Wolverine World Wide (NYSE:WWW) is a global marketer of branded footwear, apparel and accessories. The company’s diverse portfolio includes heritage brands such as Merrell, Saucony, Sperry, Hush Puppies, Chaco and Cat Footwear, alongside specialty and licensed labels. Its offerings span performance and outdoor footwear, fashion and lifestyle products, and protective work boots, serving a wide range of consumer preferences and end uses.
Founded in 1883 in Rockford, Michigan, Wolverine World Wide has grown through a combination of organic innovation and strategic acquisitions. The company first gained prominence for durable leather footwear and expanded into casual and performance segments with the introduction of Hush Puppies in the 1950s and Merrell in the 1980s. Subsequent acquisitions of brands such as Saucony, Sperry and Chaco have further strengthened its position across outdoor, athleisure and fashion categories.
Wolverine World Wide operates in more than 170 countries, with significant market presence in North America, Europe, Asia-Pacific and Latin America. Products are distributed through a mix of wholesale accounts, direct-to-consumer retail and e-commerce channels. The company leverages regional design and marketing teams to tailor collections to local trends and consumer needs while maintaining centralized sourcing and logistics to drive efficiency.
The company is led by President and Chief Executive Officer Blake W. Krueger, who has overseen expansion into new categories and digital transformation initiatives. Executive leadership and a board of directors with deep retail and brand management experience guide Wolverine World Wide’s long-term strategy of innovation, sustainability and global brand building.
