Subaru (OTCMKTS:FUJHY), traded over the counter as OTCMKTS:FUJHY, is a Japanese multinational automaker known for its distinctive use of the horizontally opposed “boxer” engine and standard symmetrical all-wheel-drive system across most of its vehicle lineup. Founded in 1953 as Fuji Heavy Industries, the company rebranded to Subaru Corporation in 2017 to align its corporate identity with its well‐established automotive brand. Subaru’s product portfolio includes compact and midsize sedans, sport wagons, crossovers and SUVs, with flagship models such as the Impreza, Legacy, Outback, Forester and Crosstrek (also marketed as the XV in some regions), as well as the performance-oriented BRZ sports coupe developed in partnership with Toyota.
In addition to passenger vehicles, Subaru Corporation is involved in the manufacturing of automotive components, aerospace products and industrial machinery, leveraging advanced materials and precision engineering capabilities inherited from its Fuji Heavy Industries heritage. The company emphasizes vehicle safety, environmental performance and driving dynamics, incorporating technologies such as EyeSight driver-assist, STARLINK multimedia and telematics systems, and continuously refining its continuously variable transmission (CVT) and hybrid powertrain offerings.
Subaru maintains a broad global footprint, with primary markets in North America, Japan, Europe, Australia and Asia. Manufacturing facilities in Japan and North America support localized production to meet regional demand, while a network of dealerships and service centers ensures customer support and parts availability. The company also engages in strategic alliances for research and development, particularly in areas of electrification, autonomous driving and connected‐services platforms.
Under the leadership of President and Chief Executive Officer Yasuyuki Yoshinaga, Subaru Corporation continues to build on decades of automotive engineering expertise. The company’s commitment to “Enjoyment and Peace of Mind” in its vehicles reflects a brand philosophy centered on reliability, versatility and driving pleasure, as it works to expand its lineup of electrified and advanced mobility solutions in response to evolving consumer preferences and regulatory requirements worldwide.
