Natural Health Trends Q3 2025 Earnings Report

Natural Health Trends EPS Results

• Actual EPS: -$0.04
• Consensus EPS: N/A
• Beat/Miss: N/A
• One Year Ago EPS: N/A

Natural Health Trends Revenue Results

• Actual Revenue: $9.48 million
• Expected Revenue: N/A
• Beat/Miss: N/A
• YoY Revenue Growth: N/A

Natural Health Trends Announcement Details

• Quarter: Q3 2025
• Date: 11/5/2025
• Time: Before Market Opens
• Conference Call Date: Wednesday, November 5, 2025
• Conference Call Time: 11:30AM ET

Natural Health Trends (NASDAQ:NHTC) is a U.S.-based holding company that develops, markets and distributes a range of plant-based health supplements, nutritional products and personal care items. The company’s product portfolio spans weight management, skin care, men’s health, nutritional supplements and wellness solutions designed to support overall health and beauty. Natural Health Trends focuses on delivering scientifically formulated products through modern e-commerce channels and direct selling platforms.

Through its principal subsidiaries in the People’s Republic of China—including Shanghai NHTC Health Products Co., Ltd. and NutriVision Pharma Co., Ltd.—Natural Health Trends operates an integrated digital sales model. The company leverages proprietary online storefronts, mobile applications and a network of independent distributors to reach consumers in urban and rural regions. Its direct selling approach combines social media marketing with virtual training events to engage end users and strengthen brand loyalty.

Founded in 2002 and headquartered in Irvine, California, Natural Health Trends has made the Chinese market its primary focus, where it generates the majority of its revenues. Over time, the company has expanded its research and development capabilities, established quality-control laboratories and forged strategic partnerships with packaging and logistics providers. This infrastructure supports its goal of delivering safe, compliant and high-purity products to a growing base of health-conscious consumers.

Natural Health Trends is led by President and Chief Executive Officer Winston Tan, whose background in international e-commerce and health sciences has guided the company’s digital growth strategy. Under his leadership, the management team continues to refine the company’s online distribution channels, enhance customer service platforms and explore product innovation opportunities within the global wellness market.

Natural Health Trends Q3 2025 Earnings Call Transcript

Key Takeaways

• Negative Sentiment: Net sales declined 11% to $9.5 million and orders fell 5%, driven partly by timing of promotions and continued weakness in Greater China, where Hong Kong represented 82% of quarterly sales.
• Positive Sentiment: Management is executing a targeted restructuring—including roughly 10% workforce reductions, lease exits, and relocating U.S. manufacturing closer to Asia—expected to deliver approximately $1.5 million in annualized savings by mid-2026 with a one-time Q4 charge of about $250,000.
• Negative Sentiment: The company reported an operating loss of $495,000 and a net loss of $431,000 (4 cents/share), while net cash used in operating activities was $5.0 million year-to-date and total cash fell to $32.0 million from $43.9 million at year-end 2024.
• Neutral Sentiment: The board declared a quarterly cash dividend of $0.20 per share payable Nov. 28, but management expects to reduce the quarterly dividend to $0.10 in Q1 as part of the restructuring to preserve resources for strategic investments.
• Positive Sentiment: The company is launching new products (Su Via skincare pre-launched in Hong Kong and a limited-edition Balenae cream), plus planned investments in an AI-enabled marketing app and member-interface systems, aimed at boosting member engagement and future revenue growth.

Presentation

[Operator]

Greetings. Welcome to Natural Health Trends Corp's third quarter 2025 earnings conference call. At this time, all participants are in listen-only mode. Please note this conference is being recorded. I will now turn the conference over to Michelle Glidewell with Natural Health Trends Corp. Thank you. You may begin.

[Michelle Glidewell, Senior Manager at Natural Health Trends Corp]

Thank you, and welcome to Natural Health Trends third quarter 2025 earnings conference call. During today's call, there may be statements made relating to the future results of the company that are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Actual results, performance, or achievements could differ materially from those anticipated in such forward-looking statements through the result of certain factors, including those set forth in the company's filings with the Securities and Exchange Commission. It should also be noted that a replay of today's call can be found on the investor section of the company's corporate website at naturalhealthtrendscorp.com. At this time, I'd like to turn the call over to Chris Sharng, President of Natural Health Trends.

[Chris Sharng, President at Natural Health Trends Corp]

Thank you, Michelle, and thanks to everyone for joining us this morning to discuss our third quarter 2025 financial results. With me today is Scott Davidson, our Senior Vice President and Chief Financial Officer. Third quarter net sales decreased 11% to $9.5 million compared to the third quarter of 2024, while orders declined 5% year-over-year. The decrease in net sales is in part due to the timing of product promotion and the pre-sale of our new skincare line at the end of September 2025 in Hong Kong. The economic outlook in our largest market remains challenging in the near term. In response, we're executing a targeted major restructuring plan, which we expect will result in $1.5 million annualized savings by mid-2026. Our ongoing measures include optimizing our workforce by approximately 10%, reducing operating costs, and cutting back or exiting certain facility leases.

[Chris Sharng, President at Natural Health Trends Corp]

Also, as reported last quarter, we'd already begun the process of transitioning U.S.-based product manufacturing to be closer to Asia to mitigate tariff uncertainty, streamline logistics, and reduce costs. As part of these restructuring initiatives, we expect to incur a one-time charge of approximately $250,000 in the fourth quarter and anticipate a reduction in our quarterly cash dividend to $0.10 per share in the first quarter of next year. These actions will enable investments in new systems and technologies, including an AI-enabled marketing app and a member-interface business suite, as well as new marketing initiatives designed to drive growth and engagement. By aligning costs with global sales performance, we are positioning the company for sustainable growth, profitability, and long-term value creation.

[Chris Sharng, President at Natural Health Trends Corp]

In mid-September, we hosted a four-day cruise to Kagoshima, Japan, recognizing our top-performing and up-and-coming members and qualifiers with immersive training and team-building experiences designed to strengthen collaboration and performance. Our Greater China market remains focused on continuous training and leadership development to deepen product expertise and reinforce the strong foundation needed for sustained business growth. In Hong Kong, we pre-launched a new Korean-formulated moisturizing skincare series called Su Via in September. The four-step line features a cleanser, toner, probiotic-infused booster serum, and cream designed to support skin barrier repair and deliver lasting hydration. Our markets and product team are working to roll out these new products to the global markets in the near future. To honor 10 successful years in Sweden, we also hosted a celebratory in-person event in September. Unveiling. Balenae's limited edition anti-aging cream formulated to hydrate, restore, and diminish the signs of aging.

[Chris Sharng, President at Natural Health Trends Corp]

Next year marks 25 years of our company's journey, a legacy built on meaningful relationships, shared wellness traditions, and providing opportunity to all to achieve their health and wellness goals. We are thoughtfully preparing a year-long celebration designed to deepen member engagement, strengthen our brand, and create new opportunities for growth. We're excited about this opportunity to showcase our 25-year history while setting the groundwork for our future. Together, we will honor our past, celebrate our present, and embrace the promise of the future. With that, I'd like to turn the call over to our CFO, Scott Davidson, to discuss our financial results in greater detail. Scott.

[Scott Davidson, Senior Vice President and CFO at Natural Health Trends Corp]

Thank you, Chris. Net sales in the third quarter were $9.5 million, a decline of 11% compared to $10.7 million in the third quarter a year ago. Our sales in Hong Kong, which made up 82% of our sales during the quarter, declined 8% over a year ago, or 4% excluding the impact of the product promotion and the pre-sale of our new skincare line at the end of September that Chris mentioned. Gross profit margin was 73.7% for the third quarter, compared with 74.1% last year due to the write-off of components inventory related to discontinued products. Commissions expense as a percent of total sales for the third quarter was 40.9%, compared with 40.5% a year ago. Commissions expense as a percent of net sales increased primarily due to higher weekly commissions earned by our members during the third quarter of this year.

[Scott Davidson, Senior Vice President and CFO at Natural Health Trends Corp]

Selling, general and administrative expenses declined $262,000-$3.6 million for the quarter, from $3.9 million in the third quarter a year ago. As a result, operating loss for the quarter was $495,000 compared to $275,000 in the third quarter last year, partially due to, as I mentioned previously, the timing of product promotions. New product pre-sales in Hong Kong during the quarter, as well as the write-off of components inventory related to discontinued products during the third quarter. Net loss for the third quarter was $431,000, or 4 cents per diluted share, compared to net income of $35,000, or break-even per diluted share in the third quarter of 2024. Despite the loss before income taxes in the third quarter of this year, tax expense of $142,000 was recognized during the quarter due to the fluctuation in our annual effective tax rate quarter-over-quarter.

[Scott Davidson, Senior Vice President and CFO at Natural Health Trends Corp]

I'll now turn to our cash flows and balance sheet. Net cash used in operating activities was $5 million during the first nine months of 2025, compared to $3.5 million during the comparable period a year ago. Excluding our required annual tax installment payments related to the 2017 U.S. Tax Cuts and Jobs Act, cash provided by operating activities was $16,000 in the first nine months of 2025, compared to $514,000 during the same period a year ago. Total cash, cash equivalents, and marketable securities were $32 million at September 30th, down from $43.9 million at December 31st, 2024. In regard to our quarterly dividend, I am pleased to announce that on November 3rd, our board of directors declared another cash dividend of $0.20 per share, which will be payable on November 28th to stockholders of record as of November 18th.

[Scott Davidson, Senior Vice President and CFO at Natural Health Trends Corp]

In closing, we continue to navigate near-term challenges in our largest market, and our priority in the coming quarters is to execute the restructuring plan outlined by Chris. By realizing the estimated $1.5 million in annualized savings by mid-2026, we will free resources to drive top-line growth, invest in new systems and technologies, and implement global programs and incentives that support our members' success. These necessary actions position the company for sustainable growth, long-term profitability, and continued value creation for both shareholders and customers. That completes our prepared remarks. I will now turn the call back over to the operator.

[Operator]

Ladies and gentlemen, thank you for your participation. This does conclude today's teleconference. Please disconnect your lines at this time and have a wonderful day.

Participants

Executives

• Scott Davidson, Senior Vice President and CFO
• Michelle Glidewell, Senior Manager
• Chris Sharng, President