Similarweb (NYSE:SMWB) (NYSE: SMWB) operates a leading digital intelligence platform that enables businesses to measure and analyze online performance across websites and mobile applications. The company aggregates extensive data on user engagement, traffic sources, referral pathways and audience behavior, offering insights that support competitive benchmarking, market research and performance optimization. Firms leverage Similarweb’s analytics to refine marketing strategies, identify growth opportunities and monitor industry trends.
The core offerings include subscription-based access to proprietary web metrics, mobile download data and audience segmentation tools. Through its intuitive dashboard and API integrations, clients can track market share, evaluate campaign effectiveness and uncover emerging consumer patterns in real time. Similarweb also provides tailored research services for enterprises seeking deeper analysis of partner ecosystems, regional market entry and competitor activity. The platform’s versatile reporting capabilities cater to digital marketing teams, e-commerce operators, strategic planners and product developers.
Founded in 2007 and headquartered in Tel Aviv, Israel, Similarweb has expanded its global footprint with offices in New York, London, San Francisco, Singapore and Tokyo. The company serves thousands of customers across North America, Europe, Asia-Pacific and Latin America, ranging from technology startups to Fortune 500 corporations. Over the years, Similarweb has continually enhanced its data collection methodology through partnerships with internet service providers, direct measurement panels and first-party integrations, ensuring comprehensive coverage of desktop and mobile landscapes.
Under the leadership of co-founder and CEO Or Offer, Similarweb has emphasized innovation in artificial intelligence and machine learning to enrich its predictive analytics capabilities. The executive team, supported by a diverse board of directors, has driven strategic investments in product development and global expansion. Since its listing on the New York Stock Exchange, Similarweb continues to focus on scaling its platform, strengthening client relationships and pioneering new solutions for digital intelligence.
