MINISO Group (NYSE:MNSO) Holding Limited is a global value retailer that operates the MINISO brand of lifestyle product stores. The company offers a broad range of merchandise, including household goods, personal care products, beauty accessories, electronics, toys, stationery, food and beverages, fashion accessories, and seasonal products. Its retail model emphasizes affordable prices, frequent product updates, and collaborations with popular intellectual property brands.
Founded in 2013, MINISO has expanded from its origins in China into an international retail business. The company serves customers through stores and other retail channels across China and numerous overseas markets, including locations in Asia, North America, Europe, Latin America, the Middle East and Africa. Its store network includes company-operated and partner-operated locations, depending on the market.
MINISO also operates TOP TOY, a specialty retail brand focused on collectible toys and related products. The company is led by founder Ye Guofu, who serves as chairman and chief executive officer. MINISO Group is incorporated in the Cayman Islands, with its American depositary shares listed on the New York Stock Exchange under the symbol MNSO.
