Mark Smith
President and CEO at Smith & Wesson Brands
Sure. You know, I think it's probably a little bit of a combination of both, Mark, on the ASPs in terms of trading down to lower-priced products and the success of the Bodyguard 380. For us, I mean, I think, you know, as I covered in the markets, I mean, we took share, specifically in handguns. And so, you know, I think in terms of the trade down, or I mean, sorry, the trading out for other brands, I don't think that, you know, frankly, for us was a factor. I think, you know, the biggest, the bigger factor was, you know, just the success of that Bodyguard, which is great, you know, which is, you know, that's what we want.