GoPro Q1 2025 Earnings Report

GoPro EPS Results

• Actual EPS: -$0.12
• Consensus EPS: -$0.13
• Beat/Miss: Beat by +$0.01
• One Year Ago EPS: N/A

GoPro Revenue Results

• Actual Revenue: $134.31 million
• Expected Revenue: $124.65 million
• Beat/Miss: Beat by +$9.66 million
• YoY Revenue Growth: N/A

GoPro Announcement Details

• Quarter: Q1 2025
• Date: 5/12/2025
• Time: After Market Closes
• Conference Call Date: Monday, May 12, 2025
• Conference Call Time: 5:00PM ET

GoPro (NASDAQ:GPRO) is a technology company that develops and sells cameras, accessories and software designed to help consumers and professionals capture and share photos and videos. Its products are commonly used for action sports, travel, outdoor recreation and other activities that benefit from compact, durable recording equipment.

The company’s product portfolio includes HERO cameras, MAX 360-degree cameras, camera mounts and other accessories. GoPro also offers the Quik mobile and desktop application, which provides tools for organizing, editing and sharing content. Its subscription services include features such as cloud storage, automatic content backup and editing capabilities.

GoPro was founded in 2002 by Nicholas Woodman and is headquartered in San Mateo, California. The company sells its products through its website, retail and distribution partners, and other sales channels in markets around the world. In addition to serving individual consumers, GoPro’s cameras and software are used by creators, athletes, outdoor enthusiasts and commercial customers.

GoPro Q1 2025 Earnings Call Transcript

Key Takeaways

• Revenue of $134M in Q1 hit the high end of guidance driven by strong sell-through, with Q2 revenue expected at $145M.
• Non-GAAP operating expenses fell 26% year-over-year to $62M, reducing the adjusted EBITDA loss by nearly 50%.
• GoPro’s subscription business saw a 5% increase in ARPU and a record 70% retention, positioning subscriber and revenue growth for 2026.
• Asia-Pacific unit sell-through declined ~54% year-over-year amid macroeconomic headwinds and heightened competition in China, Japan, and South Korea.
• GoPro partnered with AGV to develop tech-enabled motorcycle helmets, targeting a ~$3B serviceable market and expanding into new adjacent markets.

Presentation

[Operator]

Good afternoon. Thank you for attending the GoPro First Quarter 2025 earnings call. My name is Cameron, and I'll be your moderator for today. All lines will be muted during the presentation portion of the call, with an opportunity for questions and answers at the end. If you would like to ask a question, please press star one on your telephone keypad. I would now like to pass the conference over to your host, Robin Stoecker, Director of Corporate Communications at GoPro. May I proceed?

[Robin Stoecker, Director of Corporate Communications at GoPro]

Thank you, Cam. Good afternoon and welcome to GoPro's First Quarter 2025 earnings conference call. With me today are GoPro CEO, Nicholas Woodman, and CFO and COO, Brian McGee. Today's agenda will include brief commentary from Nick and Brian, followed by Q&A. For detailed information about our First Quarter 2025 performance, as well as outlook, please read our Q1 earnings press release and management commentary we posted to the Investor Relations section of GoPro's website. Before I pass the call to Nick, I'd like to remind everybody that our remarks today may include forward-looking statements. Following this brief introduction is management commentary from GoPro CEO, Nicholas Woodman, and CFO and COO, Brian McGee. This commentary may include forward-looking statements.

[Robin Stoecker, Director of Corporate Communications at GoPro]

Forward-looking statements and all other statements that are not historical facts are not guarantees of future performance and are subject to a number of risks and uncertainties, which may cause actual results to differ materially. Additionally, any forward-looking statements made today are based on assumptions as of today. This means that results could change at any time, and we do not undertake any obligation to update these statements as a result of new information or future events. To better understand the risks and uncertainties that could cause actual results to differ from our commentary, we refer you to our most recent annual report on Form 10-K for the year ended December 31, 2024, which is on file with the Securities and Exchange Commission and other reports that we may file from time to time with the SEC.

[Robin Stoecker, Director of Corporate Communications at GoPro]

Today, we may discuss gross margin, operating expense, net profit and loss, adjusted EBITDA, as well as basic and diluted net profit and loss per share in accordance with GAAP and on a non-GAAP basis. A reconciliation of GAAP to non-GAAP operating expenses can be found in the press release that was issued this afternoon, which is posted on the Investor Relations section of our website. Unless otherwise noted, all income statement-related numbers that are discussed in the management commentary, other than revenue, are non-GAAP. Now, I'll turn the call over to GoPro's founder and CEO, Nicholas Woodman.

[Nicholas Woodman, CEO at GoPro]

Thanks, Robin, and thanks everybody for joining us today. As Robin mentioned, Brian and I will share brief remarks before going into Q&A. I want to encourage everyone to read the detailed management commentary we posted on our Investor Relations website. In the first quarter, we hit our marks for revenue, launched new hardware and software products, and are on track to launch exciting new products later this year. Our focus for the balance of 2025 and into 2026 is to continue making strategic investments in product innovation to return GoPro to growth, vigorously protecting our IP and further diversifying our supply chain, including exploring domestic production for some products.

[Nicholas Woodman, CEO at GoPro]

During the first quarter, we launched several new hardware and software products, including our updated 360-degree camera app experience, and we introduced a refreshed Max camera, positioning us to recapture share in the 360 market and setting the stage for the launch of Max 2 later this year. We also released a limited edition Polar White colorway of Hero 13 Black, bringing a fresh new look to our flagship camera. We recently released the highly anticipated anamorphic lens mod for Hero 13 Black, offering creators and professional filmmakers a cost-effective solution for capturing stunning cinematic video. Our new anamorphic lens mod joins our previously released ultra-wide lens mod, macro lens mod, and auto-detectable ND filters, which significantly enhance Hero 13 Black's versatility and performance. The GoPro subscription continues to be a highlight, with strong aggregate retention numbers above 67% over the past six quarters.

[Nicholas Woodman, CEO at GoPro]

RPU improved 5% year-over-year, and aggregate subscription retention in Q1 set a record at 70%, up from 69% both sequentially and year over year. We expect subscriber and revenue growth to resume in tandem with a return to camera unit growth in 2026, and as we add new editing and content management features that help subscribers get more out of their GoPro content. Our patent portfolio protects our IP, and we are committed to taking action to protect these assets when necessary. GoPro welcomes fair competition, but we will litigate to protect our IP when we believe it is being infringed. In January 2025, the U.S. International Trade Commission held a five-day trial regarding a complaint we filed against one of our competitors, with the goal to enforce certain GoPro patents related to our cameras and digital imaging technology.

[Nicholas Woodman, CEO at GoPro]

We look forward to the ITC's ruling, which is now expected in July of this year. This quarter, we continue to diversify our supply chain to position GoPro as favorably as possible amidst highly variable tariffs, and we expect to offset tariff costs with modest price increases, continued supply chain diversification outside of China, and potentially with the production of certain products in the United States. We are continuously assessing the evolving international trade situation to mitigate the impact of tariffs on our business. We are pleased to report that the OpEx reduction work we began in 2024 is largely behind us and is starting to yield improvements in our operating model. Operating expenses were down 26% to $62 million from $83 million in Q1 2024. Next, we are excited to provide an update on our tech-enabled motorcycle helmet initiatives.

[Nicholas Woodman, CEO at GoPro]

As we shared in 2024, when we acquired Foresight Helmet Systems, GoPro plans to launch tech-enabled motorcycle helmets, which we believe will help us grow a meaningful business with a SAM of approximately $3 billion. To help us realize this opportunity, we recently kicked off a joint development partnership with AGV, a leading premium Italian motorcycle helmet brand known for legendary performance, styling, and safety. This partnership between GoPro and AGV represents the exciting potential of two powerhouse brands coming together to bring meaningful innovation, improved safety, and performance to the world of motorcycling, leveraging each other's design, engineering, and brand strengths. We look forward to sharing updates as we move closer towards launching our first product together. Overall, GoPro's performance in Q1 and our outlook for Q2 demonstrate our progress in operating as a leaner, more efficient organization, which is beginning to positively impact our financial results.

[Nicholas Woodman, CEO at GoPro]

We continue to advance our mission to deliver innovative and differentiated products to our existing markets, as well as new adjacent markets, in order to expand our TAM and drive growth in revenue and profitability. Our product roadmap is on track, and we believe that consumers will be very excited about the innovation we intend to bring to market in 2025 and 2026. Now, I'll turn the call over to Brian.

[Brian McGee, CFO and COO at GoPro]

Thanks, Nick. We exceeded our expectations in the first quarter on revenue, earnings, sell-through, operating expenses, and inventory targets, all while reaching a new high in aggregate retention for subscribers. In addition, we relaunched our Max 360 camera and delivered a new colorway for our flagship camera during the quarter, and we are on track to launch our next 360 camera this year. First quarter revenue was $134 million, which was at the high end of our guidance of $125 million due to stronger sell-through in the quarter. Subscription and service revenue grew 4% year over year, primarily from 5% RPU growth as a result of continued improving aggregate retention rates, which reached a record 70%. Q1 2025 non-GAAP operating expenses of $62 million decreased 26% year-over-year. We continue to have a strong focus on operating expense controls while retaining investments in our product roadmap.

[Brian McGee, CFO and COO at GoPro]

Notable first quarter performance highlights include revenue from our retail channel was $94 million, or 70% of Q1 2025 revenue, compared to 68% of Q1 2024 revenue. Growth in our retail channel mix was primarily driven by sales to our big-box retailers. Revenue from our GoPro.com channel, which includes subscription and service revenue, was $40 million, or 30% of Q1 2025 revenue, compared to 32% Q1 2024 revenue. Subscription and service revenue grew 4% year-over-year to $27 million, primarily from 5% RPU growth as a result of improving aggregate retention rates, as well as improvements to a record of 70%. Subscription attach rate from cameras sold across all channels was 49%, compared to 48% in Q1 2024. Non-GAAP operating expenses were $62 million, compared to $83 million in the prior year period. GAAP and non-GAAP loss per share was $0.30 and $0.12, respectively.

[Brian McGee, CFO and COO at GoPro]

Adjusted EBITDA loss was reduced by nearly 50% year-over-year to -$16 million. We ended the quarter with inventory of $96 million, a 27% decrease year-over-year, and reflecting the first Q1 sequential decline in inventory since 2018. Sell-through was approximately 440,000 units, compared to 530,000 units in the prior year period. This was due to unit sell-through decreases in Asia-Pacific, which were primarily driven by consumer-related macroeconomic issues and competition across the region, most notably in China, Japan, and South Korea. Channel inventory decreased sequentially by approximately 40,000 units. During the quarter, we took the opportunity to sell out of a slower-moving product and convert that inventory into cash more quickly, impacting gross margin. Excluding this $5 million one-time sale, gross margin would have been 35.5%, in line with guidance and above Q1 2024 of 34.4%.

[Brian McGee, CFO and COO at GoPro]

Reported gross margin was 32.3% in the first quarter of 2025. First quarter operating expenses decreased 26% year-over-year to $62 million. The decrease was primarily due to restructuring actions resulting in reduced employee-related costs, a reduction in marketing and advertising-related activities, and the completion of our newest system on chip, GP3, as well as a strong focus on expense management while retaining our product roadmap, partially offset by legal costs to defend our IP. Turning to the balance sheet, we ended the first quarter of 2025 with $70 million in cash, cash equivalents, and marketable securities, which included a $25 million draw on our ABL. Excluding the $25 million draw, cash would have been down $58 million sequentially, compared to our cash usage of $89 million in the first quarter of 2024.

[Brian McGee, CFO and COO at GoPro]

Cash used in the first quarter of 2025 was primarily due to adjusted EBITDA of -$16 million and working capital changes of $36 million. Sequential working capital changes were primarily due to a $63 million decrease in accounts payable and other liabilities and a $5 million increase in prepaid expenses and other assets, partially offset by a $24 million decrease in inventory and a $9 million decrease in accounts receivable. In the second quarter of 2025, we plan to repay the $25 million ABL draw. Headcount ended at 659 full-time employees, down 30% from our prior year of 937. Turning to our outlook, for the second quarter, we expect revenue to be $145 million at the midpoint of guidance, non-GAAP loss per share of $0.07, and a nearly $30 million improvement in adjusted EBITDA year-over-year.

[Brian McGee, CFO and COO at GoPro]

All these improvements are due to the actions we took in 2024 to reduce operating expenses, diversify supply chain, and drive product cost reductions. Additionally, we are focused on further operational efficiencies to drive down costs and expand our supply chain outside of China. At current tariff rates, we expect the tariff impact in 2025 will be approximately $8 million on our cameras, which is expected to be fully offset by modest product price moves of less than 5% globally. This expected $8 million impact for 2025 is further mitigated by the fact that we are still selling through inventory that entered the United States before April. As we continue to actively manage the balance sheet and expect to further reduce inventory sequentially by $20 million to approximately $75 million and increase cash net of debt by $25 million sequentially as we operate working capital more efficiently.

[Brian McGee, CFO and COO at GoPro]

For the second quarter of 2025, we expect to deliver revenue of $145 million, plus or minus $10 million, down 22% year-over-year. We estimate street ASP in the second quarter to be approximately $370, up nearly 15% year-over year. We expect unit sell-through to be down 20% on a year-over-year basis to approximately 500,000 units and channel inventory to reduce by approximately 60,000 units sequentially. We expect gross margin in the second quarter to be 35.5% at the midpoint of guidance, up nearly 500 basis points versus the prior year quarter. We expect second quarter of 2025 operating expenses to be $60 million, plus or minus $1 million, a 36% reduction from the prior year quarter due to lower spending on wages, from lower headcount, reduced marketing, and lower non-recurring engineering expenses related to completion of GP3.

[Brian McGee, CFO and COO at GoPro]

We expect non-GAAP loss per share in the second quarter of $0.07 at the midpoint of guidance and expect shares outstanding to be approximately 57 million. Turning to the balance sheet, we expect cash net of debt to improve $25 million in the second quarter. Looking at 2025 commentary, overall, we expect units and revenue in 2025 to be lower than 2024, primarily driven by an uncertain macro environment, competition, and a delay of our new 360 camera, partially offset by FX due to a weaker US dollar. To provide some color on expectations for the balance of 2025, we expect to introduce Max 2 360 camera in 2025. We expect our full year 2025 operating expenses to improve further to a range of $240 million-$250 million, down more than $100 million or 30% year-over-year.

[Brian McGee, CFO and COO at GoPro]

We expect to offset tariff costs with modest price increases, continuous supply chain diversification outside of China, and potentially produce certain products in the United States. We expect subscription RPU growth, subscription cost improvements, and to end the year with 2.4 million subscribers. We now expect to end 2025 with $75 million in cash, with no debt and a $50 million available ABL facility. This improvement from our last report is driven by continued reductions in operating expenses and improvements in FX from a weaker US dollar. The initiatives we undertook in 2024 to reduce operating expenses and improve gross margins are bearing fruit. We are focused on launching new products while preserving cash to repay our debt in 2025 and launching a significant number of new products in 2025 and 2026 to restore growth and profitability to our business. Operator, with that, we are ready to take questions.

[Operator]

Thank you. We will now begin the question-and-answer session. If you would like to ask a question, please press star followed by one on your telephone keypad. If for any reason you would like to remove that question, please press star followed by two. Again, to ask a question, press star one. As a reminder, if you are using a speakerphone, please remember to pick up your handset before asking a question, and we will pause here briefly as questions are registered. The first question is from the line of Erik Woodring with Morgan Stanley. You may proceed.

[Erik Woodring, Managing Director and Global Chief Operating Officer at Morgan Stanley]

Hey, good afternoon, guys. Thank you for taking my questions live too. Brian, I guess maybe I'll start with you. Just can you maybe help us understand the sources of stronger sell-through in the quarter? I guess my question is, do you have any triangulation data, or can you look at any kind of linearity data or even channel feedback to help determine how much that stronger sell-through was pulled forward ahead of potential pricing increases? How much was real demand, and how much is factored? How much of that type of behavior is factored into Q2Q at all? I have a quick follow-up, please.

[Brian McGee, CFO and COO at GoPro]

Sure. I do not think we saw any pull forward demand in the quarter. It was pretty linear throughout. Our sales came later in the quarter, as sell-through did well, and our sales ended up coming in more back-end loaded, which is why our DSO was a bit higher. We did not see that happen in the quarter.

[Erik Woodring, Managing Director and Global Chief Operating Officer at Morgan Stanley]

Okay. Super helpful. I might just be reading this wrong, but I think your sell-through in the United States was down 10% year-over-year, but sell-in was up 7% year-over-year. Obviously, you reduced overall channel inventory, but can you just maybe help us understand exactly what happened, kind of that gap in Q1, and then extend that conversation to Asia, just revenue down over 50% year-over-year, just kind of help us contextualize. Is that mostly competition, or are there other factors there? Thanks so much.

[Brian McGee, CFO and COO at GoPro]

Yeah. In my prepared remarks, we talked about Asia being down 54%, and that was mostly macro as well as competition. We saw, from a country perspective, we were down in China. Japan and South Korea were the most impacted countries in the Asia-Pacific region. The U.S. had the best sell-through. It was down the least as we reported. Some of the sell-in was due to, in the quarter, we had that one-time $5 million sale of products in the quarter. We took out some inventory to convert it to cash. That would be the kind of delta there. That is expected to sell through pretty quickly too at pretty favorable price points.

[Erik Woodring, Managing Director and Global Chief Operating Officer at Morgan Stanley]

Okay. Super. Thank you for that, Colorado.

[Brian McGee, CFO and COO at GoPro]

We have no more inventory to do that with. That is partly why our margins are up sequentially to 35.5%. We are selling mostly 13 and 12.

[Erik Woodring, Managing Director and Global Chief Operating Officer at Morgan Stanley]

Okay. Thank you so much, Brian.

[Operator]

The next question is from the line of Alicia Reese with Wedbush Securities. You may proceed.

[Alicia Reese, Senior VP of Equity Research at Wedbush Securities]

Thank you for taking my question. I'm wondering if you could dig in a little bit on the tariff situation. Obviously, some of the quarter will get the 145% tariffs from China, but obviously, the rest of the quarter, hopefully, into the following quarter, we'll have 30% or thereabouts. I'm just wondering how much of your inventory headed to the U.S. is coming from China, how much you're able to diversify in the quarter, and how much price elasticity there is on the products you have out right now.

[Brian McGee, CFO and COO at GoPro]

Yeah. Good question. On the tariff front, actually, the amount on cameras into the U.S. is zero because we've diversified all of our camera production outside of China. What comes from the U.S. is manufactured in Thailand, so that's about a 10% tariff rate versus about a 150% tariff rate just prior to today. Accessories would have a little bit of tariff, but with the reduction in rates today, that goes to only a couple million in the quarter. Those would be offset by small price increases. The elasticity around that, we're not moving prices very much. We only have to move 3% or 4% globally to offset the cost of the tariff, which we will do.

[Brian McGee, CFO and COO at GoPro]

We find ourselves in a pretty good position from a supply chain perspective, from camera production into the United States, and we use China to balance the rest of the world for capacity. Tariffs will continue to migrate accessories out of China into mostly Vietnam. We have done a pretty good job insulating ourselves on the tariff front.

[Alicia Reese, Senior VP of Equity Research at Wedbush Securities]

I have a couple more questions, if I may. I was wondering if you could talk a little bit more about what are the dynamics happening currently in Asia over the past couple of quarters. It's been pretty weak. Just wondering if you could highlight that and what the difference was in the Americas in the quarter.

[Brian McGee, CFO and COO at GoPro]

Yeah. In Asia, China has been the biggest impact, and there's been more of a, I'll call it, nationalistic trend to buy more local. We've seen that across a number of brands, not just our own. There's definitely more competition that's happening in China and macroeconomic issues that are happening, particularly, as I mentioned, China, but also Japan and South Korea. The U.S. started to show up in a much better way in the last quarter, and our expectation is that'll continue in Q2. That's kind of the moving parts geographically.

[Alicia Reese, Senior VP of Equity Research at Wedbush Securities]

Fair enough. Lastly, I was wondering if you had any plans to do a reverse stock split or anything of that nature to change the stock price from here.

[Brian McGee, CFO and COO at GoPro]

Hopefully, our performance, that we continue to hit our numbers and drive top-line growth with new products, margins continue to improve year over year, OPEX is down. Making more money and driving more cash flow would help move the stock up as well.

[Alicia Reese, Senior VP of Equity Research at Wedbush Securities]

Understood. Thanks so much for the time.

[Brian McGee, CFO and COO at GoPro]

Thank you.

[Operator]

There are no additional questions waiting at this time. I would now like to pass the conference back over to the management team for any closing remarks.

[Nicholas Woodman, CEO at GoPro]

Thank you, Operator, and thank you, everybody, for joining today's call. With our leaner operating model and exciting new products we have planned for the balance of 2025 and 2026, we believe we are well-positioned to match the financial strength of GoPro to that of our incredible brand. We're very much looking forward to realizing this on behalf of our customers, our employees, and our investors. Thank you, everyone. This is Team GoPro signing off.

[Operator]

That concludes today's call. Thank you for your participation and enjoy the rest of your day.

Participants

Executives

• Robin Stoecker, Director of Corporate Communications
• Brian McGee, CFO and COO
• Nicholas Woodman, CEO

Analysts

• Erik Woodring, Managing Director and Global Chief Operating Officer at Morgan Stanley
• Alicia Reese, Senior VP of Equity Research at Wedbush Securities