Victoria's Secret & Co. Q1 2026 Earnings Call Transcript

Key Takeaways

  • Security incident impacted e-commerce, with the site offline from May 24 to May 29 and expected to reduce Q2 net sales by ~$20 million and operating income by ~$10 million.
  • First-quarter results beat guidance with net sales of $1.353 billion (flat vs. prior year), total comps down 1%, and adjusted operating income of $32 million.
  • Tariff headwinds will pressure FY 2025 margins by about 100 bps (net $50 million impact) despite mitigation actions, although full-year net sales guidance of $6.2–$6.3 billion was maintained.
  • International growth remains strong, with Q1 international sales up 9% to nearly $200 million and system-wide retail sales rising in the low double digits.
  • Leadership appointments include naming new presidents for Victoria’s Secret, Pink, Beauty, and hiring a CMO to drive sharper brand differentiation and customer engagement.
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Earnings Conference Call
Victoria's Secret & Co. Q1 2026
00:00 / 00:00

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Operator

Good morning. My name is Amanda, and I will be your conference operator today. At this time, I'd like to welcome everyone to the Victoria's Secret and Company's First Quarter twenty twenty five Earnings Conference Call. Please be advised that today's conference is being recorded. All parties will remain in a listen only mode until the question and answer session of today's call.

Operator

I would now like to turn the call over to Mr. Kevin Wink, Head of Investor Relations at Victoria's Secret and Company. Kevin, you may begin.

Kevin Wynk
Kevin Wynk
VP - External Financial Reporting & IR at Victoria's Secret

Thank you, Amanda. Good morning, and welcome to Victoria's Secret and Company's first quarter earnings conference call for the period ended 05/03/2025. As a matter of formality, I would like to remind you that any forward looking statements we may make today are subject to our Safe Harbor statements found in our SEC filings and in our press releases. Joining me on the call today is CEO, Hillary Super and CFO, Scott Sickela. We are available today for approximately thirty minutes to answer any questions.

Kevin Wynk
Kevin Wynk
VP - External Financial Reporting & IR at Victoria's Secret

Certain results we discuss on the call today are adjusted results and exclude the impact of certain items described in our press release and our SEC filings. Reconciliations of these and other non GAAP measures to the most comparable GAAP measures are included in our press release, our SEC filings and the investor presentation posted on the Investors section of our website. Thanks. And now I'll turn the call over to Hillary.

Hillary Super
Hillary Super
CEO at Victoria's Secret

Good morning. I appreciate you all being here. We're pleased to kick off the summer on a strong note with solid first quarter results that reflect continued progress against our strategic priorities. Our teams delivered a quarter marked by disciplined execution, a continued focus on innovation, and a deep commitment to serving our customers across all channels, which drove top and bottom line results exceeding our guidance and broad based strength across both our brands. We're excited by the momentum we're building in a challenging market environment and encouraged by what lies ahead.

Hillary Super
Hillary Super
CEO at Victoria's Secret

We have lots to share today, including Q1 performance, key strategic hires, and our balance of the year expectations. But I want to provide an update on a recent security incident. When we identified the incident on May 24, we immediately initiated our pre established response protocol, and party experts were engaged alongside our own security team. As a precaution, we took some internal systems and our e commerce site offline. Throughout, we continued to serve customers in our Victoria's Secret and Pink stores.

Hillary Super
Hillary Super
CEO at Victoria's Secret

Our site went back online Thursday, May 29, and all of our critical systems are fully operational. We're now well into the recovery phase, which includes finalizing our investigation. While I won't share further details while that work is ongoing, I do want to take a moment to recognize the extraordinary efforts of our associates. Their quick, decisive action, collaboration, and resilience in the face of disruption was nothing short of inspiring. I've told you before how proud I am to be leading this business and working with this incredible team.

Hillary Super
Hillary Super
CEO at Victoria's Secret

I also want to thank our customers and partners for their understanding and support. Now let's discuss Q1. I'm pleased to share we built momentum month over month and ended the quarter strong. While we are still in the early stages of our Path to Potential strategy, in Q1, we made progress across the four initiatives I outlined on our last earnings call. As a reminder, these are Recommit to PINK, Supercharge bras, Fuel Growth in Lifestyle Categories, and Modernize our Brand Projection and Go to Market Strategy.

Hillary Super
Hillary Super
CEO at Victoria's Secret

This progress was reflected in both net sales and operating income exceeding guidance. Net sales for the quarter were flat, and total comparable sales were down 1% compared to last year. As we shared on our Q4 call in March, the February macroeconomic environment presented headwinds as consumer sentiment softened and inflation concerns heightened. I'm pleased to share that our teams responded with agility, making impactful adjustments to assortment and marketing that, combined with softening headwinds, helped drive results that were mostly above expectations. What did we do?

Hillary Super
Hillary Super
CEO at Victoria's Secret

We increased our percentage of newness by pulling forward March and April floor sets in Versus, chasing into exciting fashion apparel for pink, and accelerating our new Miss Collection launch for beauty. We reshot portions of our creative content with an eye towards sexier and more joyful brand expression and worked across channels to highlight it. The launch of our Lacey Panty franchise exemplified this work, and I'm happy to report that we saw outsized returns with triple digit comps in this franchise during its launch. We also rebalanced our marketing funnel, strategically leveraging events, activations, and PR to amplify brand love and began testing new paid search strategies that we continue to expand upon. Our quick response delivered strong results for the balance of the quarter.

Hillary Super
Hillary Super
CEO at Victoria's Secret

This reflects our disciplined approach in a dynamic environment and our continued commitment to strengthening the brand, leaning into emotional storytelling, and making agile business decisions when we see an opportunity. This is the BS and Co mindset that I'm so proud of. We have shown the team's capabilities to approach each season with a growth mindset, knowing we are never penciled down and can always learn and iterate on the business. We saw broad based strength across both brands and made progress on our strategic priority of fueling growth in lifestyle categories led by Pink Apparel, Beauty, and VSX. Pink Apparel delivered its consecutive quarter of positive comps and significant margin and AUR expansion, driven by improved product, high emotion storytelling, and customer engagement.

Hillary Super
Hillary Super
CEO at Victoria's Secret

These efforts brought us closer to our goal of reestablishing the brand's magic and market position. The cross functional team has done a great job reading and reacting not only to sales and consumer insights, but also chasing into fashion ideas they are seeing out in the world. The result has been a more balanced assortment with a wider range of categories, sensibilities, and end uses that is resonating with our customer and driving a higher basket size versus last year. The team has successfully continued to grow our pink icon business and introduced new categories such as skirts, dresses, and denim, which our customers are loving. I am pleased that some of these ideas were created on the faster timelines that we have discussed on previous calls.

Hillary Super
Hillary Super
CEO at Victoria's Secret

We continue to push ourselves to be more agile in our product creation process, and it is starting to pay off. Our Pink Break event drove significant traffic and conversion across both stores and digital as well as increased penetration of Gen Z customers. We generated a fun, upbeat shopping environment with DJs and embroidery stations, while leveraging daily deals and limited edition drops to drive repeat visits. Similarly, our Pink Wednesday drops are driving a significant increase in repeat visitors each week. Our beauty business was a standout, achieving our consecutive quarter of growth, driven by Bombshell's fifteenth anniversary, including an engaging New York City pop up that resonated with the loyal consumer base that has made Bombshell America's number one selling fragrance.

Hillary Super
Hillary Super
CEO at Victoria's Secret

Customer favorites, like the Mist collection, continue to drive traffic and brand love. But we're most excited about what's next. We launched body care in the final week of Q1 and have seen a strong response from customers. Especially encouraging is the enthusiasm for new formats like our oils and to new scent trends showing her willingness to experiment with us, a good indicator as we have an exciting launch plan for the back half of the year. VSX has delivered its consecutive quarter of double digit growth, reflecting continued progress against our strategic priority of supercharging bras and reinforcing our leadership as the bra authority.

Hillary Super
Hillary Super
CEO at Victoria's Secret

A key driver of this performance has been our relentless focus on product innovation and advanced fabric technologies, all while delivering style and fashion. Our fabrics are engineered for maximum performance and versatility, offering breathability and anti sheer technology to ensure comfort and coverage. Notably, with the inclusion of proprietary raw materials, such as Lycra's adaptive fibers and our X React technology dynamically adjusting to the wearer's shape and sweat levels, providing a custom fit and cooling effect throughout wear. Our products also feature innovative technologies such as patented TurboWick liners for accelerated moisture wicking and injection molded pads for added shape and comfort. Bottom line, our sports bras are amazing, and our customer agrees.

Hillary Super
Hillary Super
CEO at Victoria's Secret

BSX bras were up 20% in the quarter, driven by continued standout success of the Knockout Front Close, which is now our number two sports bra. Its proprietary Bra within a Bra technology with exclusive patented design gives her the confidence of a perfect fit and support, seamless comfort, and the freedom to move without distractions. We are also seeing significant integration of VFX into our off duty bra wardrobe. The Featherweight Max is a standout in everyday wear, with design patented laser cut perforations for targeted airflow. This is exciting, as it shows that we've been listening to the customer and delivering the versatility that she craves.

Hillary Super
Hillary Super
CEO at Victoria's Secret

This focus on comfort and innovation also extends to the broader intimates category, where performance of wireless outpaced total core bras, driven by both basics and fashion. Our so obsessed wireless bra is a standout, driving 30% year over year growth, boosted by expanded in store visuals and deep resonance with the millennial customer. With our expert combination of comfort, performance, and style, we aren't surprised to see that So Obsessed had more customers purchasing two or more at one time than other bra styles. As multiuse bras increasingly gain traction, we are continuing our efforts with new comfort and movement technologies to deliver content and experiences that create emotional connections with our customers. This will be reflected in our new always on bra creative approach, which will highlight the full range of offerings rather than singular campaigns.

Hillary Super
Hillary Super
CEO at Victoria's Secret

By doing so, we'll continue to meet customer needs across core performance and lifestyle categories, driving deeper connections and sustained growth. On to channel performance. In stores, we outpaced mall traffic in March and April while being less promotional than last year. Our stores continue to be a strategic advantage. They are the backdrop for emotional storytelling and meaningful experiences, and we're seeing an encouraging response to our ongoing customer engagement work.

Hillary Super
Hillary Super
CEO at Victoria's Secret

In fact, we launched the pilot last year in order to further our focus on bra fitting and service. I'm happy to share that that pilot has been successful, and we are expanding that test with the goal of improving customer experience and driving higher store performance. We are also pleased with the continued outperformance of our Store of the Future concept, which we anticipate will represent 25% of our fleet by the end of this year. In digital, we are beginning to bring some of that excitement and energy of the stores to her online experience. We see opportunities to sell more full priced products and let our flow of newness and brand relevance drive the purchase cycle.

Hillary Super
Hillary Super
CEO at Victoria's Secret

We continue to outperform digitally within Pink, indicating we are serving customer well. Finally, we continue to be pleased with the strength of our international business, which saw growth in nearly all categories across all channels and all regions. I recently had the privilege of spending time with our partner, NeXT's management team entering several of their UK stores. I was impressed by their execution and the outstanding job they are doing running both physical and digital spaces. We continue to partner with our regional experts to share best practices and deepen our understanding of the global customer so we can continue the impressive growth we've seen internationally.

Hillary Super
Hillary Super
CEO at Victoria's Secret

To close on Q1, we exceeded expectations by reading and reacting with an urgency to win. I'm pleased with our progress and proud of the way we achieved our results. We are focused on delighting her with emotional product and content she connects with and operating with excellence. What matters is that we embraced early challenges with agility, identified the opportunity, and beat top line and bottom line expectations. Our results for the quarter reflect the strength of our strategy and the commitment of our teams.

Hillary Super
Hillary Super
CEO at Victoria's Secret

We are excited to build on that momentum to accelerate progress against our Path to Potential strategy, and I remain confident in our direction. I'd like to talk for a moment about the team we are building to deliver that strategic plan. On the last earnings call, I shared our decision to move to brand president model and hire a chief marketing officer. We've invested in world class leaders with proven track records of results. That begins with our brand presidents.

Hillary Super
Hillary Super
CEO at Victoria's Secret

Ann Stevenson has been named president of Victoria's Secret, Ali Dillon, president of Pink, and Amy Kasuric, president of Beauty. Ann is a seasoned leader and a true expert in the intimates category with over twenty five years of experience in product strategy, brand development, and merchandising. As our Chief Merchandising Officer, she has consistently demonstrated her ability to drive innovation and deliver results. With her deep understanding of Victoria's Secret brand and an unwavering commitment to its growth, Anne has played a key role in shaping our future vision, and I'm proud to have her at the helm. Ali joins us from Alex Mill, where she served as president, overseeing strategy, product, operations, and growth.

Hillary Super
Hillary Super
CEO at Victoria's Secret

With over two decades in merchandising and brand development, including leadership roles at Gap Inc. And J. Crew, Allie's apparel expertise and knowledge of modern product development models positions her as the right person to lead Pink's next chapter of growth. Amy is a deeply strategic merchant leader with a proven track record in product innovation and business transformation. Previously chief merchandising officer at Kendra Scott, Amy Kendra excelled in finding white space, innovating business models, and elevating product and partnerships. These experiences make her well suited to think differently about beauty's mature and successful business and push it further. In addition, Elizabeth Price has joined us as chief marketing officer. She will lead brand marketing across the enterprise to deepen customer connections with our iconic brands. Elizabeth joins BS and Co.

Hillary Super
Hillary Super
CEO at Victoria's Secret

As a respected marketing strategist with more than 25 of experience in fashion, beauty, and lifestyle. She is celebrated for her unparalleled acumen in crafting culturally relevant customer experiences informed by data and driven by creative storytelling. Finally, Adam Selman has been appointed senior vice president and executive creative director reporting to Elixis. Adam is a multi hyphenate creative who operates at the crossroads of commerce and culture. He has built his own labels and has had notable careers creating custom looks for celebrities like Beyonce and Katy Perry, as well as designing Rihanna's looks for the Victoria's Secret fashion show performances.

Hillary Super
Hillary Super
CEO at Victoria's Secret

Adam is the ideal expert to steward our brands into their next chapter. These brands these brand and product leaders join our existing team of highly skilled and tenured operational leaders. With their combined expertise, I have full confidence in our ability to drive sustained growth. Looking ahead to the remainder of the year, our success will be driven by focused execution. Scott will discuss our outlook shortly, but I'm pleased to say we are maintaining our forecasted net sales range of $6,200,000,000 to $6,300,000,000 for fiscal year twenty twenty five.

Hillary Super
Hillary Super
CEO at Victoria's Secret

This reflects our belief that we're well positioned to navigate a complex, challenging market environment. We will clarify, differentiate, and elevate our brand identities and projections by redefining Pink to meet the next generation where she is and ushering in a new era of sexy for Versus deliver product newness and innovation to meet customers' evolving preferences by delivering innovative launches, increasing our fashion relevancy, and continuing to shorten product creation timelines evaluate our entire marketing funnel for both optimization and brand differentiation, focusing on efficient, targeted investments to drive conversion and maximize return on marketing spend with a sharpened focus on acquisition use the power of our global footprint to create best in class experiences that resonate across all markets We will meet customers where they are while ensuring physical and digital touch points that reinforce the high standard of quality, service, and innovation that define our brands. Finally, we will continue to engage with cultural moments, delivering entertaining, inspiring experiences that captivate both new and existing customers, reinforcing our position as the original entertainment brand. In closing, I'm confident in what 2025 and beyond holds for Versus and Co. While we anticipate some continued uncertainty in the macro environment, we remain pleased with the strong performance of our core business and our strategy to drive long term sustainable growth.

Hillary Super
Hillary Super
CEO at Victoria's Secret

With our talented team, we are poised strategy, delivering the high emotion fashion and brand stories that resonate with our customers. And most importantly, we are stepping into a new era of sexy. Thank you all for your continued support. I'll now hand it over to Scott.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

Thanks, Hillary. I want to echo Hillary's pride in our organization's exceptional resilience during these dynamic times. Our base business has remained strong despite the environment, navigating tariffs, and a recent security incident. Our teams have demonstrated remarkable focus and have stayed disciplined on the fundamentals we can control while protecting strategic investments in our product innovation, brand strength, and customer experience, investments that will drive sustainable growth and competitive advantage over the long term. Now, a review of our results.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

We delivered first quarter net sales of $1,353,000,000 and adjusted operating income of $32,000,000 both exceeding our guidance ranges provided in early March. Our adjusted net income per diluted share came in at $09 $01 shy of the upper end of our guidance range. On the top line, February's challenging results reversed sharply in the March, April or MARPUL period as we registered positive year over year growth, benefiting from an increase in traffic, with traffic in our stores nicely outpacing traffic for the balance of the mall. From a brand perspective for the quarter, both Victoria's Secret and Pink registered a slight year over year retail sales decline, while beauty was up low single digits. From a regional perspective, we registered strong high single digit growth operations, while our North American business was essentially flat for the period.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

For both Victoria's Secret and Pink, digital channels slightly outpaced stores. Total first quarter comparable sales contracted 1% compared to the prior year, with a comparative low single digit decline in traffic in both our stores and digital channels, largely offset by low single digit growth in the average transaction value across channels. AURs were up 2% in the quarter driven by pink and beauty increases, while BS was flat. As I mentioned, we saw continued strength in our international business. Reported first quarter international sales grew 9% to nearly $200,000,000 while system wide retail sales increased by low double digits year over year.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

The strong growth was fueled by a combination of healthy high single digit comparable sales gains in our existing fleet, as well as continued real estate expansion. We saw particular strength in our China business, primarily driven by the digital channel as we registered strong double digit growth in the period. First quarter adjusted gross margin dollars were $476,000,000 and our adjusted gross margin rate was 35.2% or a decline of 170 basis points compared to the first quarter of twenty twenty four and below our guidance of approximately 36.5%. More than half of the gross margin rate pressure in the quarter was due to a combination of elevated and expected air freight rates, some tariff related order adjustments, and a higher penetration of GWP activity, partially offset by a reduction in traditional promotional levels. Favorable gross margin rate drivers included cost benefits from our prudent approach to non customer facing expense buckets, as well as buying and occupancy leverage from rent savings.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

Adjusted SG and A dollars were $444,000,000 in the and our adjusted SG and A rate was 32.8%, better than our guidance range of 34.5% to 35.5%, and leveraging 120 basis points to the prior year adjusted SG and A rate of 34. Our better than prior year and expected SG and A dollar and rate performance in the quarter was due in part to our accelerated efforts to pull back on non product and non customer investment and expense areas of the business, as well as a strategic shift in marketing spend from Q1 into Q2. In light of the uncertain tariff environment, we are doubling down on our disciplined expense management across all aspects of the business. Adjusted non operating expenses, consisting principally of interest expense, $14,000,000 in the quarter, better than our guidance and down from last year, driven by a lower level of weighted average borrowings and interest rates. Our first quarter adjusted tax rate was 34%.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

Turning to the balance sheet, total inventories ended the first quarter up 6% compared to last year and in line with our guidance for mid single digit year over year growth. From a liquidity standpoint, we ended the first quarter with a cash balance of $138,000,000 a strong balance sheet with sufficient liquidity to continue to execute on our strategic priorities. At the end of the first quarter, our outstanding balance was $105,000,000 under our $750,000,000 ABL credit facility, down $40,000,000 from the first quarter last year with seasonal borrowings as expected. In May, we successfully renewed our asset based lending facility with a $750,000,000 borrowing base and secured a five year term extension with favorable enhancements and lower interest rates that will generate annual savings. This refinancing strengthens our liquidity position while reducing our cost of capital and providing greater financial flexibility to execute our strategic initiatives.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

Now moving on to our updated outlook for fiscal year twenty twenty five and our outlook for the second quarter. As Hillary mentioned, for fiscal year twenty twenty five, we are maintaining our forecasted net sales range of $6,200,000,000 to $6,300,000,000 compared to net sales of $6,204,000,000 in fiscal year twenty twenty four, which excludes the gift card breakage benefit of $26,000,000 recognized in the fourth quarter of twenty twenty four. At this forecasted level of sales, we now expect our adjusted operating income for fiscal year twenty twenty five to be in the range of $270,000,000 to $320,000,000 The revised outlook includes a gross tariff impact of approximately $120,000,000 which assumes 30% China tariffs and 10% non China, with tariff mitigation of approximately $70,000,000 for a net impact to fiscal year twenty twenty five of approximately 50,000,000 mitigation levers include cost optimization with vendors, additional sourcing diversification, a more efficient air to ocean freight mix, and a combination of select pricing adjustments through more targeted promotions and strategic price modifications where we see a value proposition gap in the marketplace. Adjusted non operating expenses consisting principally of interest expense are projected to be about $70,000,000 for fiscal year twenty twenty five, down from the $84,000,000 in fiscal year twenty twenty four, driven by expected lower levels of weighted average borrowings along with lower interest rates.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

We estimate our adjusted tax rate will be approximately 24% to 25% for fiscal year twenty twenty five. We estimate weighted average diluted shares outstanding of approximately 82,000,000 for the second quarter and 83,000,000 for fiscal year twenty twenty five. Given these inputs, we are forecasting fiscal year twenty twenty five adjusted net income per diluted share to be in the range of $1.8 dollars to $2.2 compared to adjusted net income per diluted share of $2.69 in fiscal year twenty twenty four. In light of the uncertain macro environment, we now estimate capital expenditures of approximately $220,000,000 in fiscal year twenty twenty five, down from our prior forecast of $240,000,000 Capital investments will be primarily focused on our store capital program along with investments in technology logistics related to our strategic initiatives to drive growth and support productivity. Depreciation expense is estimated to be approximately $220,000,000 in fiscal year twenty twenty five.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

We now expect adjusted free cash flow of approximately $150,000,000 to $200,000,000 in fiscal year twenty twenty five. In 2025, we plan to open approximately 16 new stores in North America, mostly in the store of the future design and off mall locations. We estimate approximately 30 to 40 store closures in 2025, which will mostly be consolidations of co located Victoria's Secret and Pink stores. We also expect about 40 renovations in North America in the Store of the Future design in 2025, with the majority consisting of square footage reductions or consolidations of co located Victoria's Secret and Pink stores. Square footage in our North America stores in 2025 is expected to decrease approximately 2% to 3% compared to 2024.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

At the end of twenty twenty five in North America, we estimate our Store of the Future presence will be approximately 190 stores or approximately 25% of the fleet. Internationally, we estimate our Store of the Future presence at the end of twenty twenty five will be approximately two thirty to two fifty stores or nearly 40% of international fleet. Turning to our outlook for the second quarter, we are forecasting net sales in a range of $1,380,000,000 to $1,410,000,000 compared to net sales of $1,417,000,000 in second quarter twenty twenty four. This forecast assumes an approximate $20,000,000 net sales impact from the security answer. Our forecast also assumes down low single digit top line performance in our North American business with the semi annual sales scheduled one week earlier than last year, running for the same duration, and position with units down double digits compared to last year.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

Our forecast assumes continued strength in our international business. At this forecasted level of sales, including known costs related to the security incident, we expect second quarter twenty twenty five adjusted operating income to be in the range of $15,000,000 to 35,000,000 compared to adjusted operating income of $62,000,000 in the second quarter of twenty twenty four. The tariff headwind built into our second quarter forecast is approximately $10,000,000 the bulk of which due to timing of the rate changes we were not able to impact through the mitigation levers I just mentioned. In addition, the strategic marketing shift benefit I called out for Q1 will unfavorably impact Q2. Offsetting to these higher year over year costs is our continued non customer facing expense actions, lower incentive comp and a slight improvement in our selling margin due to the significantly lower level of units in our semi annual sale this year compared to last year.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

This forecast also assumes an approximate $10,000,000 operating income impact from the security incident in the second quarter, excluding any consideration of insurance reimbursement. We are forecasting second quarter twenty twenty five adjusted net income per diluted share to be in the range of 0 to $0.15 compared to adjusted net income per diluted share of $0.40 in the second quarter of twenty twenty four. We expect the second quarter twenty twenty five adjusted gross margin rate to be approximately 35% compared to second quarter twenty twenty four's adjusted rate of 35.4%. The adjusted SG and A rate in the second quarter twenty twenty five is expected to be approximately 33% compared to the second quarter twenty twenty four's adjusted rate of 31%. SG and A dollars are forecasted to increase approximately 5%.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

We anticipate net adjusted non operating expense, again consisting principally of interest expense, of approximately $17,000,000 in the second quarter twenty twenty five, down from $20,000,000 in the second quarter of twenty twenty four, driven by expected lower levels of weighted average borrowings along with lower interest rates. We estimate adjusted tax expense in the second quarter twenty twenty five will be approximately 0 to 5,000,000. We expect total inventories in the second quarter of twenty twenty five up mid single digits compared to last year. In closing, I want to reinforce what we shared throughout today's call. While we continue to navigate an uncertain macro environment with ongoing tariff dynamics and the impacts from our recent security incident, our base business fundamentals remain solid and resilient.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

We are maintaining our disciplined approach, focusing on what we can control, operational excellence, strategic capital allocation, and continued investment in the capabilities that differentiate us in the marketplace. The team's ability to execute through these challenges gives me confidence in our positioning as we move forward. We remain committed to delivering value for our shareholders while building the foundation for sustained long term profitable growth. With that, we will open the lines for your questions. Operator?

Operator

Star one and record your name clearly when prompted. To withdraw your question at any time, you may press then 2. As a reminder, we ask that each participant limit themselves to one question and one follow-up to allow ample time to respond to each participant that may wish to participate in this portion of the call. For our question, we will go to the line of Brooke Roche from Goldman Sachs. Your line is open.

Brooke Roach
Brooke Roach
Vice President - Equity Research at Goldman Sachs

Good morning, and thank you for taking my question. Hillary, I was hoping you could dive a little bit deeper into the marketing strategy that you're planning for the rest of the year and into the future following the hiring of the new Chief Marketing Officer. What plans do you have to engage customers in a stronger way to drive better comp sales in the back half of the year? And what changes should we expect in terms of the messaging for the customer on a go forward basis?

Hillary Super
Hillary Super
CEO at Victoria's Secret

Thanks, Brooke. Happy to talk about that. So as you know, Elizabeth joined us, I think this is the beginning of her week, so definitely early days. Adam joined us probably about four to six weeks ago. So he has been involved in the fall shoots and creative content.

Hillary Super
Hillary Super
CEO at Victoria's Secret

They were already in flight when he started, but he has definitely been involved. What you will see creatively is it's an evolution. There's not going to be a flip of a switch and all of a sudden you feel something very, very different, but you will start to see both brands being pushed farther apart. You will start to see a visual evolution with Versus You will start to see a younger expression in pink. In terms of the marketing strategies, I would just say we're very focused on, number one, acquisition, targeted acquisition through a very segmented media plan, and that's really one of the orders of business, an always on bra campaign, primarily expressed through media.

Hillary Super
Hillary Super
CEO at Victoria's Secret

As we have said before, we know we are up against the fashion show. We're not ready to talk about our plans to comp that, but we will have some sort of activation in the back half of the year that is entertainment based. I would just say much more optimization of the funnel, so less spend on creating the content, more spend on getting it out in the world, pull back in direct mail, and an optimization of lower funnel. So those are some of the things that are in works, and we're pushing very hard to impact as much as we can in the back half.

Brooke Roach
Brooke Roach
Vice President - Equity Research at Goldman Sachs

Great. And then just one follow-up for Scott. What level of price increases is embedded in your guide as a result of tariffs? And how are you thinking about elasticity of demand as you take some of those strategic price increases?

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

Yeah, I mean, from a pricing standpoint, the thing we're doing and foremost is kind of optimizing our promos. And so both in Q1 and throughout the year, you're gonna see a little bit more headwinds on GWPs, gifts with purchase, and a pullback on sort of what I would say are traditional promos percent off type deals. So that's the way we're thinking about it. We're being very strategic across categories and mindful of opening price points and sort of not to exceed price points. And so we're gonna sort of play in the middle where we see value.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

And it won't be across all categories as we think about our business. It's really that strategic case by case, category by category look that we're taking.

Brooke Roach
Brooke Roach
Vice President - Equity Research at Goldman Sachs

Great, thanks so much. I'll pass it on.

Operator

Thank you. Our next question comes from Alex Stratton with Morgan Stanley. Your line is open.

Alex Straton
Alex Straton
Equity Research Managing Director at Morgan Stanley

Great. Maybe for Hillary Just when you think about the evolution of the brands and sort of the goals when you started here, can you just highlight like where you made the most progress in the first quarter? And then I've got one follow-up for Scott.

Hillary Super
Hillary Super
CEO at Victoria's Secret

Sure, happy to. I continue to be really bullish on pink. I'm sure that's not a surprise. We've made incredible progress, especially as it relates to the apparel piece of that business. I would also say that beauty continues to be an absolute standout with year over year growth and lots in the pipeline to further those efforts, and we are really starting to dig into Versus We see that we have an opportunity to have a more energetic, more joyful expression of Versus We think we got just a little bit too serious in past seasons, and so we are seeing that the more energy we bring, the more joy we bring to our campaigns, the more color and pattern we bring to our assortments, we're really seeing payback.

Hillary Super
Hillary Super
CEO at Victoria's Secret

So early stages in BS, but definitely lots of progress on the pink side.

Alex Straton
Alex Straton
Equity Research Managing Director at Morgan Stanley

Great. And maybe just for Scott, just on the gross margin. The qualitative commentary was helpful in the quarter. But is it possible to quantitatively break down the components of that 170 basis point decline as well as how those should evolve for the remainder of the year? It looks like you're embedding less compression in the second quarter, but I'm just curious if that can change perhaps the expansion in the back half?

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

Yes. So in the quarter, the biggest headwind year over year was sort of inbound rates, air and ocean. I do expect that to subside, potentially even be a slight tailwind in the back half of the year, but it'll continue to be a headwind in Q2 as well. The other, the next biggest piece in Q1 was a headwind on we had some tariff related order cancels that we had to take on raw materials. So as we resource product out of China, given the tariff changes, we did have to write off some raw materials there.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

The other piece in the quarter and I touched on a little bit on the pricing question, we had a headwind as we did more GWPs. It was partially offset by a pullback in traditional promos. And I do expect that construct to continue through the balance of the year. We really like what the GWPs bring even if it's a slight headwind on gross margin because it drives a higher basket size as well as is a little bit of a marketing vessel for us as the consumer takes that product out into the world. We did have some favorability in the quarter from a B and O standpoint.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

So I think that construct will largely continue for the year. So when you balance up the full year, the biggest headwind we're going have year over year is tariffs and expect that to be over a 100 bps headwind. And then we'll have a little bit of the residual inbound headwind that I talked about in the half of the year, partially offset by some favorable BNO.

Alex Straton
Alex Straton
Equity Research Managing Director at Morgan Stanley

Good luck.

Operator

Thank you. Our next question comes from Simeon Siegel with BMO Capital Markets. Your line is open.

Simeon Siegel
Simeon Siegel
Managing Director & Senior Analyst at BMO Capital Markets

Thanks. Hey, everyone. Good morning. Hillary, as you work through your progress, any way to help frame how you're thinking about sizing the revenue opportunity at Pace? And then just, Scott, how are you thinking about revenue by brand and gross margin embedded within the full year guide that you gave? Thanks.

Hillary Super
Hillary Super
CEO at Victoria's Secret

Simeon, I didn't catch what your question.

Simeon Siegel
Simeon Siegel
Managing Director & Senior Analyst at BMO Capital Markets

So you're seeing the great you're talking about the qualitative opportunity at Paykelery. I'm just curious if you thought about how you see the revenue, just how you would size the recapture opportunity?

Hillary Super
Hillary Super
CEO at Victoria's Secret

Over the long term? Exactly. Very, very significant. We are still in the process of modeling that. But at this moment in time, PINK's top line volume is significantly below its high, over a billion dollars below its high.

Hillary Super
Hillary Super
CEO at Victoria's Secret

So there is an incredible amount of runway there, and I think as we start to build out the full lifestyle component, there's a beauty opportunity in pink, there's an accessories opportunity in pink, there's an enormous opportunity to regain share in apparel and to maintain our intimates business in that brand. So I see this as our number one volume opportunity.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

When you think about gross margin by brand, not much differentiation between Versus and Paint, but beauty is several points higher. And so as we continue to grow there, that mix will be a positive benefit to gross margin rate through the balance of the year.

Simeon Siegel
Simeon Siegel
Managing Director & Senior Analyst at BMO Capital Markets

Great. Thanks a lot guys. Best of luck for the rest of the year.

Operator

Thank you. Our next question comes from Dana Telsey with Telsey Group. Your line is open.

Dana Telsey
CEO & Chief Research Officer at Telsey Advisory Group

Hi, good morning everyone. Hillary, as you think about the intimates market and how it's performing, you had mentioned before the slow start it got off I think at the end of the fourth quarter. Where is it now? And how do you think of your core categories of bras and panties and what you're seeing in terms of performance? And then, Scott, in terms of tariff mitigation measures, when do they come into play?

Dana Telsey
CEO & Chief Research Officer at Telsey Advisory Group

How do you think about that opportunity going forward? Thank you.

Hillary Super
Hillary Super
CEO at Victoria's Secret

Sure, Dana. Let me start by saying, in the quarter, we definitely I'll start non intimates and then go to intimates. So, we saw share growth in sports bras, beauty, pink apparel really, really nice gains there. As you know, and as we've talked about in previous calls, the intimates market continues to be a little bit pressured. I think some of that is about it going to value.

Hillary Super
Hillary Super
CEO at Victoria's Secret

Some of that is about a younger consumer interacting with intimates, specifically bras in a different way. We have seen a little bit of a decline in our intimate share this quarter. I would say it's a tale of two stories, bras versus panties. In bras, I think it's very much isolated to that February challenging business and that miss at Valentine's Day that I talked about on the last call. We rebounded in March and April.

Hillary Super
Hillary Super
CEO at Victoria's Secret

We had positive business in bras in April, and as we think more about how she's wearing bras, so shifting a little bit into sports bras, looking for comfort, looking for wireless, we are in the process we have a very, very robust innovation pipeline. I actually just came back from a trip to Asia to really review all of that, and we have the ability to move and shake and pull things forward, and so we are in the process of really thinking about comfort and what role that plays in our total ecosystem. We're seeing lots of positive results, we have all kinds of innovation in the pipeline there. In panties, it's a little bit different of a story. Our business was softer throughout the quarter in panties.

Hillary Super
Hillary Super
CEO at Victoria's Secret

We were less promotional in panties than a year ago, while our competition was more promotional. So I think as we move forward, we have to internally answer the question, do we want to continue to gain share or do we want to pull back on promos here? We know that it drives traffic and it is an entry point to our brand, so it is a more complicated topic that we're still thinking through, but we're watching very carefully. And the good news is in panties, have, in some cases, down to two week lead times to get back into things. So we can be very agile here and think through this strategy as we move forward.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

And then on the tariff mitigation, I mean, answer the bulk of the mitigation is in the back half. I did call out we do have an impact in Q2. There's a little bit of mitigation in that number, but when you think about when the rate changes took place, those goods before we could have any mitigation impacts are starting to roll through. The actions we did take early on though, resourcing out of China, while those actions took place in Q1 and here into Q2, it's gonna take some time for those to roll through as they're produced in their new origins and all that. When you think about just how it flows, but once we hit that back half, the mitigation really comes into effect.

Dana Telsey
CEO & Chief Research Officer at Telsey Advisory Group

Thank you.

Operator

Thank you. Our next question comes from Matthew Boss with JPMorgan. Your line is open.

Matthew Boss
Matthew Boss
Equity Research Analyst at JP Morgan

Great, thanks. So Hillary, how do you see the product assortment position today at both Versus and Bancorp? Or where do you see the largest low hanging fruit with your strategic priorities across categories that you could impact either in the back half of this year versus opportunities you see slated for next year? And then Scott, on SG and A, what's the best way to think about permanent savings you've realized relative to reinvestments in the business that you see over time? What's the level of revenue growth to leverage fixed costs in the business over time?

Hillary Super
Hillary Super
CEO at Victoria's Secret

Thanks, Matt. I'll start. Where do I see the lowest hanging fruit? and foremost, it's marketing optimization, and it's developing a very focused acquisition strategy. So we continue to do very, very well with our existing customer.

Hillary Super
Hillary Super
CEO at Victoria's Secret

We're at sort of all time level AOVs, profitability trips, so very healthy current customer file. We're very much focused on acquisition as a priority in marketing. We also know that we can optimize our spend. We know we can be more targeted in our media spend and have bigger tentpole moments throughout the year. So lots to do there.

Hillary Super
Hillary Super
CEO at Victoria's Secret

That's not even covering the creative piece of things, pushing the two brands apart, utilizing collaborations in a very strategic way. So tons and tons of things to do on the brand and marketing side. In terms of categories, we are bullish about pink, we are bullish about beauty, and we believe that we have made a number of corrections and innovations, including some innovation launches in the back half of the year in intimates that we do think will shore up the intimates business and further differentiate us in the space. So very excited about the back half of the year overall.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

On the SG and A part of the question, what we've been driving through Q1 and the mindset we're taking is find those efficiencies in non customer areas. So those we do expect to be permanent savings, things that won't impact the customer experience, the brand, the product. The other thing we're doing is what I would say is sort of fewer projects or being very selective with our investments too. We want to do fewer but do them better and have them have better returns and improve the customer experience. I think some of it is not necessarily a cost takeout, but some of it is just being very selective while we're making those investments in these uncertain times.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

As far as our leverage point from both B and O and SG and A, it's around a 1% to 2% sort of growth rate. So if we're growing 1% to 2%, we're going to really start leveraging and with some of these savings we're realizing that leverage point is going to continue to go down.

Matthew Boss
Matthew Boss
Equity Research Analyst at JP Morgan

It's great color. Best of luck.

Operator

Thank you. Our next question comes from Cory Tarlow with Jefferies. Your line is open.

Corey Tarlowe
Corey Tarlowe
SVP - Equity Research at Jefferies Group LLC

Great. Thanks. Hillary, I was wondering if you could just talk about your team. Do you feel like you have the right team in place at present? I know you mentioned that you made a couple of hires and would just be curious to get your perspective there.

Corey Tarlowe
Corey Tarlowe
SVP - Equity Research at Jefferies Group LLC

Is this the final team that you feel is best positioned to take the company into the future? And then just Scott, on the inventory for the balance for the quarter, is there any sort of guardrails or guidance that you can give us around what we might expect for the past for inventory growth for the year going forward? Thank you.

Hillary Super
Hillary Super
CEO at Victoria's Secret

Sure, I'll start. I don't know if you saw the article that referred to our team as the super squad, but they truly are the super squad, the entire ELT. I think we have built a best in class team who really complements each other, a good combination of tenure and new, a good combination of operational experts and brand experts. And we're all in the process of getting to know each other and gelling as a team. It's very early days, but I feel very, very passionately that this is the team that will drive the strategy forward.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

From an inventory perspective in the quarter, as I said, we were up mid single digits and basically expect that trend to continue through the year, but the color is a little bit different. In the half, the up sort of mid single digits will continue because we've been bringing our European distribution center up. You think about building that and that'll start to lap in the back half of the year. And then in the back half of the year, inventory will be up basically on a rate basis because of tariffs. If you exclude tariffs, inventory by year end would have largely been flat.

Corey Tarlowe
Corey Tarlowe
SVP - Equity Research at Jefferies Group LLC

Great. Thank you so much and best of luck.

Operator

Thank you. Our next question comes from Lorraine Hutchinson with Bank of America. Your line is open.

Lorraine Hutchinson
Lorraine Hutchinson
Managing Director at Bank of America

Thank you. Good morning. Hillary, you made a comment earlier that younger customers are interacting with the intimates business differently. Could you elaborate on that and also how this plays into your AURs, margins, and attachment rate for the intimates business?

Hillary Super
Hillary Super
CEO at Victoria's Secret

Sure. Yeah, we know that the younger customer is wearing traditional bras She's wearing sports bras.

Hillary Super
Hillary Super
CEO at Victoria's Secret

In some cases, she's wearing bra tops. She's just thinking differently about end use. I think also just in the post COVID days, sports bras are definitely part of sort of her work from home wardrobe. So we are seeing some level of shift out of traditional bras into sports bras. But we also know that wireless is a huge piece of that and a category that is growing for us and we're continuing to invest in, as well as other comfort technologies.

Hillary Super
Hillary Super
CEO at Victoria's Secret

I think it's just generally no longer acceptable to not be comfortable, especially with this younger generation. We know that and have known that for some time and have a number of innovations in the pipeline to address that.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

From a margin perspective, that switch sports bras are lower margin, but when you look at the size of bras versus sports bras, the impact that it'll have on the total business is kind of minimal.

Lorraine Hutchinson
Lorraine Hutchinson
Managing Director at Bank of America

Thank you.

Operator

Thank you. Our next question comes from Mauricio Serna with UBS. Your line is open.

Mauricio Serna
Mauricio Serna
Executive Director at UBS Group

Great. Good morning. Thanks for taking my question. Maybe could you talk about what you're seeing quarter to date? I know you included like a $20,000,000 impact on Q2 guide based on the on security incident, but just thinking of excluding this impact, any sense of how the quarter to date trend is going?

Mauricio Serna
Mauricio Serna
Executive Director at UBS Group

And also just going back to the Q1 gross margin result, I guess just relative to your expectations when you provided the guidance, is it fair to assume that the biggest, the one unexpected thing was the freight, or was there anything in particular that drove the miss relative to your expectations? Thank you.

Hillary Super
Hillary Super
CEO at Victoria's Secret

I'll start and then hand it over to Scott. So, we saw our business trajectory turn in Marpril. It went positive in Marpril for all brands and it continued into May independent of the cyber event. So we are seeing our base business. It has strengthened over the course of spring season and we see that to have been sustained through May. So feeling really good about the base business.

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

In terms of the Q1 gross margin versus expectations, I mean, we largely expected the inbound headwind. What we didn't expect was the raw material write off from resourcing out of China. And we also made the call we were expecting favorable promos, which on traditional promos they were favorable, but we amplified our GWPs a bit in the quarter more than expected given how things started and then just reacting to what consumer was reacting to. So those were the biggest differences versus expectation on gross margin.

Mauricio Serna
Mauricio Serna
Executive Director at UBS Group

Got it. And a quick follow-up on the tariff impact, you expect a $50,000,000 net impact. You said Q2 will include $10,000,000 Is it fair to assume the rest of $40,000,000 is, I guess, mostly skewed towards Q4 given the volumes, or is there a way maybe like that you might have more of your mitigation strategies fully applied that would lead to like more balanced impact in the last, you know, in the half of between Q3 and Q4?

Scott Sekella
Scott Sekella
CFO at Victoria's Secret

Yeah, so I think it's going to be over Q3 and Q4 and fluctuate with the size of the volume in each of the quarters is how I would think about it. So there is more of an impact dollar wise just because it's a bigger quarter in Q4, but from a sort of rate or basis point impact, it should be relatively similar across Q3 and Q4.

Mauricio Serna
Mauricio Serna
Executive Director at UBS Group

Thank you so much.

Operator

Thank you. Our next question comes from Marni Shapiro with Retail Tracker. Your line is open.

Marni Shapiro
Managing Partner at The Retail Tracker

Hey guys, congrats and congrats on building a really exceptional team with so many women leading a broad business and loving that. Can we talk just a little bit about PINK? Because I've been very impressed with the drops that you've had there. Are you getting a new shopper in? I'm assuming so because they're they're younger, but are you also getting back the lap shopper?

Marni Shapiro
Managing Partner at The Retail Tracker

And when they come in to buy those fashion drops like the spring break set, are they also buying bras along with the fashion? Could you just give us a little color as to what this is looking like?

Hillary Super
Hillary Super
CEO at Victoria's Secret

Sure thing. I would say the strength that we're seeing in pink right now is coming primarily from existinglapsed customers and less from new than we would like. So as I speak to Elizabeth's focus really being on acquisition for both brands, it is absolutely our top priority. We are seeing a shift, an uptick in consideration for actually both brands. So I think that's probably a leading indicator, but definitely a little bit of work to do on new.

Hillary Super
Hillary Super
CEO at Victoria's Secret

We are seeing this primarily being driven by apparel and swim. We had AURs up almost to the 20 range, so very, very strong AUR performance. And the intimates business is a little bit softer, but continues to be very significant. Wear Everywhere Bra is our number one bra and continues to be. So some real strength in that intimate business, but also, I would say, a little bit pressured by the macro things we saw going on, and we're working to definitely defend that business.

Marni Shapiro
Managing Partner at The Retail Tracker

And could we just ask a follow-up in PINK about the active segment? Because PINK has, at times, had a very strong Active business and then it's been pulled back. What are your thoughts on Pink Active?

Hillary Super
Hillary Super
CEO at Victoria's Secret

I think it's a little bit less about true sport and performance and a little bit more about lifestyle and how she's dressing. I think in the past, we've done a lot of of head to toe matching set looks, and that seems to be losing a little bit of relevance with her, and she's looking to mix it and create more dynamic, interesting outfits. So we're seeing active piece of the business being mixed in to what we would call the more apparel side of the business. Quite honestly, we think that looks fresher and more modern. So we're still working on it, but seeing some success in the mix of apparel.

Marni Shapiro
Managing Partner at The Retail Tracker

Great. Thank you so much. Best of luck in the next quarter.

Operator

Thank you. Our next question comes from Jonah Kim with TD Securities. Your line is open.

Jonna Kim
Director at TD Cowen

Thank you for taking my questions. Just curious on the performance of what you're seeing there. And then just the question is around beauty. How big is the business now and where do you think that could go? And any commentary on the half units that you're thinking in the would be great. Thank you.

Hillary Super
Hillary Super
CEO at Victoria's Secret

Sure, so I'll start with swim. Swim was a growth vehicle in both brands. I would say we were super, super pleased with pink swim, both in our iconic Pink branded swim at Pink Break that's a lot to say in one mouthful as well as the Frankie's bikinis collaboration, which I talked about on the last call being great for basket size and customer acquisition. On the Versus side, it was definitely a growth story. I think we have learnings there.

Hillary Super
Hillary Super
CEO at Victoria's Secret

We definitely have some store real estate learnings. We have some assortment learnings. Really, the more classic core side of that business outperformed, So lots and lots to build on there, and I'm already looking forward to swim next season. Beauty. Beauty is very significant, about 25% of our business, even stronger on the international side of our business.

Hillary Super
Hillary Super
CEO at Victoria's Secret

And we see lots of opportunity to innovate and expand here. We have a new product category dropping in fall that we're excited about. Amy and team really have hit the ground running, and I think that there's still a tremendous amount of runway there. And it's something that drives incredible loyalty in our brands, so a business we're extremely excited about.

Jonna Kim
Director at TD Cowen

Thank you.

Operator

Thank you. Our last question comes from Janet Kloppenburg with JHAK Research Associates. Your line is open.

Janet Kloppenburg
President at JJK Research Associates

Hi, everybody. Thank you for taking my questions. Hillary, I I wondered, what you thought of the general pricing structure at BS Pink and and your major competitors. I mean, is the customer looking for the same quality at lower prices? Do you have to adjust your sourcing and your vendor partnerships to achieve that?

Janet Kloppenburg
President at JJK Research Associates

It just feels like there's been a lot of pricing pressure in the sector for a while. And on the marketing side, with the increase in the GWPs, does that make does that pressure your gross margin going forward? But is it a vehicle to drive traffic and something that you think is a permanent part of the marketing mix? Thank you.

Hillary Super
Hillary Super
CEO at Victoria's Secret

Sure. Happy to talk about those things. There definitely is pricing pressure in the intimate sector. We know that a big piece of the share is in value and off price. I do not think that our pricing strategy is inherently wrong, but I think that we need to do a better job of expressing, showing that value, and creating that emotional connection and storytelling with our customer.

Hillary Super
Hillary Super
CEO at Victoria's Secret

I think that our execution has gotten rather than thinking about how to elevate and differentiate, I think that for a long period of time we were attempting to compete with value, and I think that, sure, there are categories that will be value driven, panties being one, this collection being another, that are really traffic driving and basket building items. But I think it's all about the storytelling and the brand positioning and the product and making sure that it is so clearly differentiated that we can warrant those prices, and it will be a journey. As it relates to GWPs, we definitely like them better than traditional promos. As an example, in this quarter, we actually did six days less of entire box promos. We were much, much less promotional in categories like Think Apparel.

Hillary Super
Hillary Super
CEO at Victoria's Secret

Like I said, we were less promotional in panties. We could debate whether or not that's the right thing going forward, and we're going to spend some time strategizing that, but it is a shift. So do I think that it will put pressure on promotions? It is a headwind, but it needs to and will be offset by our more traditional promos, which I like because it feels better, it does drive traffic, it drives a higher basket size, and it's a walking billboard. I mean, in New York City alone, you see these totes everywhere, and I think that's a good thing.

Hillary Super
Hillary Super
CEO at Victoria's Secret

The team has done a really good job, I think, making them much, much better looking, and so all in all, we view that as progress in our journey to reduce promos.

Janet Kloppenburg
President at JJK Research Associates

Great. Thank you very much, and lots of luck to you and the team.

Hillary Super
Hillary Super
CEO at Victoria's Secret

Thank you.

Kevin Wynk
Kevin Wynk
VP - External Financial Reporting & IR at Victoria's Secret

Thanks, Shannon. Okay. Thanks, everyone. That concludes our call this morning. We appreciate your time this morning and your interest in Versus and Co. Have a great day.

Operator

Thank you for participating in the Victoria's Secret and Company's First Quarter twenty twenty five Earnings Conference Call. That concludes today's conference. Please disconnect at this time and enjoy the rest of your day.

Analysts