc. Top Holdings and 13F Report (2025) About Gen Financial Management, Inc.Investment ActivityGen Financial Management, Inc. has $122.30 million in total holdings as of June 30, 2025.Gen Financial Management, Inc. owns shares of 44 different stocks, but just 11 companies or ETFs make up 80% of its holdings.Approximately 6.02% of the portfolio was purchased this quarter.About 33.35% of the portfolio was sold this quarter.This quarter, Gen Financial Management, Inc. has purchased 51 new stocks and bought additional shares in 9 stocks.Gen Financial Management, Inc. sold shares of 26 stocks and completely divested from 8 stocks this quarter.Largest Holdings Vanguard Dividend Appreciation ETF $20,604,484Vanguard International Dividend Appreciation ETF $20,057,054Schwab US Large-Cap ETF $19,768,735Vanguard Short-Term Treasury ETF $12,954,976Pacer US Cash Cows 100 ETF $12,364,711 Largest New Holdings this Quarter 92203C303 - Vanguard Ultra-Short Bond ETF $1,549,206 Holding Largest Purchases this Quarter SPDR S&P 600 Small Cap Growth ETF 27,101 shares (about $2.41M)Vanguard Ultra-Short Bond ETF 31,068 shares (about $1.55M)SPDR S&P 400 Mid Cap Growth ETF 17,383 shares (about $1.51M)Dimensional International Small Cap ETF 49,126 shares (about $1.47M)Avantis U.S. Small Cap Value ETF 2,742 shares (about $249.80K) Largest Sales this Quarter Vanguard International Dividend Appreciation ETF 93,112 shares (about $8.39M)Vanguard Dividend Appreciation ETF 40,501 shares (about $8.30M)Schwab US Large-Cap ETF 303,676 shares (about $7.42M)Vanguard Short-Term Treasury ETF 111,327 shares (about $6.54M)Pacer US Cash Cows 100 ETF 85,067 shares (about $4.69M) Sector Allocation Over TimeMap of 500 Largest Holdings ofGen Financial Management, Inc. Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorVIGVanguard Dividend Appreciation ETF$20,604,484$8,299,375 ▼-28.7%100,55016.8%ETFVIGIVanguard International Dividend Appreciation ETF$20,057,054$8,391,269 ▼-29.5%222,55916.4%ETFSCHXSchwab US Large-Cap ETF$19,768,735$7,421,842 ▼-27.3%808,86816.2%ETFVGSHVanguard Short-Term Treasury ETF$12,954,976$6,543,792 ▼-33.6%220,39810.6%ETFCOWZPacer US Cash Cows 100 ETF$12,364,711$4,687,190 ▼-27.5%224,40510.1%ETFSLYGSPDR S&P 600 Small Cap Growth ETF$2,842,485$2,405,214 ▲550.1%32,0282.3%ETFVTEBVanguard Tax-Exempt Bond ETF$2,607,465$123,605 ▼-4.5%53,1812.1%ETFBNDVanguard Total Bond Market ETF$2,271,486$69,286 ▼-3.0%30,8501.9%ETFDFLVDimensional US Large Cap Value ETF$1,881,829$95,945 ▲5.4%60,6651.5%ETFVOOGVanguard S&P 500 Growth ETF$1,829,240$397 ▼0.0%4,6131.5%ETFMDYGSPDR S&P 400 Mid Cap Growth ETF$1,828,006$1,510,062 ▲474.9%21,0431.5%ETFDFISDimensional International Small Cap ETF$1,785,895$1,465,921 ▲458.1%59,8491.5%ETFDFICDimensional International Core Equity 2 ETF$1,703,981$162,445 ▼-8.7%54,8081.4%ETFVUSBVanguard Ultra-Short Bond ETF$1,549,206$1,549,206 ▲New Holding31,0681.3%ETFBRK.BBerkshire Hathaway$1,302,350$148,646 ▼-10.2%2,6811.1%FinanceIVViShares Core S&P 500 ETF$1,221,311$281,268 ▼-18.7%1,9671.0%ETFVTVanguard Total World Stock ETF$1,125,767$114,646 ▼-9.2%8,7590.9%ETFDUHPDimensional US High Profitability ETF$1,109,224$2,525 ▲0.2%31,1930.9%ETFDFCFDimensional Core Fixed Income ETF$1,044,0760.0%24,7060.9%ETFDFSVDimensional US Small Cap Value ETF$962,067$74,164 ▲8.4%32,6900.8%ETFVVVanguard Large-Cap ETF$920,734$107,481 ▼-10.5%3,2210.8%ETFSDYSPDR S&P Dividend ETF$815,6020.0%6,0090.7%ETFVBKVanguard Small-Cap Growth ETF$798,695$3,877 ▲0.5%2,8840.7%ETFIVWiShares S&P 500 Growth ETF$745,708$3,523 ▼-0.5%6,7730.6%ETFMSFTMicrosoft$700,354$473,535 ▼-40.3%1,4080.6%Computer and TechnologyVWOVanguard FTSE Emerging Markets ETF$679,581$1,632 ▼-0.2%13,7400.6%ETFAOAiShares Core 80/20 Aggressive Allocation ETF$659,361$271,634 ▼-29.2%7,9060.5%ETFITOTiShares Core S&P Total U.S. Stock Market ETF$558,6610.0%4,1370.5%ETFVBVanguard Small-Cap ETF$527,250$359,402 ▼-40.5%2,2240.4%ETFAVUVAvantis U.S. Small Cap Value ETF$507,610$249,797 ▲96.9%5,5720.4%ETFVOTVanguard Mid-Cap Growth ETF$466,400$71,098 ▼-13.2%1,6400.4%ETFIVEiShares S&P 500 Value ETF$448,2940.0%2,2940.4%ETFVUGVanguard Growth ETF$406,397$1,754 ▼-0.4%9270.3%ETFIGSBiShares 1-5 Year Investment Grade Corporate Bond ETF$366,6300.0%6,9490.3%ManufacturingHONHoneywell International$358,869$29,576 ▼-7.6%1,5410.3%Multi-Sector ConglomeratesVNQVanguard Real Estate ETF$353,480$7,481 ▲2.2%3,9690.3%ETFAORiShares Core 60/40 Balanced Allocation ETF$348,425$29,861 ▼-7.9%5,6590.3%ETFPNRPentair$330,566$719 ▼-0.2%3,2200.3%Business ServicesIGFiShares Global Infrastructure ETF$321,397$2,013 ▼-0.6%5,4290.3%ManufacturingDISVDimensional International Small Cap Value ETF$313,4350.0%9,5240.3%ETFAAPLApple$254,616$111,818 ▼-30.5%1,2410.2%Computer and TechnologyUNHUnitedHealth Group$241,299$361,480 ▼-60.0%7730.2%MedicalACWIiShares MSCI ACWI ETF$229,9370.0%1,7880.2%ManufacturingVFLabrdn National Municipal Income Fund$128,7100.0%13,3240.1%FinanceFIDELITY ETHEREUM FD$0$591,191 ▼-100.0%00.0%SHSPHParker-Hannifin$0$517,281 ▼-100.0%00.0%IndustrialsBINCiShares Flexible Income Active ETF$0$345,394 ▼-100.0%00.0%ETFXELXcel Energy$0$315,941 ▼-100.0%00.0%UtilitiesBSXBoston Scientific$0$291,140 ▼-100.0%00.0%MedicalMCDMcDonald's$0$226,781 ▼-100.0%00.0%Retail/WholesaleCVXChevron$0$223,500 ▼-100.0%00.0%EnergyACNAccenture$0$207,819 ▼-100.0%00.0%Computer and TechnologyShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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