Similarweb Q3 2024 Earnings Results & Report

Similarweb EPS Results

• Actual EPS: -$0.03
• Consensus EPS: $0.04
• Beat/Miss: Missed by -$0.07
• One Year Ago EPS: -$0.05
• EPS Beat Rate: 4 of last 8 quarters

Similarweb Revenue Results

• Actual Revenue: $64.71 million
• Expected Revenue: $62.90 million
• Beat/Miss: Beat by +$1.81 million
• YoY Revenue Growth: N/A

Similarweb (NYSE:SMWB) (NYSE: SMWB) provides digital intelligence and market research solutions that help businesses understand online activity and competitive dynamics. Its platform analyzes digital behavior across websites and mobile applications, offering insights into audience interests, traffic sources, engagement, user journeys and industry trends.

The company serves customers across a range of industries, including technology, retail, financial services, media and advertising. Its products support marketing, sales, business development, investor research and strategy teams by helping them identify market opportunities, evaluate competitors, assess customer demand and monitor digital performance.

Similarweb was founded in 2007 by Or Offer and Nir Cohen and is headquartered in Israel, with operations and customers serving markets internationally. Or Offer has served as the company’s chief executive officer. Similarweb became a publicly traded company on the New York Stock Exchange in 2021.

Similarweb Q3 2024 Earnings Call Transcript

Key Takeaways

• 18% year-over-year revenue growth in Q3 driven by 21% customer growth, a 2pp increase in net revenue retention to 101%, and the fifth consecutive quarter of non-GAAP operating profit with $9 million free cash flow.
• Raised Q4 revenue guidance to $64.7 million–$65.7 million (approx. 15% YoY growth) and lifted full-year 2024 revenue outlook to $249 million–$250 million, while narrowing the non-GAAP operating profit range to $14 million–$15 million.
• Secured a second eight-figure deal with a major tech customer for digital data to train LLMs and outlined four AI monetization paths: data licensing, chatbot journey insights, AI-powered product features, and internal efficiency tools.
• Marketing and sales enhancements generated a record 500,000 website registrations and meetings, propelled by new CRO Susan Dunn’s go-to-market improvements and high-profile brand mentions by Jeff Bezos, Elon Musk, and Sam Altman.
• 45% of ARR now in multi-year contracts, underpinning the improving net revenue retention trend and bolstering long-term revenue visibility.

Presentation

[Operator]

Greetings and welcome to the Similarweb third quarter 2024 earnings call. At this time, all participants are in listen-only mode. A question-and-answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. As a reminder, this conference is being recorded. I would now like to turn the conference over to your host, Rami Myerson, Vice President, Investor Relations for Similarweb. Thank you. You may begin.

[Rami Myerson, VP of Investor Relations at Similarweb]

Thank you, Operator. Welcome, everyone, to our third quarter 2024 earnings conference call. Joining me today are our CEO and Co-founder, Or Offer, and our CFO, Jason Schwartz. Yesterday, after market close, we released our results for the third quarter and published a discussion of our results in a letter to shareholders, as well as an investor presentation with a strategic overview of the business, on our investor relations website at ir.similarweb.com.

[Rami Myerson, VP of Investor Relations at Similarweb]

Certain statements made on the call today constitute forward-looking statements which reflect management's best judgment based on the currently available information. These statements involve risks and uncertainties that may cause actual results to differ from our expectations. Please refer to our earnings release and our most recent annual report filed on Form 20-F for more information on the risk factors that could cause actual results to differ from our forward-looking statements.

[Rami Myerson, VP of Investor Relations at Similarweb]

Additionally, certain non-GAAP financial measures will be discussed on the call today. Reconciliations to the most directly comparable GAAP financial measures are available in the earnings release and the earnings presentation. We will begin with Or and Jason's highlights of the quarter, and then we will open up the call to questions from sell-side analysts. With that, I'll turn the call over to Or Offer. Or, please go ahead.

[Or Offer, CEO and Co-founder at Similarweb]

Thank you, Rami, and welcome everyone joining the call today. I'm extremely proud of the third quarter financial results we report yesterday. Revenue growth accelerated again to 18% year-over-year growth in Q3, driven by an increase in annual customer and improving retention. Our total customer count grew 21% year-over-year, and the net retention, or NRR, increased by 2 percentage points.

[Or Offer, CEO and Co-founder at Similarweb]

This is the fourth quarter in a row that we reported accelerating revenue growth and the second quarter of accelerating customer growth. Similarweb is one of the only small group of public software companies that have reported accelerating growth over the last year.

[Or Offer, CEO and Co-founder at Similarweb]

This growth acceleration and the improvement in our NRR results from a number of initiatives we implemented over the past year. We have improved our marketing capabilities, driving more meetings for our sales team and increasing brand awareness. We built a strong customer success organization that helped turn around our NRR trend over the last three quarters and is now back above 100% again. Susan Dunn, our new Chief Revenue Officer, is driving a series of improvements in our go-to-market motion, and I'm happy with the progress she is making. It is great to see the success these initiatives are starting to deliver.

[Or Offer, CEO and Co-founder at Similarweb]

Similarweb's mission is to help companies to be successful in the digital world by providing them with the most accurate, comprehensive, and actionable digital data so every business can win their market. For more than a decade, we have invested and continue to invest in a series of proprietary capabilities that empower us to create our unique digital data. The continued customer growth and improved retention trends are an indication of the confidence our customers place in the quality of our data and their ability to generate value from the data and the solution we provide.

[Or Offer, CEO and Co-founder at Similarweb]

The significant investment we have made over the years to build Similarweb's unique digital data means that we are in a great position to benefit from the AI revolution. Right now, I see four distinct options for us to capitalize and monetize the generative AI opportunity. The first one is that digital data is a critical and fundamental component of every AI and LLM tech stack, and that is why many of the largest global tech companies are engaging with us to access our digital data to train their LLM and ensure their models are accurate and relevant.

[Or Offer, CEO and Co-founder at Similarweb]

Last quarter, we announced our first eight-digit customer, and today, I'm pleased to share that during October, we secured our second eight-digit customer. This is also a big tech customer who has been with us nearly 10 years and also uses our Web Intelligence, Sales Intelligence, Shopper Intelligence through the platform and API integration across many divisions and geographies. It is now also using Similarweb Digital Data to train its LLM. And we continue to engage with several other companies on similar opportunities.

[Or Offer, CEO and Co-founder at Similarweb]

The second motion we see an opportunity for us in the gen AI is that we believe that the changes that LLMs are already having on the online customer behavior and the evolution of the journey from search to chatbots are more material and present a much more significant opportunity for Similarweb. We are engaging with several brands that are keen to understand how the transition from traditional search engines to chatbots for the consumer to find information that leads to transactions will impact their business.

[Or Offer, CEO and Co-founder at Similarweb]

The evolution of the customer journey and the risk of omission from the output of the LLM is a growing concern for every brand around the world. Similarweb Digital Data can provide a range of insights that can assist brands in understanding the impact and navigating this new version of the way consumers get their information. I believe that this is a great opportunity that we are uniquely positioned to capitalize as the AI revolution evolves.

[Or Offer, CEO and Co-founder at Similarweb]

The third way we're enjoying the AI revolution is, of course, integrating AI into our own products and solutions, helping them increase the usage and speed to insights to our customers. Last year, we introduced SimilarAsk, and earlier this year, we introduced SAM, our sales assistant agent, in our Sales Intelligence solution. We're deploying and implementing more AI agents per use case across all of our solutions to drive more high customer engagement, accelerating the adoption and use of our solutions.

[Or Offer, CEO and Co-founder at Similarweb]

And the fourth area is, of course, integrating AI into our own internal processes and tools, driving more efficiency and reducing costs. We're already seeing improvement in the development cycle around our engineering and reducing our customer support responses time with those tools and implementation. And there's many more to come to drive more cost savings and improve efficiency all across our organization with AI.

[Or Offer, CEO and Co-founder at Similarweb]

I'm very bullish on the opportunity ahead of us. We are staffing up our go-to-market teams to capture the big opportunity that we are seeing on top of our funnel and continue to grow. In Q3, our marketing team generated a record high of more than 500,000 registrations on our website and created a record-high number of meetings this year to our go-to-market teams.

[Or Offer, CEO and Co-founder at Similarweb]

On the brand awareness side, I'm super pleased that Similarweb has been adopted by leading media outlets and corporate executives as their preferred measure of the digital world. Jeff Bezos and Elon Musk appreciate the critical importance of high-quality data, and they, along with many business leaders, reference Similarweb when making observations on the digital world.

[Or Offer, CEO and Co-founder at Similarweb]

Even this week, when Sam Altman, OpenAI's CEO, when to show how big the chatgpt.com website is, he referred to Similarweb data in his tweet. We appreciate the confidence those leaders express in our data. Our goal is to be the number one partner for digital success.

[Or Offer, CEO and Co-founder at Similarweb]

I want to thank the whole team for another quarter of excellent results and great execution during a period of macroeconomic uncertainty and geopolitical challenge. We believe that we are still only starting to realize the potential of our data and the addressable market we serve, and as I like to say, we are just getting started. Thank you, everyone on the call, for continued support. With that, I will turn the call over to Jason.

[Jason Schwartz, CFO at Similarweb]

Thanks, Or and everyone joining us on the call today to discuss our third quarter results. I'll provide highlights of our financial performance, and then we'll open up the call to questions. We generated $64.7 million of revenue in Q3. As Or mentioned, revenue growth continued to accelerate for the fourth consecutive quarter to 18% year-over-year in Q3, driven by new customer growth and improving retention.

[Jason Schwartz, CFO at Similarweb]

Our remaining performance obligations or RPO totaled $212 million at the end of Q3, up 27% year-over-year. We expect to recognize approximately 76% of the total RPO as revenue over the next 12 months. In Q3, we achieved an overall net revenue retention rate of 101% and an NRR of 111% for our over $100,000 ARR customer segment, an improvement relative to the second quarter of 2024 for both metrics.

[Jason Schwartz, CFO at Similarweb]

We are encouraged by the change of the trajectory over the last two quarters and expect further improvement in the quarters ahead. The increase in multi-year contracts to approximately 45% of our ARR demonstrates the importance and critical nature of our data, and we expect it will contribute to improved retention rates ahead.

[Jason Schwartz, CFO at Similarweb]

Our operational performance in the quarter demonstrates our continued commitment to disciplined execution, and we delivered a non-GAAP operating margin of 7%, a fifth consecutive quarter of non-GAAP operating profit.

[Jason Schwartz, CFO at Similarweb]

We generated $9 million of free cash flow in the quarter, a fourth consecutive quarter of positive free cash flow. Free cash flow in the quarter was positively impacted by the phasing of customer receipts that we had expected to collect in the fourth quarter. We expect to continue to generate positive free cash flow over the coming quarter and in future quarters as well.

[Jason Schwartz, CFO at Similarweb]

Following the results that we reported yesterday and that exceeded expectations, we are raising our guidance for revenue and narrowing the guidance range for non-GAAP operating profit for the full year 2024. In Q4 2024, we expect total revenue in the range of $64.7 million-$65.7 million, representing approximately 15% growth year-over-year at the midpoint of the range. For the full year 2024, we expect total revenue in the range of $249 million-$250 million, an increase of $2.5 million at the midpoint of the range relative to our previous expectations.

[Jason Schwartz, CFO at Similarweb]

Non-GAAP operating profit for the fourth quarter is expected to be in the range of $1.5 million-$2.5 million. For the full year, we are narrowing the range and expect our operating profit to be between $14 million and $15 million. Our guidance reflects increased operating expenses, primarily related to increased headcount. As Or mentioned earlier, we've decided to accelerate our hiring to capture the opportunities presented by the growing demand for our data and solutions.

[Jason Schwartz, CFO at Similarweb]

After delivering four quarters of accelerating revenue growth, non-GAAP operating profit, and positive free cash flow, we remain focused on delivering profitable growth and making further progress towards the Rule of 40 over time, as well as achieving our long-term profit and free cash flow targets. And with that, Or and I are ready to answer your questions.

[Operator]

Thank you. At this time, we'll be conducting a question-and-answer session. If you'd like to ask a question, please press star one on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star two if you'd like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. Our first question comes from the line of Ryan MacWilliams with Barclays. Please proceed with your question.

[Ryan MacWilliams, Software Equity Research Analyst at Barclays]

Hey, guys. Thanks for taking the question. Or, great to see new customer growth accelerate. How would you attribute what drove this stronger new customer growth? I'm sure it's a mix, but is it maybe a better macro environment, or is it more due to some of the changes Similarweb has made and it's the market improvements?

[Or Offer, CEO and Co-founder at Similarweb]

Yeah. Thanks, Ryan. As I said in the earnings call, our marketing team is doing an excellent job lately driving more brand awareness, more conversion from our big amount of visitors we have, and we're seeing an increase in registration, customer growth, and a very strong top of the funnel. So it's, from what I see, a lot of improvement internally and a great job of the team.

[Ryan MacWilliams, Software Equity Research Analyst at Barclays]

Appreciate that. And then Jason, any early insight into how we should think about our models for next year and revenue growth in 2025? Things are certainly accelerating here, but how should we think about the key drivers of next year's growth? Thanks.

[Jason Schwartz, CFO at Similarweb]

Yeah. We'll give full guidance on 2025 at the beginning of the year, but I think that the momentum that you see and the exit rates are good indications of the momentum that we intend to see going forward. So as we said, we're going to continue to be focused on that profitable growth, continuing to have both operating and cash flow profit on a quarterly basis going forward as well.

[Ryan MacWilliams, Software Equity Research Analyst at Barclays]

Appreciate the color. Thanks, guys.

[Operator]

Thank you. Our next question comes from the line of Jason Helfstein with Oppenheimer & Co. Please proceed with your question.

[Jason Helfstein, Head of Internet Research at Oppenheimer]

Hey, everybody. Two questions. Or, from a product perspective, how has the mix shifted, whether it's versus a year ago? And maybe where are you seeing the most interest? Obviously, you highlighted AI, but it's still super early. But within the kind of other products, what seems to kind of have the most momentum from a business standpoint?

[Jason Helfstein, Head of Internet Research at Oppenheimer]

And then second question, Jason, can you unpack the revenue volatility a little bit between the 3Q year-over-year and the 4Q guide year-over-year? Does this have to do with a spike in the billings in 2Q, the way it flows through the accounting? And then kind of what was the catalyst for that? Just maybe unpack why we're kind of seeing a revenue slowdown in the fourth quarter just on an accounting basis.

[Or Offer, CEO and Co-founder at Similarweb]

Hey, Jason. Good to hear you. Thank you for the questions. From the product perspective, we're seeing two good, I think maybe three, products that are doing well in the past quarter. We have our core product, the Web Intelligence, that has continued to be doing very well.

[Or Offer, CEO and Co-founder at Similarweb]

We're seeing more demand on the SEO part. We did a lot of progress there in the past year or two once we acquired a company called Rank Ranger two years ago. So we started implementing more deep SEO capabilities to help marketing organizations drive more growth around the search channel, and we've seen great success there.

[Or Offer, CEO and Co-founder at Similarweb]

Also, we had a strong quarter on our Sales Intelligence tool. We're seeing high demand. We had a lot of good progress there. We introduced the SAM sales assistant AI agent that has helped customers to get better insights faster, leveraging the AI capabilities. So this one is doing very well. Our advisory services organization has a lot of demand, a lot of big brands coming with all sophisticated needs and insights about digital activity. So I think those three have really good momentum right now.

[Jason Schwartz, CFO at Similarweb]

And then on the guidance, I think by now you guys know we'd like to give guidance that we know to meet. And we're an ARR business, and so a lot of the visibility that you have between RPO and the deferred revenue just flows through the accounting, and that's how the revenue works.

[Jason Helfstein, Head of Internet Research at Oppenheimer]

Okay. So this is really it's not representative of any kind of trend as we're thinking about into next year.

[Jason Schwartz, CFO at Similarweb]

No, I don't think so.

[Jason Helfstein, Head of Internet Research at Oppenheimer]

Okay. Thank you.

[Operator]

Thank you. Our next question comes from the line of Arjun Bhatia with William Blair. Please proceed with your question.

[Arjun Bhatia, Software Research Analyst at William Blair]

Thank you. Congrats, guys, on the acceleration this quarter. Very nice to see. Or, if I can start with you, this is the second big deal that you've announced with a big tech company to use your data to train LLMs. Can you just maybe help us understand what's so special and unique about Similarweb data that is attracting these companies to license it for LLM training, and how does that fit into that specific LLM training use case?

[Arjun Bhatia, Software Research Analyst at William Blair]

And then maybe you can just touch on something about these contracts, whether we should expect these to be recurring and the data to be needed to continually be refreshed over the coming years as these models become a little bit more mature.

[Or Offer, CEO and Co-founder at Similarweb]

Okay, so I tell you just to explain you more. We announced a second customer to be eight-figure customer, but we do close more than two deals around working with companies who want to train their LLMs. So this is an initiative that we've seen growing nicely with the AI evolution. And regarding your question to give more visibility about our LLM using our digital data, I'll explain to you how I think it works from that perspective.

[Or Offer, CEO and Co-founder at Similarweb]

In order to build a really good chatbot, you need to feed them, I assume, with three datasets. The first data is probably the Internet data, the web data, all the content that you can learn and be smart and read all this knowledge. The second dataset you probably need to feed them is what I will call conversation data, that the chatbot would learn to speak like human being. This is probably when they're giving him Reddit data and all kinds of different conversation data.

[Or Offer, CEO and Co-founder at Similarweb]

And the third element that LLM needs is to be up to date with what's happening in the world. He needs to know that Trump won the election or anything that's happening. In order to be up to date, he needs digital data. That's what's happening right now in the world, what people are searching right now, what they're reading, what they're talking about. And this is where the digital data gets very important.

[Or Offer, CEO and Co-founder at Similarweb]

And it's something that you need to feed those LLMs daily that will be up to track, and they have context. When you talk with the chatbot this morning and talk about the election, he will know what happened. So this is where our dataset is feeding the brain, and I hope it answered the question.

[Arjun Bhatia, Software Research Analyst at William Blair]

Yep. Yeah. That's very helpful. Thanks, Or. And then, Jason, if I can just come back to the prior question on the fourth quarter revenue guidance. I think, even compared to past guides, it's more conservative from a sequential perspective when we're comparing Q3 to Q4. And it sounds like some of these new LLM contracts should start to go live in the coming quarters, so is there some extra conservatism in there in the Q4 number or anything else that we should be aware of that might be just throwing off timing of rev rec next quarter and beyond?

[Jason Schwartz, CFO at Similarweb]

Again, I think it's just when these deals come in or go live and how the rev rec flows through. In general, for us, once people get activated or start using the data, depending on that, we just recognize the revenue of the subscription term.

[Jason Schwartz, CFO at Similarweb]

There's just the reality of that and as well as the Q4 bookings that we hope will come through. The timing of when those come in within the quarter depends on how much of that is going to be recognized in the quarter. We use the same methodology consistently, and we'd like to give guidance we know we can meet.

[Arjun Bhatia, Software Research Analyst at William Blair]

Okay. Perfect. Thank you both.

[Operator]

Thank you. Our next question comes from the line of Scott Berg with Needham & Company. Please proceed with your question.

[Scott Berg, Senior Research Analyst at Needham]

Hi, everyone. Really nice quarter. Thanks for taking my questions. I have two. Or, in your pre-scripted remarks, the second option that you're trying to capitalize on in the gen AI theme caught my eye, believing that LLMs are changing online customer behavior, consumer data today.

[Scott Berg, Senior Research Analyst at Needham]

I guess, how much of that are you seeing in your business today from customers and companies trying to capture and better understand that data? Or is that a trend that you think really impacts the business more going forward versus what you've already seen today?

[Or Offer, CEO and Co-founder at Similarweb]

Hi. Thank you for the questions. So this is early things. We start seeing more and more brands start to realize that the consumer change the way they consume information. For example, if I want to plan a trip and vacation to Miami or Hawaii or whatever, most of the chance is that I will start using the chatbots today and ask them to show me the top hotel, top restaurants, and I start consuming my information from the chatbots other than just using the search.

[Or Offer, CEO and Co-founder at Similarweb]

So this consumer behavior, it's changed. It's something that the brands have started to really understand now and want to get more visibility about how much time they are being presented as one of the options to the consumer, how it's driving consumer behavior to drive action and transaction.

[Or Offer, CEO and Co-founder at Similarweb]

We see right now that more and more brands start realizing it, and they now seek for market data, digital data, to see how they've been perceived, if they are being recommended by the chatbots, and how, and what is the market share, etc. We are kind of the best company in the world to give this data and help them drive towards the right action.

[Scott Berg, Senior Research Analyst at Needham]

Got it. Very helpful. And then, Jason, you talked about the recovery in net revenue retention, had a nice increase in the quarter here. You also made the comment that you expect it to go higher here, I believe, in the short term. Not that you're predicting or going to tell us what you think it's going to necessarily be in Q4, into early next year, but how do we think about that trajectory? Can it return to the levels that you saw in maybe 2020, 2021, or 2022? Or do you think it ultimately settles in somewhere in between those levels and where you are today? Thanks.

[Jason Schwartz, CFO at Similarweb]

Yeah. Thanks so much, Scott. We like the momentum that we're seeing both in the retention as well as the upsells and cross-sells that we're having with customers. I think what you're hearing are twofold, and there are two things that give us a little bit of confidence of that.

[Jason Schwartz, CFO at Similarweb]

One is the fact that 45% of our revenue is already locked in on multi-year commitments, and that gives us a lot of confidence and commitment to the retention of the book of business that we have. And then the second thing is you're seeing over and over.

[Jason Schwartz, CFO at Similarweb]

And this large deal that Or talked about earlier is, again, another indication or another example of how we land, retain, and expand those customers, taking them from thousands of dollars to tens of thousands of dollars to hundreds of thousands to millions and now multi-million accounts. That is the motion. We are very encouraged by that and the team that we put in place on the customer success and account management side.

[Scott Berg, Senior Research Analyst at Needham]

Excellent. Thanks again for taking my questions. Nice quarter.

[Operator]

Thank you. Our next question comes from the line of Surinder Thind with Jefferies. Please proceed with your question.

[Surinder Thind, Equity Research Analyst at Jefferies]

Thank you. In terms of just the two large eight-figure deals that you have at this point, are you able to walk us through a little bit of the journey of how they got there, not necessarily over the past 10 years but more in the near term? Is this something where maybe the jump went from an $8 million ARR to a $10 million ARR? Or how should we think about that with the latest upsells?

[Or Offer, CEO and Co-founder at Similarweb]

I think the nice story about those two eight-figure deals is to show you the amazing long-term relationship we have with those companies. Those two companies that now have eight-figure engagement with us, they all started very little almost 10 years ago, when they started engaging with us around our Web Intelligence offering, getting more digital visibility.

[Or Offer, CEO and Co-founder at Similarweb]

Over the years, each one of them started to buy more and more of our solution, if it's Sales Intelligence, Shopper Intelligence. The more they gain trust with our data and capabilities, we start to go into more advanced engagement with them, giving them more market data, and basically become their trusted advisor for digital market data.

[Or Offer, CEO and Co-founder at Similarweb]

This is how we build, over many years, those relationships and engagements, drive those big deals. I think this will give you the confidence that more and more like those to come down the road. As more and more companies depend on the digital world for driving more revenue and success for the business, we want to be their digital market data provider. We're very happy with that and hope more to come down the road.

[Surinder Thind, Equity Research Analyst at Jefferies]

Thank you. And then in terms of just as you think about accelerating the hiring within your sales force, can you talk maybe a little bit about the incremental opportunity and where you're focused on at this point? Is that more there's new clients coming on and you see just a bigger opportunity there in the near term? Or are we finally kind of seeing the thawing out with existing clients where there's enough demand that we can start to see? I think you've mentioned higher NRR, but just a meaningful improvement in the ability to upsell to those clients.

[Or Offer, CEO and Co-founder at Similarweb]

Yeah. Thank you for the questions. We see two great ways that we can accelerate our go-to-market expansion. The first one is to hire more sellers to take over all the meetings and demand we're seeing on top of the funnel, basically the increase in the inbound demand we're seeing.

[Or Offer, CEO and Co-founder at Similarweb]

The second area is basically doing rinse and repeat around enterprise clients. We have more than 5,000 customers today. We know exactly in which market and industry customers really need our solution. And we want to be actively approaching those customers and educating about our offering and drive more success on the enterprise side because our market is massive.

[Or Offer, CEO and Co-founder at Similarweb]

We talk about it a lot of times, but we're focusing on a very big TAM. We believe that every company that operates online in the digital world and wants to be successful needs a solution to drive more market share growth. We just need to get in front of the right people, present them the capabilities and the data and insights we can bring to them and bring them on board. We see a good opportunity there.

[Or Offer, CEO and Co-founder at Similarweb]

We also especially now that we are a multi-solution company and we can come to a customer and have a Web Intelligence for the website and App Intelligence for the app activity and shopper for the marketplace Amazon strategy. I can present and come with a lot of great offering. We've seen good momentum also on our enterprise play.

[Surinder Thind, Equity Research Analyst at Jefferies]

Thank you.

[Operator]

Thank you. Our next question comes from the line of Patrick Walravens with Citizens JMP. Please proceed with your question.

[Patrick Walravens, Analyst at Citizens JMP]

Oh, great. Thank you. I have one for each of you. But my first one, Or, how's your new Head of Sales, Susan Dunn, doing? What changes has she made, and what is she most focused on?

[Or Offer, CEO and Co-founder at Similarweb]

Wow. Susan is amazing. I cannot tell you how much I'm truly lucky that she joined us, a true industry leader. She comes from an amazing background. She was the CRO of NielsenIQ. It's a $5 billion ARR business. She was leading thousands of people. She grew there. I think she'd been there more than 20 years leading and learning, so she has a lot of industry background, have selling data, insights, very deep knowledge around the CPG ecosystem.

[Or Offer, CEO and Co-founder at Similarweb]

And she is a true executive, and she's doing a really great job now, all the right moves, ramp up the go-to-market, and really set up to success to capture the amazing TAM we're approaching, and we're very excited about it.

[Patrick Walravens, Analyst at Citizens JMP]

Awesome. And then, Jason, for you, if I look on page 25 of your slide deck, at that long-term model where you get to a 25% operating margin, remind us how we think about when or at what level or what size we get to that long-term model.

[Jason Schwartz, CFO at Similarweb]

Sure. It's between $400 million-$450 million. And that long-term model is 85% gross margin, 25% operating margin, and 30% free cash flow, meaning at that level, we'll be talking about $120 million-$135 million of free cash flow. Looking forward to that.

[Patrick Walravens, Analyst at Citizens JMP]

Congratulations to you guys, and thank you.

[Jason Schwartz, CFO at Similarweb]

Thanks so much. Thanks so much, Pat.

[Operator]

Thank you. As a reminder, if you'd like to join the question queue, please press star one on your telephone keypad. Our next question comes from the line of Tyler Radke with Citi. Please proceed with your question.

[Tyler Radke, Senior Equity Research Analyst at Citi]

Hi. Good morning. Thanks for taking the question. Just going back to the questions around some of the AI use cases and AI deals, can you just remind us exactly the nature of those in terms of how they're structured? And then for deals that sort of involve an AI consumption or API or data access, what are you seeing just in terms of those average deal sizes? How much bigger are they than kind of the traditional Similarweb deals?

[Or Offer, CEO and Co-founder at Similarweb]

Okay. So basically, if you're talking about the AI deal, we talk about two different products we sell. The first one is training LLMs and digital data to train their chatbots to be up to date with what's going on in the world. And then basically, when you sell, it's different datasets that each one can help the LLMs to be smarter about different things. So it's basically different data streams about what people search, what they read, what's happening right now. And then it's by different regions and platforms.

[Or Offer, CEO and Co-founder at Similarweb]

And usually, those deals start from six figures and growing. You start small with one dataset, see it's improving the models, and then you start adding more and more of those. The second line of business, the product people buy, it's those brands who want to understand how they perceive around consumer using the chatbots. It's increased by the number of brands they want to understand what people ask, the answers. It's also by region, by platform. It's also by there. It starts with five figures, and then it can grow up.

[Jason Schwartz, CFO at Similarweb]

Tyler, just to add, those are all subscription annual recurring revenue. As Or was saying before, we do think that these contracts need to be renewed because of the value of the freshness of the data that the LLMs need in order to keep up to date with the data [audio distortion].

Participants

Executives

• Or Offer, CEO and Co-founder
• Rami Myerson, VP of Investor Relations
• Jason Schwartz, CFO

Analysts

• Tyler Radke, Senior Equity Research Analyst at Citi
• Scott Berg, Senior Research Analyst at Needham
• Arjun Bhatia, Software Research Analyst at William Blair
• Surinder Thind, Equity Research Analyst at Jefferies
• Ryan MacWilliams, Software Equity Research Analyst at Barclays
• Jason Helfstein, Head of Internet Research at Oppenheimer
• Patrick Walravens, Analyst at Citizens JMP