NYSE:TBBB BBB Foods Q2 2025 Earnings Report $37.96 -0.47 (-1.23%) Closing price 05/8/2026 03:58 PM EasternExtended Trading$38.16 +0.20 (+0.52%) As of 05/8/2026 06:44 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. ProfileEarnings HistoryForecast BBB Foods EPS ResultsActual EPS-$0.13Consensus EPS -$0.04Beat/MissMissed by -$0.09One Year Ago EPSN/ABBB Foods Revenue ResultsActual Revenue$1.00 billionExpected Revenue$17.98 billionBeat/MissMissed by -$16.98 billionYoY Revenue GrowthN/ABBB Foods Announcement DetailsQuarterQ2 2025Date8/11/2025TimeAfter Market ClosesConference Call DateTuesday, August 12, 2025Conference Call Time12:00PM ETConference Call ResourcesConference Call AudioConference Call TranscriptPress Release (8-K)Earnings HistoryCompany ProfilePowered by BBB Foods Q2 2025 Earnings Call TranscriptProvided by QuartrAugust 12, 2025 ShareLink copied to clipboard.Key Takeaways Positive Sentiment: Accelerating store network expansion: In Q2, Tiendas Tresbe opened 142 net new stores, bringing its total to 3,031, and plans four new distribution-center-backed regions in H2 to support its accelerating expansion. Positive Sentiment: Robust revenue and same-store sales growth: Total revenues rose 38.3% to MXN 18.8 billion and same-store sales climbed 17.7% year over year, outpacing other listed grocery retailers in Mexico. Negative Sentiment: Margin compression despite higher EBITDA: EBITDA increased 22.5% to MXN 844 million, but margin contracted 58 bps to 4.5% due to upfront logistics costs for new regions and noncash share-based payment expenses; EBITDA ex–share-based pay grew 32%. Positive Sentiment: Strong cash generation: Operating cash flow jumped 56% to MXN 1.9 billion, leaving a net local cash position of MXN 1.1 billion and US$150 million from the IPO, fully self-funding its growth. AI Generated. May Contain Errors.Conference Call Audio Live Call not available Earnings Conference CallBBB Foods Q2 202500:00 / 00:00Speed:1x1.25x1.5x2xThere are 8 speakers on the call. Speaker 700:00:00Good morning, everyone. My name is Leonard, and I will be your conference operator. Welcome to Tiendas 3B second quarter 2025 conference call. All lines have been placed on mute to prevent any background noise. There will be a question and answer session after the speaker's remarks, and instructions will be given at that time. Please ensure that your full name is displayed correctly on Zoom. If not, please take a moment to edit your display name. Also, please note that this call is for investors and analysts only. Questions from the media will not be taken, nor should the call be reported on. Any forward-looking statements made during this conference call are based on information that is currently available to us. Today, we're joined by Tiendas 3B's Chairman and Chief Executive Officer, Anthony Hatoum, and Chief Financial Officer, Eduardo Pizzuto. I will now turn the call over to Anthony. Speaker 700:01:01Please go ahead. Speaker 400:01:04Good morning, everyone, and thank you for joining Tiendas 3B's second quarter 2025 earnings call. I will begin with a review of our operating results for the quarter, and we'll be followed by our CFO, Eduardo Pizzuto, who will provide an overview of our financial performance. We will conclude with a Q&A session to answer any questions you may have. We continue to add breadth and depth to our management team. Today, I would like to take the opportunity to welcome to the team two new members, Amparo Martínez, who joins us as General Counsel, and Joaquín Ley, who will head Investor Relations. Welcome. We delivered another quarter of exceptional growth, far outperforming other listed grocery retailers in Mexico due to our unrivaled value proposition. In Q2, we opened 142 net new stores for a total of 3,031 stores. Our store opening rate is accelerating. Speaker 400:02:08Together with this acceleration of store openings, we have invested in four new regions that we will open in the second half of this year. That means four new distribution centers, logistics, and all the personnel required to run it and its operations. Same-store sales grew by 17.7% versus 10.7% in the second quarter of last year. Total revenues increased by 38.3% to reach $18.8 billion pesos. EBITDA increased by 22.5% to reach $844 million pesos. If we exclude our share-based payment expense, which is non-cash, then our EBITDA would have increased by 32%. During this first semester, cash flow generated by operating activities reached $1.9 billion pesos, or a 56% increase versus 2024. We ended with a net local cash position of approximately $1.1 billion pesos, and we have a $150 million cash position, mostly from funds we raised at the IPO. Let's turn to operational performance. Speaker 400:03:33We are increasing the number and the rate of store openings. In the first six months of this year, we opened 259 stores compared to the 215 stores we opened in the first half of the previous year. If we look at this on a 12-month basis, we opened 528 stores versus 460 stores in the previous 12 months. Our revenue growth remains rapid. We continue to be one of the fastest growing retailers in Mexico and possibly globally. Total revenues reached $18.8 billion pesos, an increase of 38% year over year, with very strong same-store sales growth rates of 17.7%. Same-store sales growth continues to be driven by continuous improvements in our value proposition to our customers. We are seeing an increasing number of tickets as well as an increasing number of items per ticket. Speaker 400:04:41When compared to ANTAD, we appear to be increasing the gap in the growth rate of same-store sales. We see in the second quarter a larger gap of 15 percentage points. I will now pass the mic to Eduardo. Speaker 200:05:00Thank you, Anthony. Good morning, everyone. Sales expenses as a percentage of revenue slightly increased from 10.4% to 10.5%. This increase had two main drivers. Due to our accelerating rate of store openings, we see higher store personnel and DNA expenses. This is normal. 45% of our total store base was opened during the last three years. As newer store vintages mature, sales expenses naturally decrease as a percentage of revenue. This is what happened with our older vintages. Moving on to admin expenses. Admin expenses as a percentage of revenue increased by 31 basis points from 3.6% to 3.9%. This includes recognizing an incremental $111 million in non-cash share-based payment expenses. To recap our share-based compensation plans, it consists of a legacy plan of 20 years that terminated at IPO and a new standard plan that started at IPO. Speaker 200:06:09In addition, this June, our board granted a share-based award tied to our IPO. This award, announcing our IPO and follow-on documentation, does not change our fully diluted share count. It was already factored in. It just results now in an accounting recognition of a non-cash expense upon granting. For those investors who prefer to look at this non-cash expense, we have made it easy to review by providing a breakdown in the appendix of our earnings release. We encourage you to read it. Moving on to EBITDA. EBITDA reached $844 million pesos, a 22.5% increase year over year. EBITDA margin was 4.5%, down 58 basis points. The margin impact mainly comes from higher logistics costs associated with our opening of four new regions in the second half of this year, non-cash share-based payment expenses, and the acceleration of our store opening rate. Speaker 200:07:14If we exclude non-cash share-based payments, then the EBITDA margin would have been 5.8%, down 27 basis points, and our EBITDA would have increased 32% year over year. I would like to anticipate the very normal question about operating leverage. It is real, but hard to see when viewed on a consolidated basis, given the increasing rate of store openings. When we look at it on a store vintage basis, we see it clearly. Therefore, we're confident that when our store opening rates flatten, it will become very evident. However, we choose to go for the higher growth rates as this is what is going to maximize shareholder value creation. Finally, on working capital. Our business is a business model that generates significant negative working capital. In turn, we generate significant cash flow from the changes in negative working capital. Speaker 200:08:14We can see, for example, that in June 2024, we had $5 billion pesos compared to a negative working capital of $7 billion pesos in the second quarter of 2025, excluding IPO proceeds. We are roughly at 10.5% of total revenue LTM, excluding IPO proceeds. Our accelerated growth continues to be self-funded. I will now turn the call back to Anthony for final remarks. Speaker 400:08:44We are exceeding our targets. We are accelerating the rate of store openings. This, along with related investments, affects our consolidated margin. Across the board, and especially at the vintage level, we continue to see the benefits of scale and operating leverage. Sales and same-store sales are booming, reflecting our unrivaled value proposition. We are funding all this growth and investment internally from increasing cash flows. We continue to invest to sustain accelerating growth because by doing so, we are creating additional shareholder value, and we are increasing our lead versus the rest of the market. Ours is a winning business model. We will keep on executing, and we will continue to do it just faster and better. We will now move to start the Q&A session. Please go ahead, operator. Speaker 700:09:45Thank you. We will now conduct a Q&A session with Anthony Hatoum and Eduardo Pizzuto. If you would like to ask a question, please press the raise your hand button located at the bottom of the screen. If you are connected via telephone, please dial *9. We remind you that all lines have been placed on mute. When it is your turn to ask a question, you will be given permission to speak. You will then be able to unmute yourself and ask your question. Our first question comes from the line of Robert Erick Ford Aguilar. Please state your company name and ask your question. Speaker 700:10:30Hey, good day, everybody. Bob Ford, BofA Securities. Hi, Anthony, hi Eduardo. Congratulations on the quarter. What do you attribute the acceleration in same-store sales to? How should we think about ticket, traffic, items per basket trends in the quarter, the inflation rates in your assortments, and maybe the momentum as you come out of the shift of Easter into July and early August? Speaker 400:11:00Hi, Bob. Many parts to your question, so I'll try to disaggregate it. I think fundamentally, it's an amazing value proposition that we keep on improving in everything we offer our customers. That has not changed at all since inception. We continue to improve on our products, whether it's quality or price or packaging or the assortment. Fundamentally, that's what's driving more traffic into our stores and for existing customers, enticing them to pick up one more item. In terms of where is that same-store sales coming from, from a more numerical point of view, we're seeing a notable increase in the number of tickets. We are seeing a real increase in the ticket size. When we look at it in more detail, part of it is the number of items that you pick up. Also, the mix has changed and made the tickets a little bit bigger. Speaker 400:12:08Of course, we always look at inflation, but in our case, it's a minimal part of the ticket increase. In fact, I might even say that internally, we have deflation of prices. Did I cover all parts of your question? Speaker 400:12:24I think you did. I was just curious, if you look at your meat and produce pilots, I think they're creating a lot of excitement. How are those developing and to what extent is scaling that having an impact, if at all, and how should we think about it moving forward? Speaker 400:12:43Look, we're cautiously optimistic and we're fairly conservative when we look at it, and keep in mind that this is still at a test level. By no means is it impacting sales, the sales numbers that you see today. Even if we never introduced fresh fruits, vegetables, and meats in the future, you would still see significant and notable same-store sales growth. Having said that, there's absolutely no doubt that when you do introduce a new category such as meat or vegetables, you are going to see automatically an increase in the ticket. Coming back to the test results, I would say cautiously optimistic. We're very conservative when it comes to rolling out a new category. Speaker 400:13:28We want it not only to work on the top line, but to make sure that everything behind is working perfectly, that our logistics are efficient, that our sourcing is efficient, that we can scale without problems. Keep in mind that this is a company that's been growing now for many years at 30% plus with no hiccups. I think part of that is due to the fact that we're cautious and optimistic in how we do things. We like to make sure that things are running well before we scale them up. Speaker 400:14:01Makes sense. Thank you so much, and again, congratulations on the quarter. Speaker 400:14:05Thanks. Speaker 700:14:09The next question comes from the line of Andrew R. Ruben. Please state your company name before you ask your question. Speaker 700:14:17Hi, Andrew R. Ruben at Morgan Stanley. Thanks for all the color so far. You mentioned the four new regional openings. It's pretty sizable. I'm curious about some of the opening and ramp-up expenses. You mentioned logistics. When we think about maybe the marketing to build the brand, the hiring, is there anything different in terms of the intensity for new regions versus existing stores or your existing regions? When we think about the ramp-up period, should we consider kind of similar or longer? Just really any implications given that you have the four planned for the back half? Thank you again. Speaker 400:14:59Let me take the first part of this question, and then I'll let Eduardo comment on ramp-ups and costs. I think there is absolutely no change in how we've been doing things since inception. We stretch, we don't leap. Therefore, when we do open a new region, and as you know, our region is a distribution center together with all associated stores and all the functional areas to support these stores running as an autonomous mini company, if you want to think of it that way. We tend to open that new region next to an existing region. By doing that, we have mitigated any risk of branding and name recognition. On the contrary, when we do open it, people already know who we are. We shorten the ramp-up of this new region. It's not starting from scratch. It inherits a number of stores from existing regions. Speaker 400:16:01Typically, the stores that get transferred are closer to the new region. You get another benefit, which is more efficient logistics. You've compacted the distances. Of course, this region doesn't open with all the stores it can run. Typically, a region can run up to 150 stores, but say it opens with 40 to 60 stores. As it adds stores, then it becomes efficient. Basically, we're talking about going from this 40-60 stores at start to what we call a cruising speed at 150 stores, where we think we've reached an optimal point in terms of running a region. I don't think we've seen any change in the time of ramp-up. I don't think that we've seen any change in how we operate it. It's all been very smooth. It just happens that this year, the four new regions are more lumped together in terms of when we open them. Speaker 400:17:03That happens to be in the second half of this year. Eduardo, do you want to add something to this? Speaker 200:17:10Yeah, I would just add that, Andrew, for reference, yes, the additional expenses on this are mainly on additional personnel, transportation, and training for all these people that are going to be managing these four new regions. In terms of the ramp-up, really no major changes from what you've seen in the past. The only thing that I would add is that adding more regions for us is a great thing because at the end, we become much more efficient. As Anthony mentioned, we compacted distances between the DC and the stores. In addition to that, we also gained one more new real estate team, which positions us better for our continuous expansion. All in all, good things for the rest of the year in terms of these four new regions. Speaker 200:17:59All right. Thank you both for the call. We'll look forward to it. Speaker 700:18:10Our next question comes from the line of Joseph Giordano. Please state your company name and ask your question. Speaker 700:18:19Hello, good afternoon, everyone. Good afternoon, Anthony and Eduardo. Thanks for taking my question. I would like to explore two things here. First, on the top line, I would like to understand a little bit like the evolution of the private label here. You mentioned you have like larger baskets, so more items. I want to understand here how the penetration of private label is evolving into this first half of the year and if the value proposition is really like making a big difference here when it comes to same-store acceleration versus the market. The second question is a more technical one. It's concerning leases. If we look at the total lease, not just the rental lease, it was a little bit higher than what we saw last quarter. Speaker 700:19:03I'd like to understand a little bit like how the refrigeration equipment and potentially like those new DCs are actually affecting that and what could be the recurring level because we understand that maybe we have some higher upfront lease payments when we have those new contracts coming. Thank you very much. Speaker 400:19:24Thanks, Joe. In terms of private label development, you know, it's been, this is our bread and butter. We are continuously improving the portfolio of private label and all the other products that we sell. It's a dynamic process. What you've seen between, let's say, 2023 and 2024 was a major increase in private label penetration. I wouldn't be surprised that this trend continues in 2025. We will typically give you the number in Q4 of this year as to what we reached in terms of private label penetration. No doubt, it's a main driver of an increase in same-store sales because fundamentally, what you're doing is you're just giving more for your money in an improving private label. It's as simple as that, really. Eduardo, do you want to give some color on leases? Speaker 200:20:30Joe, you broke up a little bit. Can you repeat your second question, please? Speaker 200:20:35Yes, yes. When we look at the total lease expenses, we take the interest and lease payments, the level was a notch higher than everyone was expecting this quarter. I would attribute that to refrigeration since we have the four new DCs. I would like to understand if you have any kind of upfront payments to understand where this expense should stabilize going forward. Speaker 200:20:57Oh, okay. Thank you. Yes, it did go up a little bit. It has to do with actually more leases coming from growth of stores, equipment at the stores, and also the future new regions, which is we're equipping them with cold rooms and frozen rooms as well. It's the combination of that that makes that increase in leases, Joe. Speaker 200:21:31Is there any kind of upfront payment, Eduardo, here to understand if this is the new level? Speaker 200:21:38No upfront payments. Speaker 200:21:40All right. Thank you very much, Eduardo and Anthony. Speaker 200:21:43Thank you, Joe. Speaker 700:21:51Our next question comes from the line of Álvaro García. Please state your company name and ask your question. Speaker 400:22:12Álvaro, you appear to be on mute. Speaker 400:22:17There you go. Can you hear me? Speaker 200:22:19Yeah, we can. Speaker 200:22:20Sorry about that. Álvaro García from Banco BTG Pactual S.A. A couple of questions, two questions. One on the equity incentive plan, the 2024 equity incentive plan. We saw that in Q2 2025, you've increased the number of both RSUs and options related to the 2024 plan. I was wondering if that was performance-specific or what drove that increase into Q2, and maybe if you have some sort of, I know it's difficult to give guidance, but what a full year 2024 number might look like. I'll ask my second question afterwards. Speaker 400:22:58Yeah, we typically would prefer to leave all of this till the end of the year, but sometimes there are events like hiring key personnel that require you to give options or RSU midstream. I wouldn't think that this would be more the exception than the rule. In terms of guidance for the year, all I can say is that we're well within market parameters for what you would expect a high-growth company to be distributing for a total year in terms of awards that are equity-linked. Speaker 400:23:38Cool. Thank you. My second question is on sales. My sense, sort of speaking to people on the ground, is that across income cohorts, the brand is really resonating with the higher income segments. I was wondering if you're seeing some of that in the data. I know you've discussed the higher ticket and the drivers behind that ticket, but I was wondering if there was a comment to be had on the higher income cohorts driving performance at BBB Foods at the moment. Maybe a comment on Yema outperforming other private label. That's my question. Thank you. Speaker 400:24:12Yes, and no. Let me say that the stores that we have as a percentage of total stores that are in neighborhoods with higher economic power remain relatively a smaller segment of our total stores. There's no doubt that the higher the purchasing power, the more you can buy. Therefore, you see typically a little bit higher ticket sizes, more frequency of purchase. At the end of the day, you know we've seen it also, you see it at ANTAD, where ANTAD is present today in all sorts of neighborhoods. Anybody who's looking for value for money, irrespective of social, economic status, is going to be attracted to our store. Our criteria for opening stores does not, there's no limit. I mean, as long as we have clients and we think that we will find a client, we will open a store. Speaker 400:25:09Yeah, it's been quite successful in all social, economic levels in which we've operated. Speaker 400:25:19It's very clear. Thank you very much, Anthony. Speaker 400:25:21Thank you. Speaker 700:25:25Our next question comes from the line of Alejandro Fuchs. Please state your company name and ask your question. Speaker 700:25:38Hola, Anthony, Eduardo, Alejandro Fuchs from Itaú Corretora de Valores S.A. Thank you for the space for questions and congratulations on the results. I have two very brief ones, if I may. The first one is in terms of competition, right? You guys have been outperforming the market quite consistently. I wanted to see if you see anything different in terms of competitors reacting to this, let's say, or you expect anything different for the next second half of the year. That would be the first one. The second one on the new regions that you're entering, I wanted to understand if this is north or south of Mexico and if you expect, you know, competitive dynamics and performance of the stores to be similar to the ones that you already have, maybe more towards the center of the country. Thank you. Speaker 400:26:27Hi. In terms of competition, we have seen no real change in the environment. The market in Mexico has always been highly competitive, and that's a good thing. It's good for the consumer at the end of the day that, you know, it pushes us to always try to offer them more for their money. At a granular level, I see no change in the dynamics of the environment or the competitive level that we've seen in the last two quarters. It seems to be more of the same. In terms of seeing a change as we enter new geographical areas or we expand from where we are outwards, because remember, we're always expanding by stretching as opposed to jumping to a new area where we have zero presence. Again, it's been very consistent in terms of buying habits. Speaker 400:27:26Fundamentally, when we think about it in more detail, we are selling basic goods, things that everybody pretty much consumes, irrespective of geography and almost irrespective of social, economic level. The ramp-ups of our stores, our client behaviors, our client reactions have all been very consistent. I would say, at an extreme, possibly when one day we reach the U.S. border, we might see some changes in purchasing behavior just because tastes will probably change as we get closer to the U.S. For the foreseeable future, it remains stable and predictable. Speaker 400:28:13Super clear. Thank you, Anthony. Speaker 700:28:21Our next question comes from the line of Irma Sgarz. Speaker 700:28:33Yeah, sorry. Thanks for taking my question. I just wanted to touch upon the gross margin pressure, which I think was largely expected given the branching out into new regions. I was wondering if you could just help us think through a little bit of how we should think about the ramp-up or the dilution into the back half of those expenses that you've layered on in anticipation of this build-out this quarter. If it's correct to think that we should relatively swiftly, as you laid out, as you grow the store base at the rate that you're growing, I should think that relatively quickly you grow into those new expenses that you've layered on. Speaker 700:29:15The second question I had, if I may, is if you could just comment a little bit about the mature store same-store sales growth, sort of what you're observing there in terms of sort of just magnitude, because it's obviously a little bit hard to parse it out from your same-store sales, which obviously still is also seeing the benefits of stores that continue to ramp up the maturation curve. Thank you. Speaker 400:29:43Hi, Irma. Let me start with your last question, which is same-store sales growth. There's no doubt that, given that we have a large number of new stores, when you think about it, in the last three years, we opened more than 40% of our stores. That would sort of bias the same-store sales numbers upwards. I can also tell everybody that even when we look at our oldest vintages, stores that are 20 years old, they're still growing extremely healthy, much better than inflation, posting very solid same-store sales growth. Fundamentally, what drives that, again, is that the portfolio of products that we sell across all our stores has been continuously improving. In that very old store, the customer that comes in today sees something that is significantly better than what they used to see five years ago. Speaker 400:30:42That drives in more purchase from that client and possibly even more clients that we were not reaching before. On the matter of margin, I can say that our commercial margin is very healthy. As Eduardo had mentioned, the decrease in margin that we're seeing is driven by that acceleration in store openings and the expenses that it generates. Of course, you have to pay upfront for all these expenses before you see the sales materialize. As you said correctly, eventually you achieve these sales and this expense gets diluted. Here's the perverse thing. The faster we accelerate, the more we have these expenses, even though we're creating tremendous value for the shareholder. At the end of the day, we've chosen to go that route. Speaker 400:31:33We'll try to accelerate our growth rates and create tremendous value for the shareholder, even though optically, on a consolidated basis, you're going to see a margin that is possibly not growing as fast as you want. I think it's very worthwhile because at the end of the day, what's important is for us to create more value and also to put more distance between us and the rest of the market. Speaker 400:32:02That's very helpful. May I just follow up? If I do the math of the stores that are in year four, five of your entire store base, much closer to, I guess, the mature margin, if I may say so, that percentage is actually up a little bit year over year. You're obviously accelerating at the margin, but it's also a much larger store base, and there are past cohorts continuing to mature. I was just wondering why that wouldn't already drive some benefits in terms of the dilution of the selling expenses. At least I understand that G&A also is seeing some upgrades that you're making to internal structures, and that's well understood already from the last quarters. On selling, I was just a little bit curious about that. Speaker 400:32:50Yeah, I wouldn't see much into that more than, you know, the fact is that when you do accelerate, you're going to get that expense upfront. Take the extreme case, of course, if we reduce our store opening rate to zero, you will immediately see a pop in margin and in EBITDA. Of course, we're not going to do that. We're going to continue to try and open as many stores, as many healthy stores as we can, because every store we open that is successful is value accretive. I don't know, Eduardo, if you want to add some more color to this exactly as to where four or five-year cohorts are doing versus how much they represent of the total number of stores. Speaker 200:33:52Irma, are you there? Speaker 200:33:54Yeah, I'm here. Speaker 200:33:55Okay. Speaker 400:33:55Yeah, we're here. Sorry, we lost you for a second. Speaker 200:33:57Yeah. Speaker 200:34:03Thanks. I think we can take a break afterwards. Thank you. Speaker 400:34:05Yeah, no problem, Irma. We'll follow up. Eduardo, we're not hearing your mic. Operator, please go ahead with the next question. Speaker 700:34:15Our next question comes from the line of Héctor Manuel Maya López. Please state your company name and ask your question. Speaker 400:34:34Héctor, we're not hearing you. At least I'm not. Speaker 400:34:39Can you hear me now? Speaker 400:34:41Yes, yes, absolutely. Speaker 200:34:42Yeah, we can. Speaker 200:34:44Thank you very much. Hi, Anthony, Eduardo. Always a pleasure and congrats on the results. Just wondering if you see that the same-store sales performance could be sustainable at these levels during the second half of 2025, or if you are having any signs of moderation, anything that concerns you. Also, even with the further opening acceleration and level of acceptance that you are seeing from consumers, I believe that there are lots of people that maybe are not yet familiar with Tiendas 3B. I just wanted to understand, is there any point in the future in which you would be open to allocate a budget for marketing to create more awareness for the brand? Thank you. Speaker 400:35:25Héctor, you're asking extremely tough questions. Let's start with same-store sales expectations going forward. I'm not going to answer this directly, but I'm going to tell you that we don't see anything right now that would say that this would flatten out or decrease. At the same time, I can't tell you if it's going to be 17% next quarter or 16% or 15%. Let me just say that it's been consistently healthy, and I do expect it to continue to be healthy for the next quarter. In terms of spending on marketing, again, a very tough call. I think our best marketing has been word of mouth. Even when you think about it, we have great marketing coming from social media, which is not generated by us. It's just another way, a modern way of doing word of mouth. Speaker 400:36:32I think that that has driven a lot of new customers to our stores. In terms of formally spending on marketing, we've done so in the past in many tests, and we don't exclude it from the future. What we found to be extremely challenging is to link this marketing dollar spent to the increase in sales. We're getting the increase in sales, but we cannot tell you that it was the marketing dollar. Fundamentally, I believe that it's the value proposition improvement by itself that drives the vast majority of the increase. That, of course, in turn, generates the word of mouth. That, in turn, creates that virtuous circle of increasing same-store sales. Bottom line, we don't exclude it, but it has its challenges. Speaker 400:37:28Excellent, very clear. Thank you very much, Anthony, Eduardo. Speaker 700:37:36The next question comes from the line of Ulises Argote. Please state your company name before you ask your question. Speaker 700:37:49Hi, Anthony, Eduardo. Thanks for the space for questions. Ulises Argote from Santander. A couple of questions from my side. The first one on the supply chain side of the equation. As you continue to expand here further through the country and at this faster pace, are your private label suppliers mostly keeping up with this expansion, or are you bringing new suppliers on board? Just trying to get a sense of how things are evolving in this side. The second one, I think it's kind of a bit obvious, but is there space to revise the store opening guidance you provided at the start of the year given the current run rate of store openings? Thank you very much. Speaker 400:38:30Hi, Ulises. I'll start with the last one. We're not revising our guidance. We usually don't, but I think we're confident that whatever we gave as guidance is going to be met. In terms of your question about supply chain, as we improve, our suppliers also need to improve. I think in the past, I've talked about how we do it. Everything is long-term planned. We can predict with a fair degree of accuracy how many stores we're going to have in the future and the volumes of products we would need to have to meet demand. As such, we start working on ensuring that we have that supply and the quality and the price that we want way ahead of time. Think about a three-year lead time to ensure that you have everything ready. Speaker 400:39:33By doing so, you mitigate a lot of the risk and you can ensure that your growth, even though it's very high growth rates, is smooth and continuous. By thinking ahead, you mitigate a significant amount of risks, not only on the supply chain, but in human resources and technology and anything you can think of. Speaker 400:40:01That's very clear. Thank you very much for that, Anthony. Speaker 700:40:08Next question comes from the line of Andres Ortiz. Please state your company name and ask your question. Speaker 700:40:16Hello, Andrés Ortiz from Banco BTG Pactual S.A., Asset Management. Thank you, Anthony, Eduardo. I would like to ask about compensation once the 2024 equity incentive plan ends. Per your release, you expect that the non-cash expenses finish by 2028, but how should we think about management compensation once this plan ends? Should we expect additional equity incentive plans going forward or higher wages? Just to get that sense. Thank you. Speaker 400:40:55Hi, Andres. I'm going to answer the question at a conceptual level and then I'll let Eduardo talk about the expenses. Since inception, we've always believed that equity-linked compensation is key to attracting the right profile that we want and motivating and aligning anybody who works at Tiendas 3B with the interests of shareholders. I can say unequivocally that our success today is in large part because we've attracted the right profile of somebody with a can-do attitude that is working towards creating value. I think we'll continue to do so, looking forward. Our new equity-linked compensation plan, the 2024 plan, is one that goes forward. I sort of understood from you that it might end. No, it doesn't. These are yearly allocations of equity that we give out, that the board approves and gives out to people in Tiendas 3B who have demonstrated leadership. Speaker 400:42:12Also, as I mentioned before, to attract and retain people who we think are the right profile for a high-growth company like ours. I would say that our board is also very conscious about this matter of how much equity-linked compensation to give out and does it within market parameters going forward. The benefits, if you ask me personally, I'd say the benefits of equity-linked compensation outweigh the equivalent benefit of just giving out cash compensation. Speaker 200:42:55The only thing that I would add, Andres, is that, and Anthony briefly touched on it, just clarifying, that table that we disclose on the appendix two is the non-cash expenses for the next four years for what has been granted. Anything on top of that will affect this table. Just for everybody to have clarity on what will happen with this non-cash expenses, that's why we laid out this table. Speaker 200:43:28Understood. Thank you very much to both. Congratulations. Speaker 200:43:32Bye. Speaker 700:43:35We will now pause for further questions. Speaker 400:43:46Thank you. Speaker 700:43:48We have. Speaker 400:43:48Sorry, go ahead, operator. Speaker 700:43:50We have not received any further questions. I would like to hand the call back over to Anthony for his closing remarks. Speaker 400:43:58Thank you, operator. Thank you all for participating and for your interest in our company. Much appreciated. Until next time. Please don't hesitate if you have any questions to reach out to myself, Eduardo, and Joaquín now, who is part of our Investor Relations team. Speaker 700:44:20That concludes today's call. You may now disconnect.Read morePowered by Earnings DocumentsPress Release(8-K) BBB Foods Earnings HeadlinesBBB Foods Inc. 2026 Q1 - Results - Earnings Call PresentationMay 9 at 7:44 PM | seekingalpha.comAnalysts Offer Insights on Consumer Goods Companies: Costco (COST) and BBB Foods, Inc. Class A (TBBB)May 8 at 2:18 PM | theglobeandmail.comBefore you buy SpaceX shares, consider this alternative approachSpaceX has confidentially filed for an IPO with the SEC, targeting a June 2026 listing at a valuation exceeding $1.75 trillion - potentially the largest IPO in history. But one expert says buying shares directly may not be the smartest move. There is a lesser-known way to tap into this windfall that most investors haven't considered.May 10 at 1:00 AM | Weiss Ratings (Ad)BBB Foods accelerates 1Q26 growth with 33% revenue jump and 123 new Tiendas 3B storesMay 8 at 7:49 AM | theglobeandmail.comBBB Foods (TBBB) Q1 2026 Earnings TranscriptMay 8 at 7:49 AM | finance.yahoo.comBBB Foods Inc. (TBBB) Q1 2026 Earnings Call TranscriptMay 7 at 4:02 PM | seekingalpha.comSee More BBB Foods Headlines Get Earnings Announcements in your inboxWant to stay updated on the latest earnings announcements and upcoming reports for companies like BBB Foods? Sign up for Earnings360's daily newsletter to receive timely earnings updates on BBB Foods and other key companies, straight to your email. Email Address About BBB FoodsBBB Foods (NYSE:TBBB), through its subsidiaries, operates a chain of grocery retail stores in Mexico. It offers household cleaning, personal hyenine, cosmetics and beauty, pharmacy, and general merchandise products, as well as jellies and desserts, foods and drinks, pet supplies, coffee, tea, chocolates, breads, dry and frozen foods, snacks and sweets, and toilet papers and napkins. The company also provides branded, private label, and spot products. It serves low-to-middle income households through online channels. 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There are 8 speakers on the call. Speaker 700:00:00Good morning, everyone. My name is Leonard, and I will be your conference operator. Welcome to Tiendas 3B second quarter 2025 conference call. All lines have been placed on mute to prevent any background noise. There will be a question and answer session after the speaker's remarks, and instructions will be given at that time. Please ensure that your full name is displayed correctly on Zoom. If not, please take a moment to edit your display name. Also, please note that this call is for investors and analysts only. Questions from the media will not be taken, nor should the call be reported on. Any forward-looking statements made during this conference call are based on information that is currently available to us. Today, we're joined by Tiendas 3B's Chairman and Chief Executive Officer, Anthony Hatoum, and Chief Financial Officer, Eduardo Pizzuto. I will now turn the call over to Anthony. Speaker 700:01:01Please go ahead. Speaker 400:01:04Good morning, everyone, and thank you for joining Tiendas 3B's second quarter 2025 earnings call. I will begin with a review of our operating results for the quarter, and we'll be followed by our CFO, Eduardo Pizzuto, who will provide an overview of our financial performance. We will conclude with a Q&A session to answer any questions you may have. We continue to add breadth and depth to our management team. Today, I would like to take the opportunity to welcome to the team two new members, Amparo Martínez, who joins us as General Counsel, and Joaquín Ley, who will head Investor Relations. Welcome. We delivered another quarter of exceptional growth, far outperforming other listed grocery retailers in Mexico due to our unrivaled value proposition. In Q2, we opened 142 net new stores for a total of 3,031 stores. Our store opening rate is accelerating. Speaker 400:02:08Together with this acceleration of store openings, we have invested in four new regions that we will open in the second half of this year. That means four new distribution centers, logistics, and all the personnel required to run it and its operations. Same-store sales grew by 17.7% versus 10.7% in the second quarter of last year. Total revenues increased by 38.3% to reach $18.8 billion pesos. EBITDA increased by 22.5% to reach $844 million pesos. If we exclude our share-based payment expense, which is non-cash, then our EBITDA would have increased by 32%. During this first semester, cash flow generated by operating activities reached $1.9 billion pesos, or a 56% increase versus 2024. We ended with a net local cash position of approximately $1.1 billion pesos, and we have a $150 million cash position, mostly from funds we raised at the IPO. Let's turn to operational performance. Speaker 400:03:33We are increasing the number and the rate of store openings. In the first six months of this year, we opened 259 stores compared to the 215 stores we opened in the first half of the previous year. If we look at this on a 12-month basis, we opened 528 stores versus 460 stores in the previous 12 months. Our revenue growth remains rapid. We continue to be one of the fastest growing retailers in Mexico and possibly globally. Total revenues reached $18.8 billion pesos, an increase of 38% year over year, with very strong same-store sales growth rates of 17.7%. Same-store sales growth continues to be driven by continuous improvements in our value proposition to our customers. We are seeing an increasing number of tickets as well as an increasing number of items per ticket. Speaker 400:04:41When compared to ANTAD, we appear to be increasing the gap in the growth rate of same-store sales. We see in the second quarter a larger gap of 15 percentage points. I will now pass the mic to Eduardo. Speaker 200:05:00Thank you, Anthony. Good morning, everyone. Sales expenses as a percentage of revenue slightly increased from 10.4% to 10.5%. This increase had two main drivers. Due to our accelerating rate of store openings, we see higher store personnel and DNA expenses. This is normal. 45% of our total store base was opened during the last three years. As newer store vintages mature, sales expenses naturally decrease as a percentage of revenue. This is what happened with our older vintages. Moving on to admin expenses. Admin expenses as a percentage of revenue increased by 31 basis points from 3.6% to 3.9%. This includes recognizing an incremental $111 million in non-cash share-based payment expenses. To recap our share-based compensation plans, it consists of a legacy plan of 20 years that terminated at IPO and a new standard plan that started at IPO. Speaker 200:06:09In addition, this June, our board granted a share-based award tied to our IPO. This award, announcing our IPO and follow-on documentation, does not change our fully diluted share count. It was already factored in. It just results now in an accounting recognition of a non-cash expense upon granting. For those investors who prefer to look at this non-cash expense, we have made it easy to review by providing a breakdown in the appendix of our earnings release. We encourage you to read it. Moving on to EBITDA. EBITDA reached $844 million pesos, a 22.5% increase year over year. EBITDA margin was 4.5%, down 58 basis points. The margin impact mainly comes from higher logistics costs associated with our opening of four new regions in the second half of this year, non-cash share-based payment expenses, and the acceleration of our store opening rate. Speaker 200:07:14If we exclude non-cash share-based payments, then the EBITDA margin would have been 5.8%, down 27 basis points, and our EBITDA would have increased 32% year over year. I would like to anticipate the very normal question about operating leverage. It is real, but hard to see when viewed on a consolidated basis, given the increasing rate of store openings. When we look at it on a store vintage basis, we see it clearly. Therefore, we're confident that when our store opening rates flatten, it will become very evident. However, we choose to go for the higher growth rates as this is what is going to maximize shareholder value creation. Finally, on working capital. Our business is a business model that generates significant negative working capital. In turn, we generate significant cash flow from the changes in negative working capital. Speaker 200:08:14We can see, for example, that in June 2024, we had $5 billion pesos compared to a negative working capital of $7 billion pesos in the second quarter of 2025, excluding IPO proceeds. We are roughly at 10.5% of total revenue LTM, excluding IPO proceeds. Our accelerated growth continues to be self-funded. I will now turn the call back to Anthony for final remarks. Speaker 400:08:44We are exceeding our targets. We are accelerating the rate of store openings. This, along with related investments, affects our consolidated margin. Across the board, and especially at the vintage level, we continue to see the benefits of scale and operating leverage. Sales and same-store sales are booming, reflecting our unrivaled value proposition. We are funding all this growth and investment internally from increasing cash flows. We continue to invest to sustain accelerating growth because by doing so, we are creating additional shareholder value, and we are increasing our lead versus the rest of the market. Ours is a winning business model. We will keep on executing, and we will continue to do it just faster and better. We will now move to start the Q&A session. Please go ahead, operator. Speaker 700:09:45Thank you. We will now conduct a Q&A session with Anthony Hatoum and Eduardo Pizzuto. If you would like to ask a question, please press the raise your hand button located at the bottom of the screen. If you are connected via telephone, please dial *9. We remind you that all lines have been placed on mute. When it is your turn to ask a question, you will be given permission to speak. You will then be able to unmute yourself and ask your question. Our first question comes from the line of Robert Erick Ford Aguilar. Please state your company name and ask your question. Speaker 700:10:30Hey, good day, everybody. Bob Ford, BofA Securities. Hi, Anthony, hi Eduardo. Congratulations on the quarter. What do you attribute the acceleration in same-store sales to? How should we think about ticket, traffic, items per basket trends in the quarter, the inflation rates in your assortments, and maybe the momentum as you come out of the shift of Easter into July and early August? Speaker 400:11:00Hi, Bob. Many parts to your question, so I'll try to disaggregate it. I think fundamentally, it's an amazing value proposition that we keep on improving in everything we offer our customers. That has not changed at all since inception. We continue to improve on our products, whether it's quality or price or packaging or the assortment. Fundamentally, that's what's driving more traffic into our stores and for existing customers, enticing them to pick up one more item. In terms of where is that same-store sales coming from, from a more numerical point of view, we're seeing a notable increase in the number of tickets. We are seeing a real increase in the ticket size. When we look at it in more detail, part of it is the number of items that you pick up. Also, the mix has changed and made the tickets a little bit bigger. Speaker 400:12:08Of course, we always look at inflation, but in our case, it's a minimal part of the ticket increase. In fact, I might even say that internally, we have deflation of prices. Did I cover all parts of your question? Speaker 400:12:24I think you did. I was just curious, if you look at your meat and produce pilots, I think they're creating a lot of excitement. How are those developing and to what extent is scaling that having an impact, if at all, and how should we think about it moving forward? Speaker 400:12:43Look, we're cautiously optimistic and we're fairly conservative when we look at it, and keep in mind that this is still at a test level. By no means is it impacting sales, the sales numbers that you see today. Even if we never introduced fresh fruits, vegetables, and meats in the future, you would still see significant and notable same-store sales growth. Having said that, there's absolutely no doubt that when you do introduce a new category such as meat or vegetables, you are going to see automatically an increase in the ticket. Coming back to the test results, I would say cautiously optimistic. We're very conservative when it comes to rolling out a new category. Speaker 400:13:28We want it not only to work on the top line, but to make sure that everything behind is working perfectly, that our logistics are efficient, that our sourcing is efficient, that we can scale without problems. Keep in mind that this is a company that's been growing now for many years at 30% plus with no hiccups. I think part of that is due to the fact that we're cautious and optimistic in how we do things. We like to make sure that things are running well before we scale them up. Speaker 400:14:01Makes sense. Thank you so much, and again, congratulations on the quarter. Speaker 400:14:05Thanks. Speaker 700:14:09The next question comes from the line of Andrew R. Ruben. Please state your company name before you ask your question. Speaker 700:14:17Hi, Andrew R. Ruben at Morgan Stanley. Thanks for all the color so far. You mentioned the four new regional openings. It's pretty sizable. I'm curious about some of the opening and ramp-up expenses. You mentioned logistics. When we think about maybe the marketing to build the brand, the hiring, is there anything different in terms of the intensity for new regions versus existing stores or your existing regions? When we think about the ramp-up period, should we consider kind of similar or longer? Just really any implications given that you have the four planned for the back half? Thank you again. Speaker 400:14:59Let me take the first part of this question, and then I'll let Eduardo comment on ramp-ups and costs. I think there is absolutely no change in how we've been doing things since inception. We stretch, we don't leap. Therefore, when we do open a new region, and as you know, our region is a distribution center together with all associated stores and all the functional areas to support these stores running as an autonomous mini company, if you want to think of it that way. We tend to open that new region next to an existing region. By doing that, we have mitigated any risk of branding and name recognition. On the contrary, when we do open it, people already know who we are. We shorten the ramp-up of this new region. It's not starting from scratch. It inherits a number of stores from existing regions. Speaker 400:16:01Typically, the stores that get transferred are closer to the new region. You get another benefit, which is more efficient logistics. You've compacted the distances. Of course, this region doesn't open with all the stores it can run. Typically, a region can run up to 150 stores, but say it opens with 40 to 60 stores. As it adds stores, then it becomes efficient. Basically, we're talking about going from this 40-60 stores at start to what we call a cruising speed at 150 stores, where we think we've reached an optimal point in terms of running a region. I don't think we've seen any change in the time of ramp-up. I don't think that we've seen any change in how we operate it. It's all been very smooth. It just happens that this year, the four new regions are more lumped together in terms of when we open them. Speaker 400:17:03That happens to be in the second half of this year. Eduardo, do you want to add something to this? Speaker 200:17:10Yeah, I would just add that, Andrew, for reference, yes, the additional expenses on this are mainly on additional personnel, transportation, and training for all these people that are going to be managing these four new regions. In terms of the ramp-up, really no major changes from what you've seen in the past. The only thing that I would add is that adding more regions for us is a great thing because at the end, we become much more efficient. As Anthony mentioned, we compacted distances between the DC and the stores. In addition to that, we also gained one more new real estate team, which positions us better for our continuous expansion. All in all, good things for the rest of the year in terms of these four new regions. Speaker 200:17:59All right. Thank you both for the call. We'll look forward to it. Speaker 700:18:10Our next question comes from the line of Joseph Giordano. Please state your company name and ask your question. Speaker 700:18:19Hello, good afternoon, everyone. Good afternoon, Anthony and Eduardo. Thanks for taking my question. I would like to explore two things here. First, on the top line, I would like to understand a little bit like the evolution of the private label here. You mentioned you have like larger baskets, so more items. I want to understand here how the penetration of private label is evolving into this first half of the year and if the value proposition is really like making a big difference here when it comes to same-store acceleration versus the market. The second question is a more technical one. It's concerning leases. If we look at the total lease, not just the rental lease, it was a little bit higher than what we saw last quarter. Speaker 700:19:03I'd like to understand a little bit like how the refrigeration equipment and potentially like those new DCs are actually affecting that and what could be the recurring level because we understand that maybe we have some higher upfront lease payments when we have those new contracts coming. Thank you very much. Speaker 400:19:24Thanks, Joe. In terms of private label development, you know, it's been, this is our bread and butter. We are continuously improving the portfolio of private label and all the other products that we sell. It's a dynamic process. What you've seen between, let's say, 2023 and 2024 was a major increase in private label penetration. I wouldn't be surprised that this trend continues in 2025. We will typically give you the number in Q4 of this year as to what we reached in terms of private label penetration. No doubt, it's a main driver of an increase in same-store sales because fundamentally, what you're doing is you're just giving more for your money in an improving private label. It's as simple as that, really. Eduardo, do you want to give some color on leases? Speaker 200:20:30Joe, you broke up a little bit. Can you repeat your second question, please? Speaker 200:20:35Yes, yes. When we look at the total lease expenses, we take the interest and lease payments, the level was a notch higher than everyone was expecting this quarter. I would attribute that to refrigeration since we have the four new DCs. I would like to understand if you have any kind of upfront payments to understand where this expense should stabilize going forward. Speaker 200:20:57Oh, okay. Thank you. Yes, it did go up a little bit. It has to do with actually more leases coming from growth of stores, equipment at the stores, and also the future new regions, which is we're equipping them with cold rooms and frozen rooms as well. It's the combination of that that makes that increase in leases, Joe. Speaker 200:21:31Is there any kind of upfront payment, Eduardo, here to understand if this is the new level? Speaker 200:21:38No upfront payments. Speaker 200:21:40All right. Thank you very much, Eduardo and Anthony. Speaker 200:21:43Thank you, Joe. Speaker 700:21:51Our next question comes from the line of Álvaro García. Please state your company name and ask your question. Speaker 400:22:12Álvaro, you appear to be on mute. Speaker 400:22:17There you go. Can you hear me? Speaker 200:22:19Yeah, we can. Speaker 200:22:20Sorry about that. Álvaro García from Banco BTG Pactual S.A. A couple of questions, two questions. One on the equity incentive plan, the 2024 equity incentive plan. We saw that in Q2 2025, you've increased the number of both RSUs and options related to the 2024 plan. I was wondering if that was performance-specific or what drove that increase into Q2, and maybe if you have some sort of, I know it's difficult to give guidance, but what a full year 2024 number might look like. I'll ask my second question afterwards. Speaker 400:22:58Yeah, we typically would prefer to leave all of this till the end of the year, but sometimes there are events like hiring key personnel that require you to give options or RSU midstream. I wouldn't think that this would be more the exception than the rule. In terms of guidance for the year, all I can say is that we're well within market parameters for what you would expect a high-growth company to be distributing for a total year in terms of awards that are equity-linked. Speaker 400:23:38Cool. Thank you. My second question is on sales. My sense, sort of speaking to people on the ground, is that across income cohorts, the brand is really resonating with the higher income segments. I was wondering if you're seeing some of that in the data. I know you've discussed the higher ticket and the drivers behind that ticket, but I was wondering if there was a comment to be had on the higher income cohorts driving performance at BBB Foods at the moment. Maybe a comment on Yema outperforming other private label. That's my question. Thank you. Speaker 400:24:12Yes, and no. Let me say that the stores that we have as a percentage of total stores that are in neighborhoods with higher economic power remain relatively a smaller segment of our total stores. There's no doubt that the higher the purchasing power, the more you can buy. Therefore, you see typically a little bit higher ticket sizes, more frequency of purchase. At the end of the day, you know we've seen it also, you see it at ANTAD, where ANTAD is present today in all sorts of neighborhoods. Anybody who's looking for value for money, irrespective of social, economic status, is going to be attracted to our store. Our criteria for opening stores does not, there's no limit. I mean, as long as we have clients and we think that we will find a client, we will open a store. Speaker 400:25:09Yeah, it's been quite successful in all social, economic levels in which we've operated. Speaker 400:25:19It's very clear. Thank you very much, Anthony. Speaker 400:25:21Thank you. Speaker 700:25:25Our next question comes from the line of Alejandro Fuchs. Please state your company name and ask your question. Speaker 700:25:38Hola, Anthony, Eduardo, Alejandro Fuchs from Itaú Corretora de Valores S.A. Thank you for the space for questions and congratulations on the results. I have two very brief ones, if I may. The first one is in terms of competition, right? You guys have been outperforming the market quite consistently. I wanted to see if you see anything different in terms of competitors reacting to this, let's say, or you expect anything different for the next second half of the year. That would be the first one. The second one on the new regions that you're entering, I wanted to understand if this is north or south of Mexico and if you expect, you know, competitive dynamics and performance of the stores to be similar to the ones that you already have, maybe more towards the center of the country. Thank you. Speaker 400:26:27Hi. In terms of competition, we have seen no real change in the environment. The market in Mexico has always been highly competitive, and that's a good thing. It's good for the consumer at the end of the day that, you know, it pushes us to always try to offer them more for their money. At a granular level, I see no change in the dynamics of the environment or the competitive level that we've seen in the last two quarters. It seems to be more of the same. In terms of seeing a change as we enter new geographical areas or we expand from where we are outwards, because remember, we're always expanding by stretching as opposed to jumping to a new area where we have zero presence. Again, it's been very consistent in terms of buying habits. Speaker 400:27:26Fundamentally, when we think about it in more detail, we are selling basic goods, things that everybody pretty much consumes, irrespective of geography and almost irrespective of social, economic level. The ramp-ups of our stores, our client behaviors, our client reactions have all been very consistent. I would say, at an extreme, possibly when one day we reach the U.S. border, we might see some changes in purchasing behavior just because tastes will probably change as we get closer to the U.S. For the foreseeable future, it remains stable and predictable. Speaker 400:28:13Super clear. Thank you, Anthony. Speaker 700:28:21Our next question comes from the line of Irma Sgarz. Speaker 700:28:33Yeah, sorry. Thanks for taking my question. I just wanted to touch upon the gross margin pressure, which I think was largely expected given the branching out into new regions. I was wondering if you could just help us think through a little bit of how we should think about the ramp-up or the dilution into the back half of those expenses that you've layered on in anticipation of this build-out this quarter. If it's correct to think that we should relatively swiftly, as you laid out, as you grow the store base at the rate that you're growing, I should think that relatively quickly you grow into those new expenses that you've layered on. Speaker 700:29:15The second question I had, if I may, is if you could just comment a little bit about the mature store same-store sales growth, sort of what you're observing there in terms of sort of just magnitude, because it's obviously a little bit hard to parse it out from your same-store sales, which obviously still is also seeing the benefits of stores that continue to ramp up the maturation curve. Thank you. Speaker 400:29:43Hi, Irma. Let me start with your last question, which is same-store sales growth. There's no doubt that, given that we have a large number of new stores, when you think about it, in the last three years, we opened more than 40% of our stores. That would sort of bias the same-store sales numbers upwards. I can also tell everybody that even when we look at our oldest vintages, stores that are 20 years old, they're still growing extremely healthy, much better than inflation, posting very solid same-store sales growth. Fundamentally, what drives that, again, is that the portfolio of products that we sell across all our stores has been continuously improving. In that very old store, the customer that comes in today sees something that is significantly better than what they used to see five years ago. Speaker 400:30:42That drives in more purchase from that client and possibly even more clients that we were not reaching before. On the matter of margin, I can say that our commercial margin is very healthy. As Eduardo had mentioned, the decrease in margin that we're seeing is driven by that acceleration in store openings and the expenses that it generates. Of course, you have to pay upfront for all these expenses before you see the sales materialize. As you said correctly, eventually you achieve these sales and this expense gets diluted. Here's the perverse thing. The faster we accelerate, the more we have these expenses, even though we're creating tremendous value for the shareholder. At the end of the day, we've chosen to go that route. Speaker 400:31:33We'll try to accelerate our growth rates and create tremendous value for the shareholder, even though optically, on a consolidated basis, you're going to see a margin that is possibly not growing as fast as you want. I think it's very worthwhile because at the end of the day, what's important is for us to create more value and also to put more distance between us and the rest of the market. Speaker 400:32:02That's very helpful. May I just follow up? If I do the math of the stores that are in year four, five of your entire store base, much closer to, I guess, the mature margin, if I may say so, that percentage is actually up a little bit year over year. You're obviously accelerating at the margin, but it's also a much larger store base, and there are past cohorts continuing to mature. I was just wondering why that wouldn't already drive some benefits in terms of the dilution of the selling expenses. At least I understand that G&A also is seeing some upgrades that you're making to internal structures, and that's well understood already from the last quarters. On selling, I was just a little bit curious about that. Speaker 400:32:50Yeah, I wouldn't see much into that more than, you know, the fact is that when you do accelerate, you're going to get that expense upfront. Take the extreme case, of course, if we reduce our store opening rate to zero, you will immediately see a pop in margin and in EBITDA. Of course, we're not going to do that. We're going to continue to try and open as many stores, as many healthy stores as we can, because every store we open that is successful is value accretive. I don't know, Eduardo, if you want to add some more color to this exactly as to where four or five-year cohorts are doing versus how much they represent of the total number of stores. Speaker 200:33:52Irma, are you there? Speaker 200:33:54Yeah, I'm here. Speaker 200:33:55Okay. Speaker 400:33:55Yeah, we're here. Sorry, we lost you for a second. Speaker 200:33:57Yeah. Speaker 200:34:03Thanks. I think we can take a break afterwards. Thank you. Speaker 400:34:05Yeah, no problem, Irma. We'll follow up. Eduardo, we're not hearing your mic. Operator, please go ahead with the next question. Speaker 700:34:15Our next question comes from the line of Héctor Manuel Maya López. Please state your company name and ask your question. Speaker 400:34:34Héctor, we're not hearing you. At least I'm not. Speaker 400:34:39Can you hear me now? Speaker 400:34:41Yes, yes, absolutely. Speaker 200:34:42Yeah, we can. Speaker 200:34:44Thank you very much. Hi, Anthony, Eduardo. Always a pleasure and congrats on the results. Just wondering if you see that the same-store sales performance could be sustainable at these levels during the second half of 2025, or if you are having any signs of moderation, anything that concerns you. Also, even with the further opening acceleration and level of acceptance that you are seeing from consumers, I believe that there are lots of people that maybe are not yet familiar with Tiendas 3B. I just wanted to understand, is there any point in the future in which you would be open to allocate a budget for marketing to create more awareness for the brand? Thank you. Speaker 400:35:25Héctor, you're asking extremely tough questions. Let's start with same-store sales expectations going forward. I'm not going to answer this directly, but I'm going to tell you that we don't see anything right now that would say that this would flatten out or decrease. At the same time, I can't tell you if it's going to be 17% next quarter or 16% or 15%. Let me just say that it's been consistently healthy, and I do expect it to continue to be healthy for the next quarter. In terms of spending on marketing, again, a very tough call. I think our best marketing has been word of mouth. Even when you think about it, we have great marketing coming from social media, which is not generated by us. It's just another way, a modern way of doing word of mouth. Speaker 400:36:32I think that that has driven a lot of new customers to our stores. In terms of formally spending on marketing, we've done so in the past in many tests, and we don't exclude it from the future. What we found to be extremely challenging is to link this marketing dollar spent to the increase in sales. We're getting the increase in sales, but we cannot tell you that it was the marketing dollar. Fundamentally, I believe that it's the value proposition improvement by itself that drives the vast majority of the increase. That, of course, in turn, generates the word of mouth. That, in turn, creates that virtuous circle of increasing same-store sales. Bottom line, we don't exclude it, but it has its challenges. Speaker 400:37:28Excellent, very clear. Thank you very much, Anthony, Eduardo. Speaker 700:37:36The next question comes from the line of Ulises Argote. Please state your company name before you ask your question. Speaker 700:37:49Hi, Anthony, Eduardo. Thanks for the space for questions. Ulises Argote from Santander. A couple of questions from my side. The first one on the supply chain side of the equation. As you continue to expand here further through the country and at this faster pace, are your private label suppliers mostly keeping up with this expansion, or are you bringing new suppliers on board? Just trying to get a sense of how things are evolving in this side. The second one, I think it's kind of a bit obvious, but is there space to revise the store opening guidance you provided at the start of the year given the current run rate of store openings? Thank you very much. Speaker 400:38:30Hi, Ulises. I'll start with the last one. We're not revising our guidance. We usually don't, but I think we're confident that whatever we gave as guidance is going to be met. In terms of your question about supply chain, as we improve, our suppliers also need to improve. I think in the past, I've talked about how we do it. Everything is long-term planned. We can predict with a fair degree of accuracy how many stores we're going to have in the future and the volumes of products we would need to have to meet demand. As such, we start working on ensuring that we have that supply and the quality and the price that we want way ahead of time. Think about a three-year lead time to ensure that you have everything ready. Speaker 400:39:33By doing so, you mitigate a lot of the risk and you can ensure that your growth, even though it's very high growth rates, is smooth and continuous. By thinking ahead, you mitigate a significant amount of risks, not only on the supply chain, but in human resources and technology and anything you can think of. Speaker 400:40:01That's very clear. Thank you very much for that, Anthony. Speaker 700:40:08Next question comes from the line of Andres Ortiz. Please state your company name and ask your question. Speaker 700:40:16Hello, Andrés Ortiz from Banco BTG Pactual S.A., Asset Management. Thank you, Anthony, Eduardo. I would like to ask about compensation once the 2024 equity incentive plan ends. Per your release, you expect that the non-cash expenses finish by 2028, but how should we think about management compensation once this plan ends? Should we expect additional equity incentive plans going forward or higher wages? Just to get that sense. Thank you. Speaker 400:40:55Hi, Andres. I'm going to answer the question at a conceptual level and then I'll let Eduardo talk about the expenses. Since inception, we've always believed that equity-linked compensation is key to attracting the right profile that we want and motivating and aligning anybody who works at Tiendas 3B with the interests of shareholders. I can say unequivocally that our success today is in large part because we've attracted the right profile of somebody with a can-do attitude that is working towards creating value. I think we'll continue to do so, looking forward. Our new equity-linked compensation plan, the 2024 plan, is one that goes forward. I sort of understood from you that it might end. No, it doesn't. These are yearly allocations of equity that we give out, that the board approves and gives out to people in Tiendas 3B who have demonstrated leadership. Speaker 400:42:12Also, as I mentioned before, to attract and retain people who we think are the right profile for a high-growth company like ours. I would say that our board is also very conscious about this matter of how much equity-linked compensation to give out and does it within market parameters going forward. The benefits, if you ask me personally, I'd say the benefits of equity-linked compensation outweigh the equivalent benefit of just giving out cash compensation. Speaker 200:42:55The only thing that I would add, Andres, is that, and Anthony briefly touched on it, just clarifying, that table that we disclose on the appendix two is the non-cash expenses for the next four years for what has been granted. Anything on top of that will affect this table. Just for everybody to have clarity on what will happen with this non-cash expenses, that's why we laid out this table. Speaker 200:43:28Understood. Thank you very much to both. Congratulations. Speaker 200:43:32Bye. Speaker 700:43:35We will now pause for further questions. Speaker 400:43:46Thank you. Speaker 700:43:48We have. Speaker 400:43:48Sorry, go ahead, operator. Speaker 700:43:50We have not received any further questions. I would like to hand the call back over to Anthony for his closing remarks. Speaker 400:43:58Thank you, operator. Thank you all for participating and for your interest in our company. Much appreciated. Until next time. Please don't hesitate if you have any questions to reach out to myself, Eduardo, and Joaquín now, who is part of our Investor Relations team. Speaker 700:44:20That concludes today's call. You may now disconnect.Read morePowered by