Dutch Bros (NYSE:BROS) Coffee, trading under the ticker NYSE:BROS, is a drive-thru specialty coffee chain headquartered in Grants Pass, Oregon. The company’s core business model centers on high-volume beverage service through its network of company-owned and franchised drive-thru locations. Dutch Bros offers a convenient, fast-casual experience focused on made-to-order coffee drinks, energy drinks, teas, lemonades and blended beverages, all customizable with a wide array of flavors and mixes.
The company’s product lineup includes signature espresso beverages, nitro cold brew, chilled teas, smoothies and seasonal limited-time offerings. In addition to its beverage portfolio, Dutch Bros has developed a loyalty and mobile ordering platform that allows customers to pre-order, earn rewards and access exclusive promotions. This digital engagement layer supports customer retention and offers data-driven insights that help tailor marketing and menu innovation.
Founded in 1992 by brothers Dane and Travis Boersma, Dutch Bros has grown from a single pushcart in Grants Pass to more than 600 drive-thru locations spanning the western and southern United States. The company achieved a significant milestone with its initial public offering in September 2021, which provided capital to accelerate store development and refine operational systems. Geographic expansion remains a key strategic focus, with targeted entry into new states while deepening market penetration in existing regions.
Dutch Bros continues to be guided by its founding culture and a leadership team rooted in the Boersma family ethos. Co-founder Travis Boersma serves as Executive Chairman, working alongside a management team responsible for operations, marketing, finance and franchise development. Looking ahead, the company aims to sustain its rapid growth by balancing disciplined unit economics, community engagement initiatives and ongoing enhancements to its customer experience.
