Rollins (ROL) Stock Forecast & Price Target $53.39 +0.37 (+0.70%) As of 01:58 PM Eastern This is a fair market value price provided by Massive. Learn more. Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock Rollins - Analysts' Recommendations and Stock Price Forecast (2026) How MarketBeat Calculates Price Target and Consensus Rating Consensus Rating Moderate BuyBased on 17 Analyst RatingsSell0Hold5Buy12 Based on 17 Wall Street analysts who have issued ratings for Rollins in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 17 analysts, 5 have given a hold rating, 11 have given a buy rating, and 1 has given a strong buy rating for ROL. Consensus Price Target $65.2022.12% Upside According to the 17 analysts' twelve-month price targets for Rollins, the average price target is $65.20. The highest price target for ROL is $72.00, while the lowest price target for ROL is $51.00. The average price target represents a forecasted upside of 22.12% from the current price of $53.39. MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Get the Latest News and Ratings for ROL and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Rollins and its competitors. Sign Up View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. 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ROL Analyst Ratings Over TimeTypeCurrent Forecast5/22/25 to 5/22/261 Month Ago4/22/25 to 4/22/263 Months Ago2/21/25 to 2/21/261 Year Ago5/22/24 to 5/22/25Strong Buy1 Strong Buy rating(s)0 Strong Buy rating(s)0 Strong Buy rating(s)0 Strong Buy rating(s)Buy11 Buy rating(s)11 Buy rating(s)11 Buy rating(s)3 Buy rating(s)Hold5 Hold rating(s)5 Hold rating(s)4 Hold rating(s)4 Hold rating(s)Sell0 Sell rating(s)0 Sell rating(s)0 Sell rating(s)0 Sell rating(s)Consensus Price Target$65.20$64.86$66.08$55.57Forecasted Upside22.12% Upside17.12% Upside7.72% Upside-2.08% DownsideConsensus RatingModerate BuyModerate BuyModerate BuyHold ROL Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History ROL Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table Rollins Stock vs. The CompetitionTypeRollinsConstruction CompaniesBroader MarketConsensus Rating Score 2.76 2.24 2.52Consensus RatingModerate BuyHoldModerate BuyPredicted Upside22.91% Upside33.43% Upside15.96% UpsideNews Sentiment RatingPositive NewsSee Recent ROL NewsNeutral NewsPositive News Recent Analyst Forecasts and Stock Ratings All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 3 Years 5 Years Time Frame Start Date End Date Most Recent from Each Brokerage All Show Export DateBrokerageAnalystActionRatingPrice TargetReport Date Upside/DownsideDetails5/15/2026 Wells Fargo & Company3 of 5 starsJason Haas2 of 5 starsLower TargetEqual Weight$58.00 ➝ $55.00+2.41%4/27/2026 Rothschild & Co Redburn4 of 5 stars Set TargetNeutral ➝ Buy$66.00+16.63%4/24/2026 Canaccord Genuity Group4 of 5 starsBrian McNamara3 of 5 starsSet TargetHold$52.00 ➝ $51.00-9.61%4/24/2026 UBS GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJoshua ChanSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetNeutral$58.00 ➝ $61.00+7.90%4/23/2026 The Goldman Sachs GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingBuy$67.00+17.64%4/13/2026 Loop CapitalSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingAnthony ChukumbaSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingInitiated CoverageHold$56.00+3.22%2/17/2026 Bank of AmericaSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Initiated CoverageBuy$67.00+15.24%2/13/2026 Morgan StanleySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingToni KaplanSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingSet Target$70.00+18.63%2/12/2026 Royal Bank Of CanadaSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingAshish SabadraSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingSet TargetOutperform$70.00 ➝ $67.00+17.46%12/29/2025 Weiss RatingsSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingBuy (B) Get the Latest News and Ratings for ROL and Related StocksEnter your email address below to receive the latest news and analysts' ratings for Rollins and its competitors with MarketBeat's FREE daily newsletter. 12/5/2025 BarclaysSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingManav PatnaikSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeEqual Weight ➝ Overweight$60.00 ➝ $72.00+19.38%12/2/2025 Sanford C. BernsteinSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingConnor CernigliaSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingOutperform11/3/2025 Jefferies Financial GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingStephanie MooreSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingSet TargetBuy$66.00+14.55%9/26/2025 JPMorgan Chase & Co.Subscribe to MarketBeat All Access for the firm's recommendation accuracy ratingTomohiko SanoSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingInitiated CoverageOverweight$70.00+23.99%8/13/2025 Zacks ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating DowngradeStrong-Buy ➝ Hold7/25/2025 Piper SandlerSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingPeter KeithSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetOverweight$70.00 ➝ $72.00+24.02%6/18/2025 ArgusSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Initiated CoverageBuy$68.00+20.57%Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 01:58 PM ET. Should I Buy Rollins Stock? ROL Pros and Cons Explained These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, May 21, 2026. Please send any questions or comments about these Rollins pros and cons to contact@marketbeat.com. Rollins Bull Case Here are some ways that investors could benefit from investing in Rollins, Inc.: The current stock price is around $59, reflecting a stable position in the market. Recent analysis indicates resilient demand for pest control services, with a reported 10% year-over-year revenue growth in Q1 2026. Rollins, Inc. has a strong dividend payout ratio of approximately 66.97%, which may appeal to income-focused investors. Analysts have a consensus rating of "Moderate Buy" with a target price of around $65.27, suggesting potential for price appreciation. The company is hosting an Investor and Analyst Conference, which could provide insights into future growth plans and strategies. Rollins Bear Case Investors should be bearish about investing in Rollins, Inc. for these reasons: Despite positive revenue growth, there are concerns about margin pressure, which could impact profitability in the near term. Insider selling activity, such as the recent sale of over 14,000 shares by an insider, may raise questions about the company's future prospects. Some analysts have given the company a "hold" rating, indicating uncertainty about its short-term performance. 5.77% of the stock is currently owned by insiders, which may suggest limited insider confidence in the stock's future performance. Recent headlines unrelated to the company could distract investors and affect market perception. ROL Forecast - Frequently Asked Questions What is Rollins' forecast for 2026? According to the research reports of 17 Wall Street equities research analysts, the average twelve-month stock price forecast for Rollins is $65.20, with a high forecast of $72.00 and a low forecast of $51.00. Should I buy or sell Rollins stock right now? 17 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Rollins in the last year. There are currently 5 hold ratings, 11 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" ROL shares. Does Rollins's stock price have much upside? According to analysts, Rollins's stock has a predicted upside of 22.12% based on their 12-month stock forecasts. Has Rollins been upgraded by Wall Street analysts recently? Over the previous 90 days, Rollins's stock had 1 upgrade by analysts. What analysts cover Rollins? Rollins has been rated by research analysts at Canaccord Genuity Group, Loop Capital, Rothschild & Co Redburn, The Goldman Sachs Group, UBS Group, and Wells Fargo & Company in the past 90 days. Do Wall Street analysts like Rollins more than its competitors? Analysts like Rollins more than other "construction" companies. The consensus rating for Rollins is Moderate Buy while the average consensus rating for "construction" companies is Hold. Learn more on how ROL compares to other companies. Stock Forecasts and Research Tools Related Companies Maximus Stock Forecast Waste Management Stock Forecast Republic Services Stock Forecast Clean Harbors Stock Forecast Tetra Tech Stock Forecast Casella Waste Systems Stock Forecast ABM Industries Stock Forecast Team Stock Forecast Limbach Stock Forecast Johnson Controls International Stock Forecast Today's Analyst Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter Brokerages With Rollins RecommendationsWells Fargo & CompanyRothschild & Co RedburnUBS GroupCanaccord Genuity GroupThe Goldman Sachs GroupLoop CapitalBank of AmericaMorgan StanleyRoyal Bank Of CanadaWeiss RatingsBarclaysSanford C. BernsteinJefferies Financial GroupJPMorgan Chase & Co.Zacks Research This page (NYSE:ROL) was last updated on 5/22/2026 by MarketBeat.com Staff. From Our PartnersA letter from Shannon StansberryPorter Stansberry nearly canceled the entire project. When he first saw the claimed returns - only one down ye...Porter & Company | SponsoredThe SpaceX supplier that shipped 5 billion chips to StarlinkWhen Nvidia surged 770%, its data center cooling supplier Vertiv climbed 1,700%. When Apple ran 2,000%, suppli...Weiss Ratings | SponsoredThis stock has 30 days of quiet leftA small power equipment company with $1.5 billion in orders is flying under the radar - but not for long. 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