Brian Holland Analyst PerformanceManaging Director, Senior Research Analyst at DA DavidsonBrian Holland is a stock analyst at DA Davidson focused in the consumer staples sector, covering 16 publicly traded companies. Over the past year, Brian Holland has issued 20 stock ratings, including buy and hold recommendations. While full access to Brian Holland's proprietary MarketBeat Analyst Ranking is reserved for MarketBeat All Access subscribers, the rating is updated daily to reflect the most recent analyst activity. This profile highlights Brian Holland's coverage history, rating activity, and performance tendencies — helping individual investors make more informed trading decisions. Analyst Rankings, Coverage, and Performance StatisticsAnalyst RankingSubscribe to MarketBeat All Access for the analyst's recommendation accuracy rating MarketBeatAverage Return00.00% 12-Month ROISuccess Rate00.00% Profitable RatingsTotal Ratings26 Last 5 YearsBuy Recommendations30.43% 7 Buy RatingsCompanies Covered16 Unique Companies Ratings Distribution23RatingsDistribution of strong buy, buy, hold, and sell ratings by Brian Holland.RatingPercentageCount Strong Buy0.0%0 ratings Buy30.4%7 ratings Hold60.9%14 ratings Sell8.7%2 ratingsOut of 23 total stock ratings issued by Brian Holland at DA Davidson, the majority (60.9%) have been Hold recommendations, followed by 30.4% Buy and 8.7% Sell.Best & Worst CallsBest Call000.0%STLJul 2020Subscribe to MarketBeat All Access to get analyst recommendation ROI.Worst Call00.0%POSTJan 2020Subscribe to MarketBeat All Access to get analyst recommendation ROI.Exchange CoverageExchangePercentageCountNASDAQ56.3% of companies on NASDAQ9 companiesNYSE43.8% of companies on NYSE7 companiesBrian Holland, an analyst at DA Davidson, currently covers 16 companies listed on NASDAQ and NYSE, with the majority traded on NASDAQ.Coverage FocusSector IconSectorPercentageConsumer Staples14 companies87.5%Consumer Defensive1 company6.3%Finance1 company6.3%Brian Holland of DA Davidson specializes in stock coverage within the Consumer Staples sector, with additional focus on Consumer Defensive and Finance companies.Coverage IndustriesIndustryPercentageFOOD - MISC/DIVERSIFIED10 companies62.5%FOOD - CONFECTNRY2 companies12.5%FOOD - DAIRY PRDS1 company6.3%PACKAGED FOODS1 company6.3%FOOD - MEAT PRODS1 company6.3%NATIONAL COMMERCIAL BANKS1 company6.3% About Brian HollandBrian Holland joins D.A. Davidson with over 16 years of experience in sell-side equity research. He has spent over two years with TD Cowen covering sustainable food and healthy living, and was previously with Consumer Edge Research and Janney Capital Markets. Brian has been ranked as a Top Stock Picker as well as a Top Earnings Estimator in the food products sector by Thomson Reuters. He graduated from the Rutgers University School of Business with a bachelor’s degree in finance.Follow on LinkedIn Brian Holland's Ratings History at DA Davidson Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 2 Years 3 Years 4 Years 5 Years All Time Timeframe Start Date End Date All Ratings Strong Buy Buy Hold Sell Rating Recommendation ROI is the percentage between the price on the Report Date to the price 12 months after the report date.Available with a MarketBeat All Access Subscription12-Month ROIUpgrade to All Access to use the All ROI Filter Export to Excel CompanyReport DateActionReport Date Price12-MonthPrice TargetRating12-MonthPrice & ROIDetailsSJMJ. M. Smucker8/28/2025Boost Price Target$106.51$112.00Neutral$0.0000.00% ROIFLOFlowers Foods8/18/2025Reiterated Rating$15.74$15.00Neutral$0.0000.00% ROIVITLVital Farms8/11/2025Boost Price Target$45.79$52.00Buy$0.0000.00% ROIFRPTFreshpet8/7/2025Set Price Target$62.74$101.00$0.0000.00% ROIHSYHershey8/4/2025Boost Price Target$189.67$188.00Neutral$0.0000.00% ROICPBCampbell's6/9/2025Lower Price Target$34.19$34.00Neutral$0.0000.00% ROISMPLSimply Good Foods6/9/2025Lower Price Target$33.65$38.00Neutral$0.0000.00% ROIBRBRBellRing Brands5/27/2025Upgrade$61.79$85.00Buy$0.0000.00% ROIBRBRBellRing Brands5/15/2025Set Price Target$65.93$85.00$0.0000.00% ROIOTLYOatly Group5/5/2025Boost Price Target$10.86$17.00Buy$0.0000.00% ROIHSYHershey5/5/2025Boost Price Target$165.53$163.00Neutral$0.0000.00% ROIUTZUtz Brands4/24/2025Upgrade$13.38$16.00Buy$0.0000.00% ROIMDLZMondelez International4/24/2025Downgrade$67.43$68.00Neutral$0.0000.00% ROISMPLSimply Good Foods4/11/2025Boost Price Target$37.25$41.00Neutral$0.0000.00% ROIVITLVital Farms3/14/2025Lower Price Target$31.53$42.00Buy$0.0000.00% ROISJMJ. M. Smucker3/11/2025Lower Price Target$114.86$120.00Neutral$0.0000.00% ROIUTZUtz Brands2/24/2025Lower Price Target$14.27$16.00Neutral$0.0000.00% ROIHSYHershey2/10/2025Lower Price Target$154.98$149.00Neutral$0.0000.00% ROIFLOFlowers Foods2/10/2025Lower Price Target$18.48$21.00Neutral$0.0000.00% ROIMZTIMarzetti2/10/2025Boost Price Target$187.32$207.00Neutral$0.0000.00% ROI Stock Forecasts and Research Tools Today's Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter Price Forecasts for Popular Stocks Alphabet (Google) Stock ForecastAmazon Stock ForecastApple Stock ForecastMeta (Facebook) Stock ForecastMicrosoft Stock ForecastNetflix Stock ForecastNvidia Stock ForecastTesla Stock Forecast Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
