Sunlands Technology Group Q4 2024 Earnings Report

Sunlands Technology Group EPS Results

• Actual EPS: $0.59
• Consensus EPS: N/A
• Beat/Miss: N/A
• One Year Ago EPS: N/A

Sunlands Technology Group Revenue Results

• Actual Revenue: $66.24 million
• Expected Revenue: N/A
• Beat/Miss: N/A
• YoY Revenue Growth: N/A

Sunlands Technology Group Announcement Details

• Quarter: Q4 2024
• Date: 3/21/2025
• Time: Before Market Opens
• Conference Call Date: Friday, March 21, 2025
• Conference Call Time: 6:30AM ET

Sunlands Technology Group (NYSE:STG), formerly known as Sunlands Online Education Group, is a China-based online education company. The company provides education and learning services primarily to adult students through digital platforms, supporting flexible access to courses and instructional content.

Sunlands’ offerings have included preparation programs for professional certification examinations, vocational and career-development courses, and other educational programs designed to help learners improve their professional knowledge and skills. Its platform has used online classes, live instruction, recorded lessons, learning materials and related student-support services.

The company serves learners in China and has historically focused on the growing market for online adult education and lifelong learning. Sunlands Technology Group is listed on the New York Stock Exchange under the symbol STG.

Sunlands Technology Group Q4 2024 Earnings Call Transcript

Key Takeaways

• Sunlands achieved its 15th consecutive quarter of profitability, extending a four-year streak with full-year net income of RMB342.1 million.
• Net revenue for the full year declined by 0.8%, while Q4 net revenue fell by 10.8% year-over-year to RMB483.5 million.
• Full-year new student enrollments rose by 9.5% to a record high of approximately 675,000 learners in 2024.
• The company is shifting focus from long-duration post-secondary courses toward short-term, interest-based programs and senior education to capture growing “silver economy” opportunities.
• For Q1 2025, Sunlands forecasts net revenues of RMB470–490 million, which would represent a 6.4%–10.2% decline year-over-year.

Presentation

[Operator]

Ladies and gentlemen, thank you for standing by, and welcome to Sunlands' Q4 and full year 2024 earnings Conference Call. At this time, all participants are in the listen-only mode. Today's Conference Call is being recorded. I'll now turn the call over to your host today, Yuhua, Sunlands' IR representative. Please go ahead.

[Yuhua Ye, IR Representative at Sunlands Technology Group]

Hello, everyone, and thank you for joining Sunlands Technology Group's Q4 and full year 2024 earnings Conference Call. The company's financial and operating results were issued in our press release via NewsWire Services earlier today and are posted online. You could download the earnings press release and sign up for our distribution list by visiting our IR website. Participants on today's call will be our CEO, Mr. Tongbo Liu, and our Financial Director, Mr. Hangyu Li. Management will begin with prepared remarks, and the call will conclude with a Q&A session. Before I hand it over to the management, I'd like to remind you of Sunlands Technology Group's safe harbor statement in relation to today's call. Except for the historical information contained herein, certain of the matters discussed in this Conference Call are forward-looking statements.

[Yuhua Ye, IR Representative at Sunlands Technology Group]

These statements are based on current trends, estimates, and projections, and therefore you should not place undue reliance on them. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. For more information about the potential risks and uncertainties, please refer to the company's filings with the Securities and Exchange Commission. With that, I will now turn the call over to our CEO, Tongbo Liu.

[Tongbo Liu, Director and CEO at Sunlands Technology Group]

Thank you, Yuhua. Hello, everyone. Welcome to Sunlands' Q4 and full year 2024 earnings Conference Call. Prior to commencing, I would like to cater to remind all attendees that the financial information referenced in this release is presented on a continuing operation basis, and all figures are denominated in RMB unless explicitly specified otherwise. We wrapped up this Q4 with a net revenue of RMB 483.5 million and a net income of RMB 157.8 million, marking our 15th consecutive quarter of profitability. For the full fiscal year, we recorded an annual revenue of RMB 1.99 billion with a net income of RMB 342.1 million, extending our streak to four straight profitable years. The consistent performance underscores the strength of our business model and operational resilience to effectively navigate both industry dynamics and macroeconomic challenges.

[Tongbo Liu, Director and CEO at Sunlands Technology Group]

Despite a 7.8% decline in full year net revenue, we also saw encouraging signs of growth, including a steady rise in enrollments, which reached a record high of about 675,000 new student enrollments in 2024. The adult education market is inherently cyclical, with other economic conditions influencing learners' willingness to invest in themselves. Recognizing these shifts early, we have strategically refined our product mix over the past few years, transitioning from high-priced, long-duration courses to more accessible short-term programs.

[Tongbo Liu, Director and CEO at Sunlands Technology Group]

This adjustment not only improves conversion rates but also ensures we stay aligned with evolving customer preferences, enhancing both customer acquisition efficiency and overall operational resilience. Our operating cash flow remained strong, marking the third consecutive year of positive net income. This achievement reflects not only steady growth in student enrollments but also our disciplined approach to financial management.

[Tongbo Liu, Director and CEO at Sunlands Technology Group]

More importantly, it gives us the flexibility to reinvest in key initiatives while maintaining resilience amid market fluctuations. Prudent cash management is not just a safeguard against uncertainty, it is a strategic advantage that enables us to invest with confidence, adapt swiftly, and seize opportunities that drive long-term value. As China's economy recovers and consumer confidence rebounds, we see growing momentum in our sector. As the early mover in online education, we have gained valuable insights into the evolving needs of our demographic, uncovering new growth opportunities. With a maturing market and strong policy support, we are well-positioned to leverage these trends and drive innovation.

[Tongbo Liu, Director and CEO at Sunlands Technology Group]

We are confident that the foundation we have built, coupled with new models we are exploring, will lead to positive results and sustainable growth in the coming year. Now, let's turn to the performance of each of our major course programs. In 2024, degree or diploma-oriented post-secondary programs accounted for 10% of our total revenue. This has long been an important part of our business, but as we have carefully evaluated the changing demographic trends and the evolving education landscape, we have decided to reduce our investment in this segment and redirect our focus towards more promising opportunities with greater potential for downstream growth.

[Tongbo Liu, Director and CEO at Sunlands Technology Group]

While the demand for this sector remains stable, we will continue to monitor consumer needs and adapt as necessary to stay aligned with the evolving market dynamics. The sector comprises interest, professional skills, and professional certification preparation programs, collectively accounting for 75.3% of our total revenues in 2024. With interest-based programs emerging as a core pillar of our business over the past few years, we have strategically prioritized this sector, directing more resources and attention towards developing a comprehensive portfolio of interest-driving courses.

[Tongbo Liu, Director and CEO at Sunlands Technology Group]

This focus aligns with the broader societal trends, the shift towards personal fulfillment, and growth that extends beyond traditional work-related education. As more individuals seek opportunities to enrich their lives and pursue passions outside their careers, we are uniquely positioned to meet them. Our goal is not only to respond to current trends but also to anticipate future needs, fostering long-term value by enhancing engagement, strengthening loyalty, and delivering exceptional learning experiences. Our emphasis on lifelong learning is particularly relevant given broader demographic shifts, especially the rapid growth of the senior population.

[Tongbo Liu, Director and CEO at Sunlands Technology Group]

The 2025 government work report reaffirmed the state's commitment to addressing population aging and promoting the growth of the silver economy. China's demographic shifts present significant opportunities, particularly within the senior education, a sector that is poised to become a key driver of our future growth. To capture this potential, we are deepening our commitment to senior education by expanding our course offerings to better serve the evolving needs of senior learners. According to the Frost & Sullivan 2024 China Silver Economic Development Report, China's senior interest education sector continues to expand rapidly with 72.8 million users in 2023 and a penetration rate of 24.5%. Between 2019 and 2023, the market grew robustly compound the annual growth rate of 14.7%, underscoring the rising demand for lifelong learning among the elderly.

[Tongbo Liu, Director and CEO at Sunlands Technology Group]

Recognizing this trend early, we have focused on enriching the lives of older adults through engaging educational and social experiences. By incorporating practical subjects such as arts, health, and wellness, areas that strongly appeal to this demographic, we have fostered greater enthusiasm and participation. Beyond education, we are also exploring diversified business opportunities by leveraging our substantial senior user base, including e-commerce and study tours.

[Tongbo Liu, Director and CEO at Sunlands Technology Group]

Notably, our study tour programs have gained strong traction, combining interest-based learning with travel to create a unique value proposition. In 2024, we launched thousands of themed study tour routes, including music forest tours in the United States, oil painting trips in Europe, and cultural heritage tours within China. These programs served tens of thousands of senior customers and received overwhelmingly positive feedback.

[Tongbo Liu, Director and CEO at Sunlands Technology Group]

The integration of specialized courses into these programs has enhanced their value proposition, resulting in higher gross margins and contributing to overall revenue growth. According to Frost & Sullivan, China's silver tourism market is projected to reach RMB 2.8 trillion by 2028, presenting substantial growth opportunities with a growing customer base and an expanding portfolio, where well-positioned capital. Utilize this rising demand and further strengthen our market presence.

[Tongbo Liu, Director and CEO at Sunlands Technology Group]

Through years of direct engagement, we have gained invaluable insights into the general needs of this demographic, insights that go beyond surface-level assumptions. This deeper understanding has guided us in refining our offerings, embedding social elements into course interactions, and designing educational experiences that are both engaging and accessible. Looking ahead, we remain committed to strengthening our leadership in senior-focused education and silver economy services. We will continue to expand our course offerings, introduce new product categories, and explore innovation business models that align with evolving demographics and market trends.

[Tongbo Liu, Director and CEO at Sunlands Technology Group]

Through this strategic approach, we are not only positioned to capture future growth opportunities but also to create lasting value for our stakeholders and contribute to the broader development of the silver economy. To further enhance our educational offerings, we are also leveraging cutting-edge technology to drive innovation. A key milestone was the integration of DeepSeek in February 2025, which enhances our ability to deliver personalized learning experiences, optimize course content, and improve operational efficiency. DeepSeek's advanced reasoning and autonomous learning capabilities enable us to address the diverse needs of adult learners with greater precision, tailoring to their varying backgrounds, goals, and learning styles. As AI continues to reshape education, we remain focused on staying at the forefront of this transformation.

[Tongbo Liu, Director and CEO at Sunlands Technology Group]

As we move into 2025, we remain steadfast in our commitment to harnessing the power of technology, understanding the ever-changing needs of our customers, and continually improving the products and services we offer. Our focus will continue to be on delivering value through insightful market observations and careful refinement of our approach. By doing so, we are positioning ourselves to not only adapt to the future but also to drive sustained long-term growth. Our work is never done, but we are confident that our thoughtful strategies will lead us to continued success. That concludes my prepared remarks. With that, I will turn the call over to our Financial Director, Hangyu Li, to run through our financials.

[Hangyu Li, Financial Director at Sunlands Technology Group]

Thank you, Tongbo Liu. Hello everyone. I'm pleased to share our Q4 and the full year results, which reflect our resilience and discipline in executing our strategy. Over the past year, we have remained focused on sustainable growth, improving efficiency, and strictly controlling costs. Our full-year gross profit margin and net profit margin remained at 84.2% and 17.2%, respectively, and we maintained positive operating cash flow for the third consecutive year, which fully demonstrates the success of our business model. Also, revenue is under pressure in the short term. Our new student enrollments in the full year of 2024 increased by 9.5% year over year.

[Hangyu Li, Financial Director at Sunlands Technology Group]

This is mainly due to the expansion of the product portfolio, the addition of high-value-added products such as study tours, and the positive feedback from the market. The growing student base provides us with a guarantee to expand our product portfolio and enhance the lifetime value of students. This is the foundation for us to achieve sustainable development and maintain financial health. A healthy financial situation provides us with confidence to cope with market fluctuations and is also the cornerstone for us to manage risk and make strategic adjustments. With each successful hurdle, our team will become stronger, which gives us confidence and ability to seize future opportunities. We believe that through resolute execution of our strategic initiatives, we will further consolidate our competitive advantages, maintain our good development momentum, and deliver lasting value to our stakeholders.

[Hangyu Li, Financial Director at Sunlands Technology Group]

Now, let me walk you through some of our key financial results for the Q4 of 2024. All comparisons are year over year, and all figures are in RMB unless otherwise noted. In the Q4 of 2024, net revenues decreased by 10.8% to RMB 483.5 million, from RMB 541.7 million in the Q4 of 2023. The decrease was primarily driven by the decline in gross billings from post-secondary courses over the recent quarters, partially offset by the year-over-year growth in revenues from sales of goods such as books and learning materials. Cost of revenues increased by 10.8% to RMB 81.7 million in the Q4 of 2024, from RMB 73.8 million in the Q4 of 2023. The increase was primarily due to an increase in the cost of revenues from sales of goods such as books and learning materials.

[Hangyu Li, Financial Director at Sunlands Technology Group]

Gross profit decreased by 14.1% to RMB 401.8 million in the Q4 of 2024, from RMB 468 million in the Q4 of 2023. In the Q4 of 2024, operating expenses were RMB 351.3 million, representing a 0.7% increase from RMB 348.9 million in the Q4 of 2023. Sales and marketing expenses increased by 3% to RMB 304.8 million in the Q4 of 2024, from RMB 305.8 million in the Q4 of 2023. General and administrative expenses decreased by 9.9% to RMB 32 million in the Q4 of 2024, from RMB 35.5 million in the Q4 of 2023. The decrease was mainly due to declined compensation expenses of our general and administrative personnel. Product development expenses decreased by 41.2% to RMB 4.5 million in the Q4 of 2024, from RMB 7.6 million in the Q4 of 2023.

[Hangyu Li, Financial Director at Sunlands Technology Group]

The decrease was mainly due to declined compensation expenses related to headcount reduction of our product development personnel. Net income for the Q4 of 2024 was RMB 57.8 million, as compared to RMB 155.2 million in the Q4 of 2023. Basic and diluted net income per share was RMB 8.55 in the Q4 of 2024. As of December 31, 2024, the company had RMB 507.2 million of cash equivalents and RMB 276 million of short-term investments. As of December 31, 2024, the company had a deferred revenue balance of RMB 916.5 million, as compared to RMB 1,113.9 million as of December 31, 2023.

[Hangyu Li, Financial Director at Sunlands Technology Group]

Now, for our outlook for the Q1 of 2025, Sunlands currently expects net revenues to be between RMB 470 million and RMB 490 million, which would represent a decrease of 6.4% to 10.2% year over year. The above outlook is based on the current market conditions and reflects the company's current and preliminary estimates of market and operating conditions and customer demand, which are all subject to substantial uncertainty. With that, I'd like to open up the call to the questions. Operator.

[Operator]

Thank you. We will now begin the question and answer session. To ask a question, please press star 11 on your telephone and wait for your name to be announced. To withdraw your question, please press star 11 again. For the benefit of all participants on today's call, if you wish to ask your question to management in Chinese, please immediately repeat your question in English. Please stand by while we compile the Q&A roster. As a reminder, to ask a question, please press star 11 on your telephone keypad. Once again, that's star 11 for questions.

[Operator]

At this time, we're showing no questions, so this will conclude our question and answer session. Now I'd like to turn the conference back over to Yuhua for any closing remarks.

[Yuhua Ye, IR Representative at Sunlands Technology Group]

Once again, thank you everyone for joining today's call. We look forward to speaking with you again soon. Good day and good night.

[Operator]

This concludes this Conference Call. You may now disconnect your line. Thank you.

Participants

Executives

• Hangyu Li, Financial Director
• Yuhua Ye, IR Representative
• Tongbo Liu, Director and CEO