DoorDash Q3 2024 Earnings Report

DoorDash EPS Results

• Actual EPS: $0.38
• Consensus EPS: $0.21
• Beat/Miss: Beat by +$0.17
• One Year Ago EPS: -$0.19

DoorDash Revenue Results

• Actual Revenue: $2.71 billion
• Expected Revenue: $2.66 billion
• Beat/Miss: Beat by +$46.67 million
• YoY Revenue Growth: +25.00%

DoorDash Announcement Details

• Quarter: Q3 2024
• Date: 10/30/2024
• Time: After Market Closes
• Conference Call Date: Wednesday, October 30, 2024
• Conference Call Time: 5:00PM ET

DoorDash (NASDAQ:DASH) is a technology company that operates a local commerce platform connecting consumers with restaurants, grocery stores, convenience retailers and other merchants. Through its DoorDash app and website, customers can discover businesses, place orders for delivery or pickup, and access related services. The company also provides merchants with tools for online ordering, logistics, customer engagement, advertising and business analytics.

DoorDash generates additional activity through subscription programs such as DashPass, which provides participating customers with delivery-related benefits, and through its logistics and commerce solutions for merchants. Its offerings include Drive, a delivery fulfillment service that allows businesses to use their own digital ordering channels while relying on DoorDash for delivery, as well as retail delivery and convenience-focused services such as DashMart.

Founded in 2013 by Tony Xu, Stanley Tang, Andy Fang and Evan Moore, DoorDash initially focused on restaurant delivery in the United States. The company has expanded into grocery, convenience and other local commerce categories and serves markets in the United States and internationally. Following its acquisition of Wolt, DoorDash also operates through the Wolt brand in numerous markets across Europe and other regions. Tony Xu serves as DoorDash’s co-founder and chief executive officer.

DoorDash Q3 2024 Earnings Call Transcript

Key Takeaways

• DoorDash's international business has achieved similar contribution margin improvements as U.S. cohorts, with share gains in every market and scale-driven fixed-cost leverage.
• Grocery continues to outpace delivery peers, with DoorDash leading new customer acquisition, while order frequency and basket size steadily rise across cohorts as the platform expands selection and inventory reliability.
• The DashPass membership program hit a record 18 million subscribers, and strategic partnerships—most recently with Lyft—are designed to bolster member engagement and attract new users.
• Advertising revenue is growing robustly with restaurants and CPG brands seeing high ROAS and conversion rates approaching organic, contributing to revenue outpacing gross order value growth.
• DashMart micro-fulfillment hubs have matured into a national offering, demonstrating reliable execution on inventory accuracy, pricing, and speed, and are now being white-labeled for traditional retailers.

Presentation

[Operator]

Good afternoon and good evening. My name is Aaron, and I will be your conference operator for today. At this time, I'd like to welcome everyone to the DoorDash Q3 2024 Earnings Call. All lines have been placed on mute to prevent any background noise. A quick reminder: if you would like to ask a question during today's call, simply press star followed by the number one on your telephone keypad. If at any point you'd like to withdraw your question, hit star followed by the number one again. Thank you. With that, I would like to turn today's call over to Andy Hargreaves. Andy, you can begin.

[Andy Hargreaves, VP of Finance and Investor Relations at DoorDash]

Thanks, Aaron. Good afternoon, everyone, and thanks for joining us for our Q3 2024 Earnings Call. I'm very pleased to be joined today by Co-founder, Chair, and CEO Tony Xu, and CFO Ravi Inukonda. We'll be making forward-looking statements during today's call, including our expectations for our business, financial position, operating performance, profitability, our guidance, strategies, capital allocation approach, and the broader economic environment. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those described. Many of those uncertainties are described in our SEC filings, including our Form 10-Ks and 10-Qs. You should not rely on our forward-looking statements as predictions of future events or performance. We disclaim any obligation to update any forward-looking statements except as required by law. During this call, we'll discuss certain non-GAAP financial measures.

[Andy Hargreaves, VP of Finance and Investor Relations at DoorDash]

Information regarding our non-GAAP financial measures, including a reconciliation to non-GAAP measures to the most directly comparable GAAP financial measures, may be found in our earnings release, which is available on our IR website. These non-GAAP measures should be considered in addition to our GAAP results and are not intended to be a substitute for our GAAP results. Finally, this call is being audio webcasted on our IR website, and audio replay of the call will be available on our website shortly after the call ends. With that, Aaron, we'll pass it back to you, and we can take our first question.

[Operator]

Okay, thank you, Andy. Once again, ladies and gentlemen, it's star followed by the number one if you would like to ask a question today. Our first question comes from the line of Nikhil Devnani with Bernstein. Your line is live.

[Nikhil Devnani, Analyst at Bernstein]

Hi, thanks for taking the question. I wanted to ask a two-part question on international. So in the past, you've kind of illustrated this dynamic in the U.S. business where, as cohorts go forward and mature a little bit, you see improvements in the contribution margins by years three and four. Now that you've been operating in some of these international markets for a few years now, have you seen a similar arc and magnitude of improvement on the contribution margin front for these cohorts as well, or is it a little bit different for market structure reasons or other reasons? And then my second question is around the degree of fixed cost leverage that you can get operating in so many different countries at once. I'm sure you get to share some technology and talent, but given deliveries hyper-local, how do those two things shake out?

[Nikhil Devnani, Analyst at Bernstein]

Is your fixed cost burden in your newer markets lower and easier to overcome or not really? Thank you.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

Hey, Nikhil, it's Tony. I'll start, and Ravi, feel free to chime in here. I think on your first question, in short, the answer is yes. We are seeing similar progress, both top line and bottom line, in our international markets that we saw while building the U.S., and that's because if we were to rewind the clock three years ago when we first partnered with Wolt, what we saw in the company was something that looked very familiar to us at DoorDash, which is a company that had built the leading product when it came to retention and order frequency, and that really is what drives the flywheel in terms of efficient growth.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

We continue to see this past quarter, as well as in the last several years of partnering together with Wolt, continued strong progress where we virtually are gaining share in every single market that we play in. We continue to see the bottom line perform in tandem. You are seeing that progression, and it's been very encouraging. I guess I can start on the second question, and then I'll hand the mic over to Ravi. In terms of fixed cost leverage, in short, the answer is yes. As we add subsequent markets or subsequent even products, we do use, I mean, for all intents and purposes, the same team. You're right to say that these are hyper-local businesses and services. We do have to obviously start anew in terms of acquiring each of the different audiences.

[Ravi Inukonda, CFO at DoorDash]

But in terms of the tech stack, in terms of the products, in terms of the know-how, whether that's expanding products within a geography or adding net new geographies, you do see that operating leverage.

[Ravi Inukonda, CFO at DoorDash]

Yeah, hey, Nikhil, let me add a couple of points there, right? When you think about the performance of the overall international business, I mean, it had a strong third quarter, as well as the year itself has been very strong. When you think about it from a growth perspective, we are growing substantially faster than peers, which essentially means we've gained share in virtually most of the markets that we operate in. Last call, if you recall, I mentioned the fact that the overall international business is gross profit positive. It continues to be the case. The dynamics are similar, right? This is a scale-driven business. Our goal has always been, if we find good opportunities to drive retention and order frequency, we're going to double down and invest. That's the same formula we are using in the international markets. We're pleased that the gross profit continues to improve.

[Ravi Inukonda, CFO at DoorDash]

On the fixed cost, I mean, similar dynamics as we saw in the U.S. Again, a lot of it has to deal with scale. But if you recall where we are in the international markets, we are still very early. We're investing. We're investing behind product, and that's what's causing the strength that you're seeing from a cohort retention and an order frequency perspective.

[Nikhil Devnani, Analyst at Bernstein]

Thank you both.

[Operator]

Thank you for your questions. Our next question comes from the line of Michael Morton with MoffettNathanson. Your line is live.

[Michael Morton, Analyst at MoffettNathanson]

Hey, everyone. Thanks for the question. I wanted to start grocery, maybe one for Tony, and then a cohort question for Ravi. It was great to see the Wegmans grocery announcement. Just curious if we're getting closer to seeing an unlock of some of the largest grocers in the country who are not currently on DoorDash platform coming on to DoorDash. And then on the grocery topic and thinking longer term and your ability to make strides into the market, could you talk about the trends that you see for the grocers who've been on the platform for the longer extended period of times that you see with larger baskets and maybe larger basket market share trends for the grocers who've been on the platform for two years?

[Michael Morton, Analyst at MoffettNathanson]

And then for Ravi, your comments on cohorts the last couple of quarters is really encouraging, the new cohorts coming in being as strong as ever. The question that we get from investors is, who are these people? What are the demographics? Isn't everybody already ordering food? Clearly not. So we would love if you could maybe shine a little light on what they look like. Is this skewing younger college-age students, more digitally inclined, who are moving out of their home every fall and going to college? Anything there would be great. Thanks again.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

Hey, Michael, it's Tony. Yeah, on the first question related to grocery, we're pretty excited about what we're seeing in grocery. I mean, we launched grocery at this point almost four years ago now. And the entry point was by delivering a product that was, relatively speaking, new to the market, which was solving for this pop-up experience where for consumers, we were replenishing that middle-of-the-week run where you run out of the items that you consume the most often or the earliest or the ones that perish the most frequently, whether that's your berries, your fruits, your dairy products, your coffees, etc. And I think what that spurred was both an introduction that was easy to understand for consumers and also something that grocers hadn't seen before and made it very easy to onboard a lot of these grocers. Now, all of these things take time, right?

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

I mean, we had to build a new catalog from scratch. We obviously wanted to make progress on understanding inventory and the reliability of the inventory feeds that we're receiving, which we thought is one of the biggest problems to solve here, and we've made tremendous progress pretty much across the board, whether that's adding selection, including some of the largest grocers in the country. We're just as excited as you are about Wegmans, but also everyone else, whether that's the corner grocery store to the middle market grocery stores, and I think this is why you're seeing when it comes to customer adoption, customers come to DoorDash first, new customers into the grocery delivery industry, and just in general to delivery outside of restaurants come to DoorDash first before any other platform, and so I think you're already seeing a lot of this.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

And in terms of other trends, we see that as customers get used to ordering groceries on DoorDash, they tend to order more items each subsequent visit. So from a cohort perspective, you're noticing that we are increasing both the frequency as well as the spend and wallet share in terms of how consumers spend when it comes to their monthly bills on grocery. And that's increasing with every single cohort. So in short, I think what we've seen is we have seen a much bigger market than we expected when it came to launching this pop-up run product, which now has nicely translated into shopping for the other types of occasions, including your weekly stock-ups and those types of baskets.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

We just continue to see whether it's on the new customer acquisition side, leading share there, and then also on the retention side, positioning us to really continue to grow in a way that will outpace others as well as outpace our previous cohorts.

[Ravi Inukonda, CFO at DoorDash]

Hey, Mike, it's Ravi. I'll take the one-on-one cohort side. Maybe I'll just level up and give you broadly on what we're seeing from an underlying cohort perspective. I mean, you're right. We've been very pleased with the cohorts. But think about it, right? Majority of the volume still comes from existing cohorts for us. The most instructive thing for me when we're operating the business is to look at the engagement of the older cohorts. And if you look at the older cohorts, even cohorts as old as five, six, seven years old, they're still seeing a good amount of retention as well as overall wallet share increase. And that tells you that the improvements we're making in the product, whether it's selection, whether it's adding new categories, all of that is driving the new, I mean, the cohort strength that you're seeing in the business.

[Ravi Inukonda, CFO at DoorDash]

From a new cohort perspective, I'll give you a couple of ways to think about this, right, Mike? One is we're still attracting a healthy amount of new consumers. They're not any different from a demographic perspective. You're starting to see cohorts come in from some of the suburban markets still. And the reason for that is, remember, this is a product that continues to change. We add more selection. Grocery, in many cases, the selection is net new to the platform. And the second way we are seeing is not only are consumers new to restaurants. Today, we actually add consumers that start their journey with grocery as the first order. That's a net new consumer that we're adding to the platform. But overall, when I look at the underlying cohorts, I mean, the strength continues to be very strong both across existing as well as new.

[Michael Morton, Analyst at MoffettNathanson]

Thank you so much.

[Operator]

Thank you for your questions. Our next question comes to the line of Bernie McTernan with Needham. Your line is live.

[Bernie McTernan, Analyst at Needham]

Great. Thanks for taking the question. Just wanted to ask about the partnership strategy, especially in light of the Lyft announcement from tonight. So maybe just talk about the broader partnership strategy. I know you also partner with streaming companies, for example, but is there anything different here with Lyft that there is the driver component as well?

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

Yeah. Hey, Bernie, it's Tony. Maybe I can take this one. So one of the things we have at DoorDash that we believe in and follow religiously is that we keep the main thing the main thing. And the main thing at DoorDash is building and enabling local commerce. And so when you think about kind of our perspective on all things partnership as well as building products, the 80 goes towards building products, which means that it's because that we've offered customers the best combination of selection, quality, affordability, and service that we get used the most often, our app. And because we get used the most often, it's how we actually are able to build not only the most useful, but also the largest local commerce membership program, which is DashPass. Now, that's the 80.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

The 20 is the partnerships piece where for us, we do believe that there are others outside of our network that can offer attractive benefits to our members. You saw this a few years ago when we first launched our partnership with Chase, which we renewed in an expanded way earlier this year. Then you saw the announcement and partnership with Max, which happened a couple of months ago in terms of adding streaming benefits to DashPass subscribers. And then today's announcement with Lyft, which we're really excited about. Lyft is a service that's used by millions of riders, and many of those riders already are DoorDash customers. Some of them are DashPass subscribers, but a lot of them are also not DashPass subscribers. And so I think it's a great opportunity for us to continue to add engagement to the DashPass program as well as add new DashPass members.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

In return, Lyft gets access to the largest local commerce platform that sees the highest frequency program of its kind when it comes to consumer membership programs. I think that will be great for them as well. Again, the 80 for us remains to be building the products. If you think about it, the runway for just organic growth for DashPass, or really just for our own customer base, is quite large. I mean, we have hundreds of millions of customers who order with us every year, whether it's on DoorDash or on Wolt, and only a fraction of those are members to either DashPass or Wolt+. We've got a long way to go just within our own ecosystem.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

And then when you look at this from the consumer's perspective, although we've done a reasonably good job in terms of enabling local commerce in the categories that we play in today, we still only represent a single-digit fraction of the restaurant industry and a much smaller fraction of that outside of restaurants. So I think there's a long runway ahead. And the main thing for us continues to be improving our products so that we can be the most useful to customers that they use our products the most often, which will give us the privilege of having them as members in our programs.

[Bernie McTernan, Analyst at Needham]

Makes sense. Thanks, Tony.

[Operator]

Thank you for your questions. Our next question is from the line of Shweta Khajuria with Wolfe Research. Your line is live.

[Shweta Khajuria, Analyst at Wolfe Research]

Thank you so much for taking my questions. Let me try to, please. Ravi, the EBITDA contributors in the past you've mentioned it's ad growth and platform contribution as well as cost line efficiencies. Could you maybe please rank order them in terms of the impact on EBITDA as you think about maybe near to midterm? And then on price parity, either Tony or Ravi, where do you think you want to be when it comes to grocery price parity in the mid to long term? Is there a future where it's going to be the same as in-store prices? Is that the goal, or is it that you want to be the most competitively priced online grocery delivery platform? Thanks a ton.

[Ravi Inukonda, CFO at DoorDash]

Hey, Shweta. It's Ravi. I'll take the first one on the revenue to GOV dynamic, right? Let me start by just giving a broader framework around the interplay between revenue and GOV in our business. I mean, if you think about revenue, it's been outpacing the GOV growth in our business. That's being driven by ads, as you mentioned. It's being driven by benefits that we get from the commerce platform. And anytime we improve efficiency on the cost line, whether it's Dasher cost or C&R, that drives revenue. So that's why revenue growth has been outpacing our GOV growth rate. And more specifically, what we saw in the third quarter was two things. One is advertising, and the second one is leverage from Dasher cost. I wouldn't read into the advertising as something has changed in which we operate the business.

[Ravi Inukonda, CFO at DoorDash]

We are operating the ad business with the same amount of discipline. It's growing in a very healthy manner. We're also very proud of the leverage that we've generated on the Dasher side. A lot of that is being driven by the underlying improvements we're making on the product, and we're pretty happy with that. More broadly, when I think about on a go-forward basis, I would expect revenue to continue to outpace GOV growth, but I would not think of it linearly in terms of the same amount every single quarter. Because if you think about the operating philosophy for us, when we find good opportunities to invest, we want to invest flexibly up and down the P&L. Sometimes those opportunities are going to present themselves in the revenue line, and we're pretty happy to take advantage of that.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

Hey, Shweta. It's Tony. On your question on price parity, I think it's a good one. I do think, though, in the eyes of the consumer, they think about grocery delivery against a few dimensions at the same instance. And it's not just about price, right? One of the challenges you see in the grocery delivery industry right now is that customers are asked to pay a premium even though they don't get exactly what they ordered. And that's one of the key problems that we're trying to fix here at DoorDash, which is, first and foremost, how do we get customers exactly what they ordered? We think that we're making great strides against that dimension. But there are other dimensions. Price is one of them.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

We are working with each one of our retail partners to make sure that we do have prices as competitive and affordable as possible. We do have some partners already there in terms of having or matching in-store prices, but we think that we can do more there. At the same instance, we have to continue to offer the level of convenience where we can be faster than what a customer can do on their own. So I think the combination of those three things of getting people exactly what they ordered at prices that they would expect, certainly faster than they can do it on their own, that's kind of what we're going for. It is the combination of those things in which we're shooting for.

[Shweta Khajuria, Analyst at Wolfe Research]

Thanks, Tony. Thank you, Ravi.

[Operator]

Thank you for your question. Our next question is from the line of Deepak Mathivanan. Your line is live.

[Operator]

Hi. This is Cameron Lynch on for Deepak. Just two quick questions. First, can you help us unpack the 19% GOV growth we saw this quarter at a high level between core restaurant and other categories such as grocery, either qualitatively or quantitatively? And second, we saw that AOV trends were up slightly this quarter. Is this due to product mix or basket price inflation? Would appreciate any additional color you can provide on what's driving this dynamic. Thanks.

[Ravi Inukonda, CFO at DoorDash]

Thank you, Cameron. I'll take both of those. I mean, look, I mean, we're really pleased with the performance of the business on the growth side. First, let me talk about the inputs, and then I'll talk a little bit about the outputs and the various drivers in the business. From an underlying input perspective, right, I mean, the biggest thing for us is looking at the underlying cohorts. When I answered the question to Mike, I talked about the fact that the cohorts continue to remain very strong. When I look at users, users are still going at a double-digit rate. Users hit an all-time high in the quarter. Order frequency continues to be at an all-time high. A lot of that is being driven by the underlying work we've done, whether it's selection, quality, or affordability.

[Ravi Inukonda, CFO at DoorDash]

All this set us up well, not just for the third quarter, but going forward as well. And from an output perspective, if you think about the various lines of business, the restaurant business, the growth has actually been very stable for the last few quarters. Both grocery, new verticals, international, they're growing much faster than the restaurant business, as well as they've gained share across grocery as well as most of the international markets that we've operated in. And to your second point around the overall AOV increase, we've seen some increase in the overall grocery business. Again, I wouldn't think of that as a major shift. Our goal is to ensure that we're bringing the highest number of consumers to order from more categories. And the consumers ordering from more categories, that number continues to increase every single quarter.

[Ravi Inukonda, CFO at DoorDash]

Thank you.

[Operator]

Thank you for your questions. Our next question is from the line of Andrew Boone with JMP Securities. Your line is live.

[Andrew Boone, Analyst at JMP Securities]

Thanks so much for taking my questions. Ravi, I wanted to ask about the gross profit margin outperformance in the quarter. Understood the callout on the insurance benefit, but is there anything else you guys want to highlight in terms of the outperformance there? And then Wolt acquired Tazz in Europe. Tony, can you just step back and talk about what may be attractive in terms of M&A targets going forward and why that specific country and acquisition? Thanks so much.

[Ravi Inukonda, CFO at DoorDash]

Yeah, I think the first one on the growth in itself, let me give you two ways to think about this. If you think of the business as a collection of businesses, what you're seeing is, I mean, we performed really well. The team has executed really well compared to the plan that we've set for ourselves at the beginning of the year. We've driven efficiencies in some parts of the business. We've reinvested that in other parts of the business, and the output is what you're seeing sort of on the face of the P&L. More specifically, if you think about the drivers, advertising has obviously been a driver in terms of gross margin improvement. The second thing I would call out, Andrew, is we've talked about the fact that regulatory costs will continue to reduce as we go through the year. That's been another driver.

[Ravi Inukonda, CFO at DoorDash]

And the last one is efficiency from an overall logistics perspective. But the key thing that I would underscore is, remember, I mean, we are not operating the business towards a specific gross margin percentage. What we're trying to do is maximize overall profit dollars over the long term. And the way we do that is every dollar of efficiency we find, we're going to reinvest that back in the business. And our goal is to flexibly invest that up and down the P&L wherever we see the opportunity. Our goal has always been to build a large business while continuing to be maniacally focused on unit economics. That's how we've operated, and that's going to be the same philosophy in which we operate the business going forward as well.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

Hey, Andrew, it's Tony. On the second question with regards to international M&A, our standards and bar continue to remain really high, and we are consistent in our approach, which really, first and foremost, starts with asking ourselves the question, does this candidate help us launch a new geography, grow our TAM and/or our product portfolio? The second question we ask is, does this help accelerate us in a differentiated way that we couldn't do ourselves organically? Three is, do we believe that by partnering with the candidate that we can achieve long-term cash flows? And the last one, perhaps the most important, is do we have a team that has the management talent and bandwidth to execute on the opportunity in a single-threaded way? And when I look at that last one in particular, I mean, Wolt has been on an incredible run.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

I mean, ever since founding, I mean, actually, I should say that it's now been 10 years for Wolt. They actually celebrated 10 years earlier this month, and they've achieved over $15 billion of sales for merchants in their lifetime and $3 billion of earnings for couriers. And they've just done great in their geographies, and they continue to take share virtually everywhere they operate in, and they've continued to help us perform just as a management team. And so when I look at the performance over the last three years, they certainly have earned the privilege to continue expansion. And then when I piece that together with Tazz playing in an attractive market in Romania, we get really excited about what the combination can provide.

[Andrew Boone, Analyst at JMP Securities]

Thank you.

[Operator]

Thank you for your questions. Our next question is from the line of James Lee with Mizuho. Your line is live.

[James Lee, Analyst at Mizuho]

Great. Thanks for taking my questions. Tony, I was wondering if you can comment about DashMart, and maybe can you give us an update like which business models are working and which business models are still work in progress, and maybe talk about some of the growth constraints that we should be thinking about? And lastly, it seems like some of the European peers are able to make quick commerce profitable. Maybe help us understand any differences you're seeing between North America and Europe. Thanks.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

Sure. On DashMarts, we're very excited about how they've progressed. I mean, if I rewind the clock, when we started DashMarts three, three and a half years ago, I mean, the first push was making sure that we can actually be a national service. And one of the reasons for that was really in search of to help merchants, actually, because we've always viewed DashMarts over time as an infrastructure in which we can offer retailers to forward deploy their inventory. But first, we needed to prove to ourselves, and then certainly to merchants, that we knew how to run these warehouses. And I would say after three, three and a half years, the team certainly has achieved that marker.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

DashMarts, on their own, have done really well in terms of learning how to execute by selling inventory exactly what's on the shelf, which is very differentiated from, say, selling inventory that's available in third-party stores. They've done it at great prices, and they've done it with awesome selection and very high reliability and speed. And so I think on its own, DashMarts have just continued to grow, take share, and do really, really well. But that wasn't where DashMarts would end, per se. I mean, we've also seen quite a lot of progress in terms of our partnership discussions with a lot of retailers.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

So we've first started that in Canada in partnering with Loblaws, but we've also now started some of those journeys here in the U.S. as well as in other countries where we are providing that infrastructure on behalf of retailers so that they can gain additional business at hours that they usually are closed in, as well as in geographies that they may not be as penetrated in. So we're quite excited about the potential that DashMarts bring both individually, but more so in partnership with retailers and merchants. And that's kind of what I expect going forward.

[James Lee, Analyst at Mizuho]

Great. Thank you.

[Operator]

Thank you for your question. Our next question comes from the line of Mark Mahaney with Evercore ISI. Your line is live.

[Operator]

this is David from Evercore ISI on behalf of Mark Mahaney. Just a question on the commerce platform. Do you have any early feedback from merchant customers around the new products that you released last month? And then one more on the Lyft partnership. Could you talk about the concentration of DashPass members between urban and suburban markets? Thank you.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

Sure. On the first question with regards to the DoorDash Commerce Platform, I mean, this announcement for us, really, I would say, has been a few years coming, meaning that it really just encapsulates what DoorDash has now become, which is really two parts, right? Part one of our mission has always been to grow a local economy, and we do that by bringing incremental sales with our app. And the second part is to empower a local economy to become digital businesses. And so a lot of these physical businesses now are using products like DoorDash Drive or Storefront or some of the other products that we've talked about in order to become digital powerhouses in their own rights and with their own customers. And so we are seeing that. I mean, you have hundreds of thousands of businesses now who are part of the DoorDash Commerce Platform.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

So I think kind of the numbers speak for themselves in terms of the excitement. And I guess from their perspective, if you look at DoorDash, the marketplace, as the leading local commerce marketplace where we do the best job of building products that connect consumers to merchants, why wouldn't you want to partner with that and have that for yourself as the retailer that's trying to become more and more digitally native? And so that's what we're seeing. With respect to, I think, your second question about DashPass, I mean, we see strength and opportunity in terms of any partnership, whether it's Lyft or Chase or Max across all of our members. Otherwise, we wouldn't be that excited if it was just trying to target one group of customers while excluding a different group of customers.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

But again, I think it's important to just understand what the main thing is. 80% of what I believe is important for building membership programs is by building the most useful products, which get used the most often. That's actually how you earn the right to even start a membership program. So that's the 80. And then the 20% for us is in partnerships. And we're super excited about the Lyft partnership as we are about our other partners, and we believe that they'll help us in any geography.

[Ravi Inukonda, CFO at DoorDash]

David, just to add to that, right? I mean, if you think about DashPass itself, it's a leading local commerce subscription program, and we've continued to grow. In fact, in the third quarter itself, we hit a record number of subscribers, which was an all-time high, over 18 million plus DashPass members. They're everywhere, right? We're not differentiating between urban or suburban. We see strength across the board, which you see in the overall share gains that we've had in the quarter as well.

[Operator]

Thanks for your questions. Ladies and gentlemen, once again, if you would like to ask a question today, it is star followed by the number one near the touch-tone keypad. Our next question comes from the line of Michael McGovern with B of A. Your line is live.

[Michael McGovern, Analyst at Bank of America]

Hey, guys. Thanks for taking my question. I have two. There's been a lot of attention on the topic of AVs recently, obviously for ridesharing, but do you have a view on the potential future of the delivery use case for autonomous vehicles? Is that something that you're maybe looking into for your partnership strategy? And then secondly, on restaurant-sponsored listings, what are the latest trends that you're seeing in terms of merchant ROAS and consumer conversion, and how's that playing out in terms of demand for the ads? Thank you.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

Hey, Mike, I can take both of those. On the first question related to autonomy, I mean, we're very excited. I think it's been, in some ways, as someone who's been working in the autonomous space now for several years, it's a long time coming, I think, some of the developments that maybe you've been reading about or seeing. So maybe that's where I'll start, which is to say that we've been working on the autonomy delivery problem for several years now, dating as far back as 2017. And I think the most important thing to tell you about it after working on it for a while now is that it's actually quite different from autonomous ride-hailing.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

It's probably obvious to state, but when you don't have a passenger who can just easily go in and come out of the vehicle, and you have to actually load and unload the vehicle when it comes to item delivery, that last 10 feet is actually quite tricky. It reminds me a lot of actually how DoorDash got started. I think when DoorDash got started 11 years ago, a lot of people thought, "Oh, you should this is delivery," and something like ride-hailing might be similar when it comes to dispatch algorithms or something like that. If you were to apply the same dispatch algorithm for ride-hailing as you did for delivery, you'd almost always make the wrong decision.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

If you dispatch the closest driver to a passenger, for example, which is what you would do in ride-hailing, and you apply that to delivery, and either the inventory is not available or the food's not ready, then you kind of wasted everyone's time. And I would say that they're very fundamental differences in a similar way for autonomous delivery versus autonomous ride-hailing. And so we're taking a first-principles approach in terms of what we're building at DoorDash and in terms of marrying technology as well as operations to build a system to make this work. We're pretty excited about what we're working on as well as conversations with potential partners as well. But it's a very different problem from maybe some of the things that you've read. But we'll have hopefully some things to share in the future, and we'll tell you more about it then.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

The second question was around, I think, just ads and just trends in that business. I think more and more of what you're saying is that you just see kind of continued progress on that business. And I think it starts from the fact that our marketplace continues to grow at pretty high rates given its scale. And I've always said that a successful ads business is preceded and always preceded by a successful marketplace business. And so that's what we continue to see where our ads business continues to have leading ROAS or return on ad spend for advertisers, for restaurants, and increasingly for retailers. And we see our consumer conversion improving as well where they're approaching organic rates.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

And so I think the combination of these two things in tandem with a marketplace that is the largest for what it does in terms of connecting consumers locally to merchants, that's why you're seeing some of the results in terms of the ads business continuing to grow at very high rates at high scale.

[Michael McGovern, Analyst at Bank of America]

Thank you.

[Operator]

Thank you for your questions. Ladies and gentlemen, last call. If you would like to ask a question today, remember it's star followed by the number one on your touch-tone keypad. We have our next question from the line of Lee Horowitz with Deutsche Bank. Your line is live.

[Lee Horowitz, Analyst at Deutsche Bank]

Great. Thanks. Maybe sticking with ads and moving over to CPG advertising. You guys have obviously been stacking multiple quarters of really strong grocery volume growth and getting that marketplace to scale. I guess this is probably presumably grabbing the attention of your CPG advertising partners. Have you gotten any indication from those partners in your conversations that as they think about budgets for next year, that they may be leaning a bit more aggressively into your platform just given how much you have grown over the last year or so?

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

Yeah. I can follow on to the answer to the last question here. I mean, the short answer is yes. I mean, I think CPG advertisers have always been really excited about us not only because of our strength in growth outside of restaurants, but also just the combined view that we can offer because you can certainly sell a CPG item across both restaurants and retailers across multiple categories. And by being the largest local commerce player, we get to offer the most data and most views and most shots on goal for every brand to win their fair share. And I think that's what's increasing the excitement.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

On the flip side, I think the team, our team, also deserves quite a lot of credit for building and maturing the product portfolio, which is still an area of emphasis for both our CPG ad partners as well as our restaurant partners.

[Lee Horowitz, Analyst at Deutsche Bank]

Great. Thanks. And then maybe one follow-up just on grocery competition holistically. Obviously, it's very fierce. You have first-party delivery partners who can perhaps lean in on price given vertical integration. You have other marketplaces that have other verticals that they can monetize on besides grocery and then obviously some focused grocery marketplaces. I guess within that hyper-competitive environment, where do you see as the most defensible sort of characteristics for DoorDash that should allow you guys to come out as one of the key winners in this vertical over a longer period of time?

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

It starts with building the best product, Lee. I mean, I think this is kind of how you get out of any competitive market. I mean, if you looked at the restaurant delivery industry, that's how it started 11 years ago too. I think that the way that DoorDash has come to its current position in restaurant delivery, whether it's in the U.S. or whether you look at us outside of the U.S. or Wolt outside of the U.S., it starts by building the product that achieves the highest retention and order frequency, which is really a testament that you built the best product, and it allows you to most efficiently grow. I think first and foremost, it comes down to product execution. I think you're seeing that.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

I mean, you're seeing that where we are now, the first place that consumers come to grocery delivery for if they are a new customer to grocery delivery. That's also true if you're just getting something delivered locally outside of restaurants. And so we're seeing that. It's always been true for us in restaurants or for several years now, it's been true where over half of customers that are shopping for restaurant delivery first comes to us. For deliveries now outside of restaurants, it's approaching that mark too. And so we're seeing that. We're seeing strength on the retention and frequency side with every single cohort that continues to increase as we improve our selection, improve our pricing, improve our quality of delivery, improve our service.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

I think that the maniacal focus is what allows you to build the compounding advantage over time and allows you to grow at higher rates over multiple years.

[Ravi Inukonda, CFO at DoorDash]

And Lee, just to add to that, right? Not just from the consumer side, but we get good feedback from the merchant side as well where merchants that we partner with have said that we're driving incremental same-store sales growth for them. The quality that we drive to the merchants has also been great. And you see that in the results where, A, we are the fastest growing in the U.S. as well as gaining share. And also from a cohort perspective, right, the retention and order frequency continues to increase.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

Yeah. I think the final thing I'd say about Lee is that we also just get the most shots on goal. When you think about what gets delivered most often, it's prepared meals, which is a different way of saying restaurant delivery, and because we're the leading player in that space and because we're also both in terms of size as well as the frequency, we just get more at-bats with these customers, which is very helpful, especially if you're not in the restaurant categories, say in grocery or other retail categories, and it's also really helpful for advertisers too.

[Lee Horowitz, Analyst at Deutsche Bank]

Helpful. Thank you.

[Operator]

Thank you for your questions. We have a final question for today from the line of John Colantuoni with Jefferies. Your line is live.

[John Colantuoni, Analyst at Jefferies]

Great. Thanks for squeezing me in here. So I want to start with sales and marketing leverage. Continues to be a really nice tailwind for EBITDA. Can you peel back the onion and talk a little bit about contribution from driver incentives? And sort of when you think about beyond the near term and look at supply and demand dynamics and your investments in driver experience, how are you thinking about the magnitude of the ongoing contribution to margin expansion from leverage on incentives? And second question, just turning to grocery, how important is capturing more of that big basket weekly shop to your long-term profit aspirations in grocery? And what are the capabilities and investments you still need to make to start driving more of those large basket orders? Thanks.

[Ravi Inukonda, CFO at DoorDash]

Yeah, John, I'll start. Tony will be live. On your point around sales and marketing, I mean, look, John, when I think about sales and marketing or any type of operational efficiency that we drive in the business, it always starts with product because ultimately product drives retention for us, which drives leverage in sales and marketing. If you break that apart, we've seen a lot of leverage on Dasher acquisition over the last couple of years. A lot of that is being driven by the product improvements that we've made. It's easier for Dashers to onboard. It's easier for Dashers to get paid. All of that is driving retention of existing Dashers higher, which ultimately drives leverage from a sales and marketing perspective. The second thing I would say is even on the consumer side, the teams have done a pretty good job of optimizing at a channel level.

[Ravi Inukonda, CFO at DoorDash]

So you're seeing leverage from a consumer acquisition cost perspective as well. Looking ahead, I mean, I do expect us to continue to improve the product, which ultimately will drive leverage on sales and marketing. But I expect the pace of change to be slightly slower than what we saw in the last couple of years. But overall, when I think about whether it's Dasher acquisition or consumer acquisition, there's still opportunity for us to continue to go and drive leverage there.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

John, on the second question with regards to just larger baskets in grocery, I mean, all of that for us is really just cherries on top of the cake, meaning that we don't actually need large baskets to make the math work for grocery. And that's because we have the lowest cost structure when it comes to delivery and logistics. And so one of the things that we've been able to do is actually build a very high-growth business with these smaller baskets as a way to introduce ourselves to consumers and grocers alike. And I think it's actually surprised us just how large that market is. And I think in some ways, it resembles almost what happens in Europe where people, instead of buying one large basket for the week, they might buy several smaller baskets for the week.

[Tony Xu, Co-founder, Chair, and CEO at DoorDash]

I think that's a phenomenon that we can afford that others may not be able to. I think so anything that we get, and we are getting these larger baskets, especially after customers buy with us a couple of times, they start mirroring kind of their habits where they will buy maybe a couple of smaller baskets during the week and buy one large basket on the weekend. So we are seeing that. We see that with every single subsequent order. We also see that with every subsequent cohort. But it doesn't have to be a focus for us to make the business financially sustainable.

[Ravi Inukonda, CFO at DoorDash]

John, just to add to that, right? I wouldn't think of it as a large basket versus a small basket. For us, when we build the business, we're trying to build the business for all baskets. If you think about it, right, going back to your sales and marketing question, we have a strategic advantage because remember, we already have consumers on the platform. We already have Dashers on the platform. So the flow through from a gross margin to contribution margin for us is very high. When I think about the unit economics, and the team has done a phenomenal amount of work over the course of the last year, when I look at that in the P&L, that doesn't concern me. So you have a combination of us being able to make the math work at smaller baskets plus the sales and marketing leverage.

[Ravi Inukonda, CFO at DoorDash]

Where we are focused on is what's the size of the opportunity in terms of scale as well as overall gross profit dollars.

[John Colantuoni, Analyst at Jefferies]

Thanks so much.

[Operator]

Thank you for your question, and ladies and gentlemen, that will conclude our DoorDash Q3 2024 Earnings Call. Thank you for attending. Have a great rest of your day.

Participants

Executives

• Ravi Inukonda, CFO
• Tony Xu, Co-founder, Chair, and CEO
• Andy Hargreaves, VP of Finance and Investor Relations

Analysts

• Andrew Boone, Analyst at JMP Securities
• Lee Horowitz, Analyst at Deutsche Bank
• John Colantuoni, Analyst at Jefferies
• Nikhil Devnani, Analyst at Bernstein
• Michael Morton, Analyst at MoffettNathanson
• Shweta Khajuria, Analyst at Wolfe Research
• Michael McGovern, Analyst at Bank of America
• James Lee, Analyst at Mizuho
• Analyst at Evercore ISI
• Bernie McTernan, Analyst at Needham
• Analyst