Lands' End Q3 2026 Earnings Call Transcript

Quartr
Provided by Quartr
December 9, 2025

Key Takeaways

  • Positive Sentiment: Returned to EPS profitability with adjusted EBITDA up ~28% and a record gross margin near 52% (+120 bps), delivering adjusted net income of $7M (EPS $0.21) in Q3.
  • Positive Sentiment: Third‑party marketplace and licensing were major growth drivers (marketplace +34%, Amazon and Macy's ~+40%; licensing +30%), helping offset a slight decline in U.S. e‑commerce and improving overall customer reach and engagement.
  • Positive Sentiment: Won a long‑term uniform design and manufacturing partnership with Delta Air Lines to outfit >60,000 employees and reacquired the Delta uniform business, strengthening the Outfitters/B2B growth runway (transition details may affect near‑term revenue mix).
  • Negative Sentiment: Europe sales declined about 20% year‑over‑year due to increased promotions and macroeconomic pressure, partially offsetting U.S. momentum.
  • Neutral Sentiment: Updated guidance assumes tariff headwinds but mitigation: full‑year net revenue $1.33B–$1.36B, adjusted EBITDA $99M–$104M, Q4 net revenue $460M–$490M, and ~ $28M of planned capex.
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Earnings Conference Call
Lands' End Q3 2026
00:00 / 00:00

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Operator

Hello and welcome, everyone, joining today's Lands' End third quarter 2025 earnings call. At this time, all participants are in a listen-only mode. Later, you'll have the opportunity to ask questions during the question-and-answer session. To register to ask a question at any time, please press star one on your telephone keypad. Please note this call is being recorded. We are standing by if you should need any assistance. It is now my pleasure to turn the meeting over to Tom Altholz. Please go ahead.

Tom Altholz
Tom Altholz
Senior Director of Financial Planning and Analysis at Lands' End

Good morning, and thank you for joining us this morning for a discussion of our third quarter 2025 results, which we released this morning and can be found on our website, landsend.com. I'm Tom Altholz, Lands' End Senior Director of Financial Planning and Analysis, and I'm pleased to join you today with Andrew McLean, our Chief Executive Officer, and Bernie McCracken, our Chief Financial Officer. After the prepared remarks, we will conduct a question-and-answer session. Please also note that the information we're about to discuss includes forward-looking statements. Such statements involve risk and uncertainties. The company's actual results could differ materially from those discussed on this call. Factors that could contribute to such differences include, but are not limited to, those items noted and included in the company's SEC filings, including our annual report on Form 10-K and quarterly reports on Form 10-Q.

Tom Altholz
Tom Altholz
Senior Director of Financial Planning and Analysis at Lands' End

The forward-looking information that is provided by the company on this call represents the company's outlook as of today, and we do not undertake any obligation to update forward-looking statements made by us. Subsequent events and developments may cause the company's outlook to change. During this call, we will be referring to non-GAAP measures. These non-GAAP measures are not prepared in accordance with generally accepted accounting principles. A reconciliation of non-GAAP financial measures to the most directly comparable GAAP measures can be found in our earnings release issued earlier today, a copy of which is posted in the investor relations section of our website at landsend.com. With that, I'll turn the call over to Andrew.

Andrew McLean
Andrew McLean
CEO at Lands' End

Thank you, Tom. Good morning, and thank you for joining us. At its core, our third quarter performance was a strong demonstration of our strategy and its ability to drive value for all stakeholders. We generated compelling results, including gross margin expansion, stronger customer engagement, and enhanced brand awareness, and critically, we built on and sustained the positive momentum that began during the second quarter. As a customer-obsessed, solutions-oriented, forward-looking business, we are connecting with customers where and how they want to shop, delivering high-quality solutions that fit their lives, and we're doing all this in an asset-light, agile way that provides the opportunity for us to continue focusing on driving growth and value creation. For example, a return to EPS profitability and 28% growth in our Adjusted EBITDA, coupled with record gross margin and Adjusted EBITDA rates since our spinoff, point to a brand delivering on its potential.

Andrew McLean
Andrew McLean
CEO at Lands' End

In addition, growth in our GMV was supplemented by low single-digit gains in our North American businesses, with flat revenues overall. Underpinning these wins is an unwavering belief in the customer. Over the last three years, we have intentionally taken steps to expand our traditional base to include new and evolved products, playing to our strengths with core products or developing new and exciting solutions to reach a broader audience. Our brand is more relevant than ever. Our marketing has expanded from functional to fun. Our product speaks directly to how the customer wants to feel, and our ambitions have found us increasingly meeting the customer where they are, starting with our B2B businesses. One of the most exciting developments in our outfitters business was securing a long-term partnership with Delta Air Lines, which Delta announced in November.

Andrew McLean
Andrew McLean
CEO at Lands' End

Delta selected Lands' End as the exclusive design and manufacturing partner for its next generation of uniforms, outfitting more than 60,000 employees worldwide, including airport customer service agents, onboard flight attendants, and ground operations teams. Our school uniform business delivered on the promise we've discussed all year, up over 20%, with a broad base of growth from both new and existing schools during the all-important back-to-school season. Turning to B2C, our licensing and third-party marketplace businesses remain major growth drivers. Third-party sales rose 34% year over year, led by Amazon and Macy's, both up approximately 40%. Amazon's Prime Week performance was exceptional, with our top 25 items accounting for more than half of our Amazon marketplace sales. Our performance in this channel is also proving to be a great conduit to LandsEnd.com, and yet we recognize that we are still only scratching the surface of this opportunity. Our U.S.

Andrew McLean
Andrew McLean
CEO at Lands' End

Consumer business profitability increased year over year, with outerwear leading the way, supported by strong results in both knitwear and bottoms. As we've discussed before, we're keenly focused on weatherproofing our assortment. Perhaps no category demonstrates that weatherproofing strategy more than outerwear, which is now an always-on category, with transitional styles like Sherpa and rainwear extending the season and contributing to our performance. And importantly, we saw the largest new customer increase during a quarter, other than peak COVID in Q3 2020. Traffic increases in our U.S. consumer business were up 25%, driven by digital channels, social, and search, with the most U.S. e-commerce website third-quarter visits ever, a very positive indicator heading into the holiday season. Turning to our holiday strategy, we leveraged learnings from last year and launched our holiday shop in mid-September, well ahead of many brands, and the results were strong.

Andrew McLean
Andrew McLean
CEO at Lands' End

Holiday patterns and novelty assortments sold rapidly. Christmas needlepoint stockings were up high double digits year over year, and several prints in sleepwear and knits sold out quickly. Our focus on customization and personalization continued to resonate, reinforcing our positioning as a solutions-oriented brand. As part of our holiday launch, we executed another very successful pop-up shop in New York City in November, called our chaotically customized holiday shop. We were thrilled to see so many customers come out to customize our iconic tote bags and cashmere sweaters. A major success for raising brand awareness and introducing Lands' End to new customers, many of whom are much younger than our typical customers.

Andrew McLean
Andrew McLean
CEO at Lands' End

The pop-up shop not only drove strong in-person sales, but was a huge success online with more than five million social media impressions in just five days and coincided with record-breaking traffic to landsend.com, almost the same level we saw last year on Black Friday. With the introduction of embroidered totes, adding more customization options, canvas tote sales were up triple digits. Europe began to show early signs of improvement. During the first half of the year, we focused our efforts to become more effective sellers and position the brand to build on the success that we are seeing in the U.S. As part of these efforts, we recently announced two exciting collaborations with Harris Tweed and Lulu Guinness. In addition, we expanded our marketplace presence to include Amazon and Debenhams, implementing our successful U.S. philosophy to meet the customer where they are.

Andrew McLean
Andrew McLean
CEO at Lands' End

We achieved record gross margins against a backdrop of uncertainty around tariffs and continue to refine our highly flexible coastal strategy, allowing us to shift production as needed. Our focus around a smaller vendor pool is clearly winning and continues apace. As I mentioned, we added more customers in the third quarter than at any point outside of the pandemic since our spinoff 11 years ago. Leveraging additional channels as part of our distributed commerce model is yielding results. We opened a TikTok shop and saw our Instagram followers swell toward 500,000. These customers are skewing younger, and we are seeing the brand relevance growing significantly with millennials, with new-to-file customers averaging in the 45 to 50-year-old cohort.

Andrew McLean
Andrew McLean
CEO at Lands' End

Taken all together, our third-quarter results reflect the intentional work we've done to weatherproof our assortment, align our promotional calendar to consumer behavior, and ensure our customers can buy what they want when they want it. I'll now turn it over to Bernie to discuss our third-quarter performance in more detail.

Bernie McCracken
Bernie McCracken
CFO at Lands' End

Thank you, Andrew. For the third quarter of fiscal 2025, total revenue performance was $318 million, essentially flat year over year, while GMV increased low single digits. Through licensing, our network of third-party marketplace partners, and our uniform business, we've built a more resilient model that doesn't rely too heavily on any one business unit, product, or partner. Our U.S. e-commerce business generated $180 million, a decrease of approximately 3% compared to the third quarter of 2024. The decrease was largely the result of improvements in promotional productivity and enhanced inventory efficiency, which resulted in over 100 basis points of gross margin expansion compared to the prior year. Our third-party marketplace business grew approximately 34%, with nearly all of our marketplace partners delivering year-over-year growth. We were very pleased with our exceptionally strong performance in Amazon and Macy's.

Bernie McCracken
Bernie McCracken
CFO at Lands' End

Our strategic investment in third-party marketplace is accelerating brand reach and reinforcing our digital ecosystem while driving deeper customer engagement on landsend.com and positioning the brand for long-term growth. Sales from Lands' End Outfitters increased approximately 7% from the third quarter of 2024. Sales in our school uniform channel grew over 20%, driven by a strong back-to-school season and continued share gains across the market as we capitalized on industry disruption. We recently reacquired the Delta Air Lines uniform business. While Lands' End will produce and supply new inventory going forward, we did not acquire Delta's existing stock. During the transition period, we will distribute a mix of Delta-owned and Lands' End-owned products to Delta employees. Revenue from Delta's legacy inventory will primarily consist of processing fees, whereas Lands' End products will generate full retail.

Bernie McCracken
Bernie McCracken
CFO at Lands' End

Sales in Europe decreased approximately 20% year-over-year, primarily due to increased promotional activity and continued macroeconomic pressures. Revenue from our licensing business grew over 30% year-over-year, reflecting the continued momentum of our licensing program. This growth was fueled by increased brand visibility from existing licensees, further expanding our reach and impact. Gross profit increased by approximately 2% compared to last year. Gross margin in the third quarter was nearly 52%, an approximately 120 basis point improvement from the third quarter of 2024. Margin improvement was supported by continued strength across key categories at a higher average unit retail and growth in our licensing business, partially offset by tariffs. These actions reflect disciplined execution by our supply chain team, which effectively minimized the impact of global tariffs. SG&A expenses decreased by $2 million year-over-year.

Bernie McCracken
Bernie McCracken
CFO at Lands' End

As a percentage of net revenue, SG&A decreased approximately 60 basis points, primarily driven by operational efficiencies and strong cost controls across the entire business. For the third quarter, we had an adjusted net income of $7 million, or $0.21 per share. We delivered adjusted EBITDA of $26 million in the third quarter, representing a year-over-year increase of $6 million, or approximately 28%. The increase was primarily driven by gross margin expansion and strong SG&A discipline. Moving to our balance sheet, inventories at the end of the third quarter were $347 million, increasing only 3% compared to last year. This increase compared to the prior year was primarily due to tariffs, partially offset by continued diligence in inventory management and tariff mitigation strategies.

Bernie McCracken
Bernie McCracken
CFO at Lands' End

In terms of our debt, at the end of the third quarter, our term loan balance was $237 million, and our ABL had $75 million of borrowings outstanding. Total long-term debt was approximately flat to last year. Now moving to guidance. For the full year, our guidance includes the impact of tariffs at the current regulatory rates. We have implemented mitigation measures to effectively manage the tariff headwinds at these levels for the remainder of 2025. For the fourth quarter, we expect net revenue to be between $460 million-$490 million, while GMV is expected to be mid to high single-digit growth, adjusted net income of $22 million-$26 million, and adjusted diluted earnings per share of $0.71-$0.84, and our adjusted EBITDA to be in the range of $49 million-$54 million.

Bernie McCracken
Bernie McCracken
CFO at Lands' End

Turning to full year, we now expect net revenue to be between $1.33 billion-$1.36 billion, while GMV is expected to be low single-digit growth, adjusted net income of $21 million-$25 million, and adjusted diluted earnings per share of $0.68-$0.81, and our adjusted EBITDA to be in the range of $99 million-$104 million. Our guidance for the full year incorporates approximately $28 million in capital expenditures. With that, I'll turn the call back over to Andrew.

Andrew McLean
Andrew McLean
CEO at Lands' End

Thanks, Bernie. Turning to our fourth quarter, we were pleased with November, starting with a strong Veterans Day holiday and continuing through the Black Friday Cyber Monday period. Successes were shared across our channels, with notable achievements including European Black Friday volumes hitting a post-pandemic high and a record-breaking performance from our Amazon marketplace business. Our deliberate and patient efforts to build our brand showed significant progress. We added more than 150,000 new customers in November and reached 500,000 followers on Instagram. Our new customers continue to be younger and more diverse, extending our presence with millennials and touching all the way to Gen Z. Underpinning growth are our franchises. While heavier down outerwear led the business, we saw the true emergence of a competitive growth differentiator in personalized embroidery, particularly for totes and Christmas stockings. Here's to the Dachshund as our leading embroidery icon for the season.

Andrew McLean
Andrew McLean
CEO at Lands' End

A callout too for our Men's Bedford Quarter Zip, our top-selling item, which also earned a coveted number one bestseller rank for its category on Amazon over the period, introducing our brand to tens of thousands of new customers. As always, I want to thank the entire Lands' End team for their commitment and belief as we managed through a significant period for the company. We're also pleased to announce two key leadership appointments that are strengthening our strategic focus and helping to drive growth. Kim Muss has been promoted to President of U.S. Consumer and retains her role as Chief Creative Officer. John DeFalco has been promoted to President of Lands' End Outfitters, where he will continue to lead our B2B business and drive growth in our enterprise and school uniform channels.

Andrew McLean
Andrew McLean
CEO at Lands' End

Both Kim and John have been instrumental in leading our business, and we congratulate them both on these well-earned promotions. Finally, the board's process to explore strategic alternatives remains ongoing. We will not be commenting further on it at this time, and we will provide an update once appropriate. With that, we look forward to your questions.

Operator

Thank you. If you'd like to ask a question, press Star one on your keypad. To leave the queue at any time, press Star two. Once again, that is Star one to ask a question, and we'll pause for just a moment to allow everyone a chance to join the queue. Thank you. Our first question comes from Dana Telsey of Telsey Group. Please go ahead. Your line is open.

Dana Telsey
Dana Telsey
Founder, CEO, and Chief Research Officer at Telsey Advisory Group

Hi. Good morning, Andrew and Bernie, and nice to hear the update on the business.

Andrew McLean
Andrew McLean
CEO at Lands' End

Good morning.

Dana Telsey
Dana Telsey
Founder, CEO, and Chief Research Officer at Telsey Advisory Group

Hi. As you think about on the revenue side of the business, the puts and takes of any of the different areas relative to your expectations, what did you see in promotional levels? And here, going through Black Friday, any particular surprises? And then just the continued strength of the gross margin is impressive. How do you think of the puts and takes on gross margin and any framework for what could be different in 2026? Thank you.

Andrew McLean
Andrew McLean
CEO at Lands' End

Thank you, Dana. Great, great set of questions. With revenue, clearly, we were very happy with what we saw in the business in North America. We saw that move to a back to growth after a number of years of decline, and the disappointment in there was the business in Europe, which we've spoken to in the past. I think looking at it, we've been leaning in, and we continue to see that growth into the fourth quarter, and I think from my comments, you would have picked up that we saw some tremendous numbers from our European business in the month of November, so what I would say is the momentum continues to build, and we're incredibly excited about it, and if you recall, over the three years we've been together, our gross margins have made a step change during that period.

Andrew McLean
Andrew McLean
CEO at Lands' End

So to now be growing top line with that gross margin structure in place really augurs well for the future of the brand. In terms of promo levels, we did not see promo levels step out of line. We actually ran a very successful back-to-school campaign in August. And for many years, we had not really approached back-to-school. But reaching to a newer consumer who is younger has been really powerful for us because she comes in and shops for the kids and then shops for herself. And so we were able to manage promo levels really pretty well and felt good about that. And that's something that, again, has continued into the fourth quarter.

Andrew McLean
Andrew McLean
CEO at Lands' End

Actually, if I—and I'm sort of mixing between third and fourth quarter—but we were very, very thoughtful about how we would manage our promo levels, and we were very thoughtful about making sure we don't chase the business and that we get ahead of it and really manage to that gross margin because I think the route to the future of Lands' End lies through continuing to push that gross margin. And the sales will always follow when you do that. And that's a function of having the right product for the right customer in the right channels. In terms of Black Friday surprises in there, I was actually very happy with how we ran Black Friday. I think the biggest surprise I got was actually prior to Black Friday when we had tremendous success around Veterans Day. So the season started earlier for us.

Andrew McLean
Andrew McLean
CEO at Lands' End

We had made comments in the script there that we had started in September. We did see good selling in September, but the selling was really very strong very early in the quarter and then continued right through. That was a different - that was a different curve than we've been on. There's a lot I could say about that. Here's what I think about it. I think that we are seeing so many new consumers to the brand with a different profile and different psychographic than we've necessarily seen in the past that we're actually seeing our seasonality change as we reflect that customer. It probably looks more like something from a younger brand. I can talk about that more if you want when we talk later. We feel good about where we're at. Bernie, is there anything I missed?

Bernie McCracken
Bernie McCracken
CFO at Lands' End

No, I think you covered it all. As far as the puts and takes on gross margin, I think we're really proud of what we did in the third quarter. With the headwinds of tariffs, we were able to still drive an incremental improvement in gross margin rate. Much of that is being driven by what Andrew just talked about, about promotions and being very deliberate about our promotional calendar and selling more full price at the start of the season and then pushing into promotions later in the season. But it also, we worked very hard to mitigate the tariffs to the best of our ability. But then we also really have pushed the investment in our DCs and in our systems. And we are really much more efficient than we were a year ago on putting product through our DCs and being more profitable in the process.

Dana Telsey
Dana Telsey
Founder, CEO, and Chief Research Officer at Telsey Advisory Group

Thank you.

Andrew McLean
Andrew McLean
CEO at Lands' End

Thanks, Dana.

Bernie McCracken
Bernie McCracken
CFO at Lands' End

Thanks, Dana.

Operator

Thank you. We'll now move on to Eric Beder of SCC Research. Your line is now open.

Eric Beder
CEO and Consumer Equity Analyst at SCC Research

Good morning. Let me add my congratulations. There's been a lot of effort put into the licensing business. Could you give us kind of an update of where we are in terms of what we're going to see in 2026 in terms of licensing? What has been announced? And kind of where does it become more creative and apples to apples in terms of running through here?

Bernie McCracken
Bernie McCracken
CFO at Lands' End

Yeah. Sure, Eric. I think that to start with, the shoes and kids business we have annualized. And the upside to those businesses are they're getting their feet under them on our website and selling. And so we've seen really nice progression from them in growing that business. And we think that will continue to grow. We announced a couple of quarters ago signing five or six more licenses. Those will kick into effect a little bit in fourth quarter, but more so in next year. And then we have a pipeline of additional licenses that we are working to expand to.

Eric Beder
CEO and Consumer Equity Analyst at SCC Research

Okay. So it's fair to say that next year it becomes apples to apples some of the, most of the categories, and we start to see the full kind of impact on what licensing can do in terms of revenues and in terms of margins. Yes?

Andrew McLean
Andrew McLean
CEO at Lands' End

We expect, and good morning to you, Eric. I hope you're doing well. We expect to see licensing continue to grow for us. We see this as a growth opportunity. If you look at just shoes and kids by way of example, I mean, I believe we're still scratching the surface on that in terms of how far we can push it and new doors that we can go to. And then actually, if you pick up on Bernie's comments, what we're doing on the website is phenomenal as well. We're really rebuilding those businesses. And actually, there's leverage that we get by having higher quality kids and shoes on our website along with other licenses. But I'll just stick to those two because they are anniversarying themselves. We're able to complete baskets and pull customers to the website for other categories.

Andrew McLean
Andrew McLean
CEO at Lands' End

And I go back to the customer that we are attracting to Lands' End, which is a younger millennial customer who's often got kids. And it's like to be able to come in and get their kids dressed and pull that together into one story is really key. So I'll give you an example. When we licensed kids out, we did not, we separated kids from our catalogs and we separated design. We've really taken the view over this back half of the year that they should come back together. So for example, if you watch sleepwear, we now do sleepwear for the family. And we do that tightly in partnership with our licensees. So what we're starting to see is the leverage now that you get from having those licenses so closely intertwined with the core business and tell one story.

Andrew McLean
Andrew McLean
CEO at Lands' End

And I think that's upside that we're really anticipating coming through in full next year. So we see opportunity.

Eric Beder
CEO and Consumer Equity Analyst at SCC Research

Great. In the international front, you've had these great collaborations, Harris Tweed and Lulu Guinness. And when you look at it, A, what does that imply for the U.S.? And also, we've talked this conversation about how 15% as a percentage of the international business that comes to the U.S. in terms of product, how should we be thinking about that opportunity going forward? And as kind of the profile in the international completes, you have a handful to do things like that maybe here?

Andrew McLean
Andrew McLean
CEO at Lands' End

It's a great question. Thank you. We do do collaborations in the U.S. I think the Park collaboration has been really key. If you go and look at Park, she's an influencer out of Miami, splits her time in New York, and has done work with a number of terrific brands, of which Lands' End is one. I just think that's a natural extension of what we are already doing. With the Harris Tweed and Lulu Guinness collaborations, we wanted them to be halos in Europe and really help build the brand identity there. We have no issue and no reason not to bring those to the U.S. I think you'll see more of us starting to do that.

Andrew McLean
Andrew McLean
CEO at Lands' End

I think that's a little bit of the tail wagging the dog because what we're actually trying to do and intent on doing with the business in Europe is creating a halo there where it sits in more rarefied air and really pulls through a higher valuation for the brand because we've got this European cache and this European halo. That's part of the reason that we opened the French language website this year, which has actually been a really nice success for us. We didn't talk about it specifically on the call. But we've seen the ability to reach a French customer. It adds cache. It adds sophistication. And that creates a halo that I think creates valuation for us. So we're not running these in isolation. We're not ignoring working with influencers or other brands. It's all there, and we're doing it all the time.

Eric Beder
CEO and Consumer Equity Analyst at SCC Research

Thank you. Last question on inventories. So inventories went up for the first time in a while. How should we be thinking about inventories going forward? Thank you.

Bernie McCracken
Bernie McCracken
CFO at Lands' End

Sure, Eric. Actually, we're pretty proud that the inventory is only up 3% because with the overhang or headwinds of tariffs, we've worked very hard to be more efficient, to bring product closer to selling, and keep our inventories down. So despite the tariffs, we're only up 3%. And we've really feel good about how hard the team's worked on that.

Eric Beder
CEO and Consumer Equity Analyst at SCC Research

Should we expect kind of that level, kind of low single digits going forward?

Bernie McCracken
Bernie McCracken
CFO at Lands' End

That's fair.

Eric Beder
CEO and Consumer Equity Analyst at SCC Research

Okay. Okay, guys. Thank you and good luck for the rest of the holiday season.

Bernie McCracken
Bernie McCracken
CFO at Lands' End

Thanks, Eric. You too.

Operator

We'll now move on to Steve Silver of Argus Research. Please go ahead. Your line is now open.

Steve Silver
Senior Equity Research Analyst at Argus Research Group

Thank you, operator. And thanks for taking my questions and my congratulations as well. Andrew, a couple of times during the prepared remarks, you mentioned the term scratching the surface, I guess, as it relates to licensing as well as the momentum you're seeing with the Amazon marketplace. I'm curious as to your thoughts in terms of how long it takes for that surface to go beyond for deeper penetration to where it really starts driving an inflection point in GMV expansion.

Andrew McLean
Andrew McLean
CEO at Lands' End

That's a great question. Good morning. I think that Amazon is a perfect example of that, scratching the surface where you have to create momentum. I think there's a perception out there that you can take any brand and add it to Amazon, and it will drive volume and profitability. The reality is it's a channel that you have to open up. You have to market it in a different way, and you have to spend time really betting on how your brand performs because you're going to bring a different merchandising profile. You're going to bring a different costing profile, and ultimately, you're going to bring a different marketing profile because you're going to reach different consumers, and so how you sell on Amazon is different than how you would necessarily sell on your own website or in stores or wherever, and I think that that's not done lightly.

Andrew McLean
Andrew McLean
CEO at Lands' End

It requires changes to supply chain. It requires changes to how you think about your marketing. It's more digital. It's more done with Amazon, and you have to make decisions on what customer you're going to meet there. And I think we've done all that heavy lifting really over the last couple of years that set us up for tremendous growth, and we look out there, and I hesitate to give numbers, Steve. But as I think about it, the bigger brands on Amazon in our space tend to have a handful of items and get to a couple of hundred million dollars, and that tends to get you that number one badge. Now, we've started to do that. I was very proud that the whole week of Black Friday and into Cyber Monday, we had the number one badge for sweaters with our Bedford Quarter Zip.

Andrew McLean
Andrew McLean
CEO at Lands' End

And that really speaks volumes to us being able to get behind the TikTok trend, realize it's there, and position ourselves to reach a new customer. And we're going to continue to be in and out of that as we look for these trend moments because that will really drive our business model on something like Amazon. And it's no different when you go international. It's like you're really laying in the groundwork to build a brand because you want to be more than a flash in the pan. And you want to build something that's sustainable and endures for the long term. Now, with international, we'll look for more opportunities to license because we can leverage other people's skill sets. And I think that there's continued opportunity there. And if I look at the positioning that we've done, we'll talk about Lululemon and Harris Tweed again.

Andrew McLean
Andrew McLean
CEO at Lands' End

I think that really sets us up to be a brand that's going to have a draw right across the globe. It's not just about a handful of countries in Europe anymore.

Steve Silver
Senior Equity Research Analyst at Argus Research Group

That's helpful. Great. So with the customer base skewing to the low side, combined with Lands' End, its history of innovation, I'm curious as to whether there's anything category-wise we should be looking for in terms of new patents heading into the 2026 season?

Andrew McLean
Andrew McLean
CEO at Lands' End

We are always open to that, and I think that you will continue to see that as we build around our concept of solutions. We are a company very focused on solutions, and those solutions lead to franchises. If I look at outerwear, you've got franchises like FeatherFree. We'll continue to evolve those, and I think some of the work that we've been doing this year, we've produced water-resistant fleece. Have we put a patent on it? Not yet. Will we? Probably. But the reality is that we continue to look for ways to innovate that our customer will notice because it's a solution that really gets them ready for life's every journey, and that's something that we're incredibly proud of. I encourage all our teams at Lands' End to always be innovating, and I think that the customer recognizes it, and they lean into it.

Andrew McLean
Andrew McLean
CEO at Lands' End

It continues to be critical to our future.

Steve Silver
Senior Equity Research Analyst at Argus Research Group

Great. Thanks so much, and best of luck again through the rest of the holiday season as well.

Andrew McLean
Andrew McLean
CEO at Lands' End

Thanks, Steve. Take care.

Bernie McCracken
Bernie McCracken
CFO at Lands' End

Thank you.

Operator

Thank you. This brings us to the end of today's meeting. We appreciate your time and participation. You may now disconnect.

Executives
    • Andrew McLean
      Andrew McLean
      CEO
    • Bernie McCracken
      Bernie McCracken
      CFO
    • Tom Altholz
      Tom Altholz
      Senior Director of Financial Planning and Analysis
Analysts
    • Dana Telsey
      Founder, CEO, and Chief Research Officer at Telsey Advisory Group
    • Eric Beder
      CEO and Consumer Equity Analyst at SCC Research
    • Steve Silver
      Senior Equity Research Analyst at Argus Research Group
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