Perion Network (NASDAQ:PERI). (NASDAQ: PERI) is a global digital advertising technology company that develops and operates a range of platforms designed to help brands, publishers and agencies optimize their online marketing efforts. The company’s solutions span search monetization, contextual advertising, native ad formats and video inventory management. By leveraging proprietary algorithms and data science, Perion delivers highly targeted ad experiences across desktop and mobile environments, enabling clients to reach audiences at scale while improving return on ad spend.
Originally founded in 1996 as IncrediMail, Perion shifted its focus from consumer desktop applications to digital advertising and rebranded under its current name in 2010. The company went public on the NASDAQ in 2014, marking a new era of growth fueled by strategic acquisitions and technological innovation. Over the years, Perion has integrated complementary platforms—including Undertone for premium display and video, PubNative for mobile programmatic native advertising and other specialty ad networks—to broaden its service offering and enhance cross-channel capabilities.
Perion operates in key markets across North America, Europe and the Asia-Pacific region, serving a diverse client base that includes major consumer brands, e-commerce retailers and leading online publishers. Its multi-channel approach encompasses direct campaigns, programmatic exchanges and private marketplaces, enabling marketers to execute performance-driven strategies while maintaining brand safety and compliance standards. Publishers benefit from scalable monetization tools that increase yield and streamline ad operations.
Under the leadership of CEO Doron Gerstel, Perion continues to invest in machine learning, contextual targeting and identity resolution technologies to address evolving privacy regulations and consumer preferences. The company’s management team draws on decades of experience in ad tech, software development and digital media, positioning Perion as an independent player committed to innovation in a rapidly changing industry. As digital advertising shifts toward more transparent, performance-oriented models, Perion aims to help clients navigate the convergence of data privacy, emerging formats and cross-device audience engagement.
