Penney Financial, LLC Top Holdings and 13F Report (2025) About Penney Financial, LLCInvestment ActivityPenney Financial, LLC has $196.73 million in total holdings as of June 30, 2025.Penney Financial, LLC owns shares of 42 different stocks, but just 11 companies or ETFs make up 80% of its holdings.Approximately 20.28% of the portfolio was purchased this quarter.About 3.62% of the portfolio was sold this quarter.This quarter, Penney Financial, LLC has purchased 37 new stocks and bought additional shares in 13 stocks.Penney Financial, LLC sold shares of 6 stocks and completely divested from 2 stocks this quarter.Largest Holdings Goldman Sachs ActiveBeta U.S. Large Cap Equity ETF $51,926,342Vanguard Total Stock Market ETF $34,982,737Vanguard FTSE Developed Markets ETF $17,561,826iShares Core MSCI EAFE ETF $8,519,718iShares 0-3 Month Treasury Bond ETF $8,051,777 Largest New Holdings this Quarter 46436E718 - iShares 0-3 Month Treasury Bond ETF $8,051,777 Holding61774R841 - MORGAN STANLEY ETF TRUST $5,753,951 Holding922020748 - VANGUARD MALVERN FDS $5,727,576 Holding092528108 - iShares High Yield Muni Income Active ETF $609,063 Holding11135F101 - Broadcom $275,650 Holding Largest Purchases this Quarter iShares 0-3 Month Treasury Bond ETF 79,966 shares (about $8.05M)JPMorgan Income ETF 164,030 shares (about $7.60M)MORGAN STANLEY ETF TRUST 113,122 shares (about $5.75M)VANGUARD MALVERN FDS 73,828 shares (about $5.73M)Goldman Sachs ActiveBeta U.S. Large Cap Equity ETF 34,491 shares (about $4.19M) Largest Sales this Quarter Vanguard High Dividend Yield ETF 26,331 shares (about $3.51M)Vanguard Small-Cap ETF 4,992 shares (about $1.18M)Vanguard Total Stock Market ETF 3,587 shares (about $1.09M)Vanguard Total International Stock ETF 3,199 shares (about $221.02K)J P MORGAN EXCHANGE TRADED F 3,392 shares (about $212.27K) Sector Allocation Over TimeMap of 500 Largest Holdings ofPenney Financial, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorGSLCGoldman Sachs ActiveBeta U.S. Large Cap Equity ETF$51,926,342$4,186,516 ▲8.8%427,80026.4%ETFVTIVanguard Total Stock Market ETF$34,982,737$1,090,200 ▼-3.0%115,10117.8%ETFVEAVanguard FTSE Developed Markets ETF$17,561,826$532,417 ▲3.1%308,0488.9%ETFIEFAiShares Core MSCI EAFE ETF$8,519,718$459,057 ▲5.7%102,0574.3%ETFSGOViShares 0-3 Month Treasury Bond ETF$8,051,777$8,051,777 ▲New Holding79,9664.1%ETFJPIEJPMorgan Income ETF$7,899,644$7,597,869 ▲2,517.7%170,5454.0%ETFSCHDSchwab US Dividend Equity ETF$7,854,710$96,911 ▲1.2%296,4044.0%ETFVYMVanguard High Dividend Yield ETF$7,570,769$3,510,167 ▼-31.7%56,7913.8%ETFMORGAN STANLEY ETF TRUST$5,753,951$5,753,951 ▲New Holding113,1222.9%EATON VANCE TOTAVANGUARD MALVERN FDS$5,727,576$5,727,576 ▲New Holding73,8282.9%CORE BD ETFVBVanguard Small-Cap ETF$5,512,227$1,183,020 ▼-17.7%23,2602.8%ETFJEPIJPMorgan Equity Premium Income ETF$4,907,515$66,912 ▲1.4%86,3242.5%ETFAGGiShares Core U.S. Aggregate Bond ETF$3,984,469$2,996,040 ▲303.1%40,1662.0%FinanceJ P MORGAN EXCHANGE TRADED F$3,579,451$212,271 ▼-5.6%57,1981.8%HEDGED EQUITY LAVTEBVanguard Tax-Exempt Bond ETF$2,673,704$1,245,754 ▲87.2%54,5321.4%ETFVXUSVanguard Total International Stock ETF$2,601,169$221,019 ▼-7.8%37,6491.3%ETFSCHBSchwab US Broad Market ETF$2,484,223$1,789,461 ▲257.6%104,2481.3%ETFSUBiShares Short-Term National Muni Bond ETF$2,467,620$14,037 ▲0.6%23,2051.3%ETFAAPLApple$1,632,843$20,929 ▲1.3%7,9580.8%Computer and TechnologyIVViShares Core S&P 500 ETF$1,151,1490.0%1,8540.6%ETFMSFTMicrosoft$863,5040.0%1,7360.4%Computer and TechnologyIWBiShares Russell 1000 ETF$808,1770.0%2,3800.4%ETFCVXChevron$763,8730.0%5,3350.4%EnergyJQUAJPMorgan U.S. Quality Factor ETF$717,1770.0%11,9430.4%ETFCHENIERE ENERGY INC$663,5920.0%2,7250.3%COM NEWAMZNAmazon.com$627,236$21,939 ▲3.6%2,8590.3%Retail/WholesaleHYMUiShares High Yield Muni Income Active ETF$609,063$609,063 ▲New Holding27,3000.3%ETFVOOVanguard S&P 500 ETF$524,193$29,532 ▲6.0%9230.3%ETFIWMiShares Russell 2000 ETF$475,3850.0%2,2030.2%FinanceIWFiShares Russell 1000 Growth ETF$468,3120.0%1,1030.2%ETFNSPInsperity$419,3970.0%6,9760.2%Business ServicesGVAGranite Construction$341,0310.0%3,6470.2%ConstructionEQNREquinor ASA$334,2870.0%13,2970.2%EnergyBSVVanguard Short-Term Bond ETF$309,291$21,406 ▼-6.5%3,9300.2%ETFKMIKinder Morgan$275,8010.0%9,3810.1%EnergyAVGOBroadcom$275,650$275,650 ▲New Holding1,0000.1%Computer and TechnologyFDXFedEx$261,8610.0%1,1520.1%TransportationIJHiShares Core S&P Mid-Cap ETF$258,9340.0%4,1750.1%ETFSCHXSchwab US Large-Cap ETF$239,9050.0%9,8160.1%ETFVVisa$229,0070.0%6450.1%Business ServicesCWISPDR MSCI ACWI ex-US ETF$213,596$213,596 ▲New Holding6,5400.1%ETFJPMJPMorgan Chase & Co.$202,357$202,357 ▲New Holding6980.1%FinanceDFCFDimensional Core Fixed Income ETF$0$623,750 ▼-100.0%00.0%ETFABBVAbbVie$0$262,319 ▼-100.0%00.0%MedicalShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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