Root (NASDAQ:ROOT), trading on the Nasdaq under the ticker ROOT, is a Columbus, Ohio–based insurance company that leverages mobile technology and data analytics to offer personalized auto insurance policies. Founded in 2015 by Alex Timm and Dan Manges, Root set out to transform traditional underwriting by focusing on individual driving behavior rather than broad demographic factors.
The company’s core product is usage-based auto insurance, delivered through a smartphone app that monitors driving patterns such as speed, braking and phone usage behind the wheel. By collecting and analyzing telematics data over an initial “test drive” period, Root tailors premiums to each customer’s real-world risk profile, aiming to reward safer drivers with lower rates.
Since its founding, Root has expanded its operations across numerous U.S. states, gradually scaling its insurance offerings while maintaining a heavy emphasis on technology-driven service. The firm’s user-centric app also includes features like digital ID cards, instant claims reporting and real-time policy management, all designed to streamline the customer experience and differentiate Root from traditional insurers.
Root completed its initial public offering in October 2020, becoming one of the first usage-based insurers to list on a major U.S. exchange. Leadership remains anchored by co-founders Alex Timm, who has served as Chief Executive Officer, and Dan Manges, who oversees product strategy and customer growth. As the company continues to refine its risk models and expand its footprint, Root seeks to drive efficiency in auto insurance through ongoing innovation in data science and mobile technology.
