Alex Straton Analyst PerformanceAnalyst at Morgan StanleyAlex Straton is a stock analyst at Morgan Stanley focused in the retail/wholesale sector, covering 14 publicly traded companies. Over the past year, Alex Straton has issued 36 stock ratings, including buy, hold, and sell recommendations. While full access to Alex Straton's proprietary MarketBeat Analyst Rating is reserved for MarketBeat All Access subscribers, the rating is updated daily to reflect the most recent analyst activity. This profile highlights Alex Straton's coverage history, rating activity, and performance tendencies — helping individual investors make more informed trading decisions. Analyst Ratings, Coverage, and Performance StatisticsAnalyst RatingSubscribe to MarketBeat All Access for the analyst's recommendation accuracy rating MarketBeatAverage Return00.00% 12-Month ROISuccess Rate00.00% Profitable RatingsTotal Ratings36 Last 0 YearsBuy Recommendations36.11% 13 Buy RatingsCompanies Covered14 Unique Companies Ratings Distribution36RatingsDistribution of strong buy, buy, hold, and sell ratings by Alex Straton.RatingPercentageCount Strong Buy0.0%0 ratings Buy36.1%13 ratings Hold58.3%21 ratings Sell5.6%2 ratingsOut of 36 total stock ratings issued by Alex Straton at Morgan Stanley, the majority (58.3%) have been Hold recommendations, followed by 36.1% Buy and 5.6% Sell.Best & Worst CallsThis analyst does not have any ratings with enough history to determine best and worst calls.Exchange CoverageExchangePercentageCountNYSE85.7% of companies on NYSE12 companiesNASDAQ14.3% of companies on NASDAQ2 companiesAlex Straton, an analyst at Morgan Stanley, currently covers 14 companies listed on NYSE and NASDAQ, with the majority traded on NYSE.Coverage FocusSector IconSectorPercentageRetail/Wholesale11 companies78.6%Consumer Discretionary3 companies21.4%Alex Straton of Morgan Stanley specializes in stock coverage within the Retail/Wholesale sector, with additional focus on Consumer Discretionary companies.Coverage IndustriesIndustryPercentageRETAIL - APP/SHOE8 companies57.1%RETAIL - DISCOUNT2 companies14.3%SHOES&REL APPRL2 companies14.3%LEISURE&REC PRD1 company7.1%RETAIL - RGN DEPT1 company7.1% Alex Straton's Ratings History at Morgan Stanley Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 2 Years 3 Years 4 Years 5 Years All Time Timeframe Start Date End Date All Ratings Strong Buy Buy Hold Sell Rating Recommendation ROI is the percentage between the price on the Report Date to the price 12 months after the report date.Available with a MarketBeat All Access Subscription12-Month ROIUpgrade to All Access to use the All ROI Filter Export to Excel CompanyReport DateActionReport Date Price12-MonthPrice TargetRating12-MonthPrice & ROIDetailsBURLBurlington Stores8/29/2025Boost Price Target$282.83$328.00Overweight$0.0000.00% ROIURBNUrban Outfitters8/28/2025Boost Price Target$73.20$84.00Overweight$0.0000.00% ROIROSTRoss Stores8/22/2025Boost Price Target$146.32$130.00Equal Weight$0.0000.00% ROIONONON8/13/2025Boost Price Target$47.90$65.00Overweight$0.0000.00% ROILEVILevi Strauss & Co.7/11/2025Boost Price Target$19.74$19.00Equal Weight$0.0000.00% ROINKENIKE6/27/2025Boost Price Target$73.26$64.00Equal Weight$0.0000.00% ROINKENIKE6/17/2025Lower Price Target$61.09$61.00Equal Weight$0.0000.00% ROIROSTRoss Stores5/23/2025Lower Price Target$130.30$126.00Equal Weight$0.0000.00% ROIURBNUrban Outfitters5/22/2025Boost Price Target$73.06$77.00Overweight$0.0000.00% ROIASAmer Sports5/21/2025Boost Price Target$38.16$33.00Equal Weight$0.0000.00% ROI Get the Latest News and Ratings for Your StocksEnter your email address below to receive the latest headlines and analysts' recommendations for your stocks with our free daily email newsletter. SKXSkechers U.S.A.5/7/2025Reiterated Rating$61.38$63.00Equal Weight$0.0000.00% ROIONONON5/6/2025Lower Price Target$48.58$62.00Overweight$0.0000.00% ROIVSCOVictoria's Secret & Co.5/6/2025Lower Price Target$19.26$19.00Equal Weight$0.0000.00% ROIGAPGAP5/6/2025Lower Price Target$22.68$27.00Overweight$0.0000.00% ROIFLFoot Locker5/6/2025Lower Price Target$11.71$14.00Underweight$0.0000.00% ROIBURLBurlington Stores5/6/2025Lower Price Target$237.99$269.00Overweight$0.0000.00% ROIMMacy's5/6/2025Lower Price Target$11.66$12.00Equal Weight$0.0000.00% ROIURBNUrban Outfitters5/6/2025Lower Price Target$52.30$62.00Overweight$0.0000.00% ROIROSTRoss Stores5/6/2025Lower Price Target$141.29$128.00Equal Weight$0.0000.00% ROISKXSkechers U.S.A.4/25/2025Lower Price Target$47.95$73.00Overweight$0.0000.00% ROILEVILevi Strauss & Co.4/9/2025Lower Price Target$12.52$16.00Equal Weight$0.0000.00% ROINKENIKE3/21/2025Lower Price Target$71.61$70.00Equal Weight$0.0000.00% ROINKENIKE3/13/2025Lower Price Target$72.54$72.00Equal Weight$0.0000.00% ROIBURLBurlington Stores3/7/2025Boost Price Target$231.15$297.00Overweight$0.0000.00% ROIVSCOVictoria's Secret & Co.3/7/2025Lower Price Target$19.16$23.00Equal Weight$0.0000.00% ROIROSTRoss Stores3/5/2025Lower Price Target$135.97$130.00Equal Weight$0.0000.00% ROIONONON3/5/2025Boost Price Target$52.36$66.00Overweight$0.0000.00% ROILEVILevi Strauss & Co.1/30/2025Lower Price Target$18.11$17.00Equal Weight$0.0000.00% ROIONONON1/21/2025Boost Price Target$59.79$65.00Overweight$0.0000.00% ROILEVILevi Strauss & Co.1/21/2025Lower Price Target$17.61$18.00Equal Weight$0.0000.00% ROIAEOAmerican Eagle Outfitters1/21/2025Upgrade$16.07$16.00Equal Weight$0.0000.00% ROIROSTRoss Stores1/21/2025Reiterated Rating$149.15$140.00Equal Weight$0.0000.00% ROIURBNUrban Outfitters1/21/2025Upgrade$55.01$63.00Overweight$0.0000.00% ROICURVTorrid1/21/2025Boost Price Target$6.07$4.00Underweight$0.0000.00% ROIASAmer Sports1/21/2025Boost Price Target$30.44$27.00Equal Weight$0.0000.00% ROIVSCOVictoria's Secret & Co.1/21/2025Lower Price Target$38.28$40.00Equal Weight$0.0000.00% ROI Stock Forecasts and Research Tools Today's Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter Price Forecasts for Popular Stocks Alphabet (Google) Stock ForecastAmazon Stock ForecastApple Stock ForecastMeta (Facebook) Stock ForecastMicrosoft Stock ForecastNetflix Stock ForecastNvidia Stock ForecastTesla Stock Forecast Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. 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