Under Armour Q4 2025 Earnings Report

Under Armour EPS Results

• Actual EPS: -$0.08
• Consensus EPS: -$0.08
• Beat/Miss: Beat by +$0.00
• One Year Ago EPS: N/A

Under Armour Revenue Results

• Actual Revenue: $1.18 billion
• Expected Revenue: $1.16 billion
• Beat/Miss: Beat by +$16.01 million
• YoY Revenue Growth: N/A

Under Armour Announcement Details

• Quarter: Q4 2025
• Date: 5/13/2025
• Time: Before Market Opens
• Conference Call Date: Tuesday, May 13, 2025
• Conference Call Time: 8:30AM ET

Under Armour (NYSE:UA), together with its subsidiaries, develops, markets, and distributes performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications. In addition, the company provides accessories, which include gloves, bags, headwear, and sports masks; and digital subscription, advertising, and other digital business services. It primarily offers its products under the UNDER ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through a network of 439 Brand and Factory House stores, as well as through e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. Under Armour, Inc. was incorporated in 1996 and is headquartered in Baltimore, Maryland.

Under Armour Q4 2025 Earnings Call Transcript

Presentation

[Operator]

Good day, and welcome to the Fourth Quarter twenty twenty five Earnings Conference Call. All participants will be in listen only mode. After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press star then 1 on each touch tone phone. To withdraw your question, please press star and then 2.

[Operator]

Note this event is being recorded. I would now like to turn the conference over to Lance Allaga, Senior Vice President, Finance and Capital Markets. Please go ahead.

[Lance Allega, Senior Vice President, Finance & Capital Markets at Under Armour]

Good morning, and welcome to Under Armour's fourth quarter fiscal twenty twenty five earnings conference call. Today's call is being recorded and will be available for replay. Joining us on this morning's call are Under Armour President and CEO, Kevin Plank and Chief Financial Officer, Dave Bergman. Before we begin, I'd like to remind everyone that our remarks today will include forward looking statements that reflect Under Armour management's current views as of 05/13/2025. These statements may include projections about our future performance and are not guarantees of future results.

[Lance Allega, Senior Vice President, Finance & Capital Markets at Under Armour]

Actual results may differ materially due to several risks and uncertainties, which are described in this morning's press release and in our filings with the SEC, including our most recent annual report on Form 10 ks and quarterly reports on Form 10 Q. Today's discussion may also reference non GAAP financial measures, which we believe provide useful insight into our underlying business trends. When applicable, reconciliations of these non GAAP measures to their most comparable GAAP counterparts can be found in this morning's press release and on our Investor Relations website at about.underarmor.com. With that, I'll turn the call over to Kevin.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Thank you, Lance and everyone joining us this morning. I felt confident as we closed fiscal twenty twenty five and began preparing for this call. Over the past year, we've built greater agility in the organization while making purposeful and strategic choices, elevating the brand through higher quality revenue decisions, unlocking meaningful SG and A efficiencies and advancing toward a stronger, healthier Under Armour, all while navigating top line pressures. We had a clear and disciplined strategy tailored to the environment we faced in fiscal year twenty twenty five and executed it with focus and determination. Today, we are energized and optimistic about our tangible progress, recognizing of course that there is still much work to be done to arrest our current trajectory and drive brand affection.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

As we look externally, the business environment is currently evolving, is always evolving, but so are we. Yes, the landscape is more dynamic and visibility beyond the near term is unclear. That's precisely why our work over the last thirteen months to build the muscle strength of agility and focus matters. We know what it takes to win and we're ready. Dave will cover our initial thoughts in the current trade policy environment a bit, but the main takeaway is that we're confident in our ability to manage through whatever lies ahead and stay on offense.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

While we're never satisfied with declining revenue, our fourth quarter results allowed us to exceed our fiscal twenty twenty five outlook, demonstrating some of the foundational traction we're gaining as we reposition the Under Armour brand. Furthermore, we either exceeded or met the initial outlook we provided last May for every line item with gross margin being our most important metric that benefited from our strategies of reducing promotions in our own DTC businesses. As we work to regain pricing power, which is the ability to deliver and maintain the full retail asking price, We see a significant long term opportunity to expand gross margin by reshaping the composition of our business through a strategic refinement in our go to market process. By being more comprehensive, ensuring that every detail is considered from product that only UA can make. This is our reason to exist.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Innovation delivered with current or forward style. Second, sales force, armed with the technical knowledge of how to explain the UA difference to wholesale partners. Third, the right point of purchase expression at retail or online that tells the story. And finally, of course, social media collaborator and influencer support that provides the permission for our target consumers to engage with and buy UA. We have a great base to build from and we'll continue to refine this competency in the coming seasons.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Reflecting on my first year back as CEO, I'm proud of the progress we've made, sharpening our strategy, streamlining operations, and establishing a stronger financial foundation. Most importantly, we've confirmed our identity as a global sports house brand with undeniable authenticity on any court, pitch or field across the world. We represent the underdog, those who weren't given all of God's gifts, but had to instead work harder to achieve excellence, but apply the rule of ten thousand hours to master their craft. We like to say that we don't innovate just so that we can run up the score, we innovate just to give our athletes a fighting chance. This mindset also means continually striving for improvement.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

And in that spirit, we're becoming leaner and more intentional, shrinking the battlefield wherever possible, which makes challenges manageable and creates the ability for small wins to eventually add up to large wins. We're focusing on high return categories, markets and initiatives. By simplifying the portfolio, streamlining operations and exiting lower value activities, we're sharpening execution, boosting efficiency and directing capital to its highest impact uses. Fewer things done better will fuel stronger more consistent value creation. We're working to turn complexity into clarity and clarity into action.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Quick strike capabilities drive brand heat through trend led drops, while our 28,000,000 member global loyalty program deepens engagement and drives repeat purchases. At the same time, streamlining materials, reducing SKUs and efforts to optimize our supply chain will help improve speed, lower costs and unlock future growth. With sharper planning and great ability, we're working to run a more agile demand led model that keeps us aligned with athletes and well positioned to regain market share and expand margins over the long term. At our core, Under Armour was built on the belief that athletes deserve better. Today, we're fulfilling that promise with greater discipline and precision.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

As we evolve our move toward a category management operating model represents a structural shift and a game changer in how we serve athletes. By aligning product, marketing and regional teams around key categories like training, running, team sports, basketball, sportswear, golf and licensing, we aim to execute faster and create greater impact. This athlete first model gives category teams clear ownership with a single leader responsible for making decisions and acting with speed. At the same time, it centralizes key functions while empowering regional strategies to drive a leaner, more efficient go to market engine, strengthening the brand and improving returns. This disciplined approach is how we believe we will unlock value and succeed in the marketplace.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Stepping back into my current role and due to the eighteen month lead times in our industry, the priority was product. Without great product, there is nothing else. Our SpringSummer twenty five collections hit retail floors with renewed confidence in the fourth quarter. Even in a challenging sales environment, key apparel wins emerged. Peakier base layer outperformed expectations, our unstoppable collection delivered strong results and sportswear is gaining meaningful traction.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

At the center, we're accelerating innovation to energize athletes and elevate the brand. This quarter, we introduced the boldest slip speed yet, ECHO, launched with Stephen Curry at the twenty twenty five NBA All Star Weekend through a collaboration with luxury car designer, Mansory. Looking ahead, a premium apparel collection will debut this fall uniting performance, sport and style. The Curry brand continues to expand its impact with the steady flow of the new Curry twelve and D'Aaron's Box One Colorways along with exclusive athlete designs, keeping the brand in view and culturally relevant. On the collaboration front, we've had smaller drops like our UA United Arrows collab in Japan and our partnership with recently acquired UNLESS debuting at the Milan Design Week.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Our regenerative plant based sportswear collection of hoodies, t shirts and shorts, all crafted from natural fibers designed to decompose without leaving toxic residue or microplastics. As we look toward fallwinter twenty five, our product direction continues to sharpen and our design language is becoming more cohesive. Our priorities are clear, win in men's apparel, unlock the full potential of footwear and strengthen our connection with women, starting with trusted essentials like bras and bottoms and building from there to grow her affinity for Under Armour. We're especially energized by the upcoming UA Halo collection, codenamed Aura at our recent investor meeting, which represents a premium expansion in the next generation performance sportswear. UA Halo will debut with three distinct footwear offerings, the trainer, runner and a racer.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Each designed to meet specific athlete needs while uniquely incorporating the UA logo into the midsole structure, adding support and just like our logo, perfect balance. Complementing the footwear is a range of elevated apparel that signals a new era for the brand in both design and innovation. At the same time, we're redefining our core base layer category with Neolast, material fiber breakthrough engineered to revolutionize stretch performance in apparel, while being fully sustainable. As we near the completion of our initial 25% SKU reduction over the past year, we're maintaining disciplined inventory management to create space for a stronger, more focused product architecture. Together these steps will drive brand momentum, enhance profitability and unlock new growth opportunities.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Our ambition put simply is to sell so much more of so much less at a much higher full price. And there's a Trojan horse product in the mix too, a game changer disguised as a backpack. The No Way, that's W E I G H backpack, launched this past Thursday in a short term test format for us, with patent pending auxetic suspension straps that flex with your body to help evenly distribute weight, creating a lighter feeling from the bag. It's amazing. We're not only testing the bag, but also the $140 price point in an otherwise $40 to $65 market.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Similar to what we did last year with our Stealthform Uncrushable Hat, bringing innovation to a $13 to $25 market, introducing the UA performance lens and placing the opening price point at $45 and that hat is working for us. I'm providing this level of detail about an accessory item because it's meant to serve the broader metaphor, what we expect to do with our shirts and shoes going forward, with four to six products each season for spring and fall. This example is meant to set the edge for what you can expect from our go to market for these key four to six products each season. Comprehensive go to market strategy that inspires consumers to want to buy UA at premium price points. If you have the chance, please visit our investor page now at aboutunderarmor.com for a more complete visual of our new go to market approach and how we're raising the bar here at UA.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

This includes, as I described earlier, first and foremost, an innovative design right product that only UA could build. It also encompasses the tools and the story of how our teams are being prescriptively trained to sell the product. Brand right point of sale execution and finally social and influencer support to drive buzz and conversion. But this only happens when the product delivers the magic and we're confident in our pipeline. We frankly have always had great innovation, but believe the largest opportunity lies in the way we holistically support the product with a story that both explains why it is special and also makes you feel something.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

This is brand and great companies buy commodities and sell brand. We've not done a good job enough on the story front for some time and that changes with the execution we just completed in launching the No Way last week in our testing protocol. This will prepare us for when we come back with this bag in a few months for broad market distribution in the critical back to school period. Over the past nine months and the leadership of brand President Eric Lidke, we've made substantial progress in reshaping our narrative. Today, have a distinct storytelling strategy aligned with our product vision, establishing a cohesive brand voice across all touch points.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

As our storytelling aligns with the strength of our product innovation in fiscal twenty twenty six, our objective is to enhance our brand relevance and unlock greater brand differentiation. We're particularly focused on young athletes. We're not increasing our marketing spend, instead we're making it work harder. With an annual budget of roughly $500,000,000 in some of the world's top sports athletes and assets, we're reallocating resources more intentionally to generate greater brand heat and engagement. Big moments drive brand affinity as Stephen Curry continues to break his own three point record, the night he was set to make three pointer number 4,000 of his career, we created an epic Dave Chappelle narrated campaign that didn't just follow the moment, it defined it.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

The campaign which ran across social media was a cultural splash of brand relevance to put UA at the forefront of basketball fans worldwide. Sharon Lokatie's recent record breaking Boston Marathon win wearing an Under Armour shoe was another decisive moment for the Velocity Elite, showcasing its performance on the world stage. We backed it with a full funnel campaign celebrating her achievement and firmly positioned Velocity Elite as the go to choice for runners chasing greatness. Across the lineup now from the $250 Elite that Sharon just validated to the $160 pro to the $130 speed and $100 pace. Velocity meets runners at every level driving brand and energy and commercial opportunity.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Building on this momentum, we're extending Velocity's design language one of our highest volume footwear franchises, the $75 cert, which will relaunch with its updated design this fall, further strengthening segmentation and expanding our reach across price points. A more visual description of this product or pricing hierarchy is also outlined on our investor page and we encourage you to view this and a few other examples of what is different at UA and how we're raising the bar. Our athlete strategy is equally intentional. New signing like the NBA's Davion Mitchell, WNBA's Nika Mule and six NIL athletes who we signed in time for this past March madness and are part of a disciplined approach to re architecting a future facing roster that we will continue to nuance. Meanwhile, the impact is clear.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

'27 UA teams made the NCAA tournament with one of our Under Armour teams from both the women's and men's bracket reaching the final four. In golf, we'd like to extend our heartfelt best wishes to longtime Under Armour athlete and one of the truly great people in sports, Jordan Spieth, as he competes this weekend at the PGA Championship, chasing the elusive career grand slam. We're all behind you Jordan, go get them. And also this fall, we're reaffirming our American football roots when Under Armour is back on field as an official glove and footwear provider for the NFL, strengthening our performance credentials. Stars like Justin Jefferson and Kyle Hamilton along with this year's number one draft pick Cam Ward further enhance our status in a sport central to our identity.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Additionally, we're evolving our marketing mix to meet modern consumer behavior by emphasizing social, experiential and digital first branding building. UA Next, which is our global youth activation platform utilizes events like the Under Armour All American football and volleyball games earlier this year, along with serialized content and grassroots activations that are gaining traction and partnerships with creators and major colleges like Notre Dame, Wisconsin, Maryland, who help drive scalable story driven campaigns. This marks a true shift in our strategy, fewer, bolder moves, amplified by better storytelling and smarter deployment of world class assets. This is how we will build brand energy and win share with athletes, partners and shareholders. Under Armour is moving to lead in the dynamic environment among leagues, teams, collabs, influencers and of course NIL and we're making steady progress toward that goal.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Our North American transformation is well underway. Over the past year, we've been working to redefine our e commerce channel to become a brand flagship, a destination that inspires and elevates. By reducing promotional days and discounts, we prioritize brand equity and profitability over short term volume. The results speak for themselves, more than 10 increase in the full price sales mix, double digit AUR growth and a more profitable channel overall. As we enter year two of this transformation, we'll move even further beyond the outlet model to build a more dynamic, connected and premium digital platform, applying proven lessons from our success in EMEA to accelerate progress.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

We also see a clear opportunity to strengthen our value proposition in physical retail, driving productivity across our formats remains a top priority. In factory house stores, our largest North American footprint, we are significantly reducing store wide sales. Events in offering three sixty five days a year of full price on some products too, focusing on SKU rationalization to create a more curated premium experience that enhances consumer clarity and operational efficiency. Our brand houses represent the pinnacle of UA retail and we're investing accordingly. Our new campus headquarters flagship store is performing ahead of expectations and the new aesthetic is helping us shape our next retail concept to model for the more than 2,000 Under Armour branded stores around the world, allowing for flexibility in store size to fit the specific market.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Growing our store base is a future ambition as we become more deliberate with our product and the stories that sell them. Starting in fiscal twenty twenty six, we'll roll out a tiered market specific strategy to enhance merchandising and drive productivity across our network. Wholesale remains critical and is evolving. We owe our partners great product and a compelling story that results in great sell through at full price. We know where we want to be and who we want to partner with.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

We're using this time to strengthen those key relationships with transparency of our brand direction, underpinned by our conviction in offering fewer products with more intention that could only come from UA. Our category led model significantly helps there, combined with a sharp category In EMEA, our top performing region in fiscal twenty twenty five, we're maintaining the discipline to protect the brand strength we built, Strong partnerships and a clear category focus will drive momentum. In fiscal twenty twenty six, we'll concentrate on key growth markets like France, Spain and Germany, while deepening brand advocacy across global football, running and sportswear anchored in training. In APAC, we're resetting the marketplace now to foster sustainable premium growth.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Despite a highly promotional environment, our efforts to streamline inventory, reduce discounting and enhance sales quality are laying the groundwork for healthier expansion. Just a few months in now, though brief, early signs indicate that it's working. UA's strong performance driven brand equity and best in class distribution infrastructure position us to scale with appropriate patience and pace. We'll continue to apply proven strategies from North America and EMEA to drive full price demand across key categories. At the core of our progress is a high caliber leadership team united by purpose and built to drive sustained performance.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

We haven't just added talent, we've attracted exceptional proven leaders, many of whom you met at our December investor meeting. This represents a structural shift that signals a cultural transformation excellence is firmly taking root and I'm committed to ensuring the leadership strength translates into sharper execution and improved results. We're quite simply raising the bar at UA. The impact is clear and it is our culture that stands to benefit. The move to our new headquarters has accelerated this shift, infusing the company with fresh energy and new ideas.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

While cultural change takes time, the foundation is firmly in place and the momentum is unmistakable. We're building a more connected, agile and performance driven Under Armour that seems to be taking hold. We also welcome three new board members, Dawn Fitzpatrick, Gene Smith and Rob Sweeney, Each bringing expertise in finance operations and sports. Their leadership directly supports our strategic priorities, accelerating financial performance, strengthening our connection with athletes and fueling brand heat. They'll be instrumental as we unlock new growth and position UA for success.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

As we enter fiscal twenty twenty six, sustaining momentum across product, story, service and team is critical for advancing our brand transformation. We move forward with clarity, conviction and discipline, thoroughly attuned to the shifting global landscape and ready to navigate it with agility and resilience. Our ambition goes beyond a comeback, it's a reinvention. Under Armour's greatest chapters remain in front of us, a future driven by sharper focus, bolder innovation and deeper connections with athletes. We're operating with urgency.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

While we may have more time than we think, we do not have as much time as we would like, so we're just getting to work. With the right team in place, a clear strategic vision and unwavering commitment to excellence, we're not merely preparing for the future, we're determined to dictate it. With that, I'll turn it over to Dave who'll walk us through our fourth quarter fiscal twenty twenty five results and provide further insight into our outlook for the first quarter. Dave, over to you.

[David E. Bergman, CFO at Under Armour]

Thanks, Kevin. Moving straight into our fourth quarter fiscal twenty twenty five results, which exceeded expectations and allowed us to surpass our full year fiscal twenty twenty five outlook. From a revenue perspective, the fourth quarter was down 11% to $1,200,000,000 The results by region follow. North American revenue declined 11%, primarily due to a decrease in our DTC business, which was driven by lower e commerce sales resulting from our ongoing efforts to limit promotional activities. This was accompanied by a decline in revenue from our owned and operated stores.

[David E. Bergman, CFO at Under Armour]

Within wholesale, we experienced a decrease in full price sales, which was partially offset by an increase in the timing of sales to the third party off price channel. Revenue in EMEA decreased 2%, although it remained flat on a currency neutral basis. Furthermore, the decline in full price wholesale was partially offset by growth in our direct to consumer, distributor and off price businesses. Aligned with our expectations, revenue in APAC was down 27% or 26% when adjusted for currency fluctuations. This decrease was primarily due to the highly competitive and promotional environment, as well as our efforts to foster a healthier business, including adopting some of the same strategies we've employed in North America for our e commerce operations.

[David E. Bergman, CFO at Under Armour]

Within Latin America, revenue declined 10% primarily due to unfavorable foreign exchange impacts. Without FX, currency neutral revenue rose by 3% in the quarter driven by our distributor business. From a channel perspective, wholesale revenue decreased 10 driven by lower full price sales, partially offset by growth in the off price channel and the timing of those sales to third party partners. Direct to consumer revenue was down 15% mainly due to a 27% decrease in e commerce sales stemming from ongoing efforts to establish a more premium online presence through fewer promotions and discounts. Sales at our owned and operated stores declined by 6% during the quarter.

[David E. Bergman, CFO at Under Armour]

Licensing was down 15%, primarily due to the decision to bring our socks business in house. This will be the final quarter of comparing this business change. Finally, by product type, apparel revenue was down 11% with softness across most categories in the quarter, partially offset by strength in outdoor. Footwear declined by 17%, reflecting in part our ongoing proactive portfolio management efforts as we work to optimize segmentation and assortment. And our accessories business was up 2% in the quarter with strength in team sports and run.

[David E. Bergman, CFO at Under Armour]

The category also benefited from our decision to bring socks in house. Our fourth quarter gross margin increased 170 basis points year over year to 46.7. This increase was driven by 150 basis points of supply chain benefits due mainly to lower product and freight costs, 80 basis points of pricing benefits primarily from lower discounting and promotions in our DTC business, as well as some impact from more favorable royalty terms, and roughly 20 basis points were gained from favorable foreign currency impacts and product mix. These benefits were partially offset by roughly 90 basis points of unfavorable channel and regional mix. Moving to SG and A, which increased 1% to $6.00 $7,000,000 in the fourth quarter.

[David E. Bergman, CFO at Under Armour]

Excluding roughly $16,000,000 in transformation expenses related to our fiscal twenty twenty five restructuring plan and around $5,000,000 in litigation settlement expenses, our adjusted SG and A expense was $586,000,000 up 7% versus last year's adjusted number. This was driven primarily by higher marketing expenses and incentive compensation, partially offset by savings from ongoing cost management efforts, including lower consulting expenses. Next, during the fourth quarter, we recognized $16,000,000 in restructuring charges and combined with the $16,000,000 in transformation expenses recorded in SG and A, we had approximately $32,000,000 in restructuring charges and related expenses for the quarter. So far, under our fiscal twenty twenty five restructuring plan, we have recognized $89,000,000 in restructuring charges and related transformation expenses, of which $55,000,000 is cash related and $34,000,000 is non cash. Expectations for total charges and expenses under this plan remain within a range of $140,000,000 to $160,000,000 and we anticipate the remainder will occur by the end of fiscal twenty twenty six.

[David E. Bergman, CFO at Under Armour]

Moving down the P and L, we recognized an operating loss of $72,000,000 in the fourth quarter. Excluding the transformation expenses, litigation settlement expenses and restructuring charges, our adjusted operating loss was $36,000,000 On the bottom line, our reported diluted loss per share was $0.16 while our adjusted diluted loss per share was $08 Shifting to our balance sheet. Inventory was down 1% year over year to $946,000,000 which aligned with our expectations to finish in line with last year's level. Our cash balance at the end of the quarter was $5.00 1,000,000 and we had no amounts outstanding on our $1,100,000,000 revolving credit facility. Additionally, we repurchased $25,000,000 worth of our Class C stock during the fourth quarter, retiring 4,100,000.0 shares.

[David E. Bergman, CFO at Under Armour]

So far under our three year five hundred million dollars share repurchase program, we have repurchased $90,000,000 of our Class C stock retiring 12,800,000.0 shares. Now, going briefly into our full year results. Fiscal twenty twenty five revenue declined 9% to $5,200,000,000 slightly better than our expected 10% decline. North American revenue was down 11% for the year, EMEA was flat and APAC revenue declined 13%. Our full year gross margin increased by 180 basis points to 47.9% surpassing our outlook.

[David E. Bergman, CFO at Under Armour]

This improvement was driven by reduced freight and product costs and the benefits of lower discounting in our DTC channel, especially in e commerce. Full year SG and A expenses rose 8% to 2,600,000,000.0 Excluding a $266,000,000 litigation settlement expense, approximately $31,000,000 in transformation expenses and a $28,000,000 impairment related to exiting our previous headquarters, adjusted SG and A expenses decreased by 2% to $2,300,000,000 This decline was primarily attributed to cost management initiatives, including benefits realized to date from our fiscal twenty twenty five restructuring plan. Operating loss was $185,000,000 and excluding transformation expenses, restructuring, impairment charges and litigation settlement expenses, adjusted operating income was 198,000,000 slightly ahead of our prior outlook of 185,000,000 to $195,000,000 Full year diluted loss per share was $0.47 and our adjusted diluted earnings per share was $0.31 which was above our previous outlook of $0.28 to $0.30 Moving into fiscal twenty twenty six and building on Kevin's remarks, it's important to recognize the plan we established before the announcement of recent tariff changes. As we enter the second year of our turnaround, we've made measured progress across our strategic, operational and financial objectives. Before the recent changes in trade policy, this translated into an expectation of a modest top line contraction for fiscal twenty twenty six as we continue to prioritize higher quality revenue and brand strength, while driving further gross margin expansion and getting back to leveraging our SG and A cost structure.

[David E. Bergman, CFO at Under Armour]

Altogether driving operating income that was set to be ahead of fiscal twenty twenty five levels. However, since changes in trade policy are expected to have a significant impact, we are proactively evaluating a range of mitigation strategies. This includes exploring potential cost sharing initiatives with key partners, diversifying our sourcing footprint to minimize exposure to affected regions where feasible and examining targeted price adjustments to protect margins in areas with unique pricing power. To provide a clear view of our global sourcing profile, approximately 30% of our volume is sourced from Vietnam, Twenty Percent from Jordan and 15% from Indonesia. The remaining third is strategically diversified across a number of other countries, each representing a low to mid single digit percentage.

[David E. Bergman, CFO at Under Armour]

This deliberate diversification creates a well balanced portfolio, reducing reliance on any single market and enhancing our ability to navigate geopolitical, cost and supply chain complexities from a position of strength. We also remain focused on managing SG and A by enhancing organizational efficiency, tightening discretionary spending, reducing travel and third party costs and concentrating investments on initiatives directly supporting near term revenue and margin expectations. Given uncertainty that tariffs create concerning potential shifts in consumer demand and rising product costs, we believe limiting our outlook to the first quarter of fiscal twenty twenty six is prudent. This measured approach demonstrates our commitment to maintaining flexibility and ensuring transparency as we navigate the evolving environment. As such, we expect our first quarter revenue to decline by 4% to 5% with North America also experiencing the same rate of decline due to softness in our SpringSummer twenty five wholesale order book, which we've detailed in our last few calls.

[David E. Bergman, CFO at Under Armour]

We anticipate high single digit revenue growth in EMEA supported by FX tailwinds and the Easter shift along with a mid teen percentage decline in APAC as we continue actions to lay the groundwork towards a healthier business. Regarding gross margin, we expect an expansion of 40 to 60 basis points compared to the previous year. This includes anticipated benefits from a more favorable product mix, reduced product freight costs and favorable foreign exchange rates. It is important to highlight however, the changes in tariff policy are not expected to significantly impact our first quarter. For SG and A, we remain focused on cost management in the context of our expected top line decline in the current operating environment.

[David E. Bergman, CFO at Under Armour]

Excluding anticipated transformation expenses related to our fiscal twenty twenty five restructuring plan, adjusted SG and A expenses are expected to leverage slightly compared to the prior year, driven mainly by ongoing savings from actions taken under our restructuring plan and other spending efficiencies. Bringing this together, we expect adjusted operating income to reach 20,000,000 to $30,000,000 and adjusted diluted earnings per share to be $01 to $03 in the first quarter of fiscal twenty twenty six. In closing, while the environment remains dynamic, the sharper agility and stronger processes we've embedded give us confidence in our ability to manage near term challenges while staying squarely focused on long term value creation. Most importantly, we have the right team, energized, resilient, and relentlessly committed to delivering an authentic brand and business transformation. We remain unwavering in our strategic priorities, firmly believing they position us to unlock our full potential while maintaining the flexibility to adapt.

[David E. Bergman, CFO at Under Armour]

Simply put, we are ready and built for what's next. Now we'll open the call to questions. Operator?

[Operator]

We will now begin the question and answer session. To ask a question, you may press star then one on your touch tone phone. If you are using a speakerphone, please pick up your handset before pressing the keys. If at any time your question has been addressed and you would like to withdraw your question, please press star and then 2. Please pause momentarily while we assemble our roster.

[Operator]

The first question comes from Jay Sole with UBS. Please go ahead.

[Jay Sole, Managing Director at UBS Group]

Great. Thank you so much. I'd love to ask about the North American reset. Can you just give us a little bit more color and dive in a little bit more about how it's working and how it's shaping up in fiscal twenty twenty six?

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Yeah, hi Jay, thank you. Well, and foremost, this always begins with leadership and we're very fortunate to have Kara Trent who's my our partner here and she's also the one who ran this play for us in Europe. She is battle ready, and has brought that now in the chair for the last fourteen or so months here in North America. And so that being the playbook that we're running here, it's great practice for us to have Cara. So that kind of leadership is great and I'm happy to say that we've built a team that's substantially built around Cara as well.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

We use this theme of modeling the behavior that we want to create, meaning we've gotten to work and taking ourselves out of bad situations with some of the constant discounting that I think for too long we were leading the conversation with consumers with. It was wishful thinking for us to get us positive and that's why we use a metaphor of something like the backpack. You know, I think it was our attempt to just try to demonstrate this is what we think excellence looks like. So trying to show you even through something like an accessory, when we get it right, because I don't believe we've done that. I think we've made great product, but I think we've been somewhat limited to walking into a store and frankly finding clothes on a hanger.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

The story for a company like Under Armour that spends years validating our factories, our fabrics, the products that we build, I don't believe that story had come through. So, this comprehensive, I think, metaphor of number one, you need a great product. So I'll use a backpack, because you put it on and you're like, wow, it feels like half the weight in there. Number two, the ability for us to communicate that to our sales forces and then to understand how to sell that. Number three, the appropriate in store POP, what it's going look like.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

And then finally, again, as I said in my prepared remarks, the way that we're engaging with social media and changing the way from just traditional media into things which are more relatable to that 16 to 24 year old we're looking to go to. I'm not sure we have a timeline, but what we'll have is much better execution. The ability for us, when I say model the behavior, if we can do that, what I described with the backpack, and you imagine laying that into something like the Halo Trainers that releases our unstoppable collection, whereas you'll see we're reinventing our base layer, building on the base and core that we have, but looking forward to what else that can be. I think it begins to be the opportunity that we have. So, there's a, I feel like prior to April 2, I think we had a really good line of sight.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

It wasn't perfect. As Dave said, we weren't ready to grow. Were still in the ability of contracting where we were right now. But we feel like we're getting on our front foot. I think that begins with the belief that we have from the team, and the ability for us to know that we can move this brand to something that's much more affectionate from the consumer.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

So, the brand momentum, it should build ahead of the revenue. But the eighteen month reset that we talked about in May of twenty twenty four, we're not far from that. We're progressing as planned through the year end. So, we're working with our wholesale partners. We're building confidence from them, and it's just one step at a time right now.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

But we're basically, we're in a fixed bayonets and down hand to hand and we know what it takes. And there's a lot of good competitors out there, but we feel like we've got a pretty good story and we've got a compelling brand as well.

[Jay Sole, Managing Director at UBS Group]

Got it. Kevin, that's great. If I can ask one more. Maybe can you share just some more details about your upcoming major brand activation? When will we be able to see it?

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Yeah. Told you that it was going to be a large full force campaign that we were going to have. But to be clear, it's embracing that underdog DNA that we've spoken about, I think several times, including our investor meeting back in December. Eric is digging into this marketing function, so just getting our arms around that. We've also brought in a new SVP of brand in America's marketing and Tyler Rutstein, who really has, driving a lot of that connection that we want to the target consumer.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

So, what you're not going to see is just a big campaign with Super Bowl ads. It is going to be smaller breakdowns of content that's relevant to the channel where we're marketing. The idea we have from a branding or marketing standpoint is that, you know, I think anyone would tell you, we make good product. What we need though, is we need permission from this kid. More importantly, person that that kid is looking to across social media, the influencers, the NIL, the athletes, the others.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

And so that's where I think we're doing a better job of just telling the story of the product and making sure they understand that what the brand DNA is all about. I can't emphasize enough, a big part of this is what's coming with this campaign is that we're leading with story, we're not leading with a price. The activation, it'll mostly be in the back half of the year too, Jay, but as I said, you're going to feel this in more sort of micro doses than you will as one sort of big splash and we think that's the most effective way for us to deal with our marketing dollars right now. I also think that you'll feel the benefits of this as we get probably a little more focused with our category management structure. And that's what's going to lead us is that each of those GMs, the five separate GMs that we have of driving across, selecting the right influencers, making sure that we're in the culture, what NIL will do for us.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

And then we're to lean on some of these intrinsic assets we have. And I don't just mean our sort of headline or banner athletes, like the Stephen Currys or the Justin Jeffersons, but it's also getting into NIL athletes. It's leaning on our UA Next platform, which is we found, just as part of that, a kid who hasn't engaged with, Under Armour or seen us without UA Next, the NPS score is something that we believe can be significantly improved on. And if a kid has seen us or interacted with us through our 3,000 high school base that we have, plus how that rolls up to our All America or UA Next events, the consideration goes up considerably up into the high 50s and 60s. And so, we're going to continue to build out these platforms that we've got long term legacy in, and you'll continue to see us just spend our money a lot more thoughtfully and appropriately.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

So, product marketing is going be a part of this as well. I think as we're showcasing with the backpack, because I think that's the greatest example of what does this brand mean or stand for. It gives us the ability to do that, ensuring that we give them the A, what it is, B, what it does, and C, how it's gonna make you better, and the whole time allowing you to feel something. That's what brands do, and that's I think we're in the process of making happen.

[Jay Sole, Managing Director at UBS Group]

Got it. Sounds great. Thank you so much.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Thank you, Jay.

[Operator]

And the next question comes from Simeon Siegel with BMO Capital Markets. Please go ahead.

[Simeon Siegel, Managing Director & Senior Analyst at BMO Capital Markets]

Thanks. Hey, guys. Good morning. Kevin, how are you thinking about the path just normalizing e comm specifically maybe with the planned reduction in promo activities? Is there a specific revenue level or just some other way we can think about the timing, duration, maybe magnitude of the expected e comm revenue declines and stabilization?

[Simeon Siegel, Managing Director & Senior Analyst at BMO Capital Markets]

And then, Dave, I think you noted the costs related to the restructuring plan. Just how are you thinking about the expected savings from it? Guess, current uncertainty, tariffs notwithstanding, looking a little bit longer term, how you're thinking about the ability to take SG and A expenses out of the model with this new lower revenue base? Thank you.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Yes, Simeon, I'll kick off with ecom. Obviously, we've been able to report positive traction after a year and controlling the controllables, which is our own DTC businesses is great and proved positive in the full price sales mix on our website up double digits year over year with promo and clearance down. I think what we want to do is make sure that this isn't just meant to be a transactional site where people go and they find the grids, but they're actually looking and they're being brand inspired. I think too many sites, there's a lot of efficient, ways to order product from a lot of different places, but when it's on our site, they should be required to see the story, because I think that is our differentiator, that is our moat. And I think that for too long, we've become frankly, just clothes on a hanger.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

And also on an e commerce front, point of view is incredibly important. It's not welcome to our website or welcome to our store, here's a bunch of stuff, what would you like to buy? But being very intentional, that's why I use that analogy of when we're getting it right, what we're showing that we did with the backpack and trying to use that metaphor, it's more about being able to have four or six expressions of that a year. Imagine what that will look like when it manifests through, the new Halo product that we drop later this year as well. And so that'll be felt on our website too and ensuring those other pieces.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Loyalty is also really important for us. It's we've got 18,000,000 rewards members in The US alone, 10,000,000 over in APAC for us. And active members, one thing that we found which is a massive opportunity generate about 50 plus percent more of our revenue and have doubled the repurchase rates. And so, with loyalty over 50% of The US DTC, it's really getting a slot and getting us close and really understanding who our consumer is and how we can speak to them in a better way. I think also again, the way that we showcase online, you're not just going to find a grid page with static picture, but using a lot more video, being a lot more dynamic.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

So we're working on the back end infrastructure of our website as well and that's been really important for us. Social commerce is going to play a part, in what we're looking to do as well. And Tyler and team have been really driving that down on a grassroots level. But all in all, in short, a healthier brand right e commerce foundation for sustainable growth is what we're looking to. And we're going have great stories to tell and what better platform than our own channels.

[David E. Bergman, CFO at Under Armour]

Simeon, on the restructuring and SG and A side, as we drove through the restructuring plan in 2025, we brought about $35,000,000 of savings in fiscal twenty twenty five from that. When you think about the full year run rate of those actions and then layering on the additional actions for fiscal twenty twenty six, especially the closure of the Rialto DH out in California, that expected run rate savings on a full year, as we get to the end of fiscal twenty twenty six is going be closer to $75,000,000 or so, which we're excited about. And then essentially a little bit higher than that as you step into fiscal twenty twenty seven and you have a full year of all the fiscal twenty five and '26 activities. So that's definitely helpful and a big step in the right direction for us. And as we stepped into planning for fiscal twenty six pre tariffs, we were looking for slight leverage in our cost structure, which is a great step in

[David E. Bergman, CFO at Under Armour]

the right direction as well.

[David E. Bergman, CFO at Under Armour]

And we're also seeing that as we plan out just the Q1 at the outlook that we've given. We do want to be mindful not to cut too deep when we think about any additional SG and A work that we want to drive depending on what happens from a tariff and overall demand scenario, especially in brand marketing where sustained investment is critical to the long term breadth and health of the company. But we do manage each of our expenses pretty tightly now. We've made a lot of progress there, a lot more discipline around consulting, around CapEx spending, discretionary spending, T and E. Again, as Kevin mentioned, optimizing the marketing, spending smarter, not more.

[David E. Bergman, CFO at Under Armour]

And we've been able to reduce the SG and A now for multiple years in a row. So we're definitely getting to a pretty good spot and we're going to continue to manage it tightly as we drive through the year.

[Simeon Siegel, Managing Director & Senior Analyst at BMO Capital Markets]

That's great. Thanks a

[Simeon Siegel, Managing Director & Senior Analyst at BMO Capital Markets]

lot guys.

[Simeon Siegel, Managing Director & Senior Analyst at BMO Capital Markets]

Best of luck

[Simeon Siegel, Managing Director & Senior Analyst at BMO Capital Markets]

for the year ahead.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Thank you, Simon.

[Operator]

And the next question comes from Sam Poser with Williams Trading. Please go ahead.

[Sam poser, Equity Analyst at Williams Trading LLC]

Thanks for taking my questions. I guess, can you give us some idea, it sounds like you're with about the inventory on hand, units and dollars and how like, are there a lot less units now within the inventory relative to the dollars? And how do you look at that moving over time as well as the units and dollars in the revenue both in fourth quarter and sort of within the guidance relative growth of each?

[David E. Bergman, CFO at Under Armour]

So from perspective, again, we feel pretty good about where we landed the year, pretty much right on what we expected. Obviously, we're managing this year pretty tightly as we get into fiscal twenty twenty six and a little bit of the uncertainties around demand with the current tariff environment. So we're being pretty tight with that managing the POs. We do expect that wherever demand ultimately develops through the year that we'll be able to manage inventory within a pretty tight range to Obviously, the cost per unit is going to be going up. By how much, we're not sure as obviously with each announcement that seems to change a little bit.

[David E. Bergman, CFO at Under Armour]

But we feel confident in our ability to manage it tightly. We don't have a large percentage of old or excess inventory. A lot of it is current. And we believe that we're going to be able to use our factory houses, in a really positive way to move through a lot of that. And then obviously still tapping the off price channel a little bit, but staying within our kind of our operating principle where we've been keeping that to the 3% to 4% mix of revenue as we did in fiscal twenty twenty five.

[David E. Bergman, CFO at Under Armour]

And relative to the Q1 guide, again, we're not necessarily getting into too many details for full year, but on Q1, we feel pretty good about the outlook that we gave. There's not that much change in price versus unit in the Q1 guide. More of that will probably come as pricing changes come about later in the year.

[Sam poser, Equity Analyst at Williams Trading LLC]

I think I may have said it wrong. Your inventory is up 18% at the end of the quarter in dollars. What are the units up? And then within the guidance that you provided for the first quarter with revenue down 4.5% to 5%, do you expect units given that you're trying to pre make are units gonna be down less given that you're trying to as you evolve to this more premium goal that you're aiming towards? Not trying to figure out if your inventory is in line or not.

[Sam poser, Equity Analyst at Williams Trading LLC]

I'm really trying to figure out, are the ASPs going to steadily work their way up within the guidance and within the inventory levels, so your units will be if your inventory is down 18%, your units are down 25%, which would then mean that you're basically making your elevating your brand.

[David E. Bergman, CFO at Under Armour]

Yeah, I guess Sam, the way that we're looking at it is a little bit more holistically because there's going to be puts and takes between the different regions. We did take some returns in Q4 fiscal twenty five to help make sure that we were coming into this year healthy. More of that was footwear driven, which has a little bit of a higher unit cost. So there's a lot of mixed items going on. I don't know that digging into it relative to the unit progression from Q4 into Q1 it's gonna tell much more of a different story for us.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Hey Sam, just to be clear, inventory is down one on the quarter. Down 1%. I thought you referenced plus 18%.

[Sam poser, Equity Analyst at Williams Trading LLC]

Oh, I'm sorry. I'm sorry. Down 15. I'm sorry. I'm looking at I'm doing something else.

[Sam poser, Equity Analyst at Williams Trading LLC]

I apologize for that. Yeah. Inventory's down. But I mean, with with inventory down with inventory down, I mean, the question is, are units down more than the dollars or less than the the dollars as a percent? And then do you foresee going forward that as your inventory gets to the appropriate level that your as you elevate the brand, will your dollar inventory grow faster than your unit?

[Sam poser, Equity Analyst at Williams Trading LLC]

Like, will units be less as you get more focused?

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

I gotcha. What I'm looking for is when I use the the selling so much more of so much less at a much much higher full price, one of the key metrics that I track daily is average unit retail and just saying are we, is the price that people are willing to pay for Under Armour more or less and looking at that across apparel, footwear and accessories equally. So we're highly tuned to that. But yeah, of course our Hopefully we're driving that in margin, we're driving that in what people feel about the brand. But yeah, that's gonna be better, more premium product is that we're not looking to take 6% of the Lycra out of garment A, or C and how that'll translate into us building more margin that way.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Pricing power is incredibly important for any brand, and it's one of the things which we are keenly focused on. And so that means we can't just show up with the Joneses in 10 and 15 dollar bins selling product by the load. So we're gonna be incredibly intentional and very specific with the products that we bring to market. But yeah, it will cost more money for sure. But we need to prove that.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

We'll take it one step at a time and we've got a great base to build on.

[Sam poser, Equity Analyst at Williams Trading LLC]

Thanks very much.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Thanks, John.

[Operator]

And the next question comes from Lawrence Celestia with BNP Paribas. Go ahead.

[Laurent Vasilescu, Managing Director & Senior Equity Analyst at Exane BNP Paribas]

Morning. Thanks very much for taking my question. Kevin, Dave, it makes sense you're not guiding for the full year, but can you possibly speak to your fall order book? How has it changed over the last few months due to the tariff noise? And should we assume a certain rate, like could it be slightly down for on a year over year basis?

[Laurent Vasilescu, Managing Director & Senior Equity Analyst at Exane BNP Paribas]

Thank you very much.

[David E. Bergman, CFO at Under Armour]

Yes, I'll jump in on that one. You know, right now we're definitely limiting to Q1 at this point. And a lot of that, if you think about it with the tariff rates, they're pretty much temporary at this point. They may change significantly, so we don't feel it's prudent to give outlook that will also have change and be adjusted kind of announcement to announcement. So we're trying to be trying to be prudent there.

[David E. Bergman, CFO at Under Armour]

You know, so we're really only looking at q one covering spring summer twenty five. But I would say that the product feedback has been positive, and the influence of the new product organization I think is clearly visible. And as momentum grows, fall winter twenty five will build into spring summer twenty six. And at this point, even with the tariff and uncertainty, we're not seeing any key partners with cancellations. I think our partners know that they're valued and we're really focusing on that.

[David E. Bergman, CFO at Under Armour]

And we're giving them reasons to believe, and Kevin went through a lot of those points in his prepared remarks. And I think that there are clear improvements in the design and style that are being noted by our partners. Regaining shelf space takes time as you think about back half of the year, but our focus and execution are improving and we're seeing those results.

[Laurent Vasilescu, Managing Director & Senior Equity Analyst at Exane BNP Paribas]

Very helpful. And then on the gross margin, again, great quarter. I think you called out Dave, one hundred and fifty bps of supply chain benefits due mainly from lower product and freight costs and then 80 bps from just lower promotions. I would presume that there's the 80 bps continues to be a positive going forward. And then how many more quarters do you have of the 150 bps of benefits from just lower supply chain costs?

[Laurent Vasilescu, Managing Director & Senior Equity Analyst at Exane BNP Paribas]

Does it end in 1Q? Does it continue? And then lastly, again, EMEA guided up high single digits wow, for first quarter. How should we assume that? Is that just kind of a wonky first quarter, any one time things that we should consider?

[Laurent Vasilescu, Managing Director & Senior Equity Analyst at Exane BNP Paribas]

Or is that just continued momentum for for the brand in in that region for for the foreseeable future? Thank you.

[David E. Bergman, CFO at Under Armour]

Yeah. I think relative to gross margin, prior to the new tariffs, we were looking for continued gross margin expansion due to continued product costing improvements, ongoing work with the higher quality revenue including the DTC discounting and promotion reductions and a little bit of slight expected FX headwinds. However, the new developing tariffs will create obviously some significant headwind and so we're only providing Q1 at this point. The larger benefits when you think about Q4 of twenty twenty five with the favorable supply chain impacts, product cost, rate cost, some of that will continue, but we've got a lot of that's been recognized and worked through with our partners through fiscal twenty five. So I wouldn't expect or anticipate that those benefits would be as large in fiscal twenty six.

[David E. Bergman, CFO at Under Armour]

And then same thing relative to the DTC discounting favorability. Because we took such big strides in fiscal twenty twenty five, especially in Americas, we wouldn't see as much of that year over year benefit continuing as an incremental benefit in fiscal twenty twenty six. There's a little bit of benefit there in APAC, as we started to do more of that as we're helping to clean up and reset APAC a little bit, but definitely not to the magnitude that we saw in fiscal twenty twenty five. And then Kevin, I don't know if you want to touch on EMEA?

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Yeah. Let me just sort of give a global picture first, which is we recently made some leadership moves in APAC that were into about four or five months into that process and have the markets actually reporting into me and heading over there in a few weeks again. As it relates to EMEA, not unlike we have here in America, you heard the affection that the team really has for our leadership and care here. We're fortunate to have A plus leadership in EMEA as well with Kevin Ross. So, the kind of momentum that we've had, again, that began under, Cara's watch over there and that Kevin has really just accelerated over the last eighteen months or so.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

It allows us to play offense and it feels great. It is a great goal that everybody can look around the world and say, this is what it feels like when you're just winning on a consistent basis. And so, I think what's there is they have a really clear proposition for the consumer. It's authenticated in sport, specifically football. We've got nearly 30 athletes across all of the European leagues, highlighted by winners like Ashraf Fakimi, who plays for PSG and playing in the Champions League final in Germany, I think this weekend.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

And again, that speaks to just what we have. We've got a bit of a cultural following now that's coming out of Europe, specifically out of France and Paris, and in The UK also. But we're well positioned with strong fundamentals. I think that this ambition we have, which is people seeing Under Armour's moat, which is it's not just a cool hoodie or a nice top or a great shoe, but people know that if it's UA, it's got the performance aspects to it. And so we're really building on that, and that means rooting and authenticating ourselves in sports, in sport where we I think we just have a great following.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

The product that we're putting, the football boot, we have athletes calling us, agents calling us, clubs calling us as well for our position there. And I think that's what feeds the entire ecosystem. In addition to great relationships with sports directs, the JDs, inter sports, El Cortez Ingleses, as well as our distributorships that we have in places like Turkey. So, I think we're just doing things right there. And then as we continue to just lean on the product, as we continue to come more full force with things like, some of our sportswear expressions that we have, launching Halo, there's just a lot of energy and excitement for the brand.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Echo is doing really well for us there also. So we're learning a lot, but again, it's good to be able to look at EMEA and just see what success really looks like. And so that ambition, it all fosters from that playbook that we've been running there for quite some time.

[Laurent Vasilescu, Managing Director & Senior Equity Analyst at Exane BNP Paribas]

That's great to hear. Thank you very much for all the color.

[Operator]

The next question comes from Peter McGoldrick with Stifel. Please go ahead.

[Peter McGoldrick, Equity Research Associate at Stifel Financial]

Good morning.

[Peter McGoldrick, Equity Research Associate at Stifel Financial]

Thanks for taking my question. With ongoing evolution of the good, better, best products pyramid, I was curious if you could talk about the structural product offering influence on AUR and the underlying gross margin as we look forward? Yeah, let me let me

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

just sorry. Let me just give you structure wise. So, you know, I I think a great example or a metaphor that we have from a product standpoint of how we're thinking about the business. Today, we talked about we make a lot of good, we make some better and nowhere near enough best. We're looking to reshape our business with about 25% good, 50% better and 25% best.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

We're looking to just ladder up. And what we don't want to do is we're not looking to necessarily limit the amount of good product we have. We just want to reshape this business. A great example of that I I think is the is what we use with Sharon locating the Boston Marathon. This is also on our investor page.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

It spells it out really simply. But when you can authenticate at the highest level with something like the Boston Marathon to smash a course record like Sharon did just a couple weeks ago, and the $250, elite product that we have, the Velocity Elite, it really sets the pace. And we've done a good job, I think where we've lost this is we sort of had a running execution. Now we're actually taking that hierarchy all the way down, through the ecosystem. Meaning, you've got the $250 Elite shoe that'll be in specialty run.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

We then have commercialized that with a $160 version you'll find in like big box sporting goods, and some run specialty as well. The $130 version, a $100 version as well that we can open and bring down to family and then as well as that design lines roll into our $75 cert. In building this, it was the same designers that worked on the top elite from an overall aesthetic standpoint, all the way down to the $75 product. And so I think that's where we're just getting a lot more synergy with our product as it relates to one another. Apparel's no different and we're getting it right.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

I think you'll see that from Halo. It is going be a pinnacle expression from us. But it is going to be, and it also crosses us and pushes us from A, it's authentic product, it's great to perform in, but also most importantly, it also looks great as well. And of course, it has the Under Armour DNA. So fixing that is something which is really important for us.

[David E. Bergman, CFO at Under Armour]

And I think Peter, when you think about AUR and also even ASPs too, in fiscal twenty twenty five, we had a pretty much lower e com mix. We also had a lower APAC mix. We also had a lower footwear mix. All three of those contributed to a little bit lower ASPs. As we drive further into 'twenty six and back out of fiscal 'twenty six, those things will probably change a little bit from a mix perspective and will help ASPs in general.

[David E. Bergman, CFO at Under Armour]

And as we kind of comp the promo and discounting reductions that we've been doing, that'll start to stabilize and turn more towards a positive for us. So we're definitely focused on that and we're going to keep driving that forward.

[Peter McGoldrick, Equity Research Associate at Stifel Financial]

Okay. Thank you. And Dave, I recognize the challenge in forecasting and guidance, but I was curious if you could give us a run rate gross tariff impact to COGS given current level of visibility.

[David E. Bergman, CFO at Under Armour]

Yes. Listen, I totally appreciate the question. And obviously, we're running through a lot of different scenarios at this point. And every few days, it seems like there's new information and new rumors out there. So at this point, we're going to stay prudent and just speak to Q1.

[David E. Bergman, CFO at Under Armour]

And then obviously, we would hope to be able to give a lot more color on that as we get to the next call.

[Peter McGoldrick, Equity Research Associate at Stifel Financial]

Totally understand. Thank you.

[David E. Bergman, CFO at Under Armour]

Thanks, Pito.

[Operator]

The next question comes from Paul Leuez with Citi. Please go ahead.

[Kelly Bania, MD - Equity Research at BMO Capital Markets]

Hi, this is Kelly on for Paul. Thanks for taking our question. Appreciate you giving some color on how you were thinking about the business prior to, the tariff announcements. Could you just help us bridge the gap between the kind of down mid single digit 1Q revenue guide and the expectation again prior to tariffs for sales down slightly? If could just maybe talk about that from a geo and channel perspective.

[Kelly Bania, MD - Equity Research at BMO Capital Markets]

Thank you.

[David E. Bergman, CFO at Under Armour]

Yes, I mean, I guess a couple of things there. We are giving the outlook for Q1 to be down 4% to 5%. We did mention that prior to the tariff announcements and a lot of the uncertainty over there, we were anticipating a full year modest revenue decline as we continue to kind of work to reset and strengthen the brand and progress on our strategic priorities. That decline that we were anticipating for full year was anticipated to be a little smaller than the decline we had in fiscal twenty twenty five. So to kind of give a little bit of a box around that, but then also expecting some gross margin expansion due to the continued costing improvements and also some of the continued reductions in DTC discounting and promos.

[David E. Bergman, CFO at Under Armour]

And then with the SG and A leveraging that we expect to start driving in fiscal twenty twenty six as well, landing with operating income that was going to exceed fiscal twenty twenty five. So that was a lot of the work that we were driving towards and we're going to keep focused on all of those areas as we learn more about the tariffs and any potential demand impacts. But we feel pretty good about that. And you can tell from the outlook in Q1 that would basically back you into originally thinking our back half was going to be slightly better than our front half. Again, we'll have to see how things develop now with tariffs and the uncertainty that are out there, but that's originally what we were seeing.

[Kelly Bania, MD - Equity Research at BMO Capital Markets]

Got it. And just one more from us. On North American DTC channel, where you've been seeing some weakness due to pulling back on ecom. As you started to lap those promos, I mean, should we expect, your DTC channel growth in in '26? Obviously outside of some of the tariff stuff?

[Kelly Bania, MD - Equity Research at BMO Capital Markets]

Or is what's happening with the rationalization in the factory outlets going to sort of offset that? Thanks.

[David E. Bergman, CFO at Under Armour]

Yeah. Again, we're not going to give a lot of detail on full year, but what I would say is that as we move towards the back half of fiscal twenty twenty six, we would have made a lot of those steps in finishing those plays from a DTC and health perspective in North America. So, the pressures that we've had in DTC North America because of a lot of those strategic decisions should be much more minimized in the back half of fiscal twenty twenty six. And so we feel pretty good about that and obviously stepping into fiscal twenty twenty seven. Again, tracking the demand situation here with tariff uncertainties, but, that was where we were heading.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

And Kelly, I'll drop a little color on the model that you're working on too because as Dave's talking through some of the technicals that we're working through, we're just looking to drive brand affection right now. So as we're thinking about fiscal twenty six, there's always a silver lining in everything. And so we're using this moment and opportunity just to make sure that we're really clean, we're delivering ourselves and showing up at retail with our wholesale partners the way that we want to be seen. And we're modeling that behavior by demonstrating that in our own ecom and our own stores as well. And so, it'll be a full funnel approach for us for sure.

[Kelly Bania, MD - Equity Research at BMO Capital Markets]

Got it. Thanks for the color. Best of

[Analyst]

luck.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Thank you.

[Operator]

Next question comes from John Kernan with TD Cowen. Please go ahead.

[Krista Zuber, Director at Cowen and Company]

Good morning. This is Krista on for John. Two questions for us. First, in terms of sort of a broader picture for North America, kind of in relation to the broad initiatives that are underway with this reset, kind of what do you see as a normalization or long term opportunity for segment margin recovery in North America as you kind of move along this strategic reset? And I have one follow-up.

[Krista Zuber, Director at Cowen and Company]

Thank you.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Yeah, let me just start with some of the basics there, which is to be clear, we don't necessarily love where we are right now, but we certainly love where we're going. Culture is going to be a big part of this and instilling that belief across the organization, across our partners at every touch level, suppliers, retailers, distributors, franchisees, and especially our own team. Where we are in this reset, as I used in my prepared remarks, the reinvention for the brand, it starts with our team. And so I think that, for me the last thirteen months have been really constructive in that approach. As I said, we don't need any excuses, meaning that it's not just about us transacting or trading on price, which I feel like we've done for a bit too long.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

And we just really need to drive that affection from that 16 to 24 year old athlete, as well as the consumer that we have today, which includes some 16 to 24, but we think we can drive that more. Product story service and team is this foundation that we've talked about often throughout our history of the fundamentals we need to get right with. As we say, product is our everything and number one, the best product we should make or manufacture should be our story. The rest of the team is falling in on all those other pieces that we have of making sure we have the right products at the right place at the right time. And so, we're really just driving down to the fundamentals.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

And as I said, when we're getting this right, during this reset and we're moving ourselves, especially here in North America from walking on urban, what would you like to buy to, here's four very specific ideas that we have for you that we think that you'll love. That's what I think that will be really in stride. So we've got work to do, but we're making this manifest across every channel touch point from ecom to our outlet stores to our factory houses all the way to our full price brand houses as well and especially in our retail partners. So, they're waiting to see us win. There's competition from a lot of different places, but I like our positioning.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

I know that this team can pull together and excited about what it means in the short, mid and long term.

[Krista Zuber, Director at Cowen and Company]

Terrific. Thank you for that. And then just how should we think about the category mix within the context of apparel and footwear in your Q1 revenue guide? And is there anything that you can talk to about the margin differential between those two categories currently and kind of where you see that longer term? Thanks so much.

[David E. Bergman, CFO at Under Armour]

Yes, I'll jump in on that real quick. When we think about Q1, we do anticipate that footwear will have a little bit more pressure, than apparel and accessories for Q1 and that's something that we've been talking about, over the last year as well. And from a margin perspective, that actually does help us a little bit, because our footwear is a little bit lower gross margin than our apparel. That gap is something that we've been decreasing a little bit each year as we continue to design our footwear differently and continue to improve relative to price points there. So it is something that we're cognizant of relative to the mix.

[David E. Bergman, CFO at Under Armour]

We're looking forward to continuing to drive up footwear longer term. We understand that that can create a little bit of a gross margin headwind for us longer term, but that's something that we can plan for and navigate and, are looking forward to that.

[Krista Zuber, Director at Cowen and Company]

Thanks very much. Best of luck.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Thank you.

[David E. Bergman, CFO at Under Armour]

Thank you.

[Kevin Plank, Founder, Chairman, President & CEO at Under Armour]

Thank you.

[Operator]

This concludes our question and answer session. The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.

Participants

Executives

• Lance Allega, Senior Vice President, Finance & Capital Markets
• Kevin Plank, Founder, Chairman, President & CEO
• David E. Bergman, CFO

Analysts

• Jay Sole, Managing Director at UBS Group
• Simeon Siegel, Managing Director & Senior Analyst at BMO Capital Markets
• Sam poser, Equity Analyst at Williams Trading LLC
• Laurent Vasilescu, Managing Director & Senior Equity Analyst at Exane BNP Paribas
• Peter McGoldrick, Equity Research Associate at Stifel Financial
• Kelly Bania, MD - Equity Research at BMO Capital Markets
• Analyst
• Krista Zuber, Director at Cowen and Company