Amplitude (NASDAQ:AMPL) is a leading provider of product analytics software designed to help businesses understand user behavior and optimize digital experiences. The company’s platform collects and analyzes data from web, mobile, and connected devices, enabling organizations to track user engagement, measure feature adoption, and identify growth opportunities. By offering real-time insights into how customers interact with products, Amplitude empowers teams to make informed decisions about product development, marketing strategies, and customer retention efforts.
The core offerings of Amplitude’s platform include behavioral analytics, cohort analysis, funnel reporting, and user segmentation. These tools allow product managers, marketers, and data analysts to pinpoint high-value user journeys, test new features, and quantify the impact of changes on key metrics such as activation and retention. Amplitude also provides experimentation capabilities, enabling A/B testing of product variations to determine which experiences drive the greatest user engagement and revenue growth.
Founded in 2012 in San Francisco by Spenser Skates, Curtis Liu, and Jeffrey Wang, Amplitude has grown from a startup to a global analytics provider serving thousands of customers across North America, Europe, and Asia-Pacific. The company’s leadership team, led by CEO Spenser Skates, combines expertise in data science, software engineering, and product management to drive continuous innovation. Amplitude has expanded its international footprint with offices in London, Singapore, and other key markets to support a diverse range of clients in technology, e-commerce, financial services, media, gaming, and travel.
Amplitude’s mission is to democratize access to product intelligence by delivering a self-service analytics platform that scales with customer needs. By integrating with major data warehouses and third-party tools, the platform provides a unified view of customer data, fostering collaboration across cross-functional teams. As digital transformation accelerates across industries, Amplitude continues to enhance its offerings with advanced machine learning and predictive analytics to help organizations accelerate growth and improve user experiences.
