Toni Kaplan Analyst Performance

Toni Kaplan is a stock analyst at Morgan Stanley focused in the business services sector, covering 23 publicly traded companies. Over the past year, Toni Kaplan has issued 33 stock ratings, including buy, hold, and sell recommendations. While full access to Toni Kaplan's proprietary MarketBeat Analyst Ranking is reserved for MarketBeat All Access subscribers, the rating is updated daily to reflect the most recent analyst activity. This profile highlights Toni Kaplan's coverage history, rating activity, and performance tendencies — helping individual investors make more informed trading decisions.

Analyst Rankings, Coverage, and Performance Statistics

Analyst Ranking

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Average Return

00.00% 12-Month ROI

Success Rate

00.00% Profitable Ratings

Total Ratings

162 Last 9 Years

Buy Recommendations

31.68% 51 Buy Ratings

Companies Covered

23 Unique Companies

Ratings Distribution

Rating	Percentage	Count
Strong Buy	0.0%	0 ratings
Buy	31.7%	51 ratings
Hold	56.5%	91 ratings
Sell	11.8%	19 ratings

Out of 161 total stock ratings issued by Toni Kaplan at Morgan Stanley, the majority (56.5%) have been Hold recommendations, followed by 31.7% Buy and 11.8% Sell.

Best & Worst Calls

• Best Call

  000.0%

  TRI

  Jan 2019

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• Worst Call

  000.0%

  CHRA

  Jan 2019

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Exchange Coverage

Exchange	Percentage	Count
NYSE	87.0% of companies on NYSE	20 companies
NASDAQ	13.0% of companies on NASDAQ	3 companies

Toni Kaplan, an analyst at Morgan Stanley, currently covers 23 companies listed on NYSE and NASDAQ, with the majority traded on NYSE.

Coverage Focus

Sector Icon	Sector	Percentage
	Business Services 15 companies	65.2%
	Finance 3 companies	13.0%
	Industrials 2 companies	8.7%
	Manufacturing 1 company	4.3%
	Consumer Discretionary 1 company	4.3%
	Construction 1 company	4.3%

Toni Kaplan of Morgan Stanley specializes in stock coverage within the Business Services sector, with additional focus on Finance and Industrials companies.

Coverage Industries

Industry	Percentage
BUSINESS SVCS 4 companies	17.4%
BUSINESS INFO SVC 3 companies	13.0%
CONSULTING 2 companies	8.7%
WASTE REMOVAL SVCS 2 companies	8.7%
MISCELLANEOUS PUBLISHING 1 company	4.3%
MISC. PUBLISHING 1 company	4.3%
SCHOOLS 1 company	4.3%
SECURITIES EXCHANGES 1 company	4.3%
PROTECTION - SFTY 1 company	4.3%
FIN - MISC SVCS 1 company	4.3%
BLDG - MAINT & SV 1 company	4.3%
DATA PROCESSING & PREPARATION 1 company	4.3%
WASTE MANAGEMENT 1 company	4.3%
FIN - INVEST MGMT 1 company	4.3%
BUSINESS SERVICES 1 company	4.3%
REFUSE SYSTEMS 1 company	4.3%

Toni Kaplan's Ratings History at Morgan Stanley

Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 2 Years 3 Years 4 Years 5 Years All Time Timeframe

Start Date

End Date

All Ratings Strong Buy Buy Hold Sell Rating

Recommendation ROI is the percentage between the price on the Report Date to the price 12 months after the report date.
Available with a MarketBeat All Access Subscription

12-Month ROIUpgrade to All Access to use the All ROI Filter

Export to Excel

Company	Report Date	Action	Report Date Price	12-Month Price Target	Rating	12-Month Price & ROI	Details
FDS FactSet Research Systems	9/19/2025	Lower Price Target	$290.79	$293.00	Underweight	$0.00 00.00% ROI
TRI Thomson Reuters	9/11/2025	Lower Price Target	$171.17	$187.00	Equal Weight	$0.00 00.00% ROI
MH McGraw Hill	8/18/2025	Initiated Coverage	$13.38	$20.00	Overweight	$0.00 00.00% ROI
KLC KinderCare Learning Companies	8/13/2025	Lower Price Target	$7.92	$14.00	Overweight	$0.00 00.00% ROI
IT Gartner	8/6/2025	Lower Price Target	$248.34	$322.00	Equal Weight	$0.00 00.00% ROI
SPGI S&P Global	8/1/2025	Boost Price Target	$543.80	$615.00	Overweight	$0.00 00.00% ROI
VRSK Verisk Analytics	7/31/2025	Boost Price Target	$276.79	$319.00	Equal Weight	$0.00 00.00% ROI
IT Gartner	7/31/2025	Lower Price Target	$339.88	$455.00	Equal Weight	$0.00 00.00% ROI
ADT ADT	7/28/2025	Boost Price Target	$8.46	$9.50	Equal Weight	$0.00 00.00% ROI
KLC KinderCare Learning Companies	7/28/2025	Lower Price Target	$10.02	$15.00	Overweight	$0.00 00.00% ROI
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BFAM Bright Horizons Family Solutions	7/28/2025	Lower Price Target	$114.86	$100.00	Underweight	$0.00 00.00% ROI
CTAS Cintas	7/18/2025	Boost Price Target	$221.92	$220.00	Equal Weight	$0.00 00.00% ROI
MCO Moody's	7/7/2025	Boost Price Target	$502.25	$498.00	Equal Weight	$0.00 00.00% ROI
SPGI S&P Global	7/7/2025	Boost Price Target	$529.66	$595.00	Overweight	$0.00 00.00% ROI
ARMK Aramark	6/30/2025	Boost Price Target	$41.95	$44.00	Equal Weight	$0.00 00.00% ROI
FDS FactSet Research Systems	6/20/2025	Boost Price Target	$426.99	$393.00	Underweight	$0.00 00.00% ROI
EFX Equifax	6/10/2025	Reiterated Rating	$272.91	$305.00	Overweight	$0.00 00.00% ROI
KLC KinderCare Learning Companies	5/14/2025	Lower Price Target	$12.03	$19.00	Overweight	$0.00 00.00% ROI
ARMK Aramark	5/7/2025	Boost Price Target	$37.71	$42.00	Equal Weight	$0.00 00.00% ROI
BFAM Bright Horizons Family Solutions	5/6/2025	Boost Price Target	$123.10	$106.00	Underweight	$0.00 00.00% ROI
RSG Republic Services	4/25/2025	Boost Price Target	$241.13	$245.00	Equal Weight	$0.00 00.00% ROI
CTAS Cintas	3/27/2025	Boost Price Target	$207.19	$213.00	Equal Weight	$0.00 00.00% ROI
KLC KinderCare Learning Companies	3/21/2025	Lower Price Target	$17.67	$21.00	Overweight	$0.00 00.00% ROI
FDS FactSet Research Systems	3/21/2025	Lower Price Target	$431.75	$390.00	Underweight	$0.00 00.00% ROI
MCO Moody's	2/14/2025	Boost Price Target	$526.31	$508.00	Equal Weight	$0.00 00.00% ROI
WCN Waste Connections	2/14/2025	Boost Price Target	$190.13	$219.00	Overweight	$0.00 00.00% ROI
ROL Rollins	2/14/2025	Boost Price Target	$51.20	$50.00	Equal Weight	$0.00 00.00% ROI
RSG Republic Services	2/14/2025	Boost Price Target	$230.04	$230.00	Equal Weight	$0.00 00.00% ROI
SPGI S&P Global	2/12/2025	Boost Price Target	$530.09	$600.00	Overweight	$0.00 00.00% ROI
BFAM Bright Horizons Family Solutions	2/11/2025	Lower Price Target	$122.81	$100.00	Underweight	$0.00 00.00% ROI
EFX Equifax	1/28/2025	Lower Price Target	$275.57	$316.00	Overweight	$0.00 00.00% ROI
TRU TransUnion	1/28/2025	Lower Price Target	$97.93	$127.00	Overweight	$0.00 00.00% ROI
IT Gartner	1/16/2025	Lower Price Target	$511.50	$555.00	Equal Weight	$0.00 00.00% ROI

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